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Author: Neal Schaffer Publisher: HarperCollins Leadership ISBN: 1400216370 Category : Business & Economics Languages : en Pages : 288
Book Description
The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed. We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving. Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way. In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to: Identify,?approach, and engage the right influencers for their brand or product. Determine?what resources to put behind influencer campaigns. Manage the business side of influencer marketing, including tools that will help?measure ROI. Develop?their brand’s social media voice to become an influencer in its own right. This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.
Author: Neal Schaffer Publisher: HarperCollins Leadership ISBN: 1400216370 Category : Business & Economics Languages : en Pages : 288
Book Description
The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed. We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving. Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way. In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to: Identify,?approach, and engage the right influencers for their brand or product. Determine?what resources to put behind influencer campaigns. Manage the business side of influencer marketing, including tools that will help?measure ROI. Develop?their brand’s social media voice to become an influencer in its own right. This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.
Author: Rebecca Coleman Publisher: ISBN: Category : Psychology Languages : en Pages : 264
Book Description
Thinking through original empirical research, this book explores the relations between girls' bodies and images from a Deleuzian perspective. Holding in suspension models of cause-and-effect and of subject(ivity)/object(ivity) it asks, what do images make possible for the becoming of bodies?
Author: Riadh Habash Publisher: CRC Press ISBN: 135165070X Category : Business & Economics Languages : en Pages : 730
Book Description
This is a primary text project that combines sustainability development with engineering entrepreneurship and design to present a transdisciplinary approach to modern engineering education. The book is distinguished by extensive descriptions of concepts in sustainability, its principles, and its relevance to environment, economy, and society. It can be read by all engineers regardless of their disciplines as well as by engineering students as they would be future designers of products and systems. This book presents a flexible organization of knowledge in various fields, which allows to be used as a text in a number of courses including for example, engineering entrepreneurship and design, engineering innovation and leadership, and sustainability in engineering design
Author: Marcia Leone Publisher: Allen & Unwin ISBN: 1760873640 Category : Family & Relationships Languages : en Pages : 300
Book Description
'Not So Mumsy encapsulates motherhood's new mood; edgy, powerful, honest and strong.' - Marie Claire Magazine Yes, you are a mum, but you're still you! For mamas everywhere, this is your Mother's Group in a book. Parenting is hard, but it's also beautiful. For women who have embraced motherhood but also yearn to retain a sense of self and style, Not So Mumsy has been a pioneering site driving the Modern Mama movement. Bridging the gap between pre-mama life and the whole new world of leaky boobs and pureed banana, Marcia Leone (aka Not So Mumsy) has always shared her journey with honesty and humour, providing a warm and inclusive support network for like-minded women. With powerfully uplifting perspectives from inspirational mamas across the world, including Jaime King, Teresa Palmer, Megan Gale and Tammin Sursok, Not So Mumsy will help you navigate pregnancy, your first year and beyond with style, humour and confidence.
Author: Brooke Erin Duffy Publisher: Yale University Press ISBN: 0300227663 Category : Social Science Languages : en Pages : 279
Book Description
An illuminating investigation into a class of enterprising women aspiring to “make it” in the social media economy but often finding only unpaid work Profound transformations in our digital society have brought many enterprising women to social media platforms—from blogs to YouTube to Instagram—in hopes of channeling their talents into fulfilling careers. In this eye-opening book, Brooke Erin Duffy draws much-needed attention to the gap between the handful who find lucrative careers and the rest, whose “passion projects” amount to free work for corporate brands. Drawing on interviews and fieldwork, Duffy offers fascinating insights into the work and lives of fashion bloggers, beauty vloggers, and designers. She connects the activities of these women to larger shifts in unpaid and gendered labor, offering a lens through which to understand, anticipate, and critique broader transformations in the creative economy. At a moment when social media offer the rousing assurance that anyone can “make it”—and stand out among freelancers, temps, and gig workers—Duffy asks us all to consider the stakes of not getting paid to do what you love.
Author: Madawi Al-Rasheed Publisher: Cambridge University Press ISBN: 1139619004 Category : Political Science Languages : en Pages : 349
Book Description
Women in Saudi Arabia are often described as either victims of patriarchal religion and society or successful survivors of discrimination imposed on them by others. Madawi Al-Rasheed's new book goes beyond these conventional tropes to probe the historical, political and religious forces that have, across the years, delayed and thwarted their emancipation. The book demonstrates how, under the patronage of the state and its religious nationalism, women have become hostage to contradictory political projects that on the one hand demand female piety, and on the other hand encourage modernity. Drawing on state documents, media sources and interviews with women from across Saudi society, the book examines the intersection between gender, religion and politics to explain these contradictions and to show that, despite these restraints, vibrant debates on the question of women are opening up as the struggle for recognition and equality finally gets under way.
Author: Jo Malone Publisher: Simon and Schuster ISBN: 1501110616 Category : Biography & Autobiography Languages : en Pages : 432
Book Description
Known around the world for her eponymous brand of fragrances and her latest venture, Jo Loves, Jo Malone tells the “inspiring, courageous, and brutally honest” (Nylon) story of her rise from humble beginnings to beloved business success. Jo Malone began her international fragrance and scented candle business in 1983 in her kitchen, where she gave facials and made bath oils as thank-you gifts for her clients. She opened her first store in London in 1994 and, in 1999, she sold the Jo Malone London brand to Estée Lauder Companies for millions of dollars. Recently, she launched a new brand, Jo Loves, igniting the excitement of fashion and beauty websites all over the world. Raised in government-subsidized housing in Kent in the early 1960s, Jo Malone dropped out of school as a teenager to care for her sick mother. Jo had not been successful in school because of her severe dyslexia, but she had the ability to see and feel everything in scent. Her at-home beauty business and handmade products became popular, and word of her talent spread until an international brand was born. After the sale of her company and the birth of her son, she was diagnosed with breast cancer and underwent a double mastectomy. Thus began the second chapter of her life, and in her “inspiring story of human spirit and chutzpah” (Booklist, starred review), Jo tells her full amazing and inspiring personal story. This memoir is “a testament to the power of ambition and the joy of following your dreams” (People).
Author: Colin Wheildon Publisher: ISBN: 9781875750221 Category : Communication in marketing Languages : en Pages : 0
Book Description
For anyone who has a say in what appears in print and need to know whether, as well as looking good, it will do its job by being read. It gives practical answers on choosing the right typeface, on colour, tints, and many basic aspects of layout.
Author: Sara Tasker Publisher: White Lion Publishing ISBN: 1781318883 Category : Computers Languages : en Pages : 192
Book Description
In Hashtag Authentic, social media guru Sara Tasker provides tips, advice, and guidance on how to turn your personal Instagram account into a profitable creative outlet. Since setting up her Instagram account (@me_and_orla) while on maternity leave in 2013, Sara has become a celebrated influencer and iPhoneographer, and through her calm, atmospheric, and authentic style has garnered legions of followers. Here, Sara presents the lessons she has learned along the way. Sara's nurturing voice and enchanting photography provide guidance on: storytelling, with tips on finding your own visual style and personal niche; making pictures, including composing for Instagram, finding the best light, and getting the most out of your camera phone; archiving your life, with tips organized by themes like Craft & Making, Family & Pets, and Food & Ingredients; and sharing your world, detailing the keys to Instagram success and beyond. Hashtag Authentic is both an inspiring manual and an interactive tool for finding an online voice, growing a tribe, and becoming an influencer.
Author: Neal Schaffer
Author: Neal Schaffer
Author: Kayla Itsines
Author: Rebecca Coleman
Author: Riadh Habash
Author: Marcia Leone
Author: Brooke Erin Duffy
Author: Madawi Al-Rasheed
Author: Jo Malone
Author: Colin Wheildon
Author: Sara Tasker