Joël Desgrippes and Marc Gobé on the Emotional Brand Experience PDF Download

Author: Anne Hellman, Marc Gobé, Joël Desgrippes
Publisher:
ISBN: 9781616735975
Category : Branding (Marketing)
Languages : en
Pages : 212

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Author: Miguel Angelo Hemzo
Publisher: Springer Nature
ISBN: 3030860736
Category : Business & Economics
Languages : en
Pages : 219

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Book Description
This textbook discusses luxury marketing management, considering the broader range of decisions related to the complexities of offering luxury as services. Placing a strong emphasis on strategy as well as positioning and the market, it focuses on the challenges in luxury related to the traditional 4 Ps (Products, Place, Promotion and Price), in addition applying the service-dominant logic to luxury management in relation to the other 4 Ps in marketing decisions (People, Process, Panorama, and Productivity). The text opens with an exploration the history and evolution of the concept and definition of luxury and the effect upon the practice of luxury marketing today, concluding with an overview of the contemporary luxury market, description of the main players, and relevant industry trends. It then discusses marketing strategies as applied to the luxury market, including market identification, brand communication, product positioning, pricing, flow of goods, foreign market entry, and more. With contributions from luxury marketing practitioners to offer practical knowledge as well as real world cases studies, this textbook will equip students with a comprehensive understanding of marketing in the luxury industry and the tools necessary to be successful in the management of luxury brands.

Author: Mac Cato
Publisher: Rockport Publishers
ISBN: 1616738790
Category : Design
Languages : en
Pages : 208

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Book Description
Unique among branding or creative guideline books, this book examines the enormous influence of both “commercial persuasion� and “societal persuasion� branding—and looks closely at the crucial role creative brand warriors play in building and sustaining winning designs. A primary focus is on exploring what it takes to be a successful creative in the global branding wars as defined by the 12 branding determinants. Global brands, such as Starbucks, Google, Burger King, Delta Airlines, and more, demonstrate the unique traits that make them successful brands.

Author: Marc Gobe
Publisher: Simon and Schuster
ISBN: 1581157371
Category : Business & Economics
Languages : en
Pages : 512

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Book Description
Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people. The emergence of social media, consumer empowerment and interaction were all clearly predicted in this book 10 years ago around the new concept of a consumer democracy. In this updated edition, Marc Gobé covers how social media helped elect Barack Obama to the White House, how the idea behind Twitter is transforming our civilization, and why new generations are re-inventing business, commerce, and management as we know it by leveraging the power of the web. In studying the role of women as "shoppers in chief, "and defining the need to look at the marketplace by recognizing differences in origins, cultures, and choices, Emotional Branding foresaw the break up of mass media to more targeted and culturally sensitive modes of communications. As the first marketing book ever to study the role of the LGBTQ community as powerful influencers for many brands, Emotional Branding opened the door to a renewed sensitivity toward traditional research that privilege individuality and the power of the margins to be at the center of any marketing strategy. A whole segment in the book looks at the role of the senses in branding and design. The opportunity that exists in understanding how we feel about a brand determines how much we want to buy. By exploring the 5 senses, Emotional Branding shows how some brands have built up their businesses by engaging in a sensory interaction with their consumers. Emotional Branding explores how effective consumer interaction needs to be about senses and feelings, emotions and sentiments. Not unlike the Greek culture that used philosophy, poetry, music, and the art of discussion and debate to stimulate the imagination, the concept of emotional branding establishes the forum in which people can convene and push the limits of their creativity. Through poetry the Greeks invented mathematics, the basis of science, sculpture, and drama. Unless we focus on humanizing the branding process we will lose the powerful emotional connection people have with brands. Critics hailed Emotional Branding as a breakthrough and a fresh approach to building brands. Design in this book is considered a new media, the web a place where people will share information and communicate, architecture a part of the brand building process, and people as the most powerful element of any branding strategy. Most importantly, it emphasizes the need to transcend the traditional language of marketing--from one based on statistics and data to a visually compelling new form of communication that fosters creativity and innovation. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Author:
Publisher:
ISBN:
Category : Industries
Languages : en
Pages : 380

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Author: Nihon Kurieitāzu Kyōkai
Publisher: ICO
ISBN: 9784931154209
Category : Commercial art
Languages : en
Pages : 358

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Author: Bill Gardner
Publisher:
ISBN: 1592537278
Category : Art
Languages : en
Pages : 194

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Book Description
A collection of 2,000 logos by top designers from around the world. Profiles selected designers and highlights successful new designs. Describes the creative process behind some logos by reviewing early designs and their evolution.

