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Author: Kelley Publisher: M.E. Sharpe ISBN: 0765628767 Category : Business & Economics Languages : en Pages : 146
Book Description
"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.
Author: Kelley Publisher: M.E. Sharpe ISBN: 0765628767 Category : Business & Economics Languages : en Pages : 146
Book Description
"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.
Author: Nicole Ferdinand Publisher: SAGE Publications ISBN: 0857022415 Category : Travel Languages : en Pages : 377
Book Description
Written by a team of high profile, international authors, this exciting new text successfully combines theory and practice, making it a must-have for all students of Events Management. Events Management: An International Approach provides comprehensive coverage of all the most common types of events, preparing students for a future career in Events Management. Covering key issues such as fundraising, sponsorship and globalization, this text addresses the challenges and examines the realities of events management in an international context. A wide range of case studies and examples look at sporting, music, catering and fundraising events across the UK, Europe, Asia, Australia and the Middle East.
Author: Brenda Cooper Publisher: Clarkson Potter ISBN: 0593139100 Category : Self-Help Languages : en Pages : 257
Book Description
A radically simple and universally flattering system for getting dressed, from the Emmy Award–winning stylist who turned Fran Drescher of The Nanny into a fashion icon “Brenda’s capsule wardrobe system is a lifesaver. I will never look at my clothes the same way again!”—Fran Drescher, star and co-creator of The Nanny Using your existing clothes plus a splash of something new, The Silhouette Solution provides a method that transforms how you’ll view your wardrobe, your style, and ultimately, yourself. With just four tops, four bottoms, and a few pairs of shoes, Brenda Cooper shows you how to create the foundation for a fabulously functional wardrobe. Regardless of your age, size, body type, or budget, you’ll have a set of modern, versatile, mix-and-match pieces that work for every occasion of your life. Learn how to effortlessly: • Coordinate comfortable, stylish outfits • Discover your true style ID • Accept your body with loving kindness • Reinvent your wardrobe • Know exactly what to shop for • And enjoy a newfound fashion freedom With The Silhouette Solution’s strategy, you’ll get out the door in a fraction of the time, feeling beautiful and at home in your body. That kind of empowerment is always in style!
Author: Tommie Lee Brooks Jr. Publisher: Strategic Book Publishing Rights Agency ISBN: 1634102460 Category : Self-Help Languages : en Pages : 101
Book Description
Think it, Write it, Speak it, Do it, Repeat! presents a powerful collection of motivational quotes and reflections designed to inspire personal growth, cultivate a positive mindset, and empower readers to achieve their full potential. Musician Tommie Lee Brooks Jr. expresses gratitude to those who influenced and supported his life’s journey. His theme of “intentionality” emphasizes the importance of thinking, writing, speaking, and doing with purpose. His core message recognizes the power of intentional actions in shaping our lives. His thought-provoking quotes offer a journey of self-discovery, resilience, and continuous life improvement. The quotes explore such themes as perseverance, resilience, creativity, leadership, and the transformative power of self-belief. The author draws from personal experiences and universal truths to demonstrate how these principles can be applied to overcome challenges, achieve goals, and build meaningful connections. It also highlights the importance of self-reflection. The book requests a powerful call to action, urging readers to apply the wisdom gained to their own lives. This is not just a collection of quotes, but a guide to living a life of intention, growth, and fulfillment.
Author: Diane Lake Publisher: CRC Press ISBN: 1317232941 Category : Art Languages : en Pages : 198
Book Description
The Screenwriter’s Path takes a comprehensive approach to learning how to write a screenplay—allowing the writer to use it as both a reference and a guide in constructing a script. A tenured professor of screenwriting at Emerson College in Boston, author Diane Lake has 20 years' experience writing screenplays for major studios and was a co-writer of the Academy-award winning film Frida. The book sets out a unique approach to story structure and characterization that takes writers, step by step, to a completed screenplay, and it is full of practical advice on what to do with the finished script to get it seen by the right people. By demystifying the process of writing a screenplay, Lake empowers any writer to bring their vision to the screen.
Author: Nicole Hennig Publisher: Bloomsbury Publishing USA ISBN: Category : Language Arts & Disciplines Languages : en Pages : 199
Book Description
The acceleration of technological change demands that today's information professionals and educators not only be constantly acquiring new knowledge and skills, but also that they cultivate the ability to make sound judgments on which technologies to embrace. Today's librarians and information specialists know it's imperative that they keep up with new technologies. But not all technologies are equally important, either within the library setting or to library patrons. So how does one decide which ones to pursue and integrate into services? In the uphill battle to stay current with new and emerging technologies, deciding which ones to pursue and integrate into services is a major challenge. A secondary problem is simply finding the time to consider the question. Readers of Keeping Up with Emerging Technologies will learn all of the best practices and skills to keep up with new technologies and to analyze the ability of specific technologies to meet recognized user needs—all in this single source. You'll learn the best ways to gather information about new technologies and user needs, to evaluate and analyze information, to curate technology information for others, to set up experiments and evaluate the results, and to present your findings to persuade decision-makers. Written by the former head of user experience at MIT's library system, this guidebook serves information professionals, educators, education technology specialists, and anyone with "emerging technology" or "innovation" in their job titles. It will also be useful for library administrators and those who manage these positions as well as for students seeking a technology-oriented or curriculum-design career path in libraries.
Author: Regina Luttrell Publisher: Rowman & Littlefield ISBN: 1538129108 Category : Language Arts & Disciplines Languages : en Pages : 257
Book Description
Regina Luttrell and Adrienne A. Wallace present an engaging introduction of social media’s integration with modern society. Recognizing categories of relational, societal, and self while analyzing the social media environment, this introductory mass communications textbook establishes a framework for understanding how technology, culture, democracy, economy, and audience fragmentation interact with each media industry differently and relate to media literacy. Armed with this knowledge, future professional communicators gain a better understanding of their audience and the level to which their strategies influence the public. Social Media and Society empowers students as consumers and creators of social media and illustrates that, while the tools of communication have changed, the goals of social connection and influence have not. Features of this unique text include the following: Relational/Societal/Self boxes provide a framework for analysis of media and society In Theory boxes attaching theory to practice Learning tools and enhanced pedagogy, such as Learning Objectives, Chapter Wrap-Up; Critical Thinking Questions, Media Sources, and End of Chapter Activities Comprehensive Glossary of key terms Full-color visuals capturing key trends and up-to-date data
Author: Kelley
Author: Kelley
Author: Nicole Ferdinand
Author: 
Author: Lana Shabdeen
Author: Brenda Cooper
Author: Tommie Lee Brooks Jr.
Author: Diane Lake
Author: Nicole Hennig
Author: Constance L. Brine
Author: Regina Luttrell