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Author: Christopher A Bartlett Publisher: Routledge ISBN: 113513491X Category : Business & Economics Languages : en Pages : 373
Book Description
This volume assesses the situation for multinationals at the beginning of the 1990s, bringing together contributions from academics recognized as world leaders in the field and from practitioners with wide experience in international management. Drawing on perspectives from Europe, the USA and Japan, the contributors outline the shape of the global firm of the future. They focus squarely on the development of the corporation as a whole, rather than on the narrow management of individual foreign subsidiaries, and they also explore the specific implications for areas such as strategic planning systems, financial management, information systems and R & D management.
Author: Christopher A Bartlett Publisher: Routledge ISBN: 113513491X Category : Business & Economics Languages : en Pages : 373
Book Description
This volume assesses the situation for multinationals at the beginning of the 1990s, bringing together contributions from academics recognized as world leaders in the field and from practitioners with wide experience in international management. Drawing on perspectives from Europe, the USA and Japan, the contributors outline the shape of the global firm of the future. They focus squarely on the development of the corporation as a whole, rather than on the narrow management of individual foreign subsidiaries, and they also explore the specific implications for areas such as strategic planning systems, financial management, information systems and R & D management.
Author: MARK CASSON Publisher: Routledge ISBN: 1135134286 Category : Business & Economics Languages : en Pages : 285
Book Description
This book integrates the work of economists, management scientists and business historians. It applies the related concepts of transaction costs, internalisation, corporate strategy and market structure to explain the historical process of corporate growth in the international economy. Each chapter is written by a scholar who has specialized in a particular aspect of the growth of international business.
Author: Colin Gilligan Publisher: Routledge ISBN: 1135133867 Category : Business & Economics Languages : en Pages : 330
Book Description
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.
Author: V.H. Kirpalani Publisher: Routledge ISBN: 1135127220 Category : Business & Economics Languages : en Pages : 690
Book Description
The focus of the book is understanding international influences that affect international business, and relevant aspects of the world environment. These aspects are economic, physical, sociocultural, political, legal and technological and include the cultures of foreign business organizations. Each chapter is written by an expert in the field who has been involved in international business in that area. The purpose of each chapter is to enable effective performance in the international business arena. An integrated system view of the country or region and how managers can obtain success in that area is provided. Global in its coverage this book provides information on global trends, different regions and their consumer cultures and business customs, as well as methods of entry and global strategies.
Author: Peter W Turnbull Publisher: Routledge ISBN: 1135124272 Category : Business & Economics Languages : en Pages : 305
Book Description
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
Author: Edith Penrose Publisher: Routledge ISBN: 1135123314 Category : Business & Economics Languages : en Pages : 313
Book Description
This book is a study of the economics of the large international firm, but is at the same time a study of one of the world’s most important industries. International firms face difficult problems in attempting to deal with the conflicts between their own interest as world-wide economic organisations on the one hand, that of the countries in which they operate on the other, and with the conflicts of interest among the countries which are related to the international policies of the firms. The author analyses the underlying problems and points to possible solutions. When it was first published this was the first book by a professional economist to look widely at the economics of the international petroleum industry outside the industrialized countries.
Author: Thomas Poynter Publisher: Routledge ISBN: 1135126399 Category : Business & Economics Languages : en Pages : 156
Book Description
Government intervention can reduce the profits of multinational enterprises. These interventions also increase uncertainty and risk and distort trading and intra-firm sourcing patterns. The focus of this book is a corporate survival plan that describes how a multinational can monitor its exposure to intervention and then seek to reduce it. It reports on the successes and failures of firms as they implement various global management systems and recommends a general strategy. Such a strategy will allow multinationals to continue foreign investment with the longer term horizons that will benefit both the firms and their host countries.
Author: Paul Beamish Publisher: Routledge ISBN: 1135134847 Category : Business & Economics Languages : en Pages : 159
Book Description
This book examines how joint ventures work in practice. Drawing on extensive personal experience and using case study examples where appropriate the author analyses the various stages, discusses the problems of partner selection, implementation and control and points out the various benefits and pitfalls. He draws out the implications for improving practice and discusses how the experience of joint ventures affects the theory of the multinational enterprise.
Author: Harvey A Poniachek Publisher: Routledge ISBN: 1135126526 Category : Business & Economics Languages : en Pages : 450
Book Description
This thorough, comprehensive introduction to international financial management provides an expert guide to the workings of international capital markets, the financing of international business, the complexities of international taxation and the use of financial instruments such as swaps and options. Written by professionals, the book guides the reader through each key topic, targeting the issues underpinning successful financial strategy in the global markets of the 1990s.
Author: Christopher A Bartlett
Author: Christopher A Bartlett
Author: MARK CASSON
Author: Colin Gilligan
Author: V.H. Kirpalani
Author: Peter W Turnbull
Author: Edith Penrose
Author: Candida Brush
Author: Thomas Poynter
Author: Paul Beamish
Author: Harvey A Poniachek