Author: Edward G. Thomas
Publisher: Springer
ISBN: 9783319369457
Category : Business & Economics
Languages : en
Pages : 0
Book Description
This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality research in the field of Services Marketing and includes papers on various topics including travel and tourism, international services, industrial services and health care services. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Proceedings of the 1988 International Conference of Services Marketing
Author: Edward G. Thomas
Publisher: Springer
ISBN: 9783319369457
Category : Business & Economics
Languages : en
Pages : 0
Book Description
This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality research in the field of Services Marketing and includes papers on various topics including travel and tourism, international services, industrial services and health care services. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Publisher: Springer
ISBN: 9783319369457
Category : Business & Economics
Languages : en
Pages : 0
Book Description
This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality research in the field of Services Marketing and includes papers on various topics including travel and tourism, international services, industrial services and health care services. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Proceedings of the 1988 International Conference of Services Marketing
Author: Edward G. Thomas
Publisher: Springer
ISBN: 3319173170
Category : Business & Economics
Languages : en
Pages : 378
Book Description
This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality research in the field of Services Marketing and includes papers on various topics including travel and tourism, international services, industrial services and health care services. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Publisher: Springer
ISBN: 3319173170
Category : Business & Economics
Languages : en
Pages : 378
Book Description
This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality research in the field of Services Marketing and includes papers on various topics including travel and tourism, international services, industrial services and health care services. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
International Conference on Services Marketing
Author: Academy of Marketing Science Staff
Publisher:
ISBN: 9780783781259
Category :
Languages : en
Pages : 379
Book Description
Publisher:
ISBN: 9780783781259
Category :
Languages : en
Pages : 379
Book Description
Proceedings of the ... International Conference on Marketing and Development
Author: International Conference on Marketing and Development
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Services – SERVICES 2021
Author: Mohamed Adel Serhani
Publisher: Springer Nature
ISBN: 3030965856
Category : Computers
Languages : en
Pages : 125
Book Description
This book constitutes the refereed proceedings of the 17th World Congress on Services, SERVICES 2021, held as part of the Services Conference Federation, SCF 2021, in December 2021. The conference was held virtually due to the COVID-19 pandemic. The 7 full papers and 2 short papers presented were carefully reviewed and selected from 43 submissions. The papers cover topics in the field of Advertising Services, Banking Services, Broadcasting & Cable TV Service, Business Services, Communications Services, Government Services, Real Estate Operations Services, Schools and Education Services, Healthcare Services, and much more.
Publisher: Springer Nature
ISBN: 3030965856
Category : Computers
Languages : en
Pages : 125
Book Description
This book constitutes the refereed proceedings of the 17th World Congress on Services, SERVICES 2021, held as part of the Services Conference Federation, SCF 2021, in December 2021. The conference was held virtually due to the COVID-19 pandemic. The 7 full papers and 2 short papers presented were carefully reviewed and selected from 43 submissions. The papers cover topics in the field of Advertising Services, Banking Services, Broadcasting & Cable TV Service, Business Services, Communications Services, Government Services, Real Estate Operations Services, Schools and Education Services, Healthcare Services, and much more.
Services Marketing:
Author: Rao
Publisher: Pearson Education India
ISBN: 9332511551
Category :
Languages : en
Pages : 585
Book Description
The second edition of Services Marketing, with an enhanced conceptual foundation, meets this requirement of students, managers and marketing professionals. The enhanced pedagogy and coverage in this edition in conjunction with the lucid and pithy style of the author make this book perfect for students of business administration, commerce and management.
Publisher: Pearson Education India
ISBN: 9332511551
Category :
Languages : en
Pages : 585
Book Description
The second edition of Services Marketing, with an enhanced conceptual foundation, meets this requirement of students, managers and marketing professionals. The enhanced pedagogy and coverage in this edition in conjunction with the lucid and pithy style of the author make this book perfect for students of business administration, commerce and management.
The 8th International Conference on Knowledge Management in Organizations
Author: Lorna Uden
Publisher: Springer Science & Business Media
ISBN: 9400772874
Category : Computers
Languages : en
Pages : 616
Book Description
The proceedings from the eighth KMO conference represent the findings of this international meeting which brought together researchers and developers from industry and the academic world to report on the latest scientific and technical advances on knowledge management in organizations. This conference provided an international forum for authors to present and discuss research focused on the role of knowledge management for innovative services in industries, to shed light on recent advances in social and big data computing for KM as well as to identify future directions for researching the role of knowledge management in service innovation and how cloud computing can be used to address many of the issues currently facing KM in academia and industrial sectors.
Publisher: Springer Science & Business Media
ISBN: 9400772874
Category : Computers
Languages : en
Pages : 616
Book Description
The proceedings from the eighth KMO conference represent the findings of this international meeting which brought together researchers and developers from industry and the academic world to report on the latest scientific and technical advances on knowledge management in organizations. This conference provided an international forum for authors to present and discuss research focused on the role of knowledge management for innovative services in industries, to shed light on recent advances in social and big data computing for KM as well as to identify future directions for researching the role of knowledge management in service innovation and how cloud computing can be used to address many of the issues currently facing KM in academia and industrial sectors.
Marketing And Management Sciences - Proceedings Of The International Conference On Icmms 2008
Author: Damianos P Sakas
Publisher: World Scientific
ISBN: 1908978120
Category : Business & Economics
Languages : en
Pages : 640
Book Description
This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization./a
Publisher: World Scientific
ISBN: 1908978120
Category : Business & Economics
Languages : en
Pages : 640
Book Description
This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization./a
Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference
Author: Robert L. King
Publisher: Springer
ISBN: 331917049X
Category : Business & Economics
Languages : en
Pages : 407
Book Description
This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Publisher: Springer
ISBN: 331917049X
Category : Business & Economics
Languages : en
Pages : 407
Book Description
This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
ICICKM 2017 14th International Conference on Intellectual Capital Knowledge Management & Organisational Learning
Author: Prof. Eric Tsui
Publisher: Academic Conferences and publishing limited
ISBN: 191121862X
Category : Business & Economics
Languages : en
Pages : 421
Book Description
Publisher: Academic Conferences and publishing limited
ISBN: 191121862X
Category : Business & Economics
Languages : en
Pages : 421
Book Description