Impact of Generic Milk Advertising on New York State Markets PDF Download

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Impact of Generic Milk Advertising on New York State Markets

Impact of Generic Milk Advertising on New York State Markets PDF Author: Harry Mason Kaiser
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 42

Book Description