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Author: Priscilla Hobbs Publisher: Intellect (UK) ISBN: 9781789384741 Category : Languages : en Pages : 250
Book Description
A collection of essays exploring the wide-ranging influence of the Walt Disney Company. It would be difficult to go through life without ever encountering a Disney product. Since the first Mickey Mouse cartoon premiered in 1928, Disney has played a central role in shaping American popular culture, and it has expanded to the global market. The company positioned itself as a titan of family entertainment, and many of its offerings, from films to consumable products, have become embedded in the minds of children and adults, woven into many of our life experiences. Fans of Disney build connections with their favorite characters and franchises, fueled by Disney's marketing practices. Others have developed a near-cult-like relationship with the brand, equating its products with religious icons and theme park visits with pilgrimages. This edited volume looks beyond the movies and merchandise to peer into the very heart of the Disney phenomenon: how the fan response drives the corporation's massive marketing machine and how the corporate response, in turn, shapes the fan experience.
Author: Priscilla Hobbs Publisher: Intellect (UK) ISBN: 9781789384741 Category : Languages : en Pages : 250
Book Description
A collection of essays exploring the wide-ranging influence of the Walt Disney Company. It would be difficult to go through life without ever encountering a Disney product. Since the first Mickey Mouse cartoon premiered in 1928, Disney has played a central role in shaping American popular culture, and it has expanded to the global market. The company positioned itself as a titan of family entertainment, and many of its offerings, from films to consumable products, have become embedded in the minds of children and adults, woven into many of our life experiences. Fans of Disney build connections with their favorite characters and franchises, fueled by Disney's marketing practices. Others have developed a near-cult-like relationship with the brand, equating its products with religious icons and theme park visits with pilgrimages. This edited volume looks beyond the movies and merchandise to peer into the very heart of the Disney phenomenon: how the fan response drives the corporation's massive marketing machine and how the corporate response, in turn, shapes the fan experience.
Author: Priscilla Hobbs Publisher: ISBN: 9781789384758 Category : Amusements Languages : en Pages : 248
Book Description
The name 'Disney' is synonymous with its expansive franchises, from princesses to theme parks. The power of the Disney brand is its role as a cultural influencer across multiple generations across the globe. This collection of essays takes a look at Disney beyond its behemoth corporate presents and into the threads of the Disney experience. b/w illus.
Author: Disney Institute Publisher: ISBN: Category : Business & Economics Languages : en Pages : 212
Book Description
Foreword by Michael D. Eisner. All organisations drive towards the same goal - how best to serve their customers. Walt Disney World has always enjoyed a reputation as a company that set the benchmark for outstanding business practices. Now, for the first time, one critical element of the method behind the magic is revealed: that of quality service. Here, their proven principles and processes are fully outlined, to help your organisation focus its vision and assemble its infrastructure to deliver exceptional customer service.
Author: Project on Disney Publisher: Duke University Press ISBN: 9780822316244 Category : Business & Economics Languages : en Pages : 268
Book Description
Contains critical essays in which the authors, having visited Disney World as individuals and as a group, offer their perspectives on various aspects of the amusement park and its appeal.
Author: Jake Poore Publisher: ISBN: 9780998343402 Category : Languages : en Pages : 162
Book Description
99 Lessons Learned From Disney to Improve the Patient Experience, is a wonderful resource for any health care organization that desires to improve the patient experience. Jake has truly captured the essence of Disney's principles for creating loyalty-driving experiences. And more importantly, he has thoughtfully and artfully applied these principles to the world of health care. For 15+ years, Jake and his team at ILS have been helping health care organizations successfully apply the lessons contained in this book. The lessons are field-tested and they work.
