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Author: R. Frothingham Publisher: ISBN: Category : Languages : en Pages : 129
Book Description
This book will make you a better copywriter. "Instant Inspiration for Copywriters may be the only 'instant results' book I've ever read that delivers what is promised in the title: practical, real-world tips and advice - more than 500 pearls of wisdom in all -- that both inspires and teaches you to write the strongest copy you can." - Bob Bly, author, The Copywriter's Handbook "I would urge everyone who writes copy to get this book. Some of the quotes are stunning -- stuff you've never heard, and they'll expand your mind. But the reason I think you need to get it is all the reminders, from top names in the business, of what sometimes you forget to do that costs you money." - David Garfinkel, author, Breakthrough Copywriting "Scott has created an absorbing collection of tips, ideas and opinions about every aspect of copywriting. You'll find time-honored wisdom from David Ogilvy and Rosser Reeves, alongside insights from today's master practitioners like Joanna Wiebe and Ann Handley. Dip into it whenever you need a helping hand or a new direction - it won't let you down." - Tom Albrighton, author, Copywriting Made Simple "Einstein said, 'Example isn't another way to teach; it is the only way to teach.' Yet depressingly few copywriters study what the best writers said about writing. Here is pithy, wise advice not just from people I knew - Gene Schwartz, David Ogilvy, Joe Sugarman, for instance - but from good writers of all kinds. Nathaniel Hawthorne, Elmore Leonard, Jeanette Winterson, Maya Angelou, Ernest Hemingway, John Steinbeck ...This is your short-cut to better writing. Not just copywriting: ANY writing." - Drayton Bird, author, Commonsense Direct & Digital Marketing "There are only a few copywriting books I would consider to be 'keepers'. This is one of them. What makes this book great is it gives you an instant dose of inspiration whenever needed. And we copywriters tend to need that often!" - Steve Slaunwhite, author, The Everything Guide To Writing Copy What are you waiting for? Click the orange Buy Now button.
Author: R. Frothingham Publisher: ISBN: Category : Languages : en Pages : 129
Book Description
This book will make you a better copywriter. "Instant Inspiration for Copywriters may be the only 'instant results' book I've ever read that delivers what is promised in the title: practical, real-world tips and advice - more than 500 pearls of wisdom in all -- that both inspires and teaches you to write the strongest copy you can." - Bob Bly, author, The Copywriter's Handbook "I would urge everyone who writes copy to get this book. Some of the quotes are stunning -- stuff you've never heard, and they'll expand your mind. But the reason I think you need to get it is all the reminders, from top names in the business, of what sometimes you forget to do that costs you money." - David Garfinkel, author, Breakthrough Copywriting "Scott has created an absorbing collection of tips, ideas and opinions about every aspect of copywriting. You'll find time-honored wisdom from David Ogilvy and Rosser Reeves, alongside insights from today's master practitioners like Joanna Wiebe and Ann Handley. Dip into it whenever you need a helping hand or a new direction - it won't let you down." - Tom Albrighton, author, Copywriting Made Simple "Einstein said, 'Example isn't another way to teach; it is the only way to teach.' Yet depressingly few copywriters study what the best writers said about writing. Here is pithy, wise advice not just from people I knew - Gene Schwartz, David Ogilvy, Joe Sugarman, for instance - but from good writers of all kinds. Nathaniel Hawthorne, Elmore Leonard, Jeanette Winterson, Maya Angelou, Ernest Hemingway, John Steinbeck ...This is your short-cut to better writing. Not just copywriting: ANY writing." - Drayton Bird, author, Commonsense Direct & Digital Marketing "There are only a few copywriting books I would consider to be 'keepers'. This is one of them. What makes this book great is it gives you an instant dose of inspiration whenever needed. And we copywriters tend to need that often!" - Steve Slaunwhite, author, The Everything Guide To Writing Copy What are you waiting for? Click the orange Buy Now button.
