Author: Brandon Ballard
Publisher:
ISBN:
Category :
Languages : en
Pages : 172
Book Description
*NEW COLOR VERSION FOR THE MOST DEMANDING READERS!* Do you have a senior loved one who has an iPhone SE? Maybe you are old who recently purchased this phone from Apple. This model is, no doubt, one of the budget-friendly phones from Apple. It takes fantastic images and videos, undoubtedly thin, has an HD screen, and is super fast. Do you wish to ensure you know how to use all its features? Then this book is perfect for you! "How To Use Your New iPhone SE Correctly. The Beginner's Guide To Teach In A Simple And Precise Way What Has Always Confused You So Far!" is formatted to help seniors like you use your phone and its excellent features as fast as possible. This book has been written to be a bit more fun and casual than what you see from many iPhone manuals out there. It understands how the iPhone is a fantastic gadget. Hence, any guide must be equally fun to read, as well. Here are the chapters you will find inside this book: How to Turn On/Off iPhone Set Up iPhone SE How to Use the Internet and How to Activate the Connection Turn On the iCloud Backup How to Customize Assistive Touch Set Messages to Share Your Personalized Contact Data How to Scan Documents in the Files App Display Multitasking Quick App Switcher How to Access Reachability Mode How to Access Control Center How to Create a New Apple ID and Set Up Apple Play How to Use Siri Shortcuts How to Set Screen Time And so much more! Are you ready to maximize the use of your iPhone SE? Then grab your copy of this book today! Click BUY NOW!
IPhone SE User Guide for Seniors
Author: Brandon Ballard
Publisher:
ISBN:
Category :
Languages : en
Pages : 172
Book Description
*NEW COLOR VERSION FOR THE MOST DEMANDING READERS!* Do you have a senior loved one who has an iPhone SE? Maybe you are old who recently purchased this phone from Apple. This model is, no doubt, one of the budget-friendly phones from Apple. It takes fantastic images and videos, undoubtedly thin, has an HD screen, and is super fast. Do you wish to ensure you know how to use all its features? Then this book is perfect for you! "How To Use Your New iPhone SE Correctly. The Beginner's Guide To Teach In A Simple And Precise Way What Has Always Confused You So Far!" is formatted to help seniors like you use your phone and its excellent features as fast as possible. This book has been written to be a bit more fun and casual than what you see from many iPhone manuals out there. It understands how the iPhone is a fantastic gadget. Hence, any guide must be equally fun to read, as well. Here are the chapters you will find inside this book: How to Turn On/Off iPhone Set Up iPhone SE How to Use the Internet and How to Activate the Connection Turn On the iCloud Backup How to Customize Assistive Touch Set Messages to Share Your Personalized Contact Data How to Scan Documents in the Files App Display Multitasking Quick App Switcher How to Access Reachability Mode How to Access Control Center How to Create a New Apple ID and Set Up Apple Play How to Use Siri Shortcuts How to Set Screen Time And so much more! Are you ready to maximize the use of your iPhone SE? Then grab your copy of this book today! Click BUY NOW!
Publisher:
ISBN:
Category :
Languages : en
Pages : 172
Book Description
*NEW COLOR VERSION FOR THE MOST DEMANDING READERS!* Do you have a senior loved one who has an iPhone SE? Maybe you are old who recently purchased this phone from Apple. This model is, no doubt, one of the budget-friendly phones from Apple. It takes fantastic images and videos, undoubtedly thin, has an HD screen, and is super fast. Do you wish to ensure you know how to use all its features? Then this book is perfect for you! "How To Use Your New iPhone SE Correctly. The Beginner's Guide To Teach In A Simple And Precise Way What Has Always Confused You So Far!" is formatted to help seniors like you use your phone and its excellent features as fast as possible. This book has been written to be a bit more fun and casual than what you see from many iPhone manuals out there. It understands how the iPhone is a fantastic gadget. Hence, any guide must be equally fun to read, as well. Here are the chapters you will find inside this book: How to Turn On/Off iPhone Set Up iPhone SE How to Use the Internet and How to Activate the Connection Turn On the iCloud Backup How to Customize Assistive Touch Set Messages to Share Your Personalized Contact Data How to Scan Documents in the Files App Display Multitasking Quick App Switcher How to Access Reachability Mode How to Access Control Center How to Create a New Apple ID and Set Up Apple Play How to Use Siri Shortcuts How to Set Screen Time And so much more! Are you ready to maximize the use of your iPhone SE? Then grab your copy of this book today! Click BUY NOW!
