Author: Curtis P. Haugtvedt Publisher: Psychology Press ISBN: 1136676201 Category : Psychology Languages : en Pages : 1784
Book Description
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Author: Daniel Coyle Publisher: Bantam ISBN: 0553906496 Category : Self-Help Languages : en Pages : 258
Book Description
What is the secret of talent? How do we unlock it? This groundbreaking work provides readers with tools they can use to maximize potential in themselves and others. Whether you’re coaching soccer or teaching a child to play the piano, writing a novel or trying to improve your golf swing, this revolutionary book shows you how to grow talent by tapping into a newly discovered brain mechanism. Drawing on cutting-edge neurology and firsthand research gathered on journeys to nine of the world’s talent hotbeds—from the baseball fields of the Caribbean to a classical-music academy in upstate New York—Coyle identifies the three key elements that will allow you to develop your gifts and optimize your performance in sports, art, music, math, or just about anything. • Deep Practice Everyone knows that practice is a key to success. What everyone doesn’t know is that specific kinds of practice can increase skill up to ten times faster than conventional practice. • Ignition We all need a little motivation to get started. But what separates truly high achievers from the rest of the pack? A higher level of commitment—call it passion—born out of our deepest unconscious desires and triggered by certain primal cues. Understanding how these signals work can help you ignite passion and catalyze skill development. • Master Coaching What are the secrets of the world’s most effective teachers, trainers, and coaches? Discover the four virtues that enable these “talent whisperers” to fuel passion, inspire deep practice, and bring out the best in their students. These three elements work together within your brain to form myelin, a microscopic neural substance that adds vast amounts of speed and accuracy to your movements and thoughts. Scientists have discovered that myelin might just be the holy grail: the foundation of all forms of greatness, from Michelangelo’s to Michael Jordan’s. The good news about myelin is that it isn’t fixed at birth; to the contrary, it grows, and like anything that grows, it can be cultivated and nourished. Combining revelatory analysis with illuminating examples of regular people who have achieved greatness, this book will not only change the way you think about talent, but equip you to reach your own highest potential.
Author: Yrjö Engeström Publisher: Cambridge University Press ISBN: 1107074428 Category : Business & Economics Languages : en Pages : 339
Book Description
The second edition of this seminal text illustrates the development and implementation of Yrjö Engeström's expansive learning activity theory.
Author: Pamela McCorduck Publisher: CRC Press ISBN: 1040083102 Category : Computers Languages : en Pages : 313
Book Description
This book is a history of artificial intelligence, that audacious effort to duplicate in an artifact what we consider to be our most important property—our intelligence. It is an invitation for anybody with an interest in the future of the human race to participate in the inquiry.
Author: Paul Allen Publisher: Penguin UK ISBN: 0241953715 Category : Biography & Autobiography Languages : en Pages : 392
Book Description
What's it like to start a revolution? How do you build the biggest tech company in the world? And why do you walk away from it all? Paul Allen co-founded Microsoft. Together he and Bill Gates turned an idea - writing software - into a company and then an entire industry. This is the story of how it came about: two young mavericks who turned technology on its head, the bitter battles as each tried to stamp his vision on the future and the ruthless brilliance and fierce commitment.
Author: Elliot Ackerman Publisher: Penguin ISBN: 0525559973 Category : History Languages : en Pages : 256
Book Description
One of NPR's Best Books of 2019 “Lyrical . . . A thoughtful perspective on America’s role overseas.” —Washington Post From a decorated Marine war veteran and National Book Award finalist, an astonishing reckoning with the nature of combat and the human cost of the wars in Iraq, Afghanistan, and Syria. “War hath determined us.” —John Milton, Paradise Lost Toward the beginning of Places and Names, Elliot Ackerman sits in a refugee camp in southern Turkey, across the table from a man named Abu Hassar, who fought for al-Qaeda in Iraq and whose connections to the Islamic State are murky. At first, Ackerman pretends to have been a journalist during the Iraq War, but after establishing a rapport with Abu Hassar, he takes a risk by revealing to him that in fact he was a Marine special operation officer. Ackerman then draws the shape of the Euphrates River on a large piece of paper, and his one-time adversary quickly joins him in the game of filling in the map with the names and dates of places where they saw fighting during the war. They had shadowed each other for some time, it turned out, a realization that brought them to a strange kind of intimacy. The rest of Elliot Ackerman's extraordinary memoir is in a way an answer to the question of why he came to that refugee camp, and what he hoped to find there. By moving back and forth between his recent experiences on the ground as a journalist in Syria and its environs and his deeper past in Iraq and Afghanistan, he creates a work of remarkable atmospheric pressurization. Ackerman shares vivid and powerful stories of his own experiences in combat, culminating in the events of the Second Battle of Fallujah, the most intense urban combat for the Marines since Hue in Vietnam, where Ackerman's actions leading a rifle platoon saw him awarded the Silver Star. He weaves these stories into the latticework of a masterful larger reckoning with contemporary geopolitics through his vantage as a journalist in Istanbul and with the human extremes of both bravery and horror. At once an intensely personal story about the terrible lure of combat and a brilliant meditation on the larger meaning of the past two decades of strife for America, the region, and the world, Places and Names bids fair to take its place among our greatest books about modern war.
