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Author: C. Whan Park Publisher: John Wiley & Sons ISBN: 1119308070 Category : Business & Economics Languages : en Pages : 292
Book Description
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.
Author: C. Whan Park Publisher: John Wiley & Sons ISBN: 1119308070 Category : Business & Economics Languages : en Pages : 292
Book Description
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.
Author: Barbara Owen Publisher: Univ of California Press ISBN: 0520288718 Category : Law Languages : en Pages : 274
Book Description
Cover -- Contents -- Acknowledgments -- 1. Intersectional Inequality and Women's Imprisonment -- 2. Pathways and Intersecting Inequality -- 3. Prison Community, Prison Conditions, and Gendered Harm -- 4. Searching for Safety through Prison Capital -- 5. Inequalities and Contextual Conflict -- 6. Intersections of Inequality with Correctional Staff -- 7. Gendered Human Rights and the Search for Safety -- Appendix 1: Methodology -- Appendix 2: Tables of Findings -- Glossary -- B -- C -- D -- F -- G -- I -- J -- H -- J -- K -- L -- N -- O -- P -- R -- S -- T -- U -- W -- Bibliography -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- Y -- Z
Author: David King Publisher: Createspace Independent Publishing Platform ISBN: 9781540743220 Category : Presidents Languages : en Pages : 206
Book Description
This book is full of blank pages. Despite years of research, we could not find anything to say on this subject, so please feel free to use this book for notes.
Author: Mo Moulton Publisher: Basic Books ISBN: 1541644468 Category : History Languages : en Pages : 411
Book Description
A group biography of renowned crime novelist Dorothy L. Sayers and the Oxford women who stood at the vanguard of equal rights Dorothy L. Sayers is now famous for her Lord Peter Wimsey and Harriet Vane detective series, but she was equally well known during her life for an essay asking "Are Women Human?" Women's rights were expanding rapidly during Sayers's lifetime; she and her friends were some of the first women to receive degrees from Oxford. Yet, as historian Mo Moulton reveals, it was clear from the many professional and personal obstacles they faced that society was not ready to concede that women were indeed fully human. Dubbing themselves the Mutual Admiration Society, Sayers and her classmates remained lifelong friends and collaborators as they fought for a truly democratic culture that acknowledged their equal humanity. A celebration of feminism and female friendship, The Mutual Admiration Society offers crucial insight into Dorothy L. Sayers and her world.
Author: Bob Price Publisher: Learning Matters ISBN: 1526480271 Category : Medical Languages : en Pages : 240
Book Description
Delivering effective and responsive person-centred care is a key requirement of nurses’ professional practice and a core skill nurses must develop throughout their degree. This book explains and demonstrates how nurses can transform the ideals of person-centred care into reality for patients throughout their healthcare journey, in a variety of settings. Through the use of varied case studies, this book applies this practice to all fields of nursing, allowing students on any course, at any point in their degree to find useful guidance within its pages.
Author: Nancy Shoemaker Publisher: Cornell University Press ISBN: 1501740369 Category : History Languages : en Pages : 398
Book Description
Full of colorful details and engrossing stories, Pursuing Respect in the Cannibal Isles shows that the aspirations of individual Americans to be recognized as people worthy of others' respect was a driving force in the global extension of United States influence shortly after the nation's founding. Nancy Shoemaker contends that what she calls extraterritorial Americans constituted the vanguard of a vast, early US global expansion. Using as her site of historical investigation nineteenth-century Fiji, the "cannibal isles" of American popular culture, she uncovers stories of Americans looking for opportunities to rise in social status and enhance their sense of self. Prior to British colonization in 1874, extraterritorial Americans had, she argues, as much impact on Fiji as did the British. While the American economy invested in the extraction of sandalwood and sea slugs as resources to sell in China, individuals who went to Fiji had more complicated, personal objectives. Pursuing Respect in the Cannibal Isles considers these motivations through the lives of the three Americans who left the deepest imprint on Fiji: a runaway whaleman who settled in the islands, a sea captain's wife, and a merchant. Shoemaker's book shows how ordinary Americans living or working overseas found unusual venues where they could show themselves worthy of others' respect—others' approval, admiration, or deference.
Author: Naminata Diabate Publisher: Duke University Press ISBN: 1478007575 Category : History Languages : en Pages : 185
Book Description
Across Africa, mature women have for decades mobilized the power of their nakedness in political protest to shame and punish male adversaries. This insurrectionary nakedness, often called genital cursing, owes its cultural potency to the religious belief that spirits residing in women's bodies can be unleashed to cause misfortune in their targets, including impotence, disease, and death. In Naked Agency, Naminata Diabate analyzes these collective female naked protests in Africa and beyond to broaden understandings of agency and vulnerability. Drawing on myriad cultural texts from social media and film to journalism and fiction, Diabate uncovers how women create spaces of resistance during socio-political duress, including such events as the 2011 protests by Ivoirian women in Côte d’Ivoire and Paris as well as women's disrobing in Soweto to prevent the destruction of their homes. Through the concept of naked agency, Diabate explores fluctuating narratives of power and victimhood to challenge simplistic accounts of African women's helplessness and to show how they exercise political power in the biopolitical era.
Author: Rosie Cappuccino Publisher: Jessica Kingsley Publishers ISBN: 1787758265 Category : Self-Help Languages : en Pages : 210
Book Description
'I am Rosie. I have BPD. I am not an attention-seeker, manipulative, dangerous, hopeless, unlovable, 'broken', 'difficult to reach' or 'unwilling to engage'. I am caring, creative, courageous, determined, full of life and love.' Talking About BPD is a positive, stigma-free guide to life with borderline personality disorder (BPD) from award-winning blogger Rosie Cappuccino. Addressing what BPD is, the journey to diagnosis and available treatments, Rosie offers advice on life with BPD and shares practical tips and DBT-based techniques for coping day to day. Topics such as how to talk about BPD to those around you, managing relationships and self-harm are also explored. Throughout, Rosie shares her own experiences and works to dispel stigma and challenge the stereotypes often associated with the disorder. This much-needed, hopeful guide will offer support, understanding, validation and empowerment for all living with BPD, as well as those who support them.
Author: Jessica L. Tracy Publisher: Guilford Publications ISBN: 1462515185 Category : Psychology Languages : en Pages : 513
Book Description
Timely and authoritative, this volume reviews the breadth of current knowledge on the self-conscious emotions and their role in psychological and social functioning. Leading investigators approach the subject from multiple levels of analysis, ranging from basic brain mechanisms to complex social processes. Chapters present compelling advances in research on the most fundamental self-conscious emotions: embarrassment, guilt, humiliation, pride, and shame. Addressed are neural and evolutionary mechanisms, developmental processes, cultural differences and similarities, and influences on a wide array of social behaviors and personality processes. A unique chapter on assessment describes and evaluates the full range of available measures.
Author: C. Whan Park
Author: C. Whan Park
Author: Barbara Owen
Author: David King
Author: Mo Moulton
Author: Bob Price
Author: Nancy Shoemaker
Author: Naminata Diabate
Author: Luk Bouckaert
Author: Rosie Cappuccino
Author: Jessica L. Tracy