Author: Roger L. LuftPublisher:
ISBN:
Category : Wholesale trade
Languages : en
Pages : 52
Book Description
Industrial Marketing Curriculum Guide
Author: Roger L. LuftPublisher:
ISBN:
Category : Wholesale trade
Languages : en
Pages : 52
Book Description
Industrial Marketing Curriculum Guide
Author: Publisher:
ISBN:
Category : Industrial management
Languages : en
Pages : 284
Book Description
Marketing Curriculum Guide
Author: Tennessee. Department of EducationPublisher:
ISBN:
Category : Marketing
Languages : en
Pages :
Book Description
Marketing/distributive Education Curriculum Guides
Author: Fundamentals of Business Marketing Education
Author: J David LichtenthalPublisher: Routledge
ISBN: 1000156850
Category : Business & Economics
Languages : en
Pages : 280
Book Description
Make the most of your ability to teach business-to-business marketing! Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and practitioners addresses the real concerns you have about developing a curriculum and formulating policy, taking into account the social and economic considerations you face in dealing with practical, methodological, and theoretical business marketing issues. Combining scholarly analysis with practical presentation and style, the book is the comprehensive reference you need to make sure your students have a thorough understanding of the interactive circle that connects instruction, research, and the corporate business world. Fundamentals of Business Marketing Education presents original papers that address the pedagogic and content issues you face at each level of university instruction—doctoral studies, executive education, graduate, and undergraduate studies. Each section is accompanied by scholarly commentary for added perspective, helping you to form your own style of course implementation. The book also includes a comparative review of business marketing textbooks, examining the nuts and bolts of writing for university-level instruction—content, style, textbook features, and the “street smarts” needed to deal with publishers. Topics addressed in Fundamentals of Business Marketing Education include: the status of and prospects for doctoral programs in business-to-business marketing making business marketing more prominent in master’s programs linking content to practice in undergraduate business marketing courses the impact of alternative technologies on delivering business-to-business marketing education teaching business marketing in the 21st century a comparative review of business marketing textbooks and much more! Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers is an essential resource for educators working to confirm the importance of business education and its contribution to society. Anyone who teaches marketing—from full professor to occasional adjunct—will find this book invaluable for making the most of your ability to teach business-to-business marketing.
The Business Marketing Course
Author: David FordPublisher: Wiley Global Education
ISBN: 0470057394
Category : Business & Economics
Languages : en
Pages : 289
Book Description
The Business Marketing Course is an important and insightful book that brings together the main theories and contributions of the Industrial Marketing and Purchasing Group in a student-friendly form. The book provides complete coverage of the role of business relationships and networks in domestic and international business - a topic that is now gaining widespread attention among researchers and practitioners and is a vital part of student learning. —Professor Ian F. Wilkinson, School of Marketing, University of New South Wales, Australia The second edition of this fine book offers another step forward in terms of structure, coverage and significance. The thoughtful use of figures, tables, boxes and assignments provides further clarity for students. —Professor Luis Araujo, Department of Marketing, Lancaster University, UK The new edition of this widely used business marketing text has been completely revised and rewritten. The Business Marketing Course provides a comprehensive insight into business marketing in a compact and accessible format that provides the ideal foundation for courses on business or industrial marketing. The new edition concentrates on the reality facing business marketers operating in complex and dynamic business networks. The book provides a structured approach to both technology and the development of the marketer’s offerings as well as an expanded guide on how to analyse business networks and customers and how to develop marketing strategy. The book is essential reading for students who are studying business markets. It is also an excellent guide for all managers who would like a clearer understanding of the complexity of networks in which they operate. The book is still firmly based on the ideas of the IMP (Industrial Marketing and Purchasing) Group. It includes a new chapter on how marketers can work effectively with colleagues in other functional areas. The new edition is presented in a highly readable style with extensive use of examples and illustrations. Each chapter in the book concludes with a study assignment based on the authors’ own experience of teaching business marketing.
Fundamentals of Business Marketing Education
Author: David LichtenthalPublisher: Routledge
ISBN: 9780789001214
Category : Business education
Languages : en
Pages : 0
Book Description
Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and practitioners addresses the real concerns you have about developing a curriculum and formulating
Industrial Marketing
Author: Robert R. ReederPublisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 680
Book Description
INDUSTRIAL MARKETING MANAGEMENT
Author: Industrial Marketing
Author: Thomas FotiadisPublisher: Sage Publications Limited
ISBN: 9781529778533
Category :
Languages : en
Pages : 360
Book Description
An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR.