Author: Thomas C. KinnearPublisher: American Marketing Association
ISBN:
Category : Business & Economics
Languages : en
Pages : 188
Book Description
Journal of Public Policy and Marketing
Author: Thomas C. KinnearPublisher: American Marketing Association
ISBN:
Category : Business & Economics
Languages : en
Pages : 188
Book Description
Journal of Public Policy & Marketing : JPP&M
Author: Players in the Public Policy Process
Author: H. BrycePublisher: Springer
ISBN: 1137273925
Category : Political Science
Languages : en
Pages : 589
Book Description
This book carefully develops the perspective of nonprofit organizations as social capital assets and agents of public policy within a principal-agent framework. It shows the practical as well as managerial and marketing advantages of such an approach, one that can lead to serious questions about many of the existing views that all nonprofits result from market or government failure. Bryce provides a more positive, cross-national and inclusive perspective on these organizations that applies across all of their disciplines and in developed or developing countries alike.
Customer Engagement Marketing
Author: Robert W. PalmatierPublisher: Springer
ISBN: 3319619853
Category : Business & Economics
Languages : en
Pages : 332
Book Description
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.
Marketing in the Public Sector
Author: Nancy R. LeePublisher: Pearson Education
ISBN: 0132716224
Category : Business & Economics
Languages : en
Pages : 466
Book Description
Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.
Journal of Historical Research in Marketing
Author: Public Policy
Author: Michael E. KraftPublisher: CQ Press
ISBN: 1506358179
Category : Political Science
Languages : en
Pages : 840
Book Description
In Public Policy: Politics, Analysis, and Alternatives, students come to understand how and why policy analysis is used to assess policy alternatives. To encourage critical and creative thinking on issues ranging from the federal deficit to health care reform to climate change, authors Michael Kraft and Scott Furlong introduce and fully integrate an evaluative approach to policy. The Sixth Edition of Public Policy offers a fully revised, concise review of institutions, policy actors, and major theoretical models as well as a discussion of the nature of policy analysis and its practice. Both the exposition and data have been updated to reflect major policy controversies and developments through the end of 2016, including new priorities of the Donald Trump administration.
Journal of Public Policy & Marketing
Author: Public Mental Health: Global Perspectives
Author: Knifton, LeePublisher: McGraw-Hill Education (UK)
ISBN: 0335244890
Category : Medical
Languages : en
Pages : 226
Book Description
This book will provide readers with an overview of the core knowledge and issues in public mental health, and a guide for students and practitioners on the evidence and tools available to help them develop Public Mental Health programs that work in practice.
Advertising Management
Author: BatraPublisher: Pearson Education India
ISBN: 9788177588507
Category : Advertising
Languages : en
Pages : 772
Book Description