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Author: Steven Brower Publisher: Fairchild Books ISBN: 9781474223591 Category : Commercial art Languages : en Pages : 232
Book Description
"For many design students, the expectation is that they will one day reach the top of the ladder within a design studio or corporation and become an art director. But what does this mean and how does a design student get there? What does an art director do? How is it different from being a designer? How does one lead and inspire a team, work with freelance designers, illustrators and photographers? How do they sell this work to editors, department heads and clients? Becoming a Successful Art Director answers all these questions for design students and professionals alike. It is at once an illustrated art book, a handbook on how to be creative in this exciting work environment, and a guide to what to expect on entering the workplace. Giving practical, hands-on advice for both beginning and advanced students, It will provide a clear picture for graphic design and illustration students of how to work with art directors and the range of industries where an art director might be employed."--
Author: Steven Brower Publisher: Fairchild Books ISBN: 9781474223591 Category : Commercial art Languages : en Pages : 232
Book Description
"For many design students, the expectation is that they will one day reach the top of the ladder within a design studio or corporation and become an art director. But what does this mean and how does a design student get there? What does an art director do? How is it different from being a designer? How does one lead and inspire a team, work with freelance designers, illustrators and photographers? How do they sell this work to editors, department heads and clients? Becoming a Successful Art Director answers all these questions for design students and professionals alike. It is at once an illustrated art book, a handbook on how to be creative in this exciting work environment, and a guide to what to expect on entering the workplace. Giving practical, hands-on advice for both beginning and advanced students, It will provide a clear picture for graphic design and illustration students of how to work with art directors and the range of industries where an art director might be employed."--
Author: Steven Brower Publisher: Bloomsbury Visual Arts ISBN: 9781350138377 Category : Design Languages : en Pages : 232
Book Description
Honorable Mention in the Foreword Indie Awards 2016 For many design students, the expectation is that they will one day reach the top of the ladder within a design studio or corporation and become an art director. But what does this mean and how does a design student get there? What does an art director do? How is it different from being a designer? How does one lead and inspire a team, work with freelance designers, illustrators and photographers? Inside Art Direction answers all these questions for design students and professionals alike. Through interviews with 18 art directors working in a range of different industries from books and magazines to music and film to web and app design, students learn about how they got to where they are, what the art director's job really entails, and receive advice about the future of art direction. In the 28 case studies, illustrators, art directors and editors discuss specific assignments that they worked on, how they came up with ideas and the process of getting to the final result. With practical, hands-on advice, tips and art direction assignments that students can try out, Inside Art Direction provides insights about this fascinating field.
Author: Nik Mahon Publisher: Bloomsbury Publishing ISBN: 1350034568 Category : Business & Economics Languages : en Pages : 186
Book Description
Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
Author: Steven Heller Publisher: Laurence King Publishing ISBN: 9781856696241 Category : Design Languages : en Pages : 0
Book Description
This book is a highly informative, highly entertaining introduction to what art direction is and what art directors do. Written by two of the world's leading experts on the subject, it covers the role of art director in numerous environments, including magazines and newspapers, advertising, corporate identity, museums, and publishing. It also provides an insight into what makes a successful art director, what an art director actually does all day, what makes things go right, and what makes things go wrong. Alongside perspectives on typography, illustration, and photography, there are case studies of successful art direction in different spheres, from McSweeney's to Vier5's web design. The authors have also invited pre-eminent international art directors to interpret their roles in special sections of the book that they have art directed themselves. The result is an impressive, enlightening, and often very funny diversity of perspectives and approaches. Clearly written, including a glossary of handy art director sayings, an "art director test," and more, Art Direction Explained, At Last! will provide students with insights into the world of art direction and professionals with a perceptive overview of their profession.
Author: Kelly Donahue-Wallace Publisher: Cambridge Scholars Publishing ISBN: 1443810304 Category : Education Languages : en Pages : 160
Book Description
Digital images, Internet resources, presentation and social software, interactive animation, and other new technologies offer a host of new possibilities for art history instruction. Teaching Art History with New Technologies: Reflections and Case Studies assists faculty in negotiating the digital teaching terrain. The text documents the history of computer-mediated art history instruction in the last decade and provides an analysis of the increasing number of tools now at the disposal of art historians. It presents a series of reflections and case-studies by early adopters who have not just replaced older materials with new, but who have advanced the discipline's pedagogy in doing so. The essays illustrate how new technologies are changing the way art history is taught, summarize lessons learned, and identify challenges that remain. Given the transitional state of the field, with faculty ranging from the computer-phobic to the computer-savvy, these case studies represent a broad spectrum, from those that focus on the thoughtful integration of new technologies into traditional teaching to others that look beyond the familiar art history lecture or seminar format. They provide both practical suggestions and theoretical models for historians of art and visual culture interested in what computer-mediated applications have been successful in art history teaching and where such new approaches may be leading us.