IPhone SE User Guide for Seniors
Author: Brandon Ballard
Publisher:
ISBN:
Category :
Languages : en
Pages : 171
Book Description
*NEW COLOR VERSION FOR THE MOST DEMANDING READERS!* Do you have a senior loved one who has an iPhone SE? Maybe you are old who recently purchased this phone from Apple. This model is, no doubt, one of the budget-friendly phones from Apple. It takes fantastic images and videos, undoubtedly thin, has an HD screen, and is super fast. Do you wish to ensure you know how to use all its features? Then this book is perfect for you! "How To Use Your New iPhone SE Correctly. The Beginner's Guide To Teach In A Simple And Precise Way What Has Always Confused You So Far!" is formatted to help seniors like you use your phone and its excellent features as fast as possible. This book has been written to be a bit more fun and casual than what you see from many iPhone manuals out there. It understands how the iPhone is a fantastic gadget. Hence, any guide must be equally fun to read, as well. Here are the chapters you will find inside this book: How to Turn On/Off iPhone Set Up iPhone SE How to Use the Internet and How to Activate the Connection Turn On the iCloud Backup How to Customize Assistive Touch Set Messages to Share Your Personalized Contact Data How to Scan Documents in the Files App Display Multitasking Quick App Switcher How to Access Reachability Mode How to Access Control Center How to Create a New Apple ID and Set Up Apple Play How to Use Siri Shortcuts How to Set Screen Time And so much more! Are you ready to maximize the use of your iPhone SE? Then grab your copy of this book today! Click BUY NOW!
Publisher:
ISBN:
Category :
Languages : en
Pages : 171
Book Description
*NEW COLOR VERSION FOR THE MOST DEMANDING READERS!* Do you have a senior loved one who has an iPhone SE? Maybe you are old who recently purchased this phone from Apple. This model is, no doubt, one of the budget-friendly phones from Apple. It takes fantastic images and videos, undoubtedly thin, has an HD screen, and is super fast. Do you wish to ensure you know how to use all its features? Then this book is perfect for you! "How To Use Your New iPhone SE Correctly. The Beginner's Guide To Teach In A Simple And Precise Way What Has Always Confused You So Far!" is formatted to help seniors like you use your phone and its excellent features as fast as possible. This book has been written to be a bit more fun and casual than what you see from many iPhone manuals out there. It understands how the iPhone is a fantastic gadget. Hence, any guide must be equally fun to read, as well. Here are the chapters you will find inside this book: How to Turn On/Off iPhone Set Up iPhone SE How to Use the Internet and How to Activate the Connection Turn On the iCloud Backup How to Customize Assistive Touch Set Messages to Share Your Personalized Contact Data How to Scan Documents in the Files App Display Multitasking Quick App Switcher How to Access Reachability Mode How to Access Control Center How to Create a New Apple ID and Set Up Apple Play How to Use Siri Shortcuts How to Set Screen Time And so much more! Are you ready to maximize the use of your iPhone SE? Then grab your copy of this book today! Click BUY NOW!
iPhone For Dummies
Author: Edward C. Baig
Publisher: John Wiley & Sons
ISBN: 1119608023
Category : Computers
Languages : en
Pages : 420
Book Description
Unleash the power of your iPhone! The iPhone you carry in your pocket or purse gives you enormous power to get things done. It puts you within easy reach of your family and friends, provides instant access to your favorite music, TV, and movies, lets you to follow and react to news and events, and makes it possible to share your life in pictures and video with anyone in the world—all within seconds. And this is just scratching the surface of what it can do! This updated edition of iPhone for Dummies covers the latest versions of the device and the latest version of the iOS operating system. Beginning with how to get started with a new phone—navigating the settings, hooking up to wifi, sharing audio and video — you’ll also find out the many ways in which the iPhone’s tools and applications can bring an extra dimension to all aspects of your life. Explore the latest version of iOS Change your life with must-have apps Get artsy with photos, videos, and creative applications Troubleshoot common problems with ease Whether you’re just getting started or want to get even more from your iPhone, this book puts all the power in your hands!
