Author: Carmel Shalev
Publisher: Watkins Media Limited
ISBN: 1786784300
Category : Self-Help
Languages : en
Pages : 179
Book Description
'In this moving and tender meditation on the process of growing old, Carmel Shalev reveals ageing as a new beginning rather than a shameful ending of life.'' -- Stephen Batchelor Drawing on the insights of Buddhism, In Praise of Ageing invites the reader to meet the challenges of growing older with an open mind in order to age with grace, understanding and wisdom. Written by an Israeli human rights lawyer who specialized in bio-ethics, including end-of-life care, the book looks at the current cultural context of youth versus age, and weaves the author's personal experiences of her own and her parents' ageing with ancient Buddhist wisdom that accepts growing older as a natural process. All phenomena appear, fade and disappear. So, too, our lives proceed from birth to death. The four parts of the book address reality, vulnerability, identity and meaning. We can acknowledge reality, see the impermanence of the weakening body, and accept that we are subject to ageing, sickness and death. But we also must deal with the social prejudices against ageing that bring new vulnerabilities, such as the questions of identity that arise when we retire from the workforce. This book shows that it is nonetheless in our hands to shape our place in the world and find meaning as elders with love, compassion, joy and equanimity. Ageing, indeed, has its hardships. Yet we have a choice how to relate to our experience - with animosity or friendliness. If we open our minds to ageing with a compassionate, curious and courageous heart, we can find treasures of wisdom to share as our heritage to future generations.
In Praise of Ageing
Author: Carmel Shalev
Publisher: Watkins Media Limited
ISBN: 1786784300
Category : Self-Help
Languages : en
Pages : 179
Book Description
'In this moving and tender meditation on the process of growing old, Carmel Shalev reveals ageing as a new beginning rather than a shameful ending of life.'' -- Stephen Batchelor Drawing on the insights of Buddhism, In Praise of Ageing invites the reader to meet the challenges of growing older with an open mind in order to age with grace, understanding and wisdom. Written by an Israeli human rights lawyer who specialized in bio-ethics, including end-of-life care, the book looks at the current cultural context of youth versus age, and weaves the author's personal experiences of her own and her parents' ageing with ancient Buddhist wisdom that accepts growing older as a natural process. All phenomena appear, fade and disappear. So, too, our lives proceed from birth to death. The four parts of the book address reality, vulnerability, identity and meaning. We can acknowledge reality, see the impermanence of the weakening body, and accept that we are subject to ageing, sickness and death. But we also must deal with the social prejudices against ageing that bring new vulnerabilities, such as the questions of identity that arise when we retire from the workforce. This book shows that it is nonetheless in our hands to shape our place in the world and find meaning as elders with love, compassion, joy and equanimity. Ageing, indeed, has its hardships. Yet we have a choice how to relate to our experience - with animosity or friendliness. If we open our minds to ageing with a compassionate, curious and courageous heart, we can find treasures of wisdom to share as our heritage to future generations.
Publisher: Watkins Media Limited
ISBN: 1786784300
Category : Self-Help
Languages : en
Pages : 179
Book Description
'In this moving and tender meditation on the process of growing old, Carmel Shalev reveals ageing as a new beginning rather than a shameful ending of life.'' -- Stephen Batchelor Drawing on the insights of Buddhism, In Praise of Ageing invites the reader to meet the challenges of growing older with an open mind in order to age with grace, understanding and wisdom. Written by an Israeli human rights lawyer who specialized in bio-ethics, including end-of-life care, the book looks at the current cultural context of youth versus age, and weaves the author's personal experiences of her own and her parents' ageing with ancient Buddhist wisdom that accepts growing older as a natural process. All phenomena appear, fade and disappear. So, too, our lives proceed from birth to death. The four parts of the book address reality, vulnerability, identity and meaning. We can acknowledge reality, see the impermanence of the weakening body, and accept that we are subject to ageing, sickness and death. But we also must deal with the social prejudices against ageing that bring new vulnerabilities, such as the questions of identity that arise when we retire from the workforce. This book shows that it is nonetheless in our hands to shape our place in the world and find meaning as elders with love, compassion, joy and equanimity. Ageing, indeed, has its hardships. Yet we have a choice how to relate to our experience - with animosity or friendliness. If we open our minds to ageing with a compassionate, curious and courageous heart, we can find treasures of wisdom to share as our heritage to future generations.
