Author: Robert F. HartleyPublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 152
Book Description
Instructor's Manual for Marketing ; Management and Social Change
Author: Robert F. HartleyPublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 152
Book Description
Instructor's Manual for Marketing Management
Author: Publisher:
ISBN: 9780534047894
Category : Marketing
Languages : en
Pages : 494
Book Description
Instructor's Manual Marketing Management
Author: Slimen SalibaStrategic Social Marketing
Author: Jeff FrenchPublisher: SAGE
ISBN: 1473927676
Category : Business & Economics
Languages : en
Pages : 449
Book Description
This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. ′For anyone interested in great social marketing practice in the 21st century, and how it needs to adapt as our understanding of behaviour change evolves, this publication is chock full of good practice and smart strategy.’ Dan Metcalfe, Deputy Director - Marketing, Public Health England, UK Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems. The authors present social marketing principles in a strategic, critical and reflexive way to help engender social good via the effectiveness and efficiency of social programmes in areas such as Health, Environment, Governance and Public Policy. In illustrating how it can be applied, the text places Strategic Social Marketing in a global context, giving examples and case studies from around the world. Set into a clear structure it: Takes you through an exploration of why marketing should be an integral component of all social programme design and delivery when looking to achieve social good Moves on to the nature and application of social marketing, rethinking traditional concepts such as ‘value’ and ‘exchange’ in the social context Lays out the ‘how to’ so you can create fully realised strategy, plans, frameworks and tactics to influence behaviours. Visit the Strategic Social Marketing Website - Featuring free resources for marketing students and lecturers.
Marketing Management
Author: Greg W. MarshallPublisher:
ISBN: 9781260381917
Category : Marketing
Languages : en
Pages : 0
Book Description
"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"--
Instructor's Manual for Modern Marketing Management
Author: Burton MarcusPublisher:
ISBN: 9780394324883
Category : Marketing
Languages : en
Pages : 293
Book Description
Instructor's Manual for Cases in Marketing Management
Author: Dale L. VarbleInstructor's Manual Marketing Management Text and Cases
Author: Instructor's Manual for Marketing Management
Author: Harper W. BoydPublisher:
ISBN: 9780155551138
Category :
Languages : en
Pages : 110
Book Description
Instructor's Manual and Transparency Masters to Accompany Marketing Management
Author: Peter R. DicksonPublisher:
ISBN: 9780030981470
Category : Marketing
Languages : en
Pages : 344
Book Description