Global Agricultural Marketing Management PDF Download

Author: Steve Carter
Publisher: Food & Agriculture Org.
ISBN: 9789251040133
Category : Business & Economics
Languages : en
Pages : 320

View

Book Description

Author: I. M. Crawford
Publisher: Food & Agriculture Organization of the UN (FAO)
ISBN:
Category : Business & Economics
Languages : en
Pages : 312

View

Book Description

Author: Robert E. Branson
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 550

View

Book Description
Introduction to agricultural and agribusiness marketing-and its goals; What is marketing?; Identifying marketing objectives; Agricultural marketing; Agricultural market structure; The cost and efficiency of marketing: a public concern; Price discovery in agricultural markets; Price risk and uncertainty; Government marketing services; Direct participation by government in marketing; Producer's marketing alternatives and strategies; Agribusiness marketing; Agricultural marketing and the agribusiness firm; The marketing environment and the agribusiness firm; Developing a marketing strategy; Agribusiness products; Packaging and branding; Managerial pricing of agribusiness products: tools of analysis; Managerial pricing tactics in agribusiness market situations; Promotion of agribusiness products; Agribusiness managers and channels of distribution; Evaluating the agribusiness marketing program; Dynamics of marketin systems; Dynamics and innovations in agricultural marketing systems; International agribusiness marketing; Marketing of agribusiness inputs; Glossary; Index.

Author: Julian Roche
Publisher: Routledge
ISBN: 1351039733
Category : Business & Economics
Languages : en
Pages : 455

View

Book Description
Agribusiness offers a unique introduction to the business of agriculture: what agribusiness is, why it matters, what the role of technology is, how trade fits into the picture, what its key risks are, who is lending and investing and why, and what returns they are getting. It is both practical in orientation – focusing on the role of managers in the industry as well as that of lenders and investors – and international in scope – drawing on case studies and interviews with key figures all over the world. The text ranges across various agricultural commodities to stress that there is no ‘one size fits all’ solution and successful management, lending or investment in agribusiness requires understanding specifics. Readers are introduced to the economics of the supply and demand of food, the role of agricultural trade, agricultural marketing and farm management along with key business aspects including: Main drivers of agribusiness value; Principal risks of agribusinesses; Agribusiness as an investment class; and Agribusiness lending: why, who and how. This engaging textbook offers a complete guide to the international business of agriculture which is ideal for all students, scholars and practitioners. A selection of eResources is also available to supplement this text, and instructors will find PowerPoint slides, discussion questions, case studies and further teaching materials available to them.

Author: C. Parr Rosson
Publisher:
ISBN:
Category : Agricultural industries
Languages : en
Pages : 390

View

Book Description

Author: Albert Maxwell
Publisher:
ISBN: 9781641162951
Category : Technology & Engineering
Languages : en
Pages : 183

View

Book Description
Agricultural marketing deals with the services involved in the movement of agricultural products from the farm to the consumer. It is concerned with the planning, organizing, directing and handling of agricultural products to satisfy the farmer, producer and consumer. Agricultural marketing consists of various activities and services such as production planning, growing, harvesting, grading and packing as well as transporting, storage, food-processing and distribution of the products. It also includes the advertising and sale of agricultural produce. It provides market information to help direct these services. Modern agricultural marketing focuses on developing new marketing links between agribusiness, large retailers and farmers, through contract farming, group marketing and other collective actions. This book provides comprehensive insights into the field of agricultural marketing. It presents researches and studies performed by experts across the globe. It will serve as a reference to a broad spectrum of readers.

Author: F. Bailey Norwood
Publisher: Waveland Press
ISBN: 1478648678
Category : Technology & Engineering
Languages : en
Pages : 445

View

Book Description
Friendly and readable, Agricultural Marketing and Price Analysis presents a comprehensive approach to agricultural price analysis, agricultural market structures, and agricultural marketing strategies. The authors engage students with very little exposure to economics and with only a basic grasp of algebra. The text utilizes a fresh approach and supplies thorough coverage of core topics, as well as complex topics such as general equilibrium models, game theory, and econometrics. It also provides an introduction to data analysis and incorporates many examples. Supplemental materials are available for additional practice and further exploration. Unique to the Second Edition is the inclusion of a chapter on consumer behavior and food preferences, as well as relevant areas of research. The authors introduce readers to the agricultural supply chain, including forecasting and inventory management. Succinct and approachable, this text sets the stage for an enjoyable and effective learning experience.

Author: Freddie L. Barnard
Publisher: Routledge
ISBN: 1136343830
Category : Business & Economics
Languages : en
Pages : 481

View

Book Description
Today’s food and agribusiness managers operate in a rapidly changing, highly volatile, international, high technology, consumer-focused world. This new edition of Agribusiness Management was written to help prepare students and managers for a successful career in this new world of food and fiber production and marketing. Agribusiness Management uses four specific approaches to help readers develop and enhance their capabilities as agribusiness managers. First, this edition of the book offers a contemporary focus that reflects the issues that agribusiness managers face both today and are likely to face tomorrow. Specifically, food sector firms and larger agribusiness firms receive more attention in this edition, reflecting their increasing importance as employers of food and agribusiness program graduates. Second, the book presents conceptual material in a pragmatic way with illustrations and examples that will help the reader understand how a specific concept works in practice. Third, the book has a decision-making emphasis, providing contemporary tools that readers will find useful when making decisions in the contemporary business environment. Finally, Agribusiness Management offers a pertinent set of discussion questions and case studies that will allow the reader to apply the material covered in real-world situations. The bottom-line on this fourth edition of Agribusiness Management: this book is contemporary, solid on the fundamentals, practical and applicable. It provides students and adult learners with an essential understanding of what it takes to be a successful agribusiness manager in today’s rapidly evolving, highly unpredictable marketplace.

Author: Ulrich Koester
Publisher: Vahlen
ISBN: 3800663503
Category : Business & Economics
Languages : en
Pages : 451

View

Book Description
Ulrich Koester researches and teaches at the Institute for Agricultural Economics at the Christian-Albrechts-University of Kiel, Germany. He has been a member of the Scientific Advisory Board of the Ministry of Food, Agriculture and Forestry for over 20 years. Moreover, he gained experience working with the International Food Policy Research Institute in Washington D.C. and with numerous international organizations, including the World Bank, FAO, the European Commission, the European Parliament and the European Court of Auditors. His teaching experience is based on courses taught at more than ten universities in general economics and agricultural economics. Part I of the book lays the theoretical foundations for understanding price formation in product and factor markets. In addition to neoclassical theory, institutional economics is of particular importance. Part II presents and evaluates agricultural policy with special reference to the EU, whereby the evaluation framework goes beyond the usual welfare theory analysis. The book is also a valuable aid for students of economic policy, especially because of its detailed evaluation of individual agricultural market policy instruments. The book is aimed at students at universities, technical colleges as well as politicians interested in rational agricultural policy making.

Author: Shaun Ferris
Publisher: Catholic Relief Services
ISBN: 1614920028
Category : Business & Economics
Languages : en
Pages : 144

View

Book Description
This publication is a product of the experiences and lessons learned while implementing agroenterprise projects in eastern and southern Africa. A Market Facilitator's Guide is based on a resource-to-consumption framework, which is the central theme of the "enabling rural innovation" approach for rural development. This approach seeks to empower farmer groups with the necessary skills to make informed decisions for their economic development, based on an analysis of their surroundings, assets and skills. The methodology also aims for outcomes that are equitable, gender focused and participatory.