Kids as Customers PDF Download

Author: James U. McNeal
Publisher:
ISBN: 9780669276275
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
An indispensable guide for companies marketing to four-to twelve-year-olds.

Author: James U. McNeal
Publisher: Paramount Market Publishing
ISBN: 9780967143910
Category : Business & Economics
Languages : en
Pages : 296

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Book Description
"This book has three parts: (1) an overview; (2) myths and realities about children as a market (chapters 1-8); and (3) myths and realities about children's responses to marketing behavoiur (chapters 9-21). The first eight chapters describe myths and their realities regarding children as a market segment. I demonstrate the enormous market potential children hold todday is far beyond the penny-candy potential once attributed to them. I characterize children as not one but three markets - a current market spennding their own money on their own wants and needs; an influence market spending mom's and dad's money on their own wants and needs; and a future market for all goods and services. In the third part of the book - chapters 9 through 21 - I detail children's reactions to marketing, specifically, their responses to stores, products, including social products, brands, advertising, promotion, public relations, and packaging." -Preface.

Author: Susan Linn
Publisher: Anchor
ISBN: 1400079993
Category : Business & Economics
Languages : en
Pages : 306

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Book Description
Looks at the way corporations and advertisers target children as a profitable demographic, as well as their methods for getting past parental safeguards to make products of all kinds appeal directly to even the youngest children.

Author: Kelly E. Middleton
Publisher: Wheatmark, Inc.
ISBN: 1627876332
Category : Education
Languages : en
Pages : 320

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Book Description
When was the last time you reflected on the quality of customer service your school gives to your students? As alternate forms of education become more prominent, public education faces the challenge of losing its best and brightest students to the competition. Competing for Kids is a full-service manual for giving great customer service throughout your school district. By implementing the concepts in this book, public schools can become more appealing and more successful in retaining and attracting students. Competing for Kids teaches: How the best companies use customer service to compete at the highest levelHow these twenty-one business concepts can help public schools better compete with other forms of educationHow to develop a district-wide customer service plan for all staff members working in the public school arena

Author: Juliet B. Schor
Publisher: Simon and Schuster
ISBN: 1439130906
Category : Social Science
Languages : en
Pages : 251

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Book Description
Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are teaming up with marketers. Drawing on her own survey research and unprecedented access to the advertising industry, New York Times bestselling author and leading cultural and economic authority Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commercialized children." Schor, author of The Overworked American and The Overspent American, looks at the broad implications of this strategy. Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they want to buy, but who they think they are and how they feel about themselves. Based on long-term analysis, Schor reverses the conventional notion of causality: it's not just that problem kids become overly involved in the values of consumerism; it's that kids who are overly involved in the values of consumerism become problem kids. In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.

Author: Anne Jankeliowitch
Publisher: Sourcebooks, Inc.
ISBN: 1402295340
Category : Juvenile Nonfiction
Languages : en
Pages : 146

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Book Description
The inspiring stories of 45 young heroes who have made an impact on our planet. Forty-five young people from around the world (including twelve from the U.S. and four from Canada) are doing something every day to make the world a better place. They discovered issues that concerned them and did something about it. With skills ranging from singing, drawing, and painting to fund-raising, public demonstrations, and events, they have fought climate change and pollution, and worked to protect animals and their natural habitats. This inspiring book also includes reference materials and suggestions on how readers can get involved.

Author: Jennifer Wilgocki
Publisher: American Psychological Association
ISBN: 1433842726
Category : Juvenile Fiction
Languages : en
Pages : 18

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Book Description
Will I live with my parents again? Will I stay with my foster parents forever? For children in foster care, the answer to many questions is often "maybe." Maybe Days addresses the questions, feelings, and concerns these children most often face. Honest and reassuring, it also provides basic information that children want and need to know, including the roles of various people in the foster care system and whom to ask for help. An extensive afterword for adults caring for foster children describes the child's experience, underscores the importance of open communication, and outlines a variety of ways to help children adjust to the "maybe days"—and to thrive. From the Note to Foster Parents and Other Adults: The enormity of adjustment that children in foster care are asked to make is hard to over-state. Children in foster care may experience and express a range of feelings, many of which may emerge during the reading of this book. Multiple feelings may occur at the same time and may include: Relief and a sense of safety Happiness and a sense of enjoyment Sadness Anger Fear or worry Confusion Guilt Shame Loneliness Sense of loss ​Some children respond well to verbal discussion about their feelings....Keep in mind that asking questions and encouraging activities can be useful for some children, but it is not always necessary and is never a substitute for simply listening.

Author: David Marshall
Publisher: SAGE Publications
ISBN: 1847879276
Category : Business & Economics
Languages : en
Pages : 281

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Book Description
Looking at consumption from the child's perspective this book differs from the competition by uncovering what being a consumer means to the children themselves - from their perspective - giving them a voice in the debate

Author: James U. McNeal
Publisher: Free Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 264

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Author: Neil Harvey
Publisher: Avery
ISBN: 9780895296146
Category : Educational Acceleration
Languages : en
Pages : 0

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