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Author: Michael Morley Publisher: NYU Press ISBN: 0814756794 Category : Business & Economics Languages : en Pages : 241
Book Description
Shows how public relations (PR) really works, why it makes a vital contribution to the dissemination of useful information, and how it guards corporate reputation. Demystifies crisis management with case histories of successes and failures of major corporations, and shows how PR professionals can set up corporate reputation management. For practitioners and students. Annotation copyrighted by Book News, Inc., Portland, OR
Author: Michael Morley Publisher: NYU Press ISBN: 0814756794 Category : Business & Economics Languages : en Pages : 241
Book Description
Shows how public relations (PR) really works, why it makes a vital contribution to the dissemination of useful information, and how it guards corporate reputation. Demystifies crisis management with case histories of successes and failures of major corporations, and shows how PR professionals can set up corporate reputation management. For practitioners and students. Annotation copyrighted by Book News, Inc., Portland, OR
Author: Ruth McNeil Publisher: ISBN: 9781423728795 Category : Business & Economics Languages : en Pages : 310
Book Description
Business to Business market research refers to research that is undertaken entirely within the business world. A B2B client might want research on their business customers, suppliers, or other parties involved in the running of their business. The value of business market research in the UK is estimated at pound]118 million per annum, yet there has been little published on this important area. This new title is the definitive guide to business to business market research. Approachable in style it answers all the key questions relevant to both a student and practitioner readership. Containing the very latest thinking on research techniques, use of market research and global activity, it will help readers to learn from the experience of others, develop core skills and apply market research effectively. Packed with real-life case studies of B2B issues facing companies today, it contains practical tips on best practice and current thinking.
Author: European Investment Bank Publisher: European Investment Bank ISBN: 9286148151 Category : Business & Economics Languages : en Pages : 81
Book Description
The inside story of the European Fund for Strategic Investments from 2015 to 2020 told through interviews with the Managing Director, Deputy Managing Director, members of the Investment Committee and final beneficiaries across Europe. The architects of this €500 billion-plus programme, the head of the EU bank and the president of the European Commission, describe the genesis of this financial pillar of the Investment Plan for Europe. Then the people who ran one of the biggest economic stimulus programmes in history detail how they did it—and what the lessons are for policymakers responding to new crises, including the economic shock caused by the COVID-19 pandemic. The European Fund for Strategic Investments has been one of the good news stories to emerge in a decade of economic uncertainty. It has gone well beyond its highly ambitious target of €500 billion in mobilised investments. The Juncker Plan has made a strong contribution to the 14 million jobs created in the EU between 2015 and 2020. It has become a success in co-financing projects that otherwise might not have been carried through. It has also charted the path towards new ways of financing. This is not only the case in relatively conventional areas, such as infrastructure, but also in sectors like research and innovation or the contribution to climate change mitigation. This is exactly what makes EFSI so ground-breaking: responding to the needs of the market through continuous financial innovation. The principle of the European Fund for Strategic Investments is here to stay. It has paved the way for its successor, the InvestEU programme, which is to be deployed under the 2021-2027 multiannual financial framework. This publication details why the programme was such a success.
Author: Lynn Book Publisher: Edward Elgar Publishing ISBN: 0857937200 Category : Education Languages : en Pages : 203
Book Description
'Creativity and Entrepreneurship speaks to an experiment in which we are all today participating' in academia, in research, in commercial enterprise and in culture. Moving beyond traditional borders, sometimes because we must and other times simpl
Author: Matthew Harrison Publisher: Kogan Page Publishers ISBN: 0749475862 Category : Business & Economics Languages : en Pages : 400
Book Description
Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analyzing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors' own extensive experiences are included throughout to ground the concepts in business reality. Accompanied by a range of online tools, templates, surveys and guides, this is an invaluable guide for students of research methods, researchers, marketers and users of market research. Online resources include a range of tools, templates, surveys and guides.
Author: Michael Morley
Author: Michael Morley
Author: Ruth McNeil
Author: 
Author: European Investment Bank
Author: Lynn Book
Author: Matthew Harrison
Author: Rodney Dale
Author: Raymond Keene
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