Author: Bruce Loeffler Publisher: John Wiley & Sons ISBN: 1119028671 Category : Business & Economics Languages : en Pages : 304
Book Description
Bring Disney-level customer experience to your organizationwith insider guidance The Experience is a unique guide to mastering the art ofcustomer service and service relationships, based on the principlesemployed at the renowned leader in customer experience— the Walt Disney Company. Co-Author Bruce Loefflerspent ten years at Disney World overseeing service excellence, andhas partnered with Brian T. Church in this book, to show you how tobring that same level of care and value to your own organization.Based on the I. C.A.R.E. model, the five principles —Impression, Connection, Attitude, Response, and Exceptionals— give you a solid framework upon which to raise the level ofyour customer experience. You will learn how to identify yourcustomer service issues and what level of Experience you arecurrently offering. You can then determine exactly what the"customer experience" should be for your company, and the changesrequired to make it happen. The Walt Disney Company is the most recognized name in the worldfor customer service. The "Disney Experience" draws customers fromall around the world,. This book describes what it takes to achievethat level of Experience, and how any organization can do it withthe right strategy and attention to detail. When the Experience isenhanced, the opportunity arises to convert customers toambassadors who will share their Experience with others. Find "the experience" and what it means to theOrganization Learn the five levels of experience, and why most companiesfail at it Identify service problems that face every company in themarketplace Utilize the Experience Quotient and apply the I. C.A.R.E.principles Learn how to convert customers to ambassadors who share theirstory with others Customers are the lifeblood of business. A great product offeringisn't enough in today's marketplace, where everyone's looking foran "experience.” Imagine the kind of value a Disney-levelcustomer experience could bring to your organization. TheExperience is a guide to getting there, from an insider'sperspective.
Author: Jennifer A. Kokai Publisher: Springer Nature ISBN: 303029322X Category : Performing Arts Languages : en Pages : 295
Book Description
This book addresses Disney parks using performance theory. Few to no scholars have done this to date—an enormous oversight given the Disney parks’ similarities to immersive theatre, interpolation of guests, and dramaturgical construction of attractions. Most scholars and critics deny agency to the tourist in their engagement with the Disney theme park experience. The vast body of research and journalism on the Disney “Imagineers”—the designers and storytellers who construct the park experience—leads to the misconception that these exceptional artists puppeteer every aspect of the guest’s experience. Contrary to this assumption, Disney park guests find a range of possible reading strategies when they enter the space. Certainly Disney presents a primary reading, but generations of critical theory have established the variety of reading strategies that interpreters can employ to read against the text. This volume of twelve essays re-centers the park experience around its protagonist: the tourist.
Author: Fred Lee Publisher: Distributed (Non-Hap) ISBN: Category : Consumer satisfaction Languages : en Pages : 228
Book Description
Using examples from his work with Disney and as a senior-level hospital executive, author Fred Lee challenges the assumptions that have defined customer service in healthcare. In this unique book, he focuses on the similarities between Disney and hospitals--both provide an "experience," not just a service. It shows how hospitals can emulate the strategies that earn Disney the trust and loyalty of their guests and employees. The book explains why standard service excellence initiatives in healthcare have not led to high patient satisfaction and loyalty, and it provides 9 1⁄2 principles that will help hospitals gain the competitive advantage that comes from being seen as "the best" by their own employees, consumers, and community.
Author: Cathy Hapka Publisher: Golden/Disney ISBN: 0736443231 Category : Juvenile Fiction Languages : en Pages : 15
Book Description
Join Mickey and Minnie on an adventure through Walt Disney World in this classic Little Golden Book from 1997! Experience Walt Disney World like never before as Mickey, Minnie, Donald, and their friends spend a day in the park! Fly through Tomorrowland, float down the Jungle Cruise, drive across Main Street, U.S.A., and more in this delightful story full of fan-favorite characters and attractions. This book was originally published for the 25th anniversary of Walt Disney World in 1997 and has been updated to match the current attractions at the park, making it perfect for Disney fans and Little Golden Book collectors of all ages!
Author: Lynn Barron Publisher: Lynn Barron ISBN: 193643475X Category : Travel Languages : en Pages : 460
Book Description
What is it like to be the eyes and ears of the institution known as "The Happiest Place on Earth?" How does it really feel to work day in and day out leading part of the world famous Disneyland Custodial Team? Just how do they keep such a busy place so clean? Find the answers to these questions and more as secrets are revealed in this unauthorized, honest, and affectionate memoir from insiders who struggled to keep guest happy, tame wild new cast members, and keep the original Disneyland clean through a time of tremendous change, growth, and controversy for the Resort. You'll discover that cleaning up is just a part of the job as you experience heartwarming triumphs, heartbreaking tragedies, and hearty laughs along with the people who lived them.
Author: Priscilla Hobbs
Author: Priscilla Hobbs
Author: Priscilla Hobbs
Author: Disney Institute
Author: Project on Disney
Author: Jake Poore
Author: Bruce Loeffler
Author: Jennifer A. Kokai
Author: Fred Lee
Author: Cathy Hapka
Author: Lynn Barron