Guerrilla Marketing and Joint Ventures PDF Download

Author: Wise Bread Writers
Publisher: Skyhorse Publishing Inc.
ISBN: 160239704X
Category : Business & Economics
Languages : en
Pages : 353

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Book Description
A treasury of top-selected submissions to the popular personal finance blog WiseBread.com shares insights on how to enjoy life while living responsibly, in a resource that organizes entries under such headers as shopping in bulk, saving money while going green, and reducing one's mortgage and rent costs. Original.

Author: Jay Conrad Levinson
Publisher: Morgan James Publishing
ISBN: 1630471569
Category : Business & Economics
Languages : en
Pages : 199

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Book Description
Explains step-by-step how entrepreneurs can use smarter marketing and joint ventures to generate maximum profits from minimum investments.

Author: Donald F. Kuratko
Publisher: Routledge
ISBN: 100032673X
Category : Business & Economics
Languages : en
Pages : 375

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Book Description
• Covers the entire new venture management process, from ideas to finance to HRM • Now includes international cases in all chapters • Offers a complete and contemporary business plan for students to follow • Includes material on the latest issues in entrepreneurship, such as equity crowdfunding and ‘blitzscaling’

Author: Brad Feld
Publisher: John Wiley & Sons
ISBN: 1118118642
Category : Business & Economics
Languages : en
Pages : 245

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Book Description
An engaging guide to excelling in today's venture capital arena Beginning in 2005, Brad Feld and Jason Mendelson, managing directors at Foundry Group, wrote a long series of blog posts describing all the parts of a typical venture capital Term Sheet: a document which outlines key financial and other terms of a proposed investment. Since this time, they've seen the series used as the basis for a number of college courses, and have been thanked by thousands of people who have used the information to gain a better understanding of the venture capital field. Drawn from the past work Feld and Mendelson have written about in their blog and augmented with newer material, Venture Capital Financings puts this discipline in perspective and lays out the strategies that allow entrepreneurs to excel in their start-up companies. Page by page, this book discusses all facets of the venture capital fundraising process. Along the way, Feld and Mendelson touch on everything from how valuations are set to what externalities venture capitalists face that factor into entrepreneurs' businesses. Includes a breakdown analysis of the mechanics of a Term Sheet and the tactics needed to negotiate Details the different stages of the venture capital process, from starting a venture and seeing it through to the later stages Explores the entire venture capital ecosystem including those who invest in venture capitalist Contain standard documents that are used in these transactions Written by two highly regarded experts in the world of venture capital The venture capital arena is a complex and competitive place, but with this book as your guide, you'll discover what it takes to make your way through it.

Author: Kathryn Rudie Harrigan
Publisher: Free Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 456

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Book Description

Author: Robert Gaskins
Publisher: Vinland Books
ISBN: 0985142405
Category : Computers
Languages : en
Pages : 516

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Book Description
PowerPoint was the first presentation software designed for Macintosh and Windows, received the first venture capital investment ever made by Apple, then became the first significant acquisition ever made by Microsoft, who set up a new Graphics Business Unit in Silicon Valley to develop it further. Now, twenty-five years later, PowerPoint is installed on more than one billion computers, worldwide. In this book, Robert Gaskins (who invented the idea, managed its design and development, and then headed the new Microsoft group) tells the story of its first years, recounting the perils and disasters narrowly evaded as a startup, dissecting the complexities of being the first distant development group in Microsoft, and explaining decisions and insights that enabled PowerPoint to become a lasting success well beyond its original business uses.

Author: Alexander Osterwalder
Publisher: John Wiley & Sons
ISBN: 1118656407
Category : Business & Economics
Languages : en
Pages : 295

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Book Description
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

Author: Urath Gibson
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 20

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Book Description

Author: Bruce R. Barringer
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 512

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Book Description
This lively book, containing many real-life examples, makes a thoughtful, practical guide to the process of launching new ventures. It begins by introducing a model of the entrepreneurial process, and follows the model throughout the book. Emphasis is placed on the beginnings of the entrepreneurial process - particularly opportunity recognition and feasibility analysis.A four part organization makes the journey toward understanding the entrepreneur process both enjoyable and productive. The four parts, which collectively contain 15 chapters, are: The Decision to Become an Entrepreneur, Developing Successful Business Ideas, Moving From an Idea to an Entrepreneurial Firm, and Managing and Growing an Entrepreneurial Firm.For venture capitalists, investor groups, or business incubators (for-profit and not-for-profit) to distribute to their client companies; and of particular help to technology companies.

Author: Warren J. Keegan
Publisher: Pearson Higher Ed
ISBN: 1292069554
Category : Business & Economics
Languages : en
Pages : 611

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Book Description
For undergraduate and graduate courses in global marketing The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing. MyMarketingLab for Global Marketing is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress.