Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Jewish Mad Men PDF full book. Access full book title Jewish Mad Men by Kerri P. Steinberg. Download full books in PDF and EPUB format.
Author: Kerri P. Steinberg Publisher: Rutgers University Press ISBN: 0813563771 Category : Business & Economics Languages : en Pages : 250
Book Description
It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years. Drawing on case studies of famous advertising campaigns—from Levy’s Rye Bread (“You don’t have to be Jewish to love Levy’s”) to Hebrew National hot dogs (“We answer to a higher authority”)—Steinberg examines advertisements from the late nineteenth-century in New York, the center of advertising in the United States, to trace changes in Jewish life there and across the entire country. She looks at ads aimed at the immigrant population, at suburbanites in midcentury, and at hipster and post-denominational Jews today. In addition to discussing campaigns for everything from Manischewitz wine to matzoh, Jewish Mad Men also portrays the legendary Jewish figures in advertising—like Albert Lasker and Bill Bernbach—and lesser known “Mad Men” like Joseph Jacobs, whose pioneering agency created the brilliantly successful Maxwell House Coffee Haggadah. Throughout, Steinberg uses the lens of advertising to illuminate the Jewish trajectory from outsider to insider, and the related arc of immigration, acculturation, upward mobility, and suburbanization. Anchored in the illustrations, photographs, jingles, and taglines of advertising, Jewish Mad Men features a dozen color advertisements and many black-and-white images. Lively and insightful, this book offers a unique look at both advertising and Jewish life in the United States.
Author: Kerri P. Steinberg Publisher: Rutgers University Press ISBN: 0813563771 Category : Business & Economics Languages : en Pages : 250
Book Description
It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years. Drawing on case studies of famous advertising campaigns—from Levy’s Rye Bread (“You don’t have to be Jewish to love Levy’s”) to Hebrew National hot dogs (“We answer to a higher authority”)—Steinberg examines advertisements from the late nineteenth-century in New York, the center of advertising in the United States, to trace changes in Jewish life there and across the entire country. She looks at ads aimed at the immigrant population, at suburbanites in midcentury, and at hipster and post-denominational Jews today. In addition to discussing campaigns for everything from Manischewitz wine to matzoh, Jewish Mad Men also portrays the legendary Jewish figures in advertising—like Albert Lasker and Bill Bernbach—and lesser known “Mad Men” like Joseph Jacobs, whose pioneering agency created the brilliantly successful Maxwell House Coffee Haggadah. Throughout, Steinberg uses the lens of advertising to illuminate the Jewish trajectory from outsider to insider, and the related arc of immigration, acculturation, upward mobility, and suburbanization. Anchored in the illustrations, photographs, jingles, and taglines of advertising, Jewish Mad Men features a dozen color advertisements and many black-and-white images. Lively and insightful, this book offers a unique look at both advertising and Jewish life in the United States.
Author: Lauren M. E. Goodlad Publisher: Duke University Press ISBN: 0822399067 Category : Performing Arts Languages : en Pages : 433
Book Description
Since the show's debut in 2007, Mad Men has invited viewers to immerse themselves in the lush period settings, ruthless Madison Avenue advertising culture, and arresting characters at the center of its 1960s fictional world. Mad Men, Mad World is a comprehensive analysis of this groundbreaking TV series. Scholars from across the humanities consider the AMC drama from a fascinating array of perspectives, including fashion, history, architecture, civil rights, feminism, consumerism, art, cinema, and the serial format, as well as through theoretical frames such as critical race theory, gender, queer theory, global studies, and psychoanalysis. In the introduction, the editors explore the show's popularity; its controversial representations of race, class, and gender; its powerful influence on aesthetics and style; and its unique use of period historicism and advertising as a way of speaking to our neoliberal moment. Mad Men, Mad World also includes an interview with Phil Abraham, an award-winning Mad Men director and cinematographer. Taken together, the essays demonstrate that understanding Mad Men means engaging the show not only as a reflection of the 1960s but also as a commentary on the present day. Contributors. Michael Bérubé, Alexander Doty, Lauren M. E. Goodlad, Jim Hansen, Dianne Harris, Lynne Joyrich, Lilya Kaganovsky, Clarence Lang, Caroline Levine, Kent Ono, Dana Polan, Leslie Reagan, Mabel Rosenheck, Robert A. Rushing, Irene Small, Michael Szalay, Jeremy Varon
Author: Rachel Shukert Publisher: ISBN: 0345498615 Category : Humor Languages : en Pages : 258
Book Description
A hilarious memoir about growing up neurotic as one of the few Jewish girls in the Nebraska heartland describes her concerns about which of her friends she can count on to hide her family from the Nazis and her life-changing journey to New York City, where she finds a new home. Original. 25,000 first printing.
Author: Lilly J. Goren Publisher: Bloomsbury Publishing USA ISBN: 1501306340 Category : Political Science Languages : en Pages : 326
Book Description
"Explored through a broadly political lens, this book examines the various political themes and historical issues seen and presented on AMC's Mad Men while analyzing the contemporary appeal of a television show situated in the 1960s"--
Author: Jane Maas Publisher: Random House ISBN: 0857501313 Category : Advertising Languages : en Pages : 242
Book Description
Maas offers a wickedly funny, inside look at what it was really like to be an ad woman on Madison Avenue in the 1960s and 1970s, from casual sex to professional serfdom, in this immensely entertaining and bittersweet memoir.