In Praise of Ageing
Author: Patricia Edgar
Publisher: Text Publishing
ISBN: 1922148601
Category : Self-Help
Languages : en
Pages : 267
Book Description
Retirement is not the time to cut all ties and head off to live in a warm climate but rather to ask: Who do I want to be near? How will my relationships be reaffirmed? What do I care about? What can I create and contribute to the world? Meet Jim Brierley, who was still jumping out of planes aged eighty-eight. And Muriel Crabtree, whose exhibition of pastels was opened by the governor-general shortly after Crabtree died aged 102. Australians are staying healthy and living longer than ever before. Yet rather than focusing on the productive, rich, varied lives older people lead we dwell on the burden of ageing. In Praise of Ageing tells the stories of eight people who have lived well into their nineties and beyond. These people will inspire you, entertain you and motivate you to be connected, interested, risk-taking and inventive. They will challenge your preconceptions. And they will convince you that fifty is now the start of the second half of life and not the beginning of the end. Patricia Edgar's In Praise of Ageing is timely and groundbreaking in its desire to reshape our thinking. Patricia Edgar is a sociologist, educator, film and television producer, writer, researcher, and policy analyst. Through a career spanning four decades she has been at the forefront of media for children nationally and internationally, winning multiple awards for her achievements and programs. In this book she turns her attention to ageing policy in Australia. textpublishing.com.au 'Patricia is a sort of centurion in her abilities to kick down doors and push walls over...she gets things done.' Phillip Adams 'With her characteristic passion, Patricia Edgar has exploded the myth that an ageing population is unrelieved bad news for our social and economic future. This book is bursting with intellectual energy: if Edgar's rational arguments don't convince you, her human stories will.' Hugh Mackay 'Patricia Edgar brilliantly portrays the challenges and, more importantly, the manifold joys of growing older. She dissects the biased and inaccurate attitudes which prevent society from gaining maximum value out of its senior citizens. She highlights the experience, perspective, integrity and wisdom of our elders and introduces us to eight individuals enjoying fulfilling lives towards the end of their journeys - independent, interesting and inspirational people, examples to be emulated. This book is a "must read" for every thinking Australian.' Sir Gus Nossal
Publisher: Text Publishing
ISBN: 1922148601
Category : Self-Help
Languages : en
Pages : 267
Book Description
Retirement is not the time to cut all ties and head off to live in a warm climate but rather to ask: Who do I want to be near? How will my relationships be reaffirmed? What do I care about? What can I create and contribute to the world? Meet Jim Brierley, who was still jumping out of planes aged eighty-eight. And Muriel Crabtree, whose exhibition of pastels was opened by the governor-general shortly after Crabtree died aged 102. Australians are staying healthy and living longer than ever before. Yet rather than focusing on the productive, rich, varied lives older people lead we dwell on the burden of ageing. In Praise of Ageing tells the stories of eight people who have lived well into their nineties and beyond. These people will inspire you, entertain you and motivate you to be connected, interested, risk-taking and inventive. They will challenge your preconceptions. And they will convince you that fifty is now the start of the second half of life and not the beginning of the end. Patricia Edgar's In Praise of Ageing is timely and groundbreaking in its desire to reshape our thinking. Patricia Edgar is a sociologist, educator, film and television producer, writer, researcher, and policy analyst. Through a career spanning four decades she has been at the forefront of media for children nationally and internationally, winning multiple awards for her achievements and programs. In this book she turns her attention to ageing policy in Australia. textpublishing.com.au 'Patricia is a sort of centurion in her abilities to kick down doors and push walls over...she gets things done.' Phillip Adams 'With her characteristic passion, Patricia Edgar has exploded the myth that an ageing population is unrelieved bad news for our social and economic future. This book is bursting with intellectual energy: if Edgar's rational arguments don't convince you, her human stories will.' Hugh Mackay 'Patricia Edgar brilliantly portrays the challenges and, more importantly, the manifold joys of growing older. She dissects the biased and inaccurate attitudes which prevent society from gaining maximum value out of its senior citizens. She highlights the experience, perspective, integrity and wisdom of our elders and introduces us to eight individuals enjoying fulfilling lives towards the end of their journeys - independent, interesting and inspirational people, examples to be emulated. This book is a "must read" for every thinking Australian.' Sir Gus Nossal
