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Author: Peter Fader Publisher: ISBN: Category : Business planning Languages : en Pages : 128
Book Description
Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers...and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.
Author: Peter Fader Publisher: ISBN: Category : Business planning Languages : en Pages : 128
Book Description
Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers...and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.
Author: David Loshin Publisher: Elsevier ISBN: 0124115136 Category : Computers Languages : en Pages : 105
Book Description
Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. The book begins with an overview list of 8-10 precepts associated with a business-focused view of the knowledge necessary for developing customer-oriented business processes that lead to excellent customer experiences resulting in increased revenues. Each chapter delves into each precept in more detail.
Author: Kaufmann, Hans-Ruediger Publisher: IGI Global ISBN: 1466625252 Category : Business & Economics Languages : en Pages : 675
Book Description
As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organizationÂ’s financial and marketing performance.
Author: Edna Pasher Publisher: John Wiley & Sons ISBN: 0470881291 Category : Business & Economics Languages : en Pages : 224
Book Description
A straightforward guide to leveraging your company's intellectual capital by creating a knowledge management culture The Complete Guide to Knowledge Management offers managers the tools they need to create an organizational culture that improves knowledge sharing, reuse, learning, collaboration, and innovation to ensure mesurable growth. Written by internationally recognized knowledge management pioneers, it addresses all those topics in knowledge management that a manager needs to ensure organizational success. Provides plenty of real-life examples and case studies Includes interviews with prominent managers who have successfully implemented knowledge management structures within their organizations Offers chapters composed of short theoretical explanations and practical methods that you can utilize, based primarily on hands-on author experience Taking an intellectual journey into knowledge management, beginning with an understanding of the concept of intellectual capital and how to establish an appropriate culture, this book looks at the human aspects of managing knowledge workers, promoting interactions for knowledge creation and sharing.
Author: Edna Pasher Publisher: John Wiley & Sons ISBN: 1118001400 Category : Business & Economics Languages : en Pages : 224
Book Description
A straightforward guide to leveraging your company's intellectual capital by creating a knowledge management culture The Complete Guide to Knowledge Management offers managers the tools they need to create an organizational culture that improves knowledge sharing, reuse, learning, collaboration, and innovation to ensure mesurable growth. Written by internationally recognized knowledge management pioneers, it addresses all those topics in knowledge management that a manager needs to ensure organizational success. Provides plenty of real-life examples and case studies Includes interviews with prominent managers who have successfully implemented knowledge management structures within their organizations Offers chapters composed of short theoretical explanations and practical methods that you can utilize, based primarily on hands-on author experience Taking an intellectual journey into knowledge management, beginning with an understanding of the concept of intellectual capital and how to establish an appropriate culture, this book looks at the human aspects of managing knowledge workers, promoting interactions for knowledge creation and sharing.
Author: Nicolaj Siggelkow Publisher: Harvard Business Press ISBN: 1633697010 Category : Business & Economics Languages : en Pages : 158
Book Description
Business Models for Transforming Customer Relationships What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost? This is the promise of a connected strategy. New forms of connectivity--involving frequent, low-friction, customized interactions--mean that companies can now anticipate customer needs as they arise, or even before. Simultaneously, enabled by these technologies, companies can create new business models that deliver more value to customers. Connected strategies are win-win: Customers get a dramatically improved experience, while companies boost operational efficiency. In this book, strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in industries such as healthcare, financial services, mobility, retail, entertainment, nonprofit, and education, Connected Strategy identifies the four pathways--respond-to-desire, curated offering, coach behavior, and automatic execution--for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies. Whether you're trying to revitalize strategy in an established company or disrupt an industry as a startup, this book will help you: Reshape your connections with your customers Find new ways to connect with existing suppliers while also activating new sources of capacity Create the right revenue model Make the best technology choices to support your strategy Integrating rich examples, how-to advice, and practical tools in the form of "workshop chapters" throughout, this book is the ultimate resource for creating competitive advantage through connected relationships with your customers and redefined connections in your industry.
Author: Al-Shammari, Minwir Publisher: IGI Global ISBN: 1605662593 Category : Computers Languages : en Pages : 386
Book Description
"This book introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy from distinctive core advantages found in key organizational elements"--Provided by publisher.
Author: Rajendra Kumar Publisher: John Wiley & Sons ISBN: 139424262X Category : Computers Languages : en Pages : 370
Book Description
Get up to speed with how the latest knowledge management and industry 4.0 technologyhelp make enterprises secure, controlled, and optimized for a better future. This book focuses on how the practices of Industrial Revolution 4.0 and knowledge management interact to create value. In recent years, value chain relationships and related activities have utilized new technologies so that existing conceptual frameworks require a roadmap for innovation strategies and effective implementation. The chapters in this book include case studies contributed by researchers and industry practitioners that showcase the impact of practices and challenges presented by technological changes, upgrading of old systems, and internal and external factors. Knowledge Management and Industrial Revolution 4.0 describes how knowledge management impacts the automation of the industry in secure, controlled, and optimized ways. For instance, the use of the latest technologies and sensors can lead to significant time and cost savings, and operators can utilize their machines and equipment from remote locations. The Industrial Revolution 4.0 incorporates the latest technologies for automation and, in many cases, the result is similar to working from home, even in manufacturing. The use of deep learning should offer many quality control benefits. Furthermore, blockchain technology can help the industry with automation in secure and transparent ways. Apart from industry automation, other departments like human resources can also use effective knowledge management for better outcomes. The use of HR knowledge management allows employees to find and access the information they require without the assistance of the HR department. The book focuses on every aspect of the industry to help all the stakeholders of an organization. The benefits include a reduction in time required for accessing information, easier training, decreased operational expenses, improved stakeholders’ satisfaction, faster problem-solving, increased pace of innovation, simpler employee review and progress reports. Audience The book will have a wide audience within academia, education, businesses, and industrial organizations, especially those who are undergoing industry 4.0 changes to optimize for a better future.
Author: Ching M. Chang Publisher: John Wiley & Sons ISBN: 0470423323 Category : Technology & Engineering Languages : en Pages : 720
Book Description
The ultimate instructional guide to achieving success in the service sector Already responsible for employing the bulk of the U.S. workforce, service-providing industries continue to increase their economic dominance. Because of this fact, these companies are looking for talented new service systems engineers to take on strategic and operational challenges. This instructional guide supplies essential tools for career seekers in the service field, including techniques on how to apply scientific, engineering, and business management principles effectively to integrate technology into the workplace. This book provides: Broad-based concepts, skills, and capabilities in twelve categories, which form the "Three-Decker Leadership Architecture," including creative thinking and innovations in services, knowledge management, and globalization Materials supplemented and enhanced by a large number of case studies and examples Skills for successful service engineering and management to create strategic differentiation and operational excellence for service organizations Focused training on becoming a systems engineer, a critically needed position that, according to a 2009 Moneyline article on the best jobs in America, ranks at the top of the list Service Systems Management and Engineering is not only a valuable addition to a college classroom, but also an extremely handy reference for industry leaders looking to explore the possibilities presented by the expanding service economy, allowing them to better target strategies for greater achievement.
Author: Peter Fader
Author: Peter Fader
Author: David Loshin
Author: Kaufmann, Hans-Ruediger
Author: Edna Pasher
Author: Edna Pasher
Author: Nicolaj Siggelkow
Author: Al-Shammari, Minwir
Author: Rajendra Kumar
Author: Ching M. Chang
Author: Group of authors