Publisher: John Wiley & Sons
ISBN: 1119608023
Category : Computers
Languages : en
Pages : 420
Book Description
Unleash the power of your iPhone! The iPhone you carry in your pocket or purse gives you enormous power to get things done. It puts you within easy reach of your family and friends, provides instant access to your favorite music, TV, and movies, lets you to follow and react to news and events, and makes it possible to share your life in pictures and video with anyone in the world—all within seconds. And this is just scratching the surface of what it can do! This updated edition of iPhone for Dummies covers the latest versions of the device and the latest version of the iOS operating system. Beginning with how to get started with a new phone—navigating the settings, hooking up to wifi, sharing audio and video — you’ll also find out the many ways in which the iPhone’s tools and applications can bring an extra dimension to all aspects of your life. Explore the latest version of iOS Change your life with must-have apps Get artsy with photos, videos, and creative applications Troubleshoot common problems with ease Whether you’re just getting started or want to get even more from your iPhone, this book puts all the power in your hands!
Tony Northrup's DSLR Book: How to Create Stunning Digital Photography
Author: Tony Northrup
Publisher: Tony Northrup
ISBN: 0988263408
Category : Photography
Languages : en
Pages : 250
Book Description
The top-rated and top-selling photography ebook since 2012 and the first ever Gold Honoree of the Benjamin Franklin Digital Award, gives you five innovations no other book offers: Free video training. 9+ HOURS of video training integrated into the book’s content (requires Internet access). Travel around the world with Tony and Chelsea as they teach you hands-on. Appendix A lists the videos so you can use the book like an inexpensive video course.Classroom-style teacher and peer help. After buying the book, you get access to the private forums on this site, as well as the private Stunning Digital Photography Readers group on Facebook where you can ask the questions and post pictures for feedback from Tony, Chelsea, and other readers. It’s like being able to raise your hand in class and ask a question! Instructions are in the introduction.Lifetime updates. This book is regularly updated with new content (including additional videos) that existing owners receive for free. Updates are added based on reader feedback and questions, as well as changing photography trends and new camera equipment. This is the last photography book you’ll ever need.Hands-on practices. Complete the practices at the end of every chapter to get the real world experience you need.500+ high resolution, original pictures. Detailed example pictures taken by the author in fifteen countries demonstrate both good and bad technique. Many pictures include links to the full-size image so you can zoom in to see every pixel. Most photography books use stock photography, which means the author didn’t even take them. If an author can’t take his own pictures, how can he teach you? In this book, Tony Northrup (award-winning author of more than 30 how-to books and a professional portrait, wildlife, and landscape photographer) teaches the art and science of creating stunning pictures. First, beginner photographers will master: CompositionExposureShutter speedApertureDepth-of-field (blurring the background)ISONatural lightFlashTroubleshooting blurry, dark, and bad picturesPet photographyWildlife photography (mammals, birds, insects, fish, and more)Sunrises and sunsetsLandscapesCityscapesFlowersForests, waterfalls, and riversNight photographyFireworksRaw filesHDRMacro/close-up photography Advanced photographers can skip forward to learn the pro’s secrets for: Posing men and women. including corrective posing (checklists provided)Portraits (candid, casual, formal, and underwater)Remotely triggering flashesUsing bounce flash and flash modifiersUsing studio lighting on any budgetBuilding a temporary or permanent studio at homeShooting your first weddingHigh speed photographyLocation scouting/finding the best spots and timesPlanning shoots around the sun and moonStar trails (via long exposure and image stacking)Light paintingEliminating noiseFocus stacking for infinite depth-of-fieldUnderwater photographyGetting close to wildlifeUsing electronic shutter triggersPhotographing moving carsPhotographing architecture and real estate
Publisher: Tony Northrup
ISBN: 0988263408
Category : Photography
Languages : en
Pages : 250
Book Description