In Praise of Older Women
Author: Stephen Vizinczey
Publisher: University of Chicago Press
ISBN: 9780226858869
Category : Fiction
Languages : en
Pages : 196
Book Description
"A cool, comic survey of the sexual education of a young Hungarian, from his first encounter, as a twelve-year-old refugee with the American forces, to his unsatisfactory liaison with a reporter's wife in Canada at the belated end of his youth, when he was twenty-three . . . elegantly erotic, with masses of that indefinable quality, style . . . this has the real stuff of immortality."—B. A. Young, Punch "A pleasure. Vizinczey writes of women beautifully, with sympathy, tact and delight, and he writes about sex with more lucidity and grace than most writers ever acquire."—Larry McMurtry, Houston Post "Like James Joyce, who was as far from being a writer of erotica as Dostoevsky, Vizinczey has a refreshing message to deliver: Life is not about sex, sex is about life."—John Podhoretz, Washington Times "The gracefully written story of a young man growing up among older women . . . although some passages may well arouse the reader, this novel brims with what the courts have termed "redeeming literary merit."—Clarence Petersen, Chicago Tribune "A funny novel about sex, or rather (which is rarer) a novel which is funny as well as touching about sex . . . elegant, exact and melodious—has style, presence and individuality."—Isabel Quigly, Sunday Telegraph "The delicious adventures of a young Casanova who appreciates maturity while acquiring it himself. In turn naive, sophisticated, arrogant, disarming, the narrator woos his women and his tale wins the reader."—Polly Devlin, Vogue
Publisher: University of Chicago Press
ISBN: 9780226858869
Category : Fiction
Languages : en
Pages : 196
Book Description
"A cool, comic survey of the sexual education of a young Hungarian, from his first encounter, as a twelve-year-old refugee with the American forces, to his unsatisfactory liaison with a reporter's wife in Canada at the belated end of his youth, when he was twenty-three . . . elegantly erotic, with masses of that indefinable quality, style . . . this has the real stuff of immortality."—B. A. Young, Punch "A pleasure. Vizinczey writes of women beautifully, with sympathy, tact and delight, and he writes about sex with more lucidity and grace than most writers ever acquire."—Larry McMurtry, Houston Post "Like James Joyce, who was as far from being a writer of erotica as Dostoevsky, Vizinczey has a refreshing message to deliver: Life is not about sex, sex is about life."—John Podhoretz, Washington Times "The gracefully written story of a young man growing up among older women . . . although some passages may well arouse the reader, this novel brims with what the courts have termed "redeeming literary merit."—Clarence Petersen, Chicago Tribune "A funny novel about sex, or rather (which is rarer) a novel which is funny as well as touching about sex . . . elegant, exact and melodious—has style, presence and individuality."—Isabel Quigly, Sunday Telegraph "The delicious adventures of a young Casanova who appreciates maturity while acquiring it himself. In turn naive, sophisticated, arrogant, disarming, the narrator woos his women and his tale wins the reader."—Polly Devlin, Vogue
Learning to Be Old
Author: Margaret Cruikshank
Publisher: Rowman & Littlefield Publishers
ISBN: 0742565955
Category : Psychology
Languages : en
Pages : 266
Book Description
What does it mean to grow old in America today? Is 'successful aging' our responsibility? What will happen if we fail to 'grow old gracefully'? Especially for women, the onus on the aging population in the United States is growing rather than diminishing. Gender, race, and sexual orientation have been reinterpreted as socially constructed phenomena, yet aging is still seen through physically constructed lenses. The second edition of Margaret Cruikshank's Learning to Be Old helps put aging in a new light, neither romanticizing nor demonizing it. Featuring new research and analysis, expanded sections on gay/lesbian/bisexual/transgender aging and critical gerontology, and an updated chapter on feminist gerontology, the second edition even more thoroughly than the first looks at the variety of different forces affecting the progress of aging. Cruikshank pays special attention to the fears and taboos, multicultural traditions, and the medicalization and politicization of natural processes that inform our understanding of age. Through it all, we learn a better way to inhabit our age whatever it is.