Author: [Anonymus AC01287739]
Publisher: ICO
ISBN: 9784931154261
Category : Commercial art
Languages : en
Pages : 278

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Author: Arthur James Wells
Publisher:
ISBN:
Category : Bibliography, National
Languages : en
Pages : 870

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Book Description

Author: Anne Hellman
Publisher: Abrams
ISBN: 1613125429
Category : Architecture
Languages : en
Pages : 256

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Book Description
Design Brooklyn is a visual exploration of the unique and diverse architecture, interiors, and design of public and private spaces in today’s Brooklyn, from mechanics’ shops renovated into restaurants, to newly built museums, to restored brownstones and modern townhouses. Chapters focusing on renovation, restoration, innovation, and industry come to life with more than 150 original photographs representing various neighborhoods and trends. Including studies of the Brooklyn Academy of Music’s newest addition, Fort Greene Park, and Boerum Hill’s Flavor Paper, Design Brooklyn will appeal to anyone interested in urban living, design, and trendsetting Brooklyn style. Praise for Design Brooklyn: “A terrific book. Anne Hellman and Michel Arnaud perfectly capture the essence of the innovative, independent style of the creative people who define Brooklyn!†? —Wendy Goodman, Design Editor, New York magazine “Brooklyn’s design identity is captured in this inspired collection of projects that takes you from the manufacturing past of the Brooklyn Navy Yard to influential architect-designed new construction, with plenty of bespoke brownstone renovations and handmade artists’ studios in the mix.†? —Francesca Connolly, New York editor of Remodelista.com “The creativity that New York City is so known for seemed synonymous with Manhattan . . . that was until Brooklyn bloomed. And boy, has it bloomed!†? —Newell Turner, editor in chief, Hearst Design Group “Brooklyn’s cutting-edge creativity, beauty, and bold self-confidence are well represented in this extraordinary book of Brooklyn design. Brooklyn has more character and characters than anywhere else in the world, and that spirit of originality and sense of history is vibrant and alive in these homes and cultural institutions.†? —Marty Markowitz, Brooklyn borough president “No sleep till you devour Design Brooklyn—a thrilling guide to architecture and décor in the mythical New York City borough. From a Beastie Boy’s clever brownstone renovation to insider tours of cultural spaces and imaginative restaurant design, this stunning and idea-packed guide to Brooklyn design shows how wonderfully the old can meld with the new. Design Brooklyn is sure to resonate far beyond its borders.†? —Ingrid Abramovitch, Author of Restoring a House in the City “A visual feast of the best of Brooklyn style.†? —atHome magazine “Packed with engaging back stories of Brooklyn’s homes, shops, restaurants and public institutions like Fort Greene Park and the Brooklyn Botanic Garden Visitor Center in Prospect Heights.†? —New York Times “It’s turned the borough into a playground for high design, all beautifully chronicled in a new survey by Anne Hellman, Design Brooklyn, with page after page of gorgeous photos by Michel Arnaud.†? —Town & Country “Design Brooklyn is expansive, inclusive and filled with inspiring ideas and images of interiors, both public and private.†? —Janel Laban, Apartment Therapy “What makes this book special, is that it documents the interior spaces of Brooklyn in a way that I haven’t seen before. We all know that Brooklyn has drastically changed in the last few years, but it’s rare to get the opportunity to peek into some of the private homes or have the luxury of time or money to check out all the new public spaces—restaurants, bars and hotels—that have popped up around the borough . . . It gave me a new appreciation for the sheer volume of design happening in Brooklyn every day.†? —Amy Azzarito, Design*Sponge “Quirky, spirited, surprising and useful—brimming with charm and delight.†? —New York Times Book Review