International Business Success in a Strange Cultural Environment PDF Download

Author: Mamarinta P. Mababaya
Publisher: Universal-Publishers
ISBN: 9781581125870
Category : Business & Economics
Languages : en
Pages : 384

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Book Description
The book focuses on the cultural aspect of the author's published PhD thesis entitled "The Role of Multinational Companies in the Middle East: The Case of Saudi Arabia", which he has carried out at the University of Westminster. It explores the success of multinational enterprises doing business in Saudi Arabia vis-à-vis their cultural awareness and responsiveness. The empirical findings discussed in this book reveal that international business success in a strange cultural environment depends partly on the ability of multinational managers to understand the local culture. The cultural subject in this book pertains to Islam in its entirety. The findings may seem strange to many readers who are not familiar with Islamic culture, in its purest form. Many newcomers to Saudi Arabia -- especially non-Muslim foreign investors, businessmen and workers -- often find many things "strange" about the Kingdom, its people and cultural values. Some feel it odd that many Muslims give more importance to prayer than business. Some are disappointed when they find commercial establishments like shopping centres closed as Muslim workers go to the mosques to attend to their daily prayers. Business visitors find strange the fact that in the midst of their meetings with their Saudi or Muslim counterparts, the latter excuse themselves for prayer. They have these "strange" feelings due to their lack of understanding of true Islamic culture. The cultural aspect of this book will help businessmen and concerned institutions worldwide gain understanding of Islam and reconcile their cultural differences with the Muslim world. Through this book, international companies will be able to have a better understanding of authentic Islamic culture, which will help them gain greater competitive advantages in the Saudi marketplace.

Author: Elisabeth Marx
Publisher: Nicholas Brealey
ISBN: 1473644526
Category : Business & Economics
Languages : en
Pages : 193

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Book Description
This work looks at the international manager on a professional and personal level, however long- or short-term the assignment may be. It is a practical guide with checklists and exercises, offering step-by-step guidance for those embarking on an international career, and with essential advice for organizations on how to develop and manage their international staff. There is also expert advice on career management and on the effects that international work can have on families, and guidance on returning - reverse culture shock often being the greatest culture shock of all.

Author: Gary Ferraro
Publisher: Routledge
ISBN: 1317349032
Category : Social Science
Languages : en
Pages : 322

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Book Description
This book demonstrates how the theories and insights of anthropology have positively influenced the conduct of global business and commerce, providing a foundation for understanding the impact of culture on global business, and global business on culture.

Author: Erdener Kaynak
Publisher: Routledge
ISBN: 1317957865
Category : Business & Economics
Languages : en
Pages : 356

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Book Description
Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural Marketing shows you how to sensitize your marketing approaches to the cultural norms and taboos of other societies, as well as the importance of demonstrating an interest in and appreciation of different cultures. Designed to assist both American and foreign companies, Handbook of Cross-Cultural Marketing shows you how to increase your chance at success in international markets. It identifies and explains ten important aspects of culture that are essential to cross-cultural marketing to help you understand how underlying cultural beliefs govern the way marketing functions in different societies. It also gives you specific steps for developing cultural adaptation strategies in international marketing. To further your understanding of global marketing and fundamental marketing concepts, this comprehensive book discusses: real life examples of company successes and failures abroad attitudes toward middlemen in underdeveloped countries the advantages of foreign trade shows locating and using representatives, agents, and/or distributors in foreign countries the reception of different American products in different countries potential cultural pitfalls of primary data collecting techniques the role of time in various cultures setting standards for product performance A useful text for students and practitioners alike, Handbook of Cross-Cultural Marketing gives you hands-on strategies and advice for delving into different markets, using techniques that are respectful of individual cultures, and avoiding unnecessary mistakes that can occur if you don't take the initiative to get to know the culture of your new marketplace. Your outlook and beliefs are not the global norm, so read this book to find out how you can be successful with customers who are different from you in terms of motivation, values, beliefs, and outlook.

