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Author: Herb Sorensen Publisher: FT Press ISBN: 013357766X Category : Business & Economics Languages : en Pages : 612
Book Description
In Inside the Mind of the Shopper , world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Drawing on Sorensen's breakthrough second-by-second analysis of millions of shopping trips, this book reveals how consumers actually behave, move, and make buying decisions as they move through supermarkets and other retail stores. Sorensen presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the "quick trip" shopper, make the most of all three "moments of truth," understand consumers' powerful in-store migration patterns, improve collaboration between manufacturers and retailers, learn the lessons of Stew Leonard's and other innovators, and much more. Then, in Part II, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities. ¿ The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters, including: Opportunities to learn from past retail pioneers: simple yet effective strategies your competitors have forgotten. How to use data to drive profit and growth. How to do more with less, and maximize the value each team member brings to the table. How to use new technology to develop highly productive, innovative "Remote Teams." Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated workers, this is the book that will equip managers, teamworkers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.
Author: Herb Sorensen Publisher: FT Press ISBN: 013357766X Category : Business & Economics Languages : en Pages : 612
Book Description
In Inside the Mind of the Shopper , world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Drawing on Sorensen's breakthrough second-by-second analysis of millions of shopping trips, this book reveals how consumers actually behave, move, and make buying decisions as they move through supermarkets and other retail stores. Sorensen presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the "quick trip" shopper, make the most of all three "moments of truth," understand consumers' powerful in-store migration patterns, improve collaboration between manufacturers and retailers, learn the lessons of Stew Leonard's and other innovators, and much more. Then, in Part II, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities. ¿ The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters, including: Opportunities to learn from past retail pioneers: simple yet effective strategies your competitors have forgotten. How to use data to drive profit and growth. How to do more with less, and maximize the value each team member brings to the table. How to use new technology to develop highly productive, innovative "Remote Teams." Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated workers, this is the book that will equip managers, teamworkers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.
Author: Herb Sorensen Publisher: ISBN: Category : Leadership Languages : en Pages : 497
Book Description
In Inside the Mind of the Shopper, world-renowned retail consultant Dr. Herb Sorensen, Ph. D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Drawing on Sorensen's breakthrough second-by-second analysis of millions of shopping trips, this book reveals how consumers actually behave, move, and make buying decisions as they move through supermarkets and other retail stores. Sorensen presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the "quick trip" shopper, make the most of all three "moments of truth," understand consumers' powerful in-store migration patterns, improve collaboration between manufacturers and retailers, learn the lessons of Stew Leonard's and other innovators, and much more. Then, in Part II, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities. ¿ The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters, including: Opportunities to learn from past retail pioneers: simple yet effective strategies your competitors have forgotten. How to use data to drive profit and growth. How to do more with less, and maximize the value each team member brings to the table. How to use new technology to develop highly productive, innovative "Remote Teams." Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated workers, this is the book that will equip managers, teamworkers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.
Author: Julia Kent Publisher: Julia Kent ISBN: Category : Fiction Languages : en Pages : 3796
Book Description
Nine hundred fifty-six thousand eight hundred and one words. Sounds like the beginning of a Broadway theme song (yes, the numbers are off, but hey…). Instead, it’s the word count on this 17-book boxed set! Shopping for a Billionaire: The Complete Collection includes all of the New York Times and USA Today bestselling books in Julia Kent’s romantic comedy billionaire saga. This HUGE anthology gives contemporary romance readers a whole new world to sink into, with office romance, urban and small-town fun, plenty of opposites attracting and enemies to lovers transitions that end in a happily ever after. Whether you love rom coms, chick-lit, or romance novels that make you laugh, this boxed set is for you. Want meet-cutes? Plenty of them in here. Fish-out-of-water? Grumpy hero and sunshine heroine? Second chances? Yep. Proposals, weddings, honeymoons, babies, first Christmases and other holidays? Come on in and check out the series. It all starts when mystery shopper Shannon Jacoby meets billionaire Declan McCormick while in disguise in the men’s room in one of his stores. Romance isn’t in her job description, but suddenly, life heats up as their unexpected encounter leads to an undeniable attraction. Plus, even her cat loves him. When a grumpy cat loves your billionaire boyfriend, you keep the guy. Right? By the end of the collection, they’re married, have a baby, and are trying for more. Along the way, her best friend marries his brother (spoiler!), her two sisters flirt with his other brother and his Scottish cousin, and it’s all interconnected, with so much heart, plenty of swoon, and more laughs than you can count. If you’re never read Julia Kent’s romantic comedy series, now’s your chance for a truckload of hilarious humorous fiction. Dive in and shop for your very own billionaire*. Warning: Julia is not responsible for readers who laugh in bed and keep partners awake. Read responsibly. *Billionaire not guaranteed.
