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Author: A. Arora Publisher: Springer ISBN: 1137376465 Category : Business & Economics Languages : en Pages : 155
Book Description
International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International Business Realisms analyze instances of interdisciplinary marketing and branding for the global market place and distill practical implications for effective international and domestic marketing.
Author: A. Arora Publisher: Springer ISBN: 1137376465 Category : Business & Economics Languages : en Pages : 155
Book Description
International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International Business Realisms analyze instances of interdisciplinary marketing and branding for the global market place and distill practical implications for effective international and domestic marketing.
Author: A. Arora Publisher: Palgrave Pivot ISBN: 9781349478576 Category : Business & Economics Languages : en Pages : 108
Book Description
International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International Business Realisms analyze instances of interdisciplinary marketing and branding for the global market place and distill practical implications for effective international and domestic marketing.
Author: A. Arora Publisher: Springer ISBN: 1137412593 Category : Social Science Languages : en Pages : 164
Book Description
Global Business Transcendence focuses on both empirical studies with practical application and examinations of theoretical and methodological developments in the field of business studies. By drawing on important research and case study material from contributors all over the world, this collection offers genuinely international perspectives on the key issues and concerns preoccupying policy and decision makers, bringing together chapters that examine international business strategies across emerged and emerging economies. The collection argues that country's borders are becoming less important from a trade perspective. We are thus quickly approaching a single global economy.
Author: A. Arora Publisher: Springer ISBN: 1137492260 Category : Business & Economics Languages : en Pages : 139
Book Description
Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in US, France, and Tunisia and offer a wide spectrum of advertising confluence from both the developed and emerging world. Contributors focus on both empirical studies with practical application as well as examinations of theoretical and methodological developments in the field of advertising studies. In all, they examine the wide range of global and local advertising strategies, the depth of integrated marketing communications, and the future of social media advertising.
Author: L. Linker Publisher: Springer ISBN: 1137399880 Category : History Languages : en Pages : 95
Book Description
How did writers understand the soul in late seventeenth-century England? This book considers depictions of the soul in literary texts that engage with Lucretius's Epicurean philosophy in De rerum natura or through the writings of the most important natural philosopher to disseminate Epicurean atomism in England, Walter Charleton (1619-1707).
Author: J. Marques Publisher: Springer ISBN: 1137379545 Category : Business & Economics Languages : en Pages : 101
Book Description
Courage outlines the art of moving forward both in professional and personal life. Marques offers a strategy for self-renewal in order to divulge the virtues and viewpoints to successfully move from one career to another.
Author: Samuel Tobin Publisher: Springer ISBN: 1137396598 Category : Social Science Languages : en Pages : 137
Book Description
People play mobile games everywhere and at any time. Tobin examines this media practice through the players directly using the lens of the players and practice of the Nintendo DS system. He argues for the primacy of context for understanding how digital play functions in today's society, emphasizing location, "killing-time," and mobile communities.
Author: M. Pisani Publisher: Springer ISBN: 113733312X Category : Political Science Languages : en Pages : 196
Book Description
Using original qualitative ethnographic field interviews and quantitative field survey results, Consumption, Informal Markets, and the Underground Economy explores the rationale for and model of 'off the books' consumption in a borderlands environment.
Author: D. Kirk Publisher: Springer ISBN: 113737909X Category : Social Science Languages : en Pages : 234
Book Description
This book investigates for the first time the parallels between two island appendages of much larger governments - Okinawa, Japan's southernmost island prefecture, in ferment over historic US bases; Jeju embroiled over a new South Korean naval base. The people of Okinawa and Jeju share a common fear of bloody conflict again erupting around them and suspect their governments would sacrifice their interests in a much larger war in a fight for regional control between the US, Japan, and China.
Author: N. Birns Publisher: Springer ISBN: 1137364564 Category : Literary Criticism Languages : en Pages : 212
Book Description
An investigation of the use of Late Antique European history by late medieval and Renaissance writers such as Chaucer, Shakespeare, Davenant, Trissino, and Corneille. The liminality of the late antique period and the issues of ethnicity and religion it raises makes it very different from that of the classical world in analogous writers.
Author: A. Arora
Author: A. Arora
Author: A. Arora
Author: A. Arora
Author: A. Arora
Author: L. Linker
Author: J. Marques
Author: Samuel Tobin
Author: M. Pisani
Author: D. Kirk
Author: N. Birns