Author: Erin Meyer
Publisher: PublicAffairs
ISBN: 1610396715
Category : Business & Economics
Languages : en
Pages : 289

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Book Description
An international business expert helps you understand and navigate cultural differences in this insightful and practical guide, perfect for both your work and personal life. Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just one of the crowd. It's no surprise that when they try and talk to each other, chaos breaks out. In The Culture Map, INSEAD professor Erin Meyer is your guide through this subtle, sometimes treacherous terrain in which people from starkly different backgrounds are expected to work harmoniously together. She provides a field-tested model for decoding how cultural differences impact international business, and combines a smart analytical framework with practical, actionable advice.

Author: Abel Adekola
Publisher: Routledge
ISBN: 1317128109
Category : Business & Economics
Languages : en
Pages : 360

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Book Description
This book interweaves the concepts of the guidance on globalization, international management, and the intricacies of international business that many books on the market treat independently. It clarifies and explains culture, cultural misunderstandings, and cross-cultural interactions. Adekola and Sergi's text is unique in that it offers both the management perspective and the cultural perspective. It is for managers seeking to thrive in the global economy. This book focuses on managing global organizations, providing a basis for understanding the influence of culture on international management, and the key roles that international managers play. It clearly shows how to develop the cross-cultural expertise essential to succeed in a world of rapid and profound economic, political and cultural changes.

Author: Vern Terpstra
Publisher: Thomson South-Western
ISBN:
Category : Business & Economics
Languages : en
Pages : 278

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Book Description
This book provides comprehensive coverage of international business relationships, and goes further to explain how deeply these relationships are affected by cultural differences, such as religious beliefs, values, education, social strata and politics.

Author: Terence Brake
Publisher: Irwin Professional Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 312

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Book Description
International business success requires the skill to recognize and act on global opportunities and work effectively with people from different cultural backgrounds. Doing Business Internationally gives managers a solid foundation for operating in a variety of cultural settings, including how to analyze key global trends and their impact on current business practices, and ways to identify critical success factors needed by managers operating across borders.

Author: Gary P. Ferraro
Publisher:
ISBN:
Category : Intercultural communication
Languages : en
Pages : 196

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Book Description
Appropriate for the Anthropology of Business course taught in Anthroplogy or as a supplement to the International Business course taught in Business Management departments. This text demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business, and offers a conceptual framework for understanding the cultural dimension of the international business arena.

Author: Matthias Boeing
Publisher: Anchor Academic Publishing (aap_verlag)
ISBN: 3954895366
Category : Business & Economics
Languages : en
Pages : 78

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Book Description
“Companies that do not adapt to the new global realities will become victims of those that do.” In this quote Theodor Levitt, a former professor at the Harvard Business School, points out that companies all over the world need to deal with a process which has changed the way they carry on a business in many ways. The process, namely globalisation, takes advantages as well as disadvantages, not only for the business world but also for the individual. The importance to face globalisation has always been there but, it has increased with the evolving stages of globalisation. Ever since this process started, companies have tried to derive advantage from globalisation while at the same time they had to deal with the disadvantages. For marketers in particular, this process seems to offer a lot of potential for the exploration of new markets and customers. However, the questions determining the success or failure of a marketing campaign are more complex than in domestic marketing. Accordingly, the terms international and global marketing are strongly connected to globalisation, and have become a key factor for the success of companies. Corporations that want belong to these successful multi-national companies (MNC), or global players certainly have to deal with the different issues that come along with marketing products in other countries. These can have a significant impact on international operations but also on the overall performance of a company. Since a company’s approach to these issues determines the success or failure in marketing a product abroad, these situations have to be addressed at an early stage. Among others, cultural differences are one of the major obstacles that have to be considered in international marketing. Every culture has its own individual values, behaviours, ways of thinking, lifestyle and language which make it unique. Accordingly, companies have two different possibilities to deal with that process. At first, standardisation, an identical marketing plan is used across different cultures, and secondly, adaptation, appropriate adjustments are made to the special cultural environment of the target market. It is therefore important for a marketer to be aware of these differences, and to use the right tools to advertise products successfully in multiple, varied cultural environments. This study provides a comprehensive framework of cultural differences in the USA and Germany, and analyses how companies should conceive their [...]