Author: James H. BarnesPublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 340
Book Description
Instructor's Manual to Accompany Marketing by Carl McDaniel, Jr., William R. Darden
Author: James H. BarnesPublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 340
Book Description
Instructor's Manual to Accompany Marketing Concepts and Decision Making
Author: Robin PetersonPublisher: West Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 448
Book Description
Instructor's Manual to Accompany Marketing Research
Author: Thomas C. KinnearPublisher:
ISBN: 9780070347427
Category : Marketing research
Languages : en
Pages : 292
Book Description
Instructor's Manual to Accompany Marketing Research : an Applied Approach
Author: Thomas C. KinnearPublisher:
ISBN: 9780070347519
Category :
Languages : en
Pages : 200
Book Description
Instructor's Manual to Accompany Strategic Marketing Problems
Author: Roger A. KerinPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 324
Book Description
Forty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries. Sixty percent of the cases are new, revised, or updated for this edition (sixth edition was 1993). This annotated instructor's edition provides information on case introductions, computational work, supplementary data, teaching suggestions, as well as notations which link specific topics or cases to corresponding sections in the Instructor's Manual. Annotation copyright by Book News, Inc., Portland, OR
Catalog of Copyright Entries. Third Series
Author: Library of Congress. Copyright OfficePublisher: Copyright Office, Library of Congress
ISBN:
Category : Copyright
Languages : en
Pages : 1914
Book Description
Instructor's Manual
Author: PerreaultPublisher:
ISBN: 9780070005709
Category : Business & Economics
Languages : en
Pages : 460
Book Description
Marketing Research
Author: V. KumarPublisher: John Wiley & Sons
ISBN: 1119497582
Category : Business & Economics
Languages : en
Pages : 770
Book Description
Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic decision making. Employing a unique macro-micro-macro approach, the text begins with a broad overview of market research and its place within—and value to—an organization, before zooming in to detail the granular view of the research process. Step-by-step explanations cover the latest methodologies and current practices, highlighting advanced techniques as well as their limitations and potential benefits, followed by a high-level discussion of research applications. An emphasis on real-world processes is underscored by end-of-chapter cases, allowing students to apply what they’ve learned in the context of real-life examples covering a broad range of products and organizations. This practical approach promotes engagement while building essential critical analysis, interpretation, and decision-making skills, preparing students to recognize potential research applications, alternatives where they exist, and the quality of research at hand. By pulling together market intelligence, strategy, theory, and application, this text helps students build a deep understanding while retaining the big picture perspective.
Catalogue of Title-entries of Books and Other Articles Entered in the Office of the Librarian of Congress, at Washington, Under the Copyright Law ... Wherein the Copyright Has Been Completed by the Deposit of Two Copies in the Office
Author: Library of Congress. Copyright OfficePublisher:
ISBN:
Category : American drama
Languages : en
Pages : 806
Book Description
Marketing Research
Author: Bruce WrennPublisher: Routledge
ISBN: 1135178518
Category : Business & Economics
Languages : en
Pages : 454
Book Description
Teach your students the most effective research strategies—including Internet surveys! Over the last few years changes in the marketing research process have been dramatic and far-reaching with the emergence of the Internet and other technologies. Marketing Research: Text and Cases, Second Edition, the completely updated edition of the classic Haworth textbook not only takes students step-by-step through cutting-edge design, conducting, and interpreting of market research, but is now updated to include Internet surveying. The topic of marketing research is comprehensively examined, including strategic and tactical decisions, choosing the proper research design, and successfully presenting results. The book provides clear explanations of complex issues and includes helpful charts, graphs, figures, sample questionnaires, and case studies which make important points easier to grasp. The practice cases (including an SPSS 11.0 data disk) offer engaging real-world problems that test the student’s research and analysis skills. Marketing Research: Text and Cases, Second Edition includes the updated and improved instructor’s manual, test bank, and PowerPoint slides. A brand-new section details procedures on how to successfully perform and effectively use Internet surveys, and includes a list of online survey providers, bulk email providers, and sample emails to use with online surveys. Stressing a practical, “hands on” project approach to learning, this guide not only prepares students for real-world experiences, but allows practitioners who are preparing market analysis reports needing background material to guide them through the process. Marketing Research: Text and Cases, Second Edition offers all the course-planning extras you need, including: thorough instructor’s manual sample syllabus research project tips, assignments, and forms test bank with true-false and multiple choice questions also available: 20-30 PowerPoint slides per chapter Marketing Research: Text and Cases, Second Edition gives instructors the tools they need for thorough course planning and is an ideal textbook for introductory marketing research courses and for practitioners looking for a guidebook.