Author: McKenzie Wark Publisher: Verso Books ISBN: 1781689407 Category : Philosophy Languages : en Pages : 207
Book Description
Over fifty years after the Situationist International appeared, its legacy continues to inspire activists, artists and theorists around the world. Such a legend has accrued to this movement that the story of the SI now demands to be told in a contemporary voice capable of putting it into the context of twenty-first-century struggles. McKenzie Wark delves into the Situationists’ unacknowledged diversity, revealing a world as rich in practice as it is in theory. Tracing the group’s development from the bohemian Paris of the ’50s to the explosive days of May ’68, Wark’s take on the Situationists is biographically and historically rich, presenting the group as an ensemble creation, rather than the brainchild and dominion of its most famous member, Guy Debord. Roaming through Europe and the lives of those who made up the movement – including Constant, Asger Jorn, Michèle Bernstein, Alex Trocchi and Jacqueline De Jong – Wark uncovers an international movement riven with conflicting passions. Accessible to those who have only just discovered the Situationists and filled with new insights, The Beach Beneath the Street rereads the group’s history in the light of our contemporary experience of communications, architecture, and everyday life. The Situationists tried to escape the world of twentieth-century spectacle and failed in the attempt. Wark argues that they may still help us to escape the twenty-first century, while we still can.
Author: Richard W. Hamming Publisher: Stripe Press ISBN: 195395331X Category : Computers Languages : en Pages : 327
Book Description
A groundbreaking treatise by one of the great mathematicians of our time, who argues that highly effective thinking can be learned. What spurs on and inspires a great idea? Can we train ourselves to think in a way that will enable world-changing understandings and insights to emerge? Richard Hamming said we can, and first inspired a generation of engineers, scientists, and researchers in 1986 with "You and Your Research," an electrifying sermon on why some scientists do great work, why most don't, why he did, and why you should, too. The Art of Doing Science and Engineering is the full expression of what "You and Your Research" outlined. It's a book about thinking; more specifically, a style of thinking by which great ideas are conceived. The book is filled with stories of great people performing mighty deeds––but they are not meant to simply be admired. Instead, they are to be aspired to, learned from, and surpassed. Hamming consistently returns to Shannon’s information theory, Einstein’s relativity, Grace Hopper’s work on high-level programming, Kaiser’s work on digital fillers, and his own error-correcting codes. He also recounts a number of his spectacular failures as clear examples of what to avoid. Originally published in 1996 and adapted from a course that Hamming taught at the U.S. Naval Postgraduate School, this edition includes an all-new foreword by designer, engineer, and founder of Dynamicland Bret Victor, and more than 70 redrawn graphs and charts. The Art of Doing Science and Engineering is a reminder that a childlike capacity for learning and creativity are accessible to everyone. Hamming was as much a teacher as a scientist, and having spent a lifetime forming and confirming a theory of great people, he prepares the next generation for even greater greatness.
Author: Curtis P. Haugtvedt
Author: Daniel Coyle
Author: Yrjö Engeström
Author: Pamela McCorduck
Author: Warren G. Bennis
Author: Paul Allen
Author: Elliot Ackerman
Author: McKenzie Wark
Author: Richard W. Hamming 
Author: Paul Bannick