Author: Yu WangPublisher:
ISBN:
Category :
Languages : en
Pages : 218
Book Description
The Impact of Generic Advertising on Fluid Milk Demand in New York City
Author: Yu WangThe Economics of Commodity Promotion Programs
Author: Harry Mason KaiserPublisher: Peter Lang
ISBN: 9780820472713
Category : Business & Economics
Languages : en
Pages : 448
Book Description
Mandated agricultural commodity promotion programs - such as «Got Milk» - are highly visible, economically important, and controversial. In recent years, these programs have spent more than $1 billion on generic commodity promotion. They are authorized by producer referenda and funded using mandatory commodity taxes on producers and/or handlers. These programs have been the subject of much dispute and litigation, especially in California, which is home to a large number of them. This book takes a comprehensive look at the economic consequences and the resulting legal implications of commodity promotion programs in California, and distills the key consequences for similar programs on a national scale.
Optimal Institutional Mechanisms for Funding Generic Advertising
Author: Kent D. MesserPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 48
Book Description
Journal of Rural Development
Author: NICPRE
Author: Market Response Models
Author: Dominique M. HanssensPublisher: Springer Science & Business Media
ISBN: 9781402073687
Category : Business & Economics
Languages : en
Pages : 524
Book Description
This second edition of Market Response Models: -places much more emphasis on the basic building blocks of market response modeling: markets, data, and sales drivers, through a separate chapter. -splits the design of response models into separate chapters on static and dynamic models. -discusses techniques and findings spawned by the marketing information revolution, e.g., scanner data. -emphasizes new insights available on marketing sales drivers, especially improved understanding of sales promotion. -demonstrates methodological developments to assess long-term impacts, where present, of current marketing efforts. -includes a new chapter on sales forecasting. -adds mini-case histories in the form of boxed inserts entitled Industry Perspectives, which are primarily written by business executives. This book is truly the foundation of market response modeling.
Strategic Winery Tourism and Management
Author: Kyuho LeePublisher: CRC Press
ISBN: 1482223414
Category : Business & Economics
Languages : en
Pages : 309
Book Description
Strategic Winery Tourism and Management: Building Competitive Winery Tourism and Winery Management Strategy presents cutting-edge knowledge and research related to strategic winery tourism and winery management. It highlights the major theories on strategic winery tourism and winery management and encompasses a variety of topics ranging from strate
Agricultural and Resource Economics Review
Author: Generic Dairy Product Advertising
Author: Todd Michael SchmitLocal Food Systems; Concepts, Impacts, and Issues
Author: Steve MartinezPublisher: DIANE Publishing
ISBN: 1437933629
Category : Social Science
Languages : en
Pages : 87
Book Description
This comprehensive overview of local food systems explores alternative definitions of local food, estimates market size and reach, describes the characteristics of local consumers and producers, and examines early indications of the economic and health impacts of local food systems. Defining ¿local¿ based on marketing arrangements, such as farmers selling directly to consumers at regional farmers¿ markets or to schools, is well recognized. Statistics suggest that local food markets account for a small, but growing, share of U.S. agricultural production. For smaller farms, direct marketing to consumers accounts for a higher percentage of their sales than for larger farms. Charts and tables.