Author: Cor Molenaar Publisher: Routledge ISBN: 1317055179 Category : Business & Economics Languages : en Pages : 215
Book Description
Retailers are in difficult times. The recession, global competition, government regulation and the growth of the Internet mean that costs are rising but margins are increasingly squeezed. Cor Molenaar's Shopping 3.0 offers an engaging, convincing and well-researched manifesto for the future of retailing; a manifesto which encourages retailers to switch their approach from a strategy that is based around transactions to one that is based around customers. Logic dictates that there is no one single strategy that will work for all retailers; some of them may indeed benefit from investing in e-retailing solutions and the Internet but for others, success will lie in developing a service based on customer experience or one with some apparently bespoke elements; a strategy to appeal to customers as individuals. Shopping 3.0 examines all these changes. It sketches the world of consumers; those who make their purchases from the comfort of their armchair and those who enjoy shopping with friends. Cor Molenaar explores the impact of changing consumer attitudes to shopping; the role of new technology in future retailing and the changing face of both city centre and out of town shops and malls. Shopping 3.0 offers a welcome helping hand for retailers, both physical and web-based shopkeepers; something to help you make sense of the ongoing revolution in shopping and to plan or adjust your business strategy to enable you not just to survive but to thrive in a world that will look very different in a few years time.
Author: Don Jones Publisher: Que Publishing ISBN: 9780789727633 Category : Computers Languages : en Pages : 810
Book Description
Microsoft Commerce Server 2002 provides a platform for the rapid development of e-Commerce web sites. Using the design patterns found in the sample sites and lessons learned from years of field experience, this book defines a path for mapping an e-commerce project.
Author: Phillip Bloch Publisher: Simon and Schuster ISBN: 1439150540 Category : Self-Help Languages : en Pages : 290
Book Description
"Stop me before I shop again!" When the clothing budget is tight, when you have to squeeze every dollar and stretch it further, it’s time to go on The Shopping Diet. But don’t worry! This diet won’t deprive you of having a fashionable and up-to-date wardrobe—in fact, you will find exciting ways to look fantastic, make more of the clothes and accessories you already have, and come out ahead with the one thing that’s always in style: more money in your wallet! Whether you’re an impulse shopper, whether you shop out of boredom or other emotions, or if "the tough go shopping" has always been your motto, you may feel that you simply have to shop—that there are never enough clothes, or the right clothes, to make you feel complete, confident, and in control. But in tough economic times, there is a better way—a whole new lifestyle of evaluating your true wardrobe needs, making smart choices, and changing your spending habits from the inside out. The results? More time (no more Saturdays spent wandering the mall aimlessly), more space (your closet makeover will turn that priceless piece of real estate into your favorite go-to boutique!), and more cash (or, if you prefer, less credit card debt). Now that’s being in control! Premiere celebrity stylist Phillip Bloch’s unique and thought-provoking approach to looking great for less gives you fascinating insights and practical solutions to the very real problem of overspending that affects millions of people.
Author: Garthwaite, Kayleigh Publisher: Policy Press ISBN: 1447329139 Category : Social Science Languages : en Pages : 208
Book Description
WINNER OF THE BRITISH ACADEMY PETER TOWNSEND PRIZE 2017 Welcome to Foodbank Britain, where emergency food provision is an increasingly visible and controversial feature of ongoing austerity. We know the statistics, but what does it feel like to be forced to turn to foodbanks for help? What does it take to get emergency food, and what's in the food parcel? Kayleigh Garthwaite conducted hundreds of hours of interviews while working in a Trussell Trust foodbank. She spoke to people like Anna and her 11 year old daughter Daisy who were eating out of date food since Anna left her job due to mental health problems. Glen explained the shame he felt using the foodbank having taken on a zero hours contract. Pregnant Jessica walked two miles to the foodbank because she couldn't afford public transport. This provocative book provides a much needed voice for foodbank users and volunteers in the UK, and a powerful insight into the realities of foodbank use from the inside.
Author: Daniel J. Flint Publisher: Pearson Education ISBN: 0133481425 Category : Business & Economics Languages : en Pages : 289
Book Description
The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to purchase. It gives companies a far deeper understanding how consumers behave as shoppers, and leverages this intelligence across the entire supply chain to benefit all stakeholders: companies, brands, consumers, retailers, and shoppers. Shopper marketing requires supply chain partners to smoothly integrate complex sets of marketing and sales tools, in order to engage shoppers, build brand equity, and persuade shoppers when they move into "shopping mode." Internally, it also demands deeper coordination of R and D, marketing innovation, operations, logistics, and distribution. It isn't easy, but it offers remarkable, proven results that are virtually unachievable any other way. In Shopper Marketing , three of the field's pioneering innovators and consultants bring together state-of-the-art insights, strategic approaches, and supply chain execution methods for successfully employing shopper marketing initiatives throughout your organization. Dan Flint, Chris Hoyt and Nancy Swift clearly explain what shopper marketing is, and why it is critical for marketers to master. They review each of its six objectives and eight foundational principles, demonstrating how to adapt and apply it in your environment, overcome obstacles, and systematically create value along your entire "path to purchase." Drawing on their unsurpassed consulting experience, they also assess emerging trends and their implications, helping you deepen customer loyalty, extend competitive advantage, and improve profitability for years to come.
Author: Herb Sorensen
Author: Herb Sorensen
Author: Herb Sorensen
Author: Julia Kent
Author: Cor Molenaar
Author: Don Jones
Author: Sue Astroth
Author: Phillip Bloch
Author: Garthwaite, Kayleigh
Author: Mark Burdon
Author: Daniel J. Flint