The top-rated and top-selling photography ebook since 2012 and the first ever Gold Honoree of the Benjamin Franklin Digital Award, gives you five innovations no other book offers: Free video training. 9+ HOURS of video training integrated into the book’s content (requires Internet access). Travel around the world with Tony and Chelsea as they teach you hands-on. Appendix A lists the videos so you can use the book like an inexpensive video course.Classroom-style teacher and peer help. After buying the book, you get access to the private forums on this site, as well as the private Stunning Digital Photography Readers group on Facebook where you can ask the questions and post pictures for feedback from Tony, Chelsea, and other readers. It’s like being able to raise your hand in class and ask a question! Instructions are in the introduction.Lifetime updates. This book is regularly updated with new content (including additional videos) that existing owners receive for free. Updates are added based on reader feedback and questions, as well as changing photography trends and new camera equipment. This is the last photography book you’ll ever need.Hands-on practices. Complete the practices at the end of every chapter to get the real world experience you need.500+ high resolution, original pictures. Detailed example pictures taken by the author in fifteen countries demonstrate both good and bad technique. Many pictures include links to the full-size image so you can zoom in to see every pixel. Most photography books use stock photography, which means the author didn’t even take them. If an author can’t take his own pictures, how can he teach you? In this book, Tony Northrup (award-winning author of more than 30 how-to books and a professional portrait, wildlife, and landscape photographer) teaches the art and science of creating stunning pictures. First, beginner photographers will master: CompositionExposureShutter speedApertureDepth-of-field (blurring the background)ISONatural lightFlashTroubleshooting blurry, dark, and bad picturesPet photographyWildlife photography (mammals, birds, insects, fish, and more)Sunrises and sunsetsLandscapesCityscapesFlowersForests, waterfalls, and riversNight photographyFireworksRaw filesHDRMacro/close-up photography Advanced photographers can skip forward to learn the pro’s secrets for: Posing men and women. including corrective posing (checklists provided)Portraits (candid, casual, formal, and underwater)Remotely triggering flashesUsing bounce flash and flash modifiersUsing studio lighting on any budgetBuilding a temporary or permanent studio at homeShooting your first weddingHigh speed photographyLocation scouting/finding the best spots and timesPlanning shoots around the sun and moonStar trails (via long exposure and image stacking)Light paintingEliminating noiseFocus stacking for infinite depth-of-fieldUnderwater photographyGetting close to wildlifeUsing electronic shutter triggersPhotographing moving carsPhotographing architecture and real estate
My IPhone for Seniors
Author: Brad Miser
Publisher: Pearson Education
ISBN: 0789753618
Category : Computers
Languages : en
Pages : 748
Book Description
Covers iOS8 on iPhones 4s, 5c, 5s, 6 and 6 Plus--Cover.
Publisher: Pearson Education
ISBN: 0789753618
Category : Computers
Languages : en
Pages : 748
Book Description
Covers iOS8 on iPhones 4s, 5c, 5s, 6 and 6 Plus--Cover.
IPhone SE User Guide For Seniors
Author: Brandon Ballard
Publisher:
ISBN: 9781801820622
Category :
Languages : en
Pages : 172
Book Description
Publisher:
ISBN: 9781801820622
Category :
Languages : en
Pages : 172
Book Description
Tony Northrup's Photography Buying Guide
Author: Tony Northrup
Publisher: Tony Northrup
ISBN: 0988263424
Category : Photography
Languages : en
Pages : 300
Book Description
If you're a beginner photographer, this book can save you hundreds of dollars. If you're a seasoned pro, it can save you thousands. With access to over 16 HOURS of online video, this book helps you choose the best equipment for your budget and style of photography. In this book, award-winning author and photographer Tony Northrup explains explains what all your camera, flash, lens, and tripod features do, as well as which are worth paying for and which you can simply skip. Tony provides information specific to your style of photography, whether you're a casual photographer or you're serious about portraits, landscapes, sports, wildlife, weddings, or even macro. For the casual reader, Tony provides quick recommendations to allow you to get the best gear for your budget, without spending days researching. If you love camera gear, you'll be able to dive into 200 pages of detailed information covering Nikon, Canon, Sony, Micro Four-Thirds, Olympus, Samsung, Leica, Mamiya, Hasselblad, Fuji, Pentax, Tamron, Sigma, Yongnuo, PocketWizard, Phottix, Pixel King, and many other manufacturers. Camera technology changes fast, and this book keeps up. Tony updates this book several times per year, and buying the book gives you a lifetime subscription to the updated content. You'll always have an up-to-date reference on camera gear right at your fingertips. Here are just some of the topics covered in the book: What should my first camera be?Which lens should I buy?Should I buy Canon, Nikon, or Sony?Is a mirrorless camera or a DSLR better for me?Do I need a full frame camera?Is it safe to buy generic lenses and flashes?What's the best landscape photography gear?Which portrait lens and flash should I buy?What gear do I need to photograph a wedding?How can I get great wildlife shots on a budget?Which sports photography equipment should I purchase?Should I buy zooms or primes?Is image stabilization worth the extra cost?Which type of tripod should I buy?Which wireless flash system is the best for my budget?How can I save money by buying used?What kind of computer should I get for photo editing?What studio lighting equipment should I buy?When you buy this book, you'll be able to immediately read the book online. You'll also be able to download it in PDF, .mobi, and .epub formats--every popular format for your computer, tablet, smartphone, or eReader!