Author: Tim Lane Publisher: Fantagraphics Books ISBN: 1683961927 Category : Comics & Graphic Novels Languages : en Pages : 274
Book Description
In this book, Lane remasters milieus, attitudes, and cultural touchstones of the 20th century: wry slice-of-life vignettes are depicted in moodily crosshatched, noir-inflected drawings. Jazz clubs and pool halls, ballparks and graveyards, casinos and coffeehouses, back alleys and bus stops are populated by roughed-up boxers, bleary gamblers, rowdy winos, philosophical rail-riders, acrobatic fire-swallowers, and femme fatales - woven together into a uniquely designed collection of images and prose.
Author: Robin Landa Publisher: Routledge ISBN: 1000586642 Category : Business & Economics Languages : en Pages : 157
Book Description
The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives. Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative "why" throughout their organizations, and it covers what every business expert should fully comprehend about the creative process. To effectively grow a business and reach the right audience or move a brand forward, advertising and branding need to be relevant, engaging, and worth people’s time. This book contains what a CEO, CMO, manager, business owner, or client didn’t learn about the creative side of advertising and design in business school. Featuring insightful conversations with creative experts, this book will earn a place on the desks of executives, leaders, managers, and middle managers across industries, whose work requires them to understand and execute on branding initiatives, advertising campaigns, social media, and other customer-facing content.
Author: Marty Maxwell Lane Publisher: Bloomsbury Publishing ISBN: 1350059005 Category : Design Languages : en Pages : 176
Book Description
The book is a comprehensive guide for students and practitioners who want to take a collaborative approach in their design practice. Authors Marty Maxwell Lane and Rebecca Tegtmeyer introduce a range of case study collaborations, both face-to-face and remote, and between individuals and groups. The book addresses the basics of getting started, planning ahead and reflecting on outcomes, alongside the issues that come up in collaborative work, e.g. cross-cultural exchange, or managing roles within a diverse team. Editorial commentary runs throughout the chapter introductions and case studies, with informatics illustrating key concepts and expanded 'call out' points in the martin. More complex case studies offer a 'deep dive' section to explain and share further details of the featured projects.
Author: Alexander L. George Publisher: MIT Press ISBN: 0262262894 Category : Political Science Languages : en Pages : 347
Book Description
The use of case studies to build and test theories in political science and the other social sciences has increased in recent years. Many scholars have argued that the social sciences rely too heavily on quantitative research and formal models and have attempted to develop and refine rigorous methods for using case studies. This text presents a comprehensive analysis of research methods using case studies and examines the place of case studies in social science methodology. It argues that case studies, statistical methods, and formal models are complementary rather than competitive. The book explains how to design case study research that will produce results useful to policymakers and emphasizes the importance of developing policy-relevant theories. It offers three major contributions to case study methodology: an emphasis on the importance of within-case analysis, a detailed discussion of process tracing, and development of the concept of typological theories. Case Studies and Theory Development in the Social Sciences will be particularly useful to graduate students and scholars in social science methodology and the philosophy of science, as well as to those designing new research projects, and will contribute greatly to the broader debate about scientific methods.
Author: Robert C. Jacobson Publisher: ISBN: 9781734205114 Category : Aerospace industries Languages : en Pages :
Book Description
For hundreds of thousands of years, humanity focused on space as a location. Today, space is not just a destination-it is a domain, an ecosystem, an enabler of progress, and quite possibly the most valuable industry of the twenty-first century.Three things you need to know: Space as an industry is notoriously complex-which means it's misunderstood. Space influences and benefits nearly every other industry on the planet. Accessing space has never been easier.Space investor and entrepreneur Robert C. Jacobson provides a comprehensive overview of this spectacular industry, allowing everyone on Earth to understand the integral role space plays in our lives and how it will continue to transform the world. Over one hundred industry experts share exclusive insights, presenting a 360-degree view of the wide-ranging space industry, its emerging opportunities, investment potential, benefits on Earth, and more.Space Is Open for Business provides a framework for those outside of the industry to understand the critical context that led to the commercial movement known as NewSpace, illustrating how private sector trailblazers have evolved this $350 billion global industry and how NewSpace's exponential growth will lead our world into a new era of progress.Foreword by David S. Rose Founder, New York Angels | Associate Founder, Singularity University"A sweeping guide that will inspire you to think big about space, the space economy, and your role within it."Matthew C. Weinzierl, Ph.D., Harvard Business School
Author: Steven Brower
Author: Steven Brower
Author: Steven Brower
Author: Nik Mahon
Author: Steven Heller
Author: Kelly Donahue-Wallace
Author: Tim Lane
Author: Robin Landa
Author: Marty Maxwell Lane
Author: Alexander L. George
Author: Robert C. Jacobson