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Author: Alexandra Watkins Publisher: Berrett-Koehler Publishers ISBN: 1626561885 Category : Business & Economics Languages : en Pages : 87
Book Description
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.
Author: Alexandra Watkins Publisher: Berrett-Koehler Publishers ISBN: 1626561885 Category : Business & Economics Languages : en Pages : 87
Book Description
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.
Author: Kenneth G. C. Reid Publisher: ISBN: 0199696802 Category : Law Languages : en Pages : 523
Book Description
Launching a major new research project examining the principles of succession law in comparative perspective, this book discusses the formalities which the law imposes in order for a person to make a testamentary disposal of property. Among the questions considered are the following. How are wills made? What precisely are the rules - as to the signature of the testator, the use of witnesses, the need for a notary public or lawyer, and so on? Is there is a choice of will-type and, if so, which type is used most often and what are the advantages and disadvantages of each? How common is will-making or do most people die intestate? What happens if formalities are not observed? How can requirements of form be explained and justified? How did the law develop historically, what is the state of the law today, and what are the prospects for the future? The focus is on Europe, and on countries which have been influenced by the European experience. Thus in addition to giving a detailed treatment of the law in Austria, Belgium, England and Wales, France, Germany, Hungary, Italy, the Netherlands, Poland, and Spain, the book explores legal developments in Australia, New Zealand, the United States of America, and in some of the countries of Latin America with a particular emphasis on Brazil. It also includes chapters on two of the mixed jurisdictions - Scotland and South Africa - and on Islamic Law. The book opens with chapters on Roman law and on the early modern law in Europe, thus setting the historical scene as well as anticipating and complementing the accounts of national history which appear in subsequent chapters; and it concludes with an assessment of the overall development of the law in the countries surveyed, and with some wider reflections on the nature and purpose of testamentary formalities.
Author: Alexandra Bracken Publisher: ISBN: 9781460755600 Category : Epidemics Languages : en Pages : 576
Book Description
In the second installment of The Darkest Minds trilogy, Ruby joins forces with the revolutionary Children's League to find critical information about the epidemic that has torn both her life and America apart.
Author: Danah Boyd Publisher: Yale University Press ISBN: 0300166311 Category : Social Science Languages : en Pages : 296
Book Description
Surveys the online social habits of American teens and analyzes the role technology and social media plays in their lives, examining common misconceptions about such topics as identity, privacy, danger, and bullying.
Author: Alexandra Diaz Publisher: Simon and Schuster ISBN: 1534414568 Category : Juvenile Fiction Languages : en Pages : 352
Book Description
Jaime, twelve, and Angela, fifteen, discover what it means to be living as undocumented immigrants in the United States, while news from home gets increasingly worse.
Author: Alexandra Rowland Publisher: S&S/Saga Press ISBN: 1534412840 Category : Fiction Languages : en Pages : 464
Book Description
The follow-up to the fan-favorite A Conspiracy of Truths “reveals the author’s stunning prose, beautiful worldbuilding, and emotional detail,” (Library Journal, starred review) and serves as a timely reminder that the words we wield can bring destruction—or salvation. Three years ago, Yfling watched his master-Chant tear a nation apart with nothing but the words on his tongue. Now Ylfing is all alone in a new realm, brokenhearted and grieving—but a Chant in his own right, employed as a translator to a wealthy merchant of luxury goods, Sterre de Waeyer. But Ylfing has been struggling to come to terms with what his master did, with the audiences he’s been alienated from, and with the stories he can no longer trust himself to tell. That is, until Ylfing’s employer finds out what he is, what he does, and what he knows. At Sterre’s command, Ylfing begins telling stories once more, fanning the city into a mania for a few shipments of an exotic flower. The prices skyrocket, but when disaster looms, Ylfing must face what he has done and decide who he wants to be: a man who walks away and lets the city shatter, as his master did? Or will he embrace the power of stories to save ten thousand lives? In this “wise, moving, and captivating adventure” (Publishers Weekly, starred review), a young storyteller must embrace his own skills and discover that a story can be powerful enough to bring a nation to its knees, certainly. But in the right hands, a story can rebuild a broken dam, keep the floodwaters back, and save a life—or thousands of lives.
Author: Alexandra Bracken Publisher: Disney Electronic Content ISBN: 1423179188 Category : Juvenile Fiction Languages : en Pages : 535
Book Description
Book one in the hit series that's soon to be a major motion picture starring Amandla Stenberg and Mandy Moore--now with a stunning new look and an exclusive bonus short story featuring Liam and his brother, Cole. When Ruby woke up on her tenth birthday, something about her had changed. Something alarming enough to make her parents lock her in the garage and call the police. Something that got her sent to Thurmond, a brutal government "rehabilitation camp." She might have survived the mysterious disease that killed most of America's children, but she and the others emerged with something far worse: frightening abilities they cannot control. Now sixteen, Ruby is one of the dangerous ones. But when the truth about Ruby's abilities--the truth she's hidden from everyone, even the camp authorities--comes out, Ruby barely escapes Thurmond with her life. On the run, she joins a group of kids who escaped their own camp: Zu, a young girl haunted by her past; Chubs, a standoffish brainiac; and Liam, their fearless leader, who is falling hard for Ruby. But no matter how much she aches for him, Ruby can't risk getting close. Not after what happened to her parents. While they journey to find the one safe haven left for kids like them--East River--they must evade their determined pursuers, including an organization that will stop at nothing to use Ruby in their fight against the government. But as they get closer to grasping the things they've dreamed of, Ruby will be faced with a terrible choice, one that may mean giving up her only chance at a life worth living.