Publisher: Tony Northrup
ISBN: 0988263424
Category : Photography
Languages : en
Pages : 300
Book Description
If you're a beginner photographer, this book can save you hundreds of dollars. If you're a seasoned pro, it can save you thousands. With access to over 16 HOURS of online video, this book helps you choose the best equipment for your budget and style of photography. In this book, award-winning author and photographer Tony Northrup explains explains what all your camera, flash, lens, and tripod features do, as well as which are worth paying for and which you can simply skip. Tony provides information specific to your style of photography, whether you're a casual photographer or you're serious about portraits, landscapes, sports, wildlife, weddings, or even macro. For the casual reader, Tony provides quick recommendations to allow you to get the best gear for your budget, without spending days researching. If you love camera gear, you'll be able to dive into 200 pages of detailed information covering Nikon, Canon, Sony, Micro Four-Thirds, Olympus, Samsung, Leica, Mamiya, Hasselblad, Fuji, Pentax, Tamron, Sigma, Yongnuo, PocketWizard, Phottix, Pixel King, and many other manufacturers. Camera technology changes fast, and this book keeps up. Tony updates this book several times per year, and buying the book gives you a lifetime subscription to the updated content. You'll always have an up-to-date reference on camera gear right at your fingertips. Here are just some of the topics covered in the book: What should my first camera be?Which lens should I buy?Should I buy Canon, Nikon, or Sony?Is a mirrorless camera or a DSLR better for me?Do I need a full frame camera?Is it safe to buy generic lenses and flashes?What's the best landscape photography gear?Which portrait lens and flash should I buy?What gear do I need to photograph a wedding?How can I get great wildlife shots on a budget?Which sports photography equipment should I purchase?Should I buy zooms or primes?Is image stabilization worth the extra cost?Which type of tripod should I buy?Which wireless flash system is the best for my budget?How can I save money by buying used?What kind of computer should I get for photo editing?What studio lighting equipment should I buy?When you buy this book, you'll be able to immediately read the book online. You'll also be able to download it in PDF, .mobi, and .epub formats--every popular format for your computer, tablet, smartphone, or eReader!
Objective-C Programming
Author: Aaron Hillegass
Publisher: Addison-Wesley Professional
ISBN: 0133491900
Category : Computers
Languages : en
Pages : 371
Book Description
Want to write iOS apps or desktop Mac applications? This introduction to programming and the Objective-C language is your first step on the journey from someone who uses apps to someone who writes them. Based on Big Nerd Ranch's popular Objective-C Bootcamp, Objective-C Programming: The Big Nerd Ranch Guide covers C, Objective-C, and the common programming idioms that enable developers to make the most of Apple technologies. Compatible with Xcode 5, iOS 7, and OS X Mavericks (10.9), this guide features short chapters and an engaging style to keep you motivated and moving forward. At the same time, it encourages you to think critically as a programmer. Here are some of the topics covered: Using Xcode, Apple’s documentation, and other tools Programming basics: variables, loops, functions, etc. Objects, classes, methods, and messages Pointers, addresses, and memory management with ARC Properties and Key-Value Coding (KVC) Class extensions Categories Classes from the Foundation framework Blocks Delegation, target-action, and notification design patterns Key-Value Observing (KVO) Runtime basics
Publisher: Addison-Wesley Professional
ISBN: 0133491900
Category : Computers
Languages : en
Pages : 371
Book Description
Want to write iOS apps or desktop Mac applications? This introduction to programming and the Objective-C language is your first step on the journey from someone who uses apps to someone who writes them. Based on Big Nerd Ranch's popular Objective-C Bootcamp, Objective-C Programming: The Big Nerd Ranch Guide covers C, Objective-C, and the common programming idioms that enable developers to make the most of Apple technologies. Compatible with Xcode 5, iOS 7, and OS X Mavericks (10.9), this guide features short chapters and an engaging style to keep you motivated and moving forward. At the same time, it encourages you to think critically as a programmer. Here are some of the topics covered: Using Xcode, Apple’s documentation, and other tools Programming basics: variables, loops, functions, etc. Objects, classes, methods, and messages Pointers, addresses, and memory management with ARC Properties and Key-Value Coding (KVC) Class extensions Categories Classes from the Foundation framework Blocks Delegation, target-action, and notification design patterns Key-Value Observing (KVO) Runtime basics
Moodle For Dummies
Author: Radana Dvorak
Publisher: John Wiley & Sons
ISBN: 1118086511
Category : Computers
Languages : en
Pages : 438
Book Description
The fun and friendly guide to the world's most popular online learning management system Modular Object Oriented Dynamic Learning Environment, also known as Moodle, is an online learning management system that creates opportunities for rich interaction between educators and their audience. However, the market has been lacking a simple, easy-to-understand guide that covers all the essentials of Moodle?until now. Using straightforward language and an entertaining tone to decipher the intricate world of Moodle, this book provides you with the resources you need to take advantage of all the eLearning and eTraining possibilities that Moodle offers. Offers a hands-on approach to learning Moodle, the revolutionary online learning management system Uses simple language peppered with good humor to break down the complexities of Moodle into easily digested pieces of information Caters to the specific needs of teachers and business trainers by providing the resources they need Moodle For Dummies provides you with the tools you need to acquire a solid understanding of Moodle and start implementing it in your courses.