Publisher: Rowman & Littlefield Publishers
ISBN: 0742565955
Category : Psychology
Languages : en
Pages : 266
Book Description
What does it mean to grow old in America today? Is 'successful aging' our responsibility? What will happen if we fail to 'grow old gracefully'? Especially for women, the onus on the aging population in the United States is growing rather than diminishing. Gender, race, and sexual orientation have been reinterpreted as socially constructed phenomena, yet aging is still seen through physically constructed lenses. The second edition of Margaret Cruikshank's Learning to Be Old helps put aging in a new light, neither romanticizing nor demonizing it. Featuring new research and analysis, expanded sections on gay/lesbian/bisexual/transgender aging and critical gerontology, and an updated chapter on feminist gerontology, the second edition even more thoroughly than the first looks at the variety of different forces affecting the progress of aging. Cruikshank pays special attention to the fears and taboos, multicultural traditions, and the medicalization and politicization of natural processes that inform our understanding of age. Through it all, we learn a better way to inhabit our age whatever it is.
Ageing in Society
Author: John Bond
Publisher: SAGE
ISBN: 1848607245
Category : Social Science
Languages : en
Pages : 379
Book Description
`Ageing in Society brings forth exciting new questions, fresh perspectives, and a necessary critical approach to key issues - this is indeed an authoritative introduction. The authors not only have made significant contributions to gerontology, but offer the reader considerations for what could be, not just what is, the design of old age in society. The book will inform students in ways that so many texts in the area, satisfied with comfortable bromides, do not′ - Jaber Gubrium, Editor of Journal of Aging Studies, University of Missouri-Columbia `This completely revised Third Edition of Ageing in Society presents one of the most comprehensive pictures of ageing today. Emphasising the dual processes of ageing societies and the experience of ageing, the book offers the reader - student or researcher alike - cogent discussions of the most up to date perspectives and evidence available. The contributors are all leading experts in their fields - comprising a range of important disciplines as they apply to ageing. Ageing in Society is a cutting edge text on one of the most important subjects facing the modern world - a must for all students of ageing′ - Mike Bury, Emeritus Professor of Sociology, University of London `The Third Edition of the comprehensive textbook Ageing in Society extends its scope to include continental Europe, allowing broader as well as deeper insights into recent trends in gerontology. Gerontologists and practitioners are urged not to stop reading before they have reached the insightful last chapter "Ageing into the future"!′ - Professor Dorly Deeg, Editor-in-Chief European Journal of Ageing The Third Edition of this popular and widely-used text provides a comprehensive introduction to the study of ageing, exploring the key theories, concepts and methods which the behavioural and social sciences contribute to the subject. Thoroughly revised and updated, Ageing in Society reflects new trends in gerontology, incorporating recent developments in theory and research as well as major international and interdisciplinary perspectives. A new chapter on cognitive ageing has been added and key themes, such as social protection, retirement, health and illness, and cultural images of old age are also critically examined. Ageing in Society was developed by the British Society of Gerontology to fulfil the need for an authoritative introduction to social gerontology. As such, it is an ideal resource for students and lecturers in the social and behavioural sciences, as well as for students and practitioners in health and social care.