Author: Heather Marcovitch Publisher: Lexington Books ISBN: 0739173782 Category : Performing Arts Languages : en Pages : 232
Book Description
This book, edited by Heather Marcovitch and Nancy Batty, offers multiple perspectives on the representation of women and children in the popular AMC series, Mad Men. These essays explore the rich historical and social context portrayed in the series and connect the concerns and tumult of the sixties to the contemporary moment.
Author: C. Bloom Publisher: Springer ISBN: 113731897X Category : History Languages : en Pages : 320
Book Description
Victoria's Madmen is the story of those who were outcasts by temperament and choice; the non-conformists of the Victorian Age. Clive Bloom's readable account of the dark underbelly of Victoria's Britain captures the unrest bubbling under the surface of strait-laced Victorian society.
Author: Michael Renov Publisher: Purdue University Press ISBN: 161249479X Category : Social Science Languages : en Pages : 208
Book Description
The influence of Jews in American entertainment from the early days of Hollywood to the present has proved an endlessly fascinating and controversial topic, for Jews and non-Jews alike. From Shtetl to Stardom: Jews and Hollywood takes an exciting and innovative approach to this rich and complex material. Exploring the subject from a scholarly perspective as well as up close and personal, the book combines historical and theoretical analysis by leading academics in the field with inside information from prominent entertainment professionals. Essays range from Vincent Brook’s survey of the stubbornly persistent canard of Jewish industry "control" to Lawrence Baron and Joel Rosenberg’s panel presentations on the recent brouhaha over Ben Urwand’s book alleging collaboration between Hollywood and Hitler. Case studies by Howard Rodman and Joshua Louis Moss examine a key Coen brothers film, A Serious Man (Rodman), and Jill Soloway’s groundbreaking television series, Transparent (Moss). Jeffrey Shandler and Shaina Hamermann train their respective lenses on popular satirical comedians of yesteryear (Allan Sherman) and those currently all the rage (Amy Schumer, Lena Dunham, and Sarah Silverman). David Isaacs relates his years of agony and hilarity in the television comedy writers’ room, and interviews include in-depth discussions by Ross Melnick with Laemmle Theatres owner Greg Laemmle (relative of Universal Studios founder Carl Laemmle) and by Michael Renov with Mad Men creator Matthew Weiner. In all, From Shtetl to Stardom offers a uniquely multifaceted, multimediated, and up-to-the-minute account of the remarkable role Jews have played in American movie and TV culture.
Author: Sara MacDonald Publisher: Lexington Books ISBN: 1498526977 Category : Political Science Languages : en Pages : 208
Book Description
For seven seasons, AMC’s Mad Men captivated audiences with the story of Don Draper, an advertising executive whose personal and professional successes and failures took viewers on a roller coaster ride through America’s tumultuous 1960s. More than just a television show about one of advertising’s “bad boys,” the series investigates the principles of the American regime, exploring whether or not the American Dream is a sustainable vision of human flourishing and happiness. This collection of essays investigates the show’s engagement with the philosophic and political foundations of American democracy.
Author: Leonard Dinnerstein Publisher: Oxford University Press ISBN: 0195313542 Category : History Languages : en Pages : 401
Book Description
Is antisemitism on the rise in America? Did the "hymietown" comment by Jesse Jackson and the Crown Heights riot signal a resurgence of antisemitism among blacks? The surprising answer to both questions, according to Leonard Dinnerstein, is no--Jews have never been more at home in America. But what we are seeing today, he writes, are the well-publicized results of a long tradition of prejudice, suspicion, and hatred against Jews--the direct product of the Christian teachings underlying so much of America's national heritage. In Antisemitism in America, Leonard Dinnerstein provides a landmark work--the first comprehensive history of prejudice against Jews in the United States, from colonial times to the present. His richly documented book traces American antisemitism from its roots in the dawn of the Christian era and arrival of the first European settlers, to its peak during World War II and its present day permutations--with separate chapters on antisemititsm in the South and among African-Americans, showing that prejudice among both whites and blacks flowed from the same stream of Southern evangelical Christianity. He shows, for example, that non-Christians were excluded from voting (in Rhode Island until 1842, North Carolina until 1868, and in New Hampshire until 1877), and demonstrates how the Civil War brought a new wave of antisemitism as both sides assumed that Jews supported with the enemy. We see how the decades that followed marked the emergence of a full-fledged antisemitic society, as Christian Americans excluded Jews from their social circles, and how antisemetic fervor climbed higher after the turn of the century, accelerated by eugenicists, fear of Bolshevism, the publications of Henry Ford, and the Depression. Dinnerstein goes on to explain that just before our entry into World War II, antisemitism reached a climax, as Father Coughlin attacked Jews over the airwaves (with the support of much of the Catholic clergy) and Charles Lindbergh delivered an openly antisemitic speech to an isolationist meeting. After the war, Dinnerstein tells us, with fresh economic opportunities and increased activities by civil rights advocates, antisemititsm went into sharp decline--though it frequently appeared in shockingly high places, including statements by Nixon and his Chairman of the Joint Chiefs of Staff. "It must also be emphasized," Dinnerstein writes, "that in no Christian country has antisemitism been weaker than it has been in the United States," with its traditions of tolerance, diversity, and a secular national government. This book, however, reveals in disturbing detail the resilience, and vehemence, of this ugly prejudice. Penetrating, authoritative, and frequently alarming, this is the definitive account of a plague that refuses to go away.
Author: Kerri P. Steinberg
Author: Kerri P. Steinberg
Author: Lauren M. E. Goodlad
Author: Rachel Shukert
Author: Lilly J. Goren
Author: Jane Maas
Author: Heather Marcovitch
Author: C. Bloom
Author: Michael Renov
Author: Sara MacDonald
Author: Leonard Dinnerstein