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Author: James Blake Publisher: Taylor & Francis ISBN: 131742851X Category : Performing Arts Languages : en Pages : 207
Book Description
Television is changing almost beyond recognition. In the battle for consumers, social media sites, smart phones and tablets have become rivals to traditional linear TV. However, audiences and producers are also embracing mobile platforms to enhance TV viewing itself. This book examines the emerging phenomenon of the second screen: where users are increasingly engaging with content on two screens concurrently. The practice is transforming television into an interactive, participatory and social experience. James Blake examines interactive television from three crucial angles: audience motivation and agency, advances in TV production and the monetisation of second screen content. He also tracks its evolution by bringing together interviews with more than 25 television industry professionals - across the major UK channels - including commissioning editors, digital directors, producers and advertising executives. These reveal the successes and failures of recent experiments and the innovations in second screen projects. As the second screen becomes second nature for viewers and producers, the risks and opportunities for the future of television are slowly beginning to emerge. Television and the Second Screen will offer students and scholars of television theory, industry professionals and anyone with an abiding interest in television and technology, an accessible and illuminating guide to this important cultural shift.
Author: James Blake Publisher: Taylor & Francis ISBN: 131742851X Category : Performing Arts Languages : en Pages : 207
Book Description
Television is changing almost beyond recognition. In the battle for consumers, social media sites, smart phones and tablets have become rivals to traditional linear TV. However, audiences and producers are also embracing mobile platforms to enhance TV viewing itself. This book examines the emerging phenomenon of the second screen: where users are increasingly engaging with content on two screens concurrently. The practice is transforming television into an interactive, participatory and social experience. James Blake examines interactive television from three crucial angles: audience motivation and agency, advances in TV production and the monetisation of second screen content. He also tracks its evolution by bringing together interviews with more than 25 television industry professionals - across the major UK channels - including commissioning editors, digital directors, producers and advertising executives. These reveal the successes and failures of recent experiments and the innovations in second screen projects. As the second screen becomes second nature for viewers and producers, the risks and opportunities for the future of television are slowly beginning to emerge. Television and the Second Screen will offer students and scholars of television theory, industry professionals and anyone with an abiding interest in television and technology, an accessible and illuminating guide to this important cultural shift.
Author: Hari Om Srivastava Publisher: Artech House ISBN: 1580533213 Category : Performing Arts Languages : en Pages : 430
Book Description
&Quot;This forward-looking book focuses on interactive television (ITV), and illustrates how it is changing the face of TV broadcasting. The book provides professionals with important technical, strategic, and creative expertise to help in the development of ITV systems and with the assessment of their future business potential. Interactive TV Technology and Markets explains how bandwidth limitations associated with analog TV signals are eliminated as cable, satellite, and terrestrial TV network operators switch to digital bandwidth."--BOOK JACKET.
Author: Jonathan Bignell Publisher: Routledge ISBN: 0415598176 Category : Performing Arts Languages : en Pages : 362
Book Description
'An Introduction to Television Studies' is a comprehensive introduction to the field. It provides resources for thinking about key aspects and introduces institutional, textual, cultural, economic, production and audience-centred ways of looking at television.
Author: Mark Gawlinski Publisher: Taylor & Francis ISBN: 0240516796 Category : Business & Economics Languages : en Pages : 285
Book Description
Aimed at broadcasting and new media producers and anyone interested in implementing interactive TV, this is a practical guide to the technology and production processes, offering technical descriptions of how interactive TV works.
Author: Elizabeth Evans Publisher: Routledge ISBN: 1136740813 Category : Performing Arts Languages : en Pages : 223
Book Description
The early years of the twenty-first century have seen dramatic changes within the television industry. The development of the internet and mobile phone as platforms for content directly linked to television programming has offered a challenge to the television set’s status as the sole domestic access point to audio-visual dramatic content. Viewers can engage with ‘television’ without ever turning a television set on. Whilst there has already been some exploration of these changes, little attention has been paid to the audience and the extent to which these technologies are being integrated into their daily lives. Focusing on a particular period of rapid change and using case studies including Spooks, 24 and Doctor Who, Transmedia Television considers how the television industry has exploited emergent technologies and the extent to which audiences have embraced them. How has television content been transformed by shifts towards multiplatform strategies? What is the appeal of using game formats to lose oneself within a narrative world? How can television, with its ever larger screens and association with domesticity, be reconciled with the small portable, public technology of the mobile phone? What does the shift from television schedules to online downloading mean for our understanding of ‘the television audience’? Transmedia Television will consider how the relationship between television and daily life has been altered as a result of the industry’s development of emerging new media technologies, and what ‘television’ now means for its audiences.
Author: Cesar, Pablo Publisher: IGI Global ISBN: 1605666572 Category : Education Languages : en Pages : 362
Book Description
"This book discusses the advent of social interactive television with its complex opportunities and challenges for media researchers and others today"--Provided by publisher.
Author: Manfred Tscheligi Publisher: Springer ISBN: 3540694781 Category : Computers Languages : en Pages : 337
Book Description
This book constitutes the refereed proceedings of the 6th European Conference on Interactive Television, EuroITV 2008, held in Salzburg, Austria, in July 2008. The 42 revised full papers were carefully reviewed and selected from 156 submissions. The contributions cover significant aspects of the interactive television domain including submissions on user studies, technical challenges related to new developments as well as new kind of formats. The papers are organized in topical sections on interactive TV, interactive authoring, personalisation and recommender systems, mobile TV, social TV, new TV environments, iTV architectures and systems, user interfaces and interaction design, user studies, and accessibility.
Author: Peter A. Bruck Publisher: IOS Press ISBN: 9781586032906 Category : Business & Economics Languages : en Pages : 186
Book Description
An international and multidisciplinary reader with a clear focus on multimedia economics and content. The reader covers two main fields of analysis: (a) the economic perspectives of the European content industry and its impact on the market development, including new business models; and (b) the cultural and educational contexts of multimedia. A number of articles are based on academic papers from researchers with various backgrounds in media & communication research, sociology, computer sciences, and education, whereas other contributions from industry advisers and practitioners provide 'market reports' on specific issues.
Author: Great Britain: Parliament: House of Lords: Select Committee on Communications Publisher: The Stationery Office ISBN: 9780108459306 Category : Business & Economics Languages : en Pages : 624
Book Description
British Film and Television Industries--Decline or Opportunity?, Volume II: Evidence
Author: James Blake
Author: James Blake
Author: Hari Om Srivastava
Author: Jonathan Bignell
Author: Mark Gawlinski
Author: Elizabeth Evans
Author: Cesar, Pablo
Author: Manfred Tscheligi
Author: Peter A. Bruck
Author: 
Author: Great Britain: Parliament: House of Lords: Select Committee on Communications