Author: Alexandra Bracken Publisher: Disney Electronic Content ISBN: 1368026052 Category : Young Adult Fiction Languages : en Pages : 655
Book Description
The long-awaited new novel in the New York Times best-selling Darkest Minds series, now a major motion picture. Five years after the destruction of the so-called rehabilitation camps that imprisoned her and countless other Psi kids, seventeen-year-old Suzume "Zu" Kimura has assumed the role of spokesperson for the interim government, fighting for the rights of Psi kids against a growing tide of misinformation and prejudice. But when she is accused of committing a horrifying act, she is forced to go on the run once more in order to stay alive. Determined to clear her name, Zu finds herself in an uncomfortable alliance with Roman and Priyanka, two mysterious Psi who could either help her prove her innocence or betray her before she gets the chance. But as they travel in search of safety and answers, and Zu grows closer to the people she knows she shouldn't trust, they uncover even darker things roiling beneath the veneer of the country's recovery. With her future—and the future of all Psi—on the line, Zu must use her powerful voice to fight back against forces that seek to drive the Psi into the shadows and save the friends who were once her protectors. From #1 New York Times best-selling author Alexandra Bracken comes a harrowing story of resilience, resistance, and reckoning that will thrill loyal fans and new readers alike.
Author: Alexandra Jayeun Lee Publisher: Springer ISBN: 3319306413 Category : Science Languages : en Pages : 174
Book Description
This book discusses that disasters, whether natural or man-made, are essentially a human phenomenon. When a city becomes gridlocked and its resources depleted, the collective resilience of those who remain on the ground becomes critical to its immediate survival and recovery. The author argues that in order to build resilient futures for our urban environment, we need more than the skills of architects, engineers, and planners. Support of local communities and policymakers is also needed. The book revisits the recent catastrophic events: the earthquakes in Port-au-Prince and Christchurch, and the hurricane in New Orleans, and places emphasis on the social, cultural, and political processes of rebuilding houses, facilities, and infrastructure that often go unnoticed. Understanding the wider context for how a built project comes to be, the author argues, is a solid indicator of its longevity than by the measure of its material characteristics alone, and gives us reasons to question the validity of our intentions as designers of the future. This book provides strategies for thinking about, assessing, and developing ways for place-makers from all disciplines to become responsible citizen designers of our cities.
Author: Deb Perelman Publisher: Knopf ISBN: 0307961060 Category : Cooking Languages : en Pages : 696
Book Description
NEW YORK TIMES BEST SELLER • Celebrated food blogger and best-selling cookbook author Deb Perelman knows just the thing for a Tuesday night, or your most special occasion—from salads and slaws that make perfect side dishes (or a full meal) to savory tarts and galettes; from Mushroom Bourguignon to Chocolate Hazelnut Crepe. “Innovative, creative, and effortlessly funny." —Cooking Light Deb Perelman loves to cook. She isn’t a chef or a restaurant owner—she’s never even waitressed. Cooking in her tiny Manhattan kitchen was, at least at first, for special occasions—and, too often, an unnecessarily daunting venture. Deb found herself overwhelmed by the number of recipes available to her. Have you ever searched for the perfect birthday cake on Google? You’ll get more than three million results. Where do you start? What if you pick a recipe that’s downright bad? With the same warmth, candor, and can-do spirit her award-winning blog, Smitten Kitchen, is known for, here Deb presents more than 100 recipes—almost entirely new, plus a few favorites from the site—that guarantee delicious results every time. Gorgeously illustrated with hundreds of her beautiful color photographs, The Smitten Kitchen Cookbook is all about approachable, uncompromised home cooking. Here you’ll find better uses for your favorite vegetables: asparagus blanketing a pizza; ratatouille dressing up a sandwich; cauliflower masquerading as pesto. These are recipes you’ll bookmark and use so often they become your own, recipes you’ll slip to a friend who wants to impress her new in-laws, and recipes with simple ingredients that yield amazing results in a minimum amount of time. Deb tells you her favorite summer cocktail; how to lose your fear of cooking for a crowd; and the essential items you need for your own kitchen. From salads and slaws that make perfect side dishes (or a full meal) to savory tarts and galettes; from Mushroom Bourguignon to Chocolate Hazelnut Crepe Cake, Deb knows just the thing for a Tuesday night, or your most special occasion. Look for Deb Perelman’s latest cookbook, Smitten Kitchen Keepers!
Author: Alexandra Watkins
Author: Alexandra Watkins
Author: Kenneth G. C. Reid
Author: Alexandra Bracken
Author: Danah Boyd
Author: Alexandra Diaz
Author: Alexandra Rowland
Author: Alexandra Bracken
Author: Alexandra Bracken
Author: Alexandra Jayeun Lee
Author: Deb Perelman