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Author: Young A. Park Publisher: ISBN: Category : Languages : en Pages :
Book Description
As one of the factors influencing consumers purchase behavior, decision-making styles are crucial for understanding consumer shopping behavior and for developing successful marketing strategies. Decision-making styles have been mainly viewed as a relatively enduring consumer personality that seldom changes even when applied to different goods and situations. Recently, a study showed that consumer decision-making styles are influenced by product type, suggesting that decision-making styles are individual response patterns in a specific decision context rather than personality trait based. Despite extensive research regarding consumer decision making styles, relatively little attention has been paid to identify whether consumer decision-making styles are truly personality trait based or context-dependent. Thus, this work challenged the theory that decision-making styles are personality trait based and investigated whether decisionmaking styles are context dependent. Three independent studies, focusing on extending our knowledge regarding consumer decision-making styles, were conducted. The first study examined whether consumer decision-making styles depend on channel type (online versus offline channels). In addition, it explored new types of decision-making styles which better represent current consumer needs and preferences. Study results supported previous arguments suggesting that decision-making styles are not personality trait based but vary across contexts. Results also demonstrated the need to continuously observe consumers0́9 decision-making styles and capture emerging new styles. The second study explored whether product characteristics, specifically intangibility and non-standardization, influence consumer decision-making styles in an online context. At the same time, this study examined whether there is any interaction effect between product type and product involvement. The results showed that certain types of online decision-making styles are influenced by product type. The results also showed that product involvement has an important role in influencing online decision-making styles. The third study investigated whether consumer online decision-making styles influence loyalty toward online travel agencies. The results of the study provide support for five out of eleven hypotheses, indicating that consumers0́9 online decision-making styles significantly influence loyalty toward online travel agencies. Finally, the overall findings, limitations of the studies, agenda for future research, and practical and theoretical implications were discussed.
Author: Young A. Park Publisher: ISBN: Category : Languages : en Pages :
Book Description
As one of the factors influencing consumers purchase behavior, decision-making styles are crucial for understanding consumer shopping behavior and for developing successful marketing strategies. Decision-making styles have been mainly viewed as a relatively enduring consumer personality that seldom changes even when applied to different goods and situations. Recently, a study showed that consumer decision-making styles are influenced by product type, suggesting that decision-making styles are individual response patterns in a specific decision context rather than personality trait based. Despite extensive research regarding consumer decision making styles, relatively little attention has been paid to identify whether consumer decision-making styles are truly personality trait based or context-dependent. Thus, this work challenged the theory that decision-making styles are personality trait based and investigated whether decisionmaking styles are context dependent. Three independent studies, focusing on extending our knowledge regarding consumer decision-making styles, were conducted. The first study examined whether consumer decision-making styles depend on channel type (online versus offline channels). In addition, it explored new types of decision-making styles which better represent current consumer needs and preferences. Study results supported previous arguments suggesting that decision-making styles are not personality trait based but vary across contexts. Results also demonstrated the need to continuously observe consumers0́9 decision-making styles and capture emerging new styles. The second study explored whether product characteristics, specifically intangibility and non-standardization, influence consumer decision-making styles in an online context. At the same time, this study examined whether there is any interaction effect between product type and product involvement. The results showed that certain types of online decision-making styles are influenced by product type. The results also showed that product involvement has an important role in influencing online decision-making styles. The third study investigated whether consumer online decision-making styles influence loyalty toward online travel agencies. The results of the study provide support for five out of eleven hypotheses, indicating that consumers0́9 online decision-making styles significantly influence loyalty toward online travel agencies. Finally, the overall findings, limitations of the studies, agenda for future research, and practical and theoretical implications were discussed.
Author: Saiz-Alvarez, Jose Manuel Publisher: IGI Global ISBN: 1799876918 Category : Business & Economics Languages : en Pages : 454
Book Description
The COVID-19 pandemic is causing a radical change in both the economic and business paradigms that have ruled countries for decades. Emerging models are leading to a new world economic order predictably led by China and the United States. New forms of organization, new ways of working remotely, the strengthening of some industries to the detriment of others, and the supremacy of technology to be able to work are going to change the economies as we know them today. The Handbook of Research on Emerging Business Models and the New World Economic Order offers strategies, economic policies, social, economic, and political trends that will affect organizations to increase their efficiency and labor productivity and change the world’s business and financial structures. This book forecasts future business changes and prospective models, structural or not, for guiding the survival of small and medium enterprises (SMEs), multinationals, family firms, entrepreneurs, and NGOs in the post-COVID-19 era. Covering topics such as business model creation, global sustainable logistics 4.0, and social and solidarity economy, this text is essential for economists, entrepreneurs, managers, executives, family firms, SMEs, business professionals, policymakers, students, researchers, practitioners, and academicians.
