Author: Publisher:
ISBN:
Category : Patent medicines
Languages : en
Pages : 816
Book Description
Jayne's Medical Almanac and Guide to Health
Author: Bibliography of American Imprints to 1901: Main part
Author: Branding Trust
Author: Jennifer M. BlackPublisher: University of Pennsylvania Press
ISBN: 1512824992
Category : History
Languages : en
Pages : 321
Book Description
In the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which knock-offs and outright frauds thrived. Appearances could be deceiving, and entrepreneurs often relied on their personal reputations to close deals and make sales. Rapid industrialization and expanding trade routes opened new markets with enormous potential, but how could distant merchants convince potential customers, whom they had never met, that they could be trusted? Through wide-ranging visual and textual evidence, including a robust selection of early advertisements, Branding Trust tells the story of how advertising evolved to meet these challenges, tracing the themes of character and class as they intertwined with and influenced graphic design, trademark law, and ideas about ethical business practice in the United States. As early as the 1830s, printers, advertising agents, and manufacturers collaborated to devise new ways to advertise goods. They used eye-catching designs and fonts to grab viewers’ attention and wove together meaningful images and prose to gain the public’s trust. At the same time, manufacturers took legal steps to safeguard their intellectual property, formulating new ways to protect their brands by taking legal action against counterfeits and frauds. By the end of the nineteenth century, these advertising and legal strategies came together to form the primary components of modern branding: demonstrating character, protecting goodwill, entertaining viewers to build rapport, and deploying the latest graphic innovations in print. Trademarks became the symbols that embodied these ideas—in print, in the law, and to the public. Branding Trust thus identifies and explains the visual rhetoric of trust and legitimacy that has come to reign over American capitalism. Though the 1920s has often been held up as the birth of modern advertising, Jennifer M. Black argues that advertising professionals had in fact learned how to navigate public relations over the previous century by adapting the language, imagery, and ideas of the American middle class.
Bibliography of American Imprints to 1901: Subject index
Author: An Annotated Catalogue of the Edward C. Atwater Collection of American Popular Medicine and Health Reform
Author: Christopher HoolihanPublisher: University Rochester Press
ISBN: 9781580462846
Category : Medical
Languages : en
Pages : 784
Book Description
This is a catalogue of the Edward C. Atwater Collection of rare books dealing with 'popular medicine' in early America which is housed at the University of Rochester Medical School library. The books described in the catalogue were written by physicians and other professionals to provide information for the non-medical audience. The books taught human anatomy, hygiene, temperance and diet, how to maintain health, and how to cope with illness especially when no professional help was available. The books promoted a healthy lifestyle for the readers, giving guidance on everything from physical fitness and recreation to the special health needs of women. The collection consists of works dealing with reproduction (from birth control to delivering and caring for a baby), venereal disease, home-nursing, epidemics, and the need for public sex education.
Bulletin
Author: Boston Public LibraryPublisher:
ISBN:
Category : Boston (Mass.)
Languages : en
Pages : 458
Book Description
Quarterly accession lists; beginning with Apr. 1893, the bulletin is limited to "subject lists, special bibliographies, and reprints or facsimiles of original documents, prints and manuscripts in the Library," the accessions being recorded in a separate classified list, Jan.-Apr. 1893, a weekly bulletin Apr. 1893-Apr. 1894, as well as a classified list of later accessions in the last number published of the bulletin itself (Jan. 1896)
Bulletin of the Public Library of the City of Boston
Author: Boston Public LibraryPublisher:
ISBN:
Category : Boston (Mass.)
Languages : en
Pages : 370
Book Description
Documents of the Senate of the State of New York
Author: New York (State). Legislature. SenatePublisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1142
Book Description
Catalogue of the Pennsylvania State Library, January 1, 1978
Author: Pennsylvania State LibraryPublisher:
ISBN:
Category : Law
Languages : en
Pages : 1090
Book Description
Annual Report
Author: New York State LibraryPublisher:
ISBN:
Category : Libraries
Languages : en
Pages : 388
Book Description