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Principles of Marketing

Author: Charles W. Lamb
Publisher:
ISBN: 9789814441360
Category : Marketing
Languages : en
Pages : 0

Book Description

Principles of Marketing

Author: Charles W. Lamb
Publisher:
ISBN: 9789814441360
Category : Marketing
Languages : en
Pages : 0

Book Description

MKTG

Author: Charles W. Lamb
Publisher: Cengage Learning
ISBN: 9781337671842
Category : Business & Economics
Languages : en
Pages : 400

Book Description
Learn Marketing YOUR Way with MKTG! MKTG’s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG MindTap allows you to learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards and practice quizzes. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you’ll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. When it’s time to study, everything you’ve flagged or noted can be gathered into a guide you can organize. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

MKTG12

Author: Charles W. Lamb
Publisher:
ISBN: 9781337407595
Category : Marketing
Languages : en
Pages : 0

Book Description
Resource added for the Marketing program 101043, Digital Marketing 311045, and Design and Graphic Technology program 101117.

Running Encyclopedia

Author: Richard Benyo
Publisher: Human Kinetics
ISBN: 9780736037341
Category : Fiction
Languages : en
Pages : 444

Book Description
An A to Z resource on running including history, key figures, major events, and primary training theories and terms.

MKTG, 5th Edition

Author: Charles W. Lamb
Publisher: Cengage Canada
ISBN: 0176910077
Category : Business & Economics
Languages : en
Pages : 33

Book Description
MKTG, Fifth Canadian Edition, provides Introduction to Marketing students with an engaging learning experience. The growth of this text over the last 10 years has been shaped not only by reviews from instructors teaching the course, but also by focus groups with over 400 students. The engaging layout, where we consider the pedagogical value of photos, graphics, and white space, is one of the hallmarks of MKTG that students consistently comment they like the most. Within this thoroughly revised and updated edition, we have included over 175 new photos and figures, new feature boxes, and a new continuing case featuring Canadian company, Awake Chocolate. With MKTG, Fifth Canadian Edition, students not only learn the fundamentals of Marketing, but they also develop their soft skills, better preparing them for their careers!

Angels Fall

Author: Lanford Wilson
Publisher: Dramatists Play Service, Inc.
ISBN: 9780822216247
Category : American drama
Languages : en
Pages : 76

Book Description
THE STORY: The scene is a small mission church in a remote part of New Mexico, where a middle-aged college professor and his lovely young wife detour unexpectedly after the highway is closed because of a possible accident at a nearby nuclear faci

A Series of Plays in which it is Attempted to Delineate the Stronger Passions of the Mind: Each Passion Being the Subject of a Tragedy and a Comedy

Author: Joanna Baillie
Publisher:
ISBN:
Category :
Languages : en
Pages : 434

Book Description

Genealogy Of The Staats Family

Author: Harold Staats
Publisher: Alpha Edition
ISBN: 9789354413445
Category :
Languages : en
Pages : 260

Book Description
This book has been considered by academicians and scholars of great significance and value to literature. This forms a part of the knowledge base for future generations. So that the book is never forgotten we have represented this book in a print format as the same form as it was originally first published. Hence any marks or annotations seen are left intentionally to preserve its true nature.

MKTG3

Author: Charles W. Lamb
Publisher: South Western Educational Publishing
ISBN: 9780324789287
Category : Marketing
Languages : en
Pages : 0

Book Description
Table of Contents Part One: THE WORLD OF MARKETING 1. Overview of Marketing. 2. Strategic Planning for Competitive Advantage. 3. Social Responsibility, Ethics, and the Marketing Environment. 4. Developing a Global Vision. Part Two: ANALYZING MARKET OPPORTUNITIES 5. Consumer Decision Making. 6. Business Marketing. 7. Segmenting and Targeting Markets. 8. Decision Support Systems and Marketing Research. Part Three: PRODUCT DECISIONS 9. Product Concepts. 10. Developing and Managing Products. 11. Services and Nonprofit Organization Marketing. Part Four: PLACE (DISTRIBUTION) DECISIONS 12. Marketing Channels and Supply Chain Management. 13. Retailing. Part Five: PROMOTION DECISIONS 14. Integrated Marketing Communication. 15. Advertising and Public Relations. 16. Sales Promotion and Personal Selling. Part Six: PRICING DECISIONS 17. Pricing Concepts. 18. Setting the Right Price. Part Seven: TECHNOLOGY-DRIVEN MARKETING 19. Customer Relationship Management.

MKTG

Author: Charles W. Lamb
Publisher:
ISBN: 9781778410390
Category : Marketing
Languages : en
Pages : 0

Book Description
"A textbook for first-year Introduction to Marketing courses that is comprehensive and engaging in a magazine-style layout and design with an efficient presentation of concepts, including marketing metrics, research, strategy, channels, segmentation, as well as advertising, and social media."--