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Author: Paul Rutherford Publisher: University of Toronto Press ISBN: 1487519036 Category : Social Science Languages : en Pages : 467
Book Description
The Adman’s Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman’s influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman’s Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.
Author: Paul Rutherford Publisher: University of Toronto Press ISBN: 1487519036 Category : Social Science Languages : en Pages : 467
Book Description
The Adman’s Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman’s influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman’s Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.
Author: Stephen Prothero Publisher: Macmillan + ORM ISBN: 1466806052 Category : Religion Languages : en Pages : 508
Book Description
A Deep Dive into America's Complex Relationship with Jesus There's no denying America's rich religious background–belief is woven into daily life. But as Stephen Prothero argues in American Jesus, many of the most interesting appraisals of Jesus have emerged outside the churches: in music, film, and popular culture; and among Jews, Muslims, Buddhists, and people of no religion at all. Delve into this compelling chronicle as it explores how Jesus, the carpenter from Nazareth, has been refashioned into distinctly American identities over the centuries. From his enlistment as a beacon of hope for abolitionists to his appropriation as a figurehead for Klansmen, the image of Jesus has been as mercurial as it is influential. In this diverse and conflicted scene, American Jesus stands as a testament to the peculiar fusion of the temporal and divine in contemporary America. Equal parts enlightening and entertaining, American Jesus goes beyond being simply a work of history. It’s an intricate mirror, reflecting the American spirit while questioning the nation's socio-cultural fabric.
Author: Michael S. Kimmel Publisher: Bloomsbury Publishing USA ISBN: 1576077756 Category : Social Science Languages : en Pages : 920
Book Description
The first encyclopedia to analyze, summarize, and explain the complexities of men's lives and the idea of modern manhood. The process of "making masculinity visible" has been going on for over two decades and has produced a prodigious and interesting body of work. But until now the subject has had no authoritative reference source. Men & Masculinities, a pioneering two-volume work, corrects the oversight by summarizing the latest historical, biological, cross-cultural, psychological, and sociological research on the subject. It also looks at literature, art, and music from a gender perspective. The contributors are experts in their specialties and their work is directed, organized, and coedited by one of the premier scholars in the field, Michael Kimmel. The coverage brings together for the first time considerable knowledge of men and manhood, focusing on such areas as sexual violence, intimacy, pornography, homophobia, sports, profeminist men, rituals, sexism, and many other important subjects. Clearly, this unique reference is a valuable guide to students, teachers, writers, policymakers, journalists, and others who seek a fuller understanding of gender in the United States.
Author: Bruce Barton Publisher: ISBN: 9781684225361 Category : Languages : en Pages : 134
Book Description
2021 Reprint of the 1925 Edition. The Man Nobody Knows is the second book by the American author and advertising executive Bruce Fairchild Barton. In it, Barton presents Jesus as "The Founder of Modern Business," in an effort to make the Christian story accessible to businessmen of the time. When published in 1925, the book topped the nonfiction bestseller list, and was one of the best-selling non-fiction books of the 20th century. Since its publication, The Man Nobody Knows has divided readers. Some welcome the portrayal of Jesus as a strong character, whom no one dared oppose, and praise the use of familiar stereotypes to stimulate interest in religion, whilst others ridicule the suggestion that Jesus was a salesman. Critics have suggested that The Man Nobody Knows is a prime example of the materialism and "glorified Rotarianism" of the Protestant churches in the 1920s.
Author: Stephen Brown Publisher: Routledge ISBN: 1134565496 Category : Business & Economics Languages : en Pages : 533
Book Description
Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an artistic 'turn' has taken place in marketing research, and
Author: Rhidian Brook Publisher: Penguin UK ISBN: 0241972159 Category : Fiction Languages : en Pages : 205
Book Description
The Testimony of Talieson Jones is a lyrical and acutely perceptive coming-of-age tale about faith, doubt and growing up, from Rhidian Brook, the accalimed author of The Aftermath. Taliesin Jones is a boy on the brink of adulthood, faced for the first time with life's biggest questions. Taliesin's life is falling apart: his mother has run off with her hairdresser, his father's temper is out of control and his brother has been ominously mute for weeks. Even more distressing than Taliesin's dysfunctional family are his classmates' claims that God does not exist. Deeply troubled by life's uncertainty, the boy seeks answers in the unlikely figure of Billy Evans, an old man with an exceptional - possibly even miraculous - talent. The Testimony of Taliesin Jones is an extraordinary novel, exploring the space between childhood and adulthood, between belief and doubt. 'A beautiful meditation on childhood... and a panacea for a cynical age' The Times 'A rare, beautiful evocation of childhood, faith and hope. Extraordinary. I utterly believed it' Victoria Hislop, author of The Island 'Brook's debut is one of quiet miracles . . . in the marvellous way he is able to convince us of the power of faith' Sunday Times 'Poetic' Guardian Rhidian Brook is an award-winning writer of fiction, television drama and film. The Testimony of Taliesin Jones won several prizes, including the Somerset Maugham Award. His short stories have appeared in numerous publications, including the Paris Review, New Statesman and Time Out, and have been broadcast on BBC Radio 4. He is also a regular contributor to 'Thought For The Day' on the Today programme.
Author: Ambi Parameswaran (Foreword by Amish Tripathi) Publisher: Penguin UK ISBN: 9351186083 Category : Literary Collections Languages : en Pages : 190
Book Description
An adman constantly strives to connect market research data to insight on a winning campaign. Ambi Parmeshwaran has developed a fascination for how Indians are getting more religious but also more consumption driven. Combining his thirty- year experience as an adman with a lifelong passion for religious studies, Ambi seeks to answer questions like: • Why has the bindi disappeared from advertisements? • How did Akshaya Trithaya become such a big deal? • What makes Lord Shiva so cool? • How did a Chennai-based department store start the New Year's Sale phenomenon? • Are Muslims more open-minded shoppers? • Why do people who have no interest in using an MBA degree still get an MBA degree? • How did the Manusmriti do a disservice to Hindu women? • What can Harvard Business School learn from the Kumbh Mela? Ambi has filled this book with personal stories, anecdotes, lessons and excerpts from research and other publications. This book is a treat for anyone interested in how religion has evolved and how clever marketers have ridden the wave by tailoring their products and services.
Author: Paul Rutherford
Author: Paul Rutherford
Author: Robert C. Pritikin
Author: Rhidian Brook
Author: Stephen Prothero![Men & Masculinities [2 volumes] PDF](https://books.google.com/books/content/images/frontcover/lETPEAAAQBAJ?fife=w80-h100)
Author: Michael S. Kimmel
Author: Bruce Barton
Author: Stephen Brown
Author: Rhidian Brook
Author: By a learned capucine
Author: Ambi Parameswaran (Foreword by Amish Tripathi)