Publisher: SAGE
ISBN: 1848607245
Category : Social Science
Languages : en
Pages : 379
Book Description
`Ageing in Society brings forth exciting new questions, fresh perspectives, and a necessary critical approach to key issues - this is indeed an authoritative introduction. The authors not only have made significant contributions to gerontology, but offer the reader considerations for what could be, not just what is, the design of old age in society. The book will inform students in ways that so many texts in the area, satisfied with comfortable bromides, do not′ - Jaber Gubrium, Editor of Journal of Aging Studies, University of Missouri-Columbia `This completely revised Third Edition of Ageing in Society presents one of the most comprehensive pictures of ageing today. Emphasising the dual processes of ageing societies and the experience of ageing, the book offers the reader - student or researcher alike - cogent discussions of the most up to date perspectives and evidence available. The contributors are all leading experts in their fields - comprising a range of important disciplines as they apply to ageing. Ageing in Society is a cutting edge text on one of the most important subjects facing the modern world - a must for all students of ageing′ - Mike Bury, Emeritus Professor of Sociology, University of London `The Third Edition of the comprehensive textbook Ageing in Society extends its scope to include continental Europe, allowing broader as well as deeper insights into recent trends in gerontology. Gerontologists and practitioners are urged not to stop reading before they have reached the insightful last chapter "Ageing into the future"!′ - Professor Dorly Deeg, Editor-in-Chief European Journal of Ageing The Third Edition of this popular and widely-used text provides a comprehensive introduction to the study of ageing, exploring the key theories, concepts and methods which the behavioural and social sciences contribute to the subject. Thoroughly revised and updated, Ageing in Society reflects new trends in gerontology, incorporating recent developments in theory and research as well as major international and interdisciplinary perspectives. A new chapter on cognitive ageing has been added and key themes, such as social protection, retirement, health and illness, and cultural images of old age are also critically examined. Ageing in Society was developed by the British Society of Gerontology to fulfil the need for an authoritative introduction to social gerontology. As such, it is an ideal resource for students and lecturers in the social and behavioural sciences, as well as for students and practitioners in health and social care.
Eightysomethings
Author: Katharine Esty
Publisher: Simon and Schuster
ISBN: 1510743197
Category : Self-Help
Languages : en
Pages : 251
Book Description
**Winner of the American Book Fest Best Book Award in "Health: Aging/50+"** This invaluable guide will help the historical number of eightysomethings live fulfilled, happy lives long into their twilight years. Personal stories illustrate how real people in their eighties are living and how they make sense of their lives. Old age is not what it used to be. For the first time ever, most people in the United States are living into their eighties. The first guide of its kind, Eightysomethings changes our understanding of old age with an upbeat and emotionally savvy view of the uncharted territory of the last stage of life. With insight and humor, Dr. Katharine Esty describes the series of dramatic and difficult transitions that eightysomethings usually experience and how, despite their losses, they so often find themselves unexpectedly happy. Living into one’s eighties doesn’t have to mean declining health and loneliness: Dr. Esty shows readers how to embrace—and thrive during—the later stages of life. Based on her more than 120 interviews around the country, Esty explores the lives of ordinary eightysomethings—their attitudes, activities, secrets, worries, purposes, and joys. Esty adds her wisdom and perspective to this multi-dimensional look at being old as a social psychologist, a practicing psychotherapist, and as an eighty-four-year-old widow living in a retirement community. Eightysomethings is a must-read for people in their eighties, and also for their families. Adult children—often bewildered by their aging parents—need a wise guide like Eightysomethings to help them navigate their parents’ last stage of life with real-world guidelines and conversation starters. Readers, young and old alike, will find this first-of-its-kind book eye-opening, comforting, and filled with practical tips.