Author: Joseph Sugarman Publisher: John Wiley & Sons ISBN: 111842879X Category : Business & Economics Languages : en Pages : 374
Book Description
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Author: Andy Maslen Publisher: Marshall Cavendish International Asia Pte Ltd ISBN: 9814868434 Category : Business & Economics Languages : en Pages : 140
Book Description
How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like – and sound like? Write to Sell has the answers! Read this book and you’ll learn: The confidence and skills to write better copy New ways to gain readers’ attention, respect and trust Hints and tips on turning selling skills into copywriting skills Simple techniques to improve the readability of your copy The impact of design and layout on copywriting The meaning of good written English – the rules you must follow, the rules you can safely ignore
Author: Dan B Nelken Publisher: ISBN: 9781777783501 Category : Advertising copy Languages : en Pages : 178
Book Description
From aspiring to expiring copywriters, this book will help you become a more efficient, more confident creative. In other words, you'll make more money. And friends. It's a little about the creative process and a lot about the craft of writing headlines, with over two hundred example ads. If you're looking for "killer headline formulas that can't fail," "data-driven headline conversion hacks," "SEO secrets (Google doesn't want you to know)," or "can't-miss clickbait headlines," you can find everything you need in a search bar. If you want to learn how to come up with a crap ton of ideas and turn them into headlines that bring personality to your writing, click add to cart. Oh, and as much as the title of this book, A Self-Help Guide for Copywriters, was meant to be a little tongue-in-cheek, it's the only book on creativity in advertising that takes on the subject of creative self-doubt. It will help you whack-a-mole self-doubting thoughts before they can even get a word in. Note: This is also a great resource for people who dislike copywriters. Read this book and soon you'll be able to casually point out flaws in their work, making the fragile copywriter in your life feel even more insecure.
Author: Andy Maslen Publisher: Marshall Cavendish International Asia Pte Ltd ISBN: 9814312134 Category : Reference Languages : en Pages : 224
Book Description
It’s OK knowing the theory, but when it’s 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.
Author: Sean D'Souza Publisher: ISBN: 9780473175047 Category : Business & Economics Languages : en Pages : 180
Book Description
How the Brain Goes Through Decision-Making: Do you often wonder what your customer is thinking? Don't leave the thought process to chance and let that customer walk away. Your customers don't want to walk away. They want to buy from you. So how does the brain make decisions? And what causes it to get confused? The Brain Audit shows you how the customer takes decisions. And what you need to put in place, so that the customer feels happy to buy products or services from you. The Brain Audit isn't about persuasion or any mind tricks. Instead it shows you the information that your customers need in order to make a decision. It shows you how to present that information, and thereby enable the customer to intelligently go through a purchase sequence. The Brain Audit is designed to do the following: brain_audit_benefits 1) Enable you to spot every one of the 'seven bags' that are required to make a decision 2) Present those bags to the customer in the right sequence. 3) Enable you to get the customer to buy without needing to use pressure tactics.
Author: Mary Norris Publisher: W. W. Norton & Company ISBN: 0393246604 Category : Language Arts & Disciplines Languages : en Pages : 245
Book Description
New York Times Bestseller Named a Best Book of the Year by NPR, Wall Street Journal, Publishers Weekly, Kirkus Reviews, and Library Journal "Hilarious…This book charmed my socks off." —Patricia O’Conner, New York Times Book Review Mary Norris has spent more than three decades working in The New Yorker’s renowned copy department, helping to maintain its celebrated high standards. In Between You & Me, she brings her vast experience with grammar and usage, her good cheer and irreverence, and her finely sharpened pencils to help the rest of us in a boisterous language book as full of life as it is of practical advice.
Author: Sally Germain Publisher: McGraw-Hill Education ISBN: 9780809229772 Category : Business & Economics Languages : en Pages : 162
Book Description
"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell. It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you'll find: 5,000+ sales phrases for consumer and business-to-business products and services a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage a special section on the seven steps to writing winning slogans Expert advice on how to target your message to specific audiences Whether you sell products, ideas, or services . . . whether you are a novice or an old pro . . . this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With Phrases That Sell at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block."
Author: R. Frothingham
Author: R. Frothingham
Author: Joseph Sugarman
Author: 
Author: Claude C. Hopkins
Author: Andy Maslen
Author: Dan B Nelken
Author: Andy Maslen
Author: Sean D'Souza
Author: Mary Norris
Author: Sally Germain