Publisher: John Wiley & Sons
ISBN: 1118086511
Category : Computers
Languages : en
Pages : 438
Book Description
The fun and friendly guide to the world's most popular online learning management system Modular Object Oriented Dynamic Learning Environment, also known as Moodle, is an online learning management system that creates opportunities for rich interaction between educators and their audience. However, the market has been lacking a simple, easy-to-understand guide that covers all the essentials of Moodle?until now. Using straightforward language and an entertaining tone to decipher the intricate world of Moodle, this book provides you with the resources you need to take advantage of all the eLearning and eTraining possibilities that Moodle offers. Offers a hands-on approach to learning Moodle, the revolutionary online learning management system Uses simple language peppered with good humor to break down the complexities of Moodle into easily digested pieces of information Caters to the specific needs of teachers and business trainers by providing the resources they need Moodle For Dummies provides you with the tools you need to acquire a solid understanding of Moodle and start implementing it in your courses.
Talent Chooses You
Author: James Ellis
Publisher:
ISBN:
Category :
Languages : en
Pages : 328
Book Description
If you want your business to grow, you need to be able to rely on your ability to hire talent reliably and consistently. No talent pipeline? No growth, and no business. But your recruiting team is drowning (I asked them). They need help. Now, if you ask recruiters, they will ask for headcount. Or more technology. But more bodies and more tools won't solve the issue (though it will eat up your budget). What you need a is a better strategy. And that strategy is called employer branding.Employer branding is about understanding, distilling and communicating what your company is all about in order to attract all the talent you need. That will differentiate your company as a place where people will want to work, rather than a place they land because they didn't know better.If you've heard about employer branding in business magazines, it might seem like something only "big companies" can do. Something that requires a dedicated team, expensive platforms, or a bunch of consultants. That isn't true. If you understand where your brand comes from, and how to apply it, any company (especially yours) can hire better with it.And this book will teach you how to do all of that, and then some.In this book, you'll learn what employer branding really is, how to make a compelling argument internally to leadership that creates commitment, how to work with other teams and be creative in finding solutions. As a special bonus, we are including a handbook on how to work with recruiting teams. This hands-on workbook is chock full of examples, checklists, step-by-step instructions and even emails you can copy and paste to make things happen immediately.
Publisher:
ISBN:
Category :
Languages : en
Pages : 328
Book Description
If you want your business to grow, you need to be able to rely on your ability to hire talent reliably and consistently. No talent pipeline? No growth, and no business. But your recruiting team is drowning (I asked them). They need help. Now, if you ask recruiters, they will ask for headcount. Or more technology. But more bodies and more tools won't solve the issue (though it will eat up your budget). What you need a is a better strategy. And that strategy is called employer branding.Employer branding is about understanding, distilling and communicating what your company is all about in order to attract all the talent you need. That will differentiate your company as a place where people will want to work, rather than a place they land because they didn't know better.If you've heard about employer branding in business magazines, it might seem like something only "big companies" can do. Something that requires a dedicated team, expensive platforms, or a bunch of consultants. That isn't true. If you understand where your brand comes from, and how to apply it, any company (especially yours) can hire better with it.And this book will teach you how to do all of that, and then some.In this book, you'll learn what employer branding really is, how to make a compelling argument internally to leadership that creates commitment, how to work with other teams and be creative in finding solutions. As a special bonus, we are including a handbook on how to work with recruiting teams. This hands-on workbook is chock full of examples, checklists, step-by-step instructions and even emails you can copy and paste to make things happen immediately.