Publisher: Simon and Schuster
ISBN: 1510743197
Category : Self-Help
Languages : en
Pages : 251
Book Description
**Winner of the American Book Fest Best Book Award in "Health: Aging/50+"** This invaluable guide will help the historical number of eightysomethings live fulfilled, happy lives long into their twilight years. Personal stories illustrate how real people in their eighties are living and how they make sense of their lives. Old age is not what it used to be. For the first time ever, most people in the United States are living into their eighties. The first guide of its kind, Eightysomethings changes our understanding of old age with an upbeat and emotionally savvy view of the uncharted territory of the last stage of life. With insight and humor, Dr. Katharine Esty describes the series of dramatic and difficult transitions that eightysomethings usually experience and how, despite their losses, they so often find themselves unexpectedly happy. Living into one’s eighties doesn’t have to mean declining health and loneliness: Dr. Esty shows readers how to embrace—and thrive during—the later stages of life. Based on her more than 120 interviews around the country, Esty explores the lives of ordinary eightysomethings—their attitudes, activities, secrets, worries, purposes, and joys. Esty adds her wisdom and perspective to this multi-dimensional look at being old as a social psychologist, a practicing psychotherapist, and as an eighty-four-year-old widow living in a retirement community. Eightysomethings is a must-read for people in their eighties, and also for their families. Adult children—often bewildered by their aging parents—need a wise guide like Eightysomethings to help them navigate their parents’ last stage of life with real-world guidelines and conversation starters. Readers, young and old alike, will find this first-of-its-kind book eye-opening, comforting, and filled with practical tips.
The Age of Dignity
Author: Ai-jen Poo
Publisher: New Press, The
ISBN: 1620970465
Category : Social Science
Languages : en
Pages : 149
Book Description
One of Time’s 100 most influential people “shines a new light on the need for a holistic approach to caregiving in America . . . Timely and hopeful” (Maria Shriver). In The Age of Dignity, thought leader and activist Ai-jen Poo offers a wake-up call about the statistical reality that will affect us all: Fourteen percent of our population is now over sixty-five; by 2030 that ratio will be one in five. In fact, our fastest-growing demographic is the eighty-five-plus age group—over five million people now, a number that is expected to more than double in the next twenty years. This change presents us with a new challenge: how we care for and support quality of life for the unprecedented numbers of older Americans who will need it. Despite these daunting numbers, Poo has written a profoundly hopeful book, giving us a glimpse into the stories and often hidden experiences of the people—family caregivers, older people, and home care workers—whose lives will be directly shaped and reshaped in this moment of demographic change. The Age of Dignity outlines a road map for how we can become a more caring nation, providing solutions for fixing our fraying safety net while also increasing opportunities for women, immigrants, and the unemployed in our workforce. As Poo has said, “Care is the strategy and the solution toward a better future for all of us.” “Every American should read this slender book. With luck, it will be the future for all of us.” —Gloria Steinem “Positive and inclusive.” —The New York Times “A big-hearted book [that] seeks to transform our dismal view of aging and caregiving.” —Ms. magazine
Publisher: New Press, The
ISBN: 1620970465
Category : Social Science
Languages : en
Pages : 149
Book Description
One of Time’s 100 most influential people “shines a new light on the need for a holistic approach to caregiving in America . . . Timely and hopeful” (Maria Shriver). In The Age of Dignity, thought leader and activist Ai-jen Poo offers a wake-up call about the statistical reality that will affect us all: Fourteen percent of our population is now over sixty-five; by 2030 that ratio will be one in five. In fact, our fastest-growing demographic is the eighty-five-plus age group—over five million people now, a number that is expected to more than double in the next twenty years. This change presents us with a new challenge: how we care for and support quality of life for the unprecedented numbers of older Americans who will need it. Despite these daunting