Adventures of the Mind, Edited by Richard Thruelsen and John Kobler. Introd. by Mark Van Doren PDF Download

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Publisher:
ISBN:
Category : Civilization, Modern
Languages : en
Pages : 500

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Author: Roger A. Bruns
Publisher: University of Illinois Press
ISBN: 9780252070754
Category : Biography & Autobiography
Languages : en
Pages : 366

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Born in Iowa during the Civil War, Billy Sunday rose to fame as the fastest man in baseball during his career with the Chicago White Stockings in the 1880s. In this account of Billy Sunday's life, the author unfolds the story of modern evangelism.

Author:
Publisher:
ISBN:
Category : Canada
Languages : en
Pages : 1236

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Provides historical coverage of the United States and Canada from prehistory to the present. Includes information abstracted from over 2,000 journals published worldwide.

Author: John Wall
Publisher: JHU Press
ISBN: 1421425742
Category : Biography & Autobiography
Languages : en
Pages : 343

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The true story of Raymond Loewy, whose designs are still celebrated for their unerring ability to advance American consumer taste. Born in Paris in 1893 and trained as an engineer, Raymond Loewy revolutionized twentieth-century American industrial design. Combining salesmanship and media savvy, he created bright, smooth, and colorful logos for major corporations that included Greyhound, Exxon, and Nabisco. His designs for Studebaker automobiles, Sears Coldspot refrigerators, Lucky Strike cigarette packs, and Pennsylvania Railroad locomotives are iconic. Beyond his timeless designs, Loewy carefully built an international reputation through the assiduous courting of journalists and tastemakers to become the face of both a new profession and a consumer-driven vision of the American dream. In Streamliner, John Wall traces the evolution of an industry through the lens of Loewy's eclectic life, distinctive work, and invented persona. How, he asks, did Loewy build a business while transforming himself into a national brand a half century before "branding" became relevant? Placing Loewy in context with the emerging consumer culture of the latter half of the twentieth century, Wall explores how his approach to business complemented—or differed from—that of his well-known contemporaries, including industrial designers Henry Dreyfuss, Walter Teague, and Norman Bel Geddes. Wall also reveals how Loewy tailored his lifestyle to cement the image of "designer" in the public imagination and why the self-promotion that drove Loewy to the top of his profession began to work against him at the end of his career. Streamliner is an important and engaging work on one of the longest-lived careers in industrial design.

Author: Arthur R. Schultz
Publisher:
ISBN:
Category : German Americans
Languages : en
Pages : 712

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This "work is organized by subject. Materials are grouped under twelve main sections in the body of the work, with appropriate subdivisions and subtopics within each main subject. Each section is assigned a two-letter designation, and entries are numbered consecutively within each section. This subject code system was designed to facilitate referals from the Index to the main body of the text, and to allow for cross-referencing between sections."--Introduction.

Author: John M. Hood
Publisher: Bloomsbury Publishing USA
ISBN: 031303687X
Category : Business & Economics
Languages : en
Pages : 269

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The process of producing goods and services is relatively easy to recognize as socially beneficial. But television ads? Telemarketers? Jingles? Junk mail? It is popular to view these commercial activities as inherently wasteful or manipulative, marginally informative or entertaining, at best. In Selling the Dream, John Hood takes the provocative stand that advertising images and sales pitches are actually part of the goods and services themselves, delivering an essential component of the consumer's experience. As such, they are inextricably linked to the basic tenets of the free-market system, and, in the boldest of terms, Hood argues that commercial communication is morally consistent with the principles of our democratic society, including freedom of choice, competition, and innovation. Tracing the history of advertising from Ancient Roman times to the present, he offers a colorful account of advertising in its cultural context and addresses such controversial issues as the promotion of harmful and immoral products (such as alcohol and tobacco), marketing to children, the role of advertising in service industries such as health care and education, and the impact of the Internet and other new media on the conduct of commerce. In the process, he offers a compelling perspective on advertising and its essential role in business, communication, and popular culture.

Author: David Welky
Publisher: University of Illinois Press
ISBN: 0252092813
Category : Social Science
Languages : en
Pages : 283

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As a counterpart to research on the 1930s that has focused on liberal and radical writers calling for social revolution, David Welky offers this eloquent study of how mainstream print culture shaped and disseminated a message affirming conservative middle-class values and assuring its readers that holding to these values would get them through hard times. Through analysis of the era's most popular newspaper stories, magazines, and books, Welky examines how voices both outside and within the media debated the purposes of literature and the meaning of cultural literacy in a mass democracy. He presents lively discussions of such topics as the newspaper treatment of the Lindbergh kidnapping, issues of race in coverage of the 1936 Olympic games, domestic dynamics and gender politics in cartoons and magazines, Superman's evolution from a radical outsider to a spokesman for the people, and the popular consumption of such novels as the Ellery Queen mysteries, Gone with the Wind, and The Good Earth. Through these close readings, Welky uncovers the subtle relationship between the messages that mainstream media strategically crafted and those that their target audience wished to hear.

Author: Nicholas Tranquillo
Publisher: Springer
ISBN: 331907296X
Category : Medical
Languages : en
Pages : 259

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This book presents three lectures by Allan Hobson, entitled “The William James Lectures on Dream Consciousness”. The three lectures expose the new psychology, the new physiology and the new philosophy that derive from and support the protoconsciousness hypothesis of dreaming. They review in detail many of the studies on sleep and dreaming conducted since the days of Sigmund Freud. Following the lectures are commentaries written by scholars whose expertise covers a wide range of scientific disciplines including, but not limited to, philosophy, psychology, neurology, neuropsychology, cognitive science, biology and animal sciences. The commentaries each answer a specific question in relation to Hobson’s lectures and his premise that dreaming is an altered state of consciousness. Capitalizing on a vast amount of data, the lectures and commentaries provide undisputed evidence that sleep consists of a well-organized sequence of subtly orchestrated brain states that undoubtedly play a crucial function in the maintenance of normal brain functions. These functions include both basic homeostatic processes necessary to keep the organism alive as well as the highest cognitive functions including perception, decision making, learning and consciousness.

Author: Michael Aubrecht
Publisher: The History Press
ISBN:
Category : History
Languages : en
Pages : 132

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Historic Churches of Fredericksburg: Houses of the Holy recalls stories of rebellion, racism and reconstruction as experienced by Secessionists, Unionists and the African American population in Fredericksburg's landmark churches during the Civil War and Reconstruction eras. Using a wide variety of materials compiled from the local National Park archives, author Michael Aubrecht presents multiple perspectives from local believers and nonbelievers who witnessed the country's Great Divide. Learn about the importance of faith in old Fredericksburg through the recollections of local clergy such as Reverend Tucker Lacy; excerpts from slave narratives as recorded by Joseph F. Walker; impressions of military commanders such as Robert E. Lee and Stonewall Jackson; and stories of the conflict over African American churches.

Author: James L. Baughman
Publisher: JHU Press
ISBN: 9780801867163
Category : Biography & Autobiography
Languages : en
Pages : 634

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Book Description
"A solid account of Luce's life and legacy... A concise, readable volume." -- Journalism Quarterly