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Author: Ron Jones Publisher: John Wiley & Sons ISBN: 1118216911 Category : Business & Economics Languages : en Pages : 357
Book Description
A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines and social media channels. Author Ron Jones imparts his wisdom and experience for determining which keywords will work based on a searcher's intent and he shows you how to research social, mobile, and video marketing tools that can ultimately become the foundation of a marketing campaign. Boasts detailed how-to information from one of the world's leading keyword research experts Helps you learn how to craft a successful keyword campaign and capture a coveted spot on the first page of a results page Pares down the essential information you need to know to use available tools to get keyword suggestions, forecast web site traffic, perform competitive research, and analyze results Walks you through how to best apply keywords to SEO and PPC campaigns as well as gain visibility with mobile marketing and integrate with traditional marketing efforts Features case studies, examples, tutorials, tips, and previously undocumented techniques No matter your level of experience working with keywords, Keyword Intelligence is the ultimate guide for learning how to best conduct keyword research and craft winning marketing campaigns.
Author: Ron Jones Publisher: John Wiley & Sons ISBN: 1118216911 Category : Business & Economics Languages : en Pages : 357
Book Description
A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines and social media channels. Author Ron Jones imparts his wisdom and experience for determining which keywords will work based on a searcher's intent and he shows you how to research social, mobile, and video marketing tools that can ultimately become the foundation of a marketing campaign. Boasts detailed how-to information from one of the world's leading keyword research experts Helps you learn how to craft a successful keyword campaign and capture a coveted spot on the first page of a results page Pares down the essential information you need to know to use available tools to get keyword suggestions, forecast web site traffic, perform competitive research, and analyze results Walks you through how to best apply keywords to SEO and PPC campaigns as well as gain visibility with mobile marketing and integrate with traditional marketing efforts Features case studies, examples, tutorials, tips, and previously undocumented techniques No matter your level of experience working with keywords, Keyword Intelligence is the ultimate guide for learning how to best conduct keyword research and craft winning marketing campaigns.
Author: Robert Virgil Williams Publisher: Information Today, Inc. ISBN: 9781573872348 Category : Computers Languages : en Pages : 264
Book Description
The first scholarly book to present an in-depth exploration of the historical relationships between covert intelligence work and information/computer science. The book first examines the pivotal strides made during World War II to utilize technology in the gathering and dissemination of government/military intelligence. Next, it traces the evolution of the relationship between spymasters, computers, and systems developers through the years of the Cold War-a period notable for the parallel development of high-tech spyware and powerful systems for encoding, decoding, storing, and manipulating intelligence data.
Author: C.A. Brebbia Publisher: WIT Press ISBN: 1784662216 Category : Science Languages : en Pages : 593
Book Description
Containing papers presented at the 7th International Conference on Energy and Sustainability, this volume includes collaborative research between different disciplines, including materials, energy networks, new energy resources, storage solutions, waste to energy systems, smart grids and many other related subjects. Energy production and distribution matters as well as the need to respond to the modern world’s dependency on conventional fuels are topics of growing importance. The use of fossil fuels has generated an increasing amount of interest in renewable energy resources and the search for maintainable energy policies. Energy policies and management are of primary importance to achieve the development of sustainability and need to be consistent with recent advances in energy production and distribution. Challenges lie as much in the conversion from renewable energies such as wind and solar to useful forms like electricity, heat and fuel at an acceptable cost (including environmental damage) as in the integration of these resources into an existing infrastructure. A range of topics are covered, including: Energy policies; Renewable energy resources; Sustainable energy production; Environmental risk management; Green buildings; Energy storage; Energy management; Biomass and biofuels; Waste to energy; Processing of oil and gas; CO2 capturing and management; Pipelines; Energy efficiency; Smart grids; Energy and transport; Case studies.
Author: Alexander Gelbukh Publisher: Springer Science & Business Media ISBN: 3540490264 Category : Computers Languages : en Pages : 1258
Book Description
This book constitutes the refereed proceedings of the 5th Mexican International Conference on Artificial Intelligence, MICAI 2006, held in Apizaco, Mexico in November 2006. It contains over 120 papers that address such topics as knowledge representation and reasoning, machine learning and feature selection, knowledge discovery, computer vision, image processing and image retrieval, robotics, as well as bioinformatics and medical applications.
Author: Susan Chiu Publisher: Routledge ISBN: 113641214X Category : Business & Economics Languages : en Pages : 296
Book Description
The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case studies that are immediately relevant to marketing practitioners.
Author: Greg Jarboe Publisher: John Wiley & Sons ISBN: 0470577827 Category : Business & Economics Languages : en Pages : 1013
Book Description
A complete, task-based guide to developing, implementing, and tracking a video marketing strategy Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization. If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis. Written in the popular "Hour a Day" format, which breaks intimidating topics down to easily approachable tasks Covers previously undocumented optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Examines effective promotional tactics, how to optimize video for YouTube and search engine visibility, and metrics and analytics Includes case studies, additional resources, a glossary, information about creating and editing video, step-by-step guides, and valuable tutorials YouTube and Video Marketing: An Hour A Day gives you the tools to give your clients or your organization a visible, vital marketing presence online
Author: Rubén Arcos Publisher: Rowman & Littlefield ISBN: 1538144476 Category : Political Science Languages : en Pages : 330
Book Description
Internationally, the profession of intelligence continues to develop and expand. So too does the academic field of intelligence, both in terms of intelligence as a focus for academic research and in terms of the delivery of university courses in intelligence and related areas. To a significant extent both the profession of intelligence and those delivering intelligence education share a common aim of developing intelligence as a discipline. However, this shared interest must also navigate the existence of an academic-practitioner divide. Such a divide is far from unique to intelligence – it exists in various forms across most professions – but it is distinctive in the field of intelligence because of the centrality of secrecy to the profession of intelligence and the way in which this constitutes a barrier to understanding and openly teaching about aspects of intelligence. How can co-operation in developing the profession and academic study be maximized when faced with this divide? How can and should this divide be navigated? The Academic-Practitioner Divide in Intelligence provides a range of international approaches to, and perspectives on, these crucial questions.
Author: Jie Lu Publisher: Springer ISBN: 354037017X Category : Technology & Engineering Languages : en Pages : 713
Book Description
Business organizations and governments are nowadays developing and providing internet based electronic services (e-services) featuring various intelligent functions. This book offers a thorough introduction and systematic overview of the new field e-service intelligence. It covers the state-of-the-art of e-service intelligence including both theorems and applications, and a broad range of topics are discussed.
Author: Kristen Marie Publisher: eBookIt.com ISBN: 1456608908 Category : Business & Economics Languages : en Pages : 52
Book Description
BE SEEN, BE HEARD. Just because you can write a book doesn't mean it will be seen or sold. This book can help you do both. Written specifically for indie authors by a corporate marketer, MaFIA will equip you with the knowledge you need to actually make money as a writer. From author branding to SEO to digital strategy and beyond, this book is jam-packed with proven strategies that the leading marketers from the biggest companies in the world leverage to sell their products. The only author fairytales are the ones you create for yourself. This book is a map to your happy ending.
Author: Ron Jones
Author: Ron Jones
Author: Robert Virgil Williams
Author: C.A. Brebbia
Author: Alexander Gelbukh
Author: Susan Chiu
Author: Greg Jarboe
Author: Rubén Arcos
Author: Jie Lu
Author: Alex Meystel
Author: Kristen Marie