numbers, Poo has written a profoundly hopeful book, giving us a glimpse into the stories and often hidden experiences of the people—family caregivers, older people, and home care workers—whose lives will be directly shaped and reshaped in this moment of demographic change. The Age of Dignity outlines a road map for how we can become a more caring nation, providing solutions for fixing our fraying safety net while also increasing opportunities for women, immigrants, and the unemployed in our workforce. As Poo has said, “Care is the strategy and the solution toward a better future for all of us.” “Every American should read this slender book. With luck, it will be the future for all of us.” —Gloria Steinem “Positive and inclusive.” —The New York Times “A big-hearted book [that] seeks to transform our dismal view of aging and caregiving.” —Ms. magazine
Stage (Not Age)
Author: Susan Wilner Golden
Publisher: Harvard Business Press
ISBN: 163369948X
Category : Business & Economics
Languages : en
Pages : 262
Book Description
The $22 trillion opportunity that can be unlocked only if you rethink everything you think you know about people over sixty. In the time it takes you to read this, another twenty Americans will turn sixty-five. Ten thousand people a day are crossing that threshold, and that number will continue to grow. In fifteen years, Americans aged sixty-five and over will outnumber those under age eighteen. Nearly everywhere in the world, people over sixty are the fastest-growing age group. Longevity presents an opportunity that companies need to develop a strategy for. Estimates put the global market for this demographic at a whopping $22 trillion across every industry you can imagine. Entertainment, travel, education, health care, housing, transportation, consumer goods and services, product design, tech, financial services, and many others will benefit, but only if marketers unlearn what they think they know about this growing population. The key is to stop thinking of older adults as one market. Stage (Not Age) is the concise guide to helping companies understand that people over sixty are a deeply diverse population. They're traveling through different life stages and therefore want and need different products and services. This book helps you reset your understanding of what an "old person" is. It demonstrates how three people, all seventy years old, may not even be in the same market segment. It identifies the systemic barriers to entering this market and provides ways to overcome them. And it shares the best practices of companies that have successfully shifted to a Stage (Not Age) mentality. This practical guide prepares companies and marketers for an inevitable shift they can't ignore.
Publisher: Harvard Business Press
ISBN: 163369948X
Category : Business & Economics
Languages : en
Pages : 262
Book Description
The $22 trillion opportunity that can be unlocked only if you rethink everything you think you know about people over sixty. In the time it takes you to read this, another twenty Americans will turn sixty-five. Ten thousand people a day are crossing that threshold, and that number will continue to grow. In fifteen years, Americans aged sixty-five and over will outnumber those under age eighteen. Nearly everywhere in the world, people over sixty are the fastest-growing age group. Longevity presents an opportunity that companies need to develop a strategy for. Estimates put the global market for this demographic at a whopping $22 trillion across every industry you can imagine. Entertainment, travel, education, health care, housing, transportation, consumer goods and services, product design, tech, financial services, and many others will benefit, but only if marketers unlearn what they think they know about this growing population. The key is to stop thinking of older adults as one market. Stage (Not Age) is the concise guide to helping companies understand that people over sixty are a deeply diverse population. They're traveling through different life stages and therefore want and need different products and services. This book helps you reset your understanding of what an "old person" is. It demonstrates how three people, all seventy years old, may not even be in the same market segment. It identifies the systemic barriers to entering this market and provides ways to overcome them. And it shares the best practices of companies that have successfully shifted to a Stage (Not Age) mentality. This practical guide prepares companies and marketers for an inevitable shift they can't ignore.
