Instructor's Resource Guide with Case Notes to Accompany Global Marketing Management PDF Download

Author: Masaaki Kotabe
Publisher: Wiley
ISBN: 9780471403852
Category : Export marketing
Languages : en
Pages : 380

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Book Description

Author: David A. Aaker
Publisher: John Wiley & Sons
ISBN: 1119392209
Category : Business & Economics
Languages : en
Pages : 406

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Book Description
Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.

Author: Kenneth L. Bernhardt
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 400

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Book Description

Author: Carol H. Anderson
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 520

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Book Description
This text offers comprehensive coverage of current marketing management concepts and issues such as globalization, information age economy, ethics, and the environment. Each chapter opens with a scenario that introduces students to the topic, a margin glossary throughout defines special terms, and end-of-chapter discussion questions and exercises test students' understanding of the material. The supplementary casebook, which may be used with any marketing text, provides timely, relevant studies of organizations in a wide range of industries.

Author: Warren J. Keegan
Publisher: Scarborough, Ont. : Prentice-Hall Canada
ISBN: 9780139235665
Category : Business & Economics
Languages : en
Pages : 644

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Book Description
Appropriate for upper-level college and university courses in international and global marketing. The Second Canadian Edition addresses the need to understand the global marketplace from a Canadian perspective, without being ethnocentric. It puts into practice the principal tenet of the global marketer: benefit from the similarities across diverse markets, but heed the differences. Bringing a managerial orientation to global marketing, the book covers small and large companies alike, and takes an analytical approach when necessary. Topical Canadian research findings are included to illustrate current management practice and behaviour.

Author: Library of Congress. Copyright Office
Publisher: Copyright Office, Library of Congress
ISBN:
Category : Copyright
Languages : en
Pages : 1482

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Book Description

Author: Roger A. Kerin
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 324

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Book Description
Forty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries. Sixty percent of the cases are new, revised, or updated for this edition (sixth edition was 1993). This annotated instructor's edition provides information on case introductions, computational work, supplementary data, teaching suggestions, as well as notations which link specific topics or cases to corresponding sections in the Instructor's Manual. Annotation copyright by Book News, Inc., Portland, OR

Author: Jean-Pierre Jeannet
Publisher:
ISBN: 9780395871621
Category : Business & Economics
Languages : en
Pages : 960

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Book Description
The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing. The text reflects modern global marketing with managerial views, strategic focus, and coverage of global marketing that apply to managers from any industry sector or any country.

Author: Michael A. Hitt
Publisher:
ISBN: 9780314053473
Category : Industrial management
Languages : en
Pages : 388

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Book Description

Author: Jack A. Johnson-Hill
Publisher:
ISBN: 9780314207760
Category : Personnel management
Languages : en
Pages : 532

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Book Description