International Journal of Cross-Cultural Studies: Vol.1, No.2 PDF Download

Author:
Publisher: Universal-Publishers
ISBN: 1612335624
Category :
Languages : en
Pages : 26

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Author:
Publisher: Universal-Publishers
ISBN: 1612335411
Category :
Languages : en
Pages : 66

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Author:
Publisher: Universal-Publishers
ISBN: 1612337449
Category :
Languages : en
Pages : 40

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Author: Dr Florinda Matos
Publisher: Academic Conferences limited
ISBN: 1914587103
Category : Business & Economics
Languages : en
Pages :

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These proceedings represent the work of contributors to the 16th European Conference on Innovation and Entrepreneurship (ECIE 2021), hosted by ISCTE Business School, Instituto Universitário de Lisboa, Portugal on 16-17 September 2021. The Conference Chair is Dr. Florinda Matos and the Programme Co-Chairs are Prof Maria de Fátima Ferreiro, Prof Álvaro Rosoi and Prof Isabel Salavisa all from Instituto Universitário de Lisboa, Portugal. ECIE is a well-established event on the academic research calendar and now in its 16th year, the key aim remains the opportunity for participants to share ideas and meet the people who hold them. The conference was due to be held at Instituto Universitário de Lisboa, Portugal, but due to the global Covid-19 pandemic it was moved online to be held as a virtual event. The scope of papers will ensure an interesting two days. The subjects covered illustrate the wide range of topics that fall into this important and ever-growing area of research. The keynote presentation is given by Soumodip Sarkar, Vice-Rector, from University of Évora, Portugal on the topic of Social Intelligence. The second day of the conference will open with an address by Professor Vittorio Loreto, Sapienza University of Rome, Italy, who will talk about Exploring the adjacent possible: play, anticipation, surprise.

Author: Jean-Claude Usunier
Publisher: Philip Allan
ISBN:
Category : Business & Economics
Languages : en
Pages : 516

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This cultural approach to international marketing is aimed at students on undergraduate and postgraduate courses in business studies; MBA students studying an international marketing option; and management trainees and practising managers who wish to develop their intercultural skills. techniques in a global framework and offers guidelines for standardizing product and product policy - all within the framework of developing cultural awareness. Presented in four parts, the book discusses: the cultural dimensions of international marketing and defines the cultural variable to delineate the components of culture and to emphasize its dynamic nature; the globalization of markets and its general impact on international marketing strategies, with emphasis on issues relevant to product policies (brand names for international markets, adaption/standardization methods); marketing decisions such as pricing, distribution and communication; international marketing negotiation with discussion on the effects of bribing and business ethics in international marketing. The geographical focus of the book is Europe, but examples also relate to Japan, the US, Africa, Asia and Latin America.

Author: Brigita Janiūnaitė
Publisher: Academic Conferences Limited
ISBN: 1909507385
Category : Computers
Languages : en
Pages : 965

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The University of Jyvaskyla is proud to welcome the 12th edition of the European Conference in Cyber Warfare to Jyvaskyla. We intend to make this event as enjoyable as possible both on scientific and human aspects. As in previous years, ECCWS will address elements of both theory and practice of all aspects of Information Warfare and Security, and offers an opportunity for academics, practitioners and consultants involved in these areas to come together and exchange ideas. We also wish to attract operational papers dealing with the critical issue that the modern world has to face regarding the evolution of cyberwarfare capabilities development by nation states. The programme for the event promises an extensive range of peer-reviewed papers, networking opportunities and presentations from leaders in the field."

Author: Minna Tunkkari Eskelinen
Publisher: Academic Conferences and publishing limited
ISBN: 1911218077
Category :
Languages : en
Pages : 1058

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Author:
Publisher: Academic Conferences and publishing limited
ISBN: 191458774X
Category : Business & Economics
Languages : en
Pages : 1021

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Author: Jean-Claude Usunier
Publisher: Prentice-Hall PTR
ISBN:
Category : Business & Economics
Languages : en
Pages : 652

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Based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices, this work offers an approach to global marketing. It emphasizes comparisons of global and local consumption.

Author: Jean-Claude Usunier
Publisher: SAGE
ISBN: 1446264173
Category : Business & Economics
Languages : en
Pages : 208

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Book Description
Written for students and others wishing to do international and cross-cultural research in business and management, this book provides an accessible introduction to the major principles and practices. A cross-cultural perspective has become vital to most contemporary management research. The increasingly global business environment has led to both a greater practical need for international management research and a questioning of whether management science follows universal rules. This book addresses the particular characteristics of international management research, including the important role of culture. A key introduction provides a comprehensive overview of the background, major issues and different approaches to international management research. The second chapter offers a typology of research designs in international management, and shows the role culture plays in such designs. The theories and paradigms that serve international and cross-cultural management research are examined in the third chapter. Chapter four examines and defines culture, its process and components. The final chapter pulls the describing arguments together to show how the construct of culture can be used in international management research. Throughout, the author provides numerous illustrative examples from key empirical studies.