Breaking the Age Code
Author: Becca Levy, PhD
Publisher: HarperCollins
ISBN: 0063053187
Category : Self-Help
Languages : en
Pages : 332
Book Description
Yale professor and leading expert on the psychology of successful aging, Dr. Becca Levy, draws on her ground-breaking research to show how age beliefs can be improved so they benefit all aspects of the aging process, including the way genes operate and the extension of life expectancy by 7.5 years. The often-surprising results of Levy’s science offer stunning revelations about the mind-body connection. She demonstrates that many health problems formerly considered to be entirely due to the aging process, such as memory loss, hearing decline, and cardiovascular events, are instead influenced by the negative age beliefs that dominate in the US and other ageist countries. It’s time for all of us to rethink aging and Breaking the Age Code shows us how to do just that. Based on her innovative research, stories that range from pop culture to the corporate boardroom, and her own life, Levy shows how age beliefs shape all aspects of our lives. She also presents a variety of fascinating people who have benefited from positive age beliefs as well as an entire town that has flourished with these beliefs. Breaking the Age Code is a landmark work, presenting not only easy-to-follow techniques for improving age beliefs so they can contribute to successful aging, but also a blueprint to reduce structural ageism for lasting change and an age-just society.
Publisher: HarperCollins
ISBN: 0063053187
Category : Self-Help
Languages : en
Pages : 332
Book Description
Yale professor and leading expert on the psychology of successful aging, Dr. Becca Levy, draws on her ground-breaking research to show how age beliefs can be improved so they benefit all aspects of the aging process, including the way genes operate and the extension of life expectancy by 7.5 years. The often-surprising results of Levy’s science offer stunning revelations about the mind-body connection. She demonstrates that many health problems formerly considered to be entirely due to the aging process, such as memory loss, hearing decline, and cardiovascular events, are instead influenced by the negative age beliefs that dominate in the US and other ageist countries. It’s time for all of us to rethink aging and Breaking the Age Code shows us how to do just that. Based on her innovative research, stories that range from pop culture to the corporate boardroom, and her own life, Levy shows how age beliefs shape all aspects of our lives. She also presents a variety of fascinating people who have benefited from positive age beliefs as well as an entire town that has flourished with these beliefs. Breaking the Age Code is a landmark work, presenting not only easy-to-follow techniques for improving age beliefs so they can contribute to successful aging, but also a blueprint to reduce structural ageism for lasting change and an age-just society.
An Innocent Millionaire
Author: Stephen Vizinczey
Publisher: University of Chicago Press
ISBN: 9780226858890
Category : Fiction
Languages : en
Pages : 388
Book Description
"Brilliantly inventive, written with great flair and shows a deliciously comic and ironic sense of American realities."—Alfred Kazin "The virtues of [Vizinczey's] style are those he finds in Hungarian poetry: the moody ferocity of a locked-up beast, and also a classic clarity and complete lack of self-indulgence."—Thomas D'Evelyn, Christian Science Monitor "Shows where the true values lie—not in wealth or the rule of law but in that as yet inviolate sector where a man and woman make love. . . . I was entertained but also deeply moved: here is a novel set bang in the middle of our decadent, polluted, corrupt world that, in some curious way, breathes a kind of desperate hope."—Anthony Burgess, Punch (London) "Bravo!"—Graham Greene
Publisher: University of Chicago Press
ISBN: 9780226858890
Category : Fiction
Languages : en
Pages : 388
Book Description
"Brilliantly inventive, written with great flair and shows a deliciously comic and ironic sense of American realities."—Alfred Kazin "The virtues of [Vizinczey's] style are those he finds in Hungarian poetry: the moody ferocity of a locked-up beast, and also a classic clarity and complete lack of self-indulgence."—Thomas D'Evelyn, Christian Science Monitor "Shows where the true values lie—not in wealth or the rule of law but in that as yet inviolate sector where a man and woman make love. . . . I was entertained but also deeply moved: here is a novel set bang in the middle of our decadent, polluted, corrupt world that, in some curious way, breathes a kind of desperate hope."—Anthony Burgess, Punch (London) "Bravo!"—Graham Greene