Author: Julie Spencer-Rodgers Publisher: Oxford University Press ISBN: 0199348545 Category : Health & Fitness Languages : en Pages : 665
Book Description
The Psychological and Cultural Foundations of East Asian Cognition is one of the most comprehensive volumes on East Asian cognition and thinking styles to date. This book is also one of the first to bring together a large body of empirical research on two of the most influential theories in culture psychology: naïve dialecticism and analytic/holistic thinking.
Author: Gary A. Klein Publisher: Ablex Publishing Corporation ISBN: 9780893919436 Category : Psychology Languages : en Pages : 480
Book Description
This book describes the new perspective of naturalistic decision making. The point of departure is how people make decisions in complex, time-pressured, ambiguous, and changing environments. The purpose of this book is to present and elaborate on past models developed to explain this type of decision making. The central philosophy of the book is that classical decision theory has been unproductive since it is so heavily grounded in economics and mathematics. The contributors believe there is little to be learned from laboratory studies about how people actually handle difficult and interesting tasks; therefore, the book presents a critique of classical decision theory. The models of naturalistic decision making described by the contributors were derived to explain the behavior of firefighters, business people, jurors, nuclear power plant operators, and command-and-control officers. The models are unique in that they address the way people use experience to frame situations and adopt courses of action. The models explain the strengths of skilled decision makers. Naturalistic decision research requires the examination of field settings, and a section of the book covers methods for conducting meaningful research outside the laboratory. In addition, since his approach has applied value, the book covers issues of training and decision support systems.
Author: Norbert M. Seel Publisher: Springer Science & Business Media ISBN: 1441914277 Category : Education Languages : en Pages : 3643
Book Description
Over the past century, educational psychologists and researchers have posited many theories to explain how individuals learn, i.e. how they acquire, organize and deploy knowledge and skills. The 20th century can be considered the century of psychology on learning and related fields of interest (such as motivation, cognition, metacognition etc.) and it is fascinating to see the various mainstreams of learning, remembered and forgotten over the 20th century and note that basic assumptions of early theories survived several paradigm shifts of psychology and epistemology. Beyond folk psychology and its naïve theories of learning, psychological learning theories can be grouped into some basic categories, such as behaviorist learning theories, connectionist learning theories, cognitive learning theories, constructivist learning theories, and social learning theories. Learning theories are not limited to psychology and related fields of interest but rather we can find the topic of learning in various disciplines, such as philosophy and epistemology, education, information science, biology, and – as a result of the emergence of computer technologies – especially also in the field of computer sciences and artificial intelligence. As a consequence, machine learning struck a chord in the 1980s and became an important field of the learning sciences in general. As the learning sciences became more specialized and complex, the various fields of interest were widely spread and separated from each other; as a consequence, even presently, there is no comprehensive overview of the sciences of learning or the central theoretical concepts and vocabulary on which researchers rely. The Encyclopedia of the Sciences of Learning provides an up-to-date, broad and authoritative coverage of the specific terms mostly used in the sciences of learning and its related fields, including relevant areas of instruction, pedagogy, cognitive sciences, and especially machine learning and knowledge engineering. This modern compendium will be an indispensable source of information for scientists, educators, engineers, and technical staff active in all fields of learning. More specifically, the Encyclopedia provides fast access to the most relevant theoretical terms provides up-to-date, broad and authoritative coverage of the most important theories within the various fields of the learning sciences and adjacent sciences and communication technologies; supplies clear and precise explanations of the theoretical terms, cross-references to related entries and up-to-date references to important research and publications. The Encyclopedia also contains biographical entries of individuals who have substantially contributed to the sciences of learning; the entries are written by a distinguished panel of researchers in the various fields of the learning sciences.
Author: Baruch Fischhoff Publisher: Routledge ISBN: 1136497331 Category : Science Languages : en Pages : 405
Book Description
Behavioral decision research offers a distinctive approach to understanding and improving decision making. It combines theory and method from multiple disciples (psychology, economics, statistics, decision theory, management science). It employs both empirical methods, to study how decisions are actually made, and analytical ones, to study how decisions should be made and how consequential imperfections are. This book brings together key publications, selected to represent the major topics and approaches used in the field. Put in one place, with integrating commentary, it shows the common elements in a research program that represents the scope of the field, while offering depth in each. Together, they provide a vision for what has become a burgeoning field.
Author: Young A. Park
Author: Young A. Park
Author: Saiz-Alvarez, Jose Manuel
Author: Aleksandar Marković
Author: Julie Spencer-Rodgers
Author: Dana N. Rivenes
Author: Gary A. Klein
Author: 
Author: Norbert M. Seel
Author: Baruch Fischhoff
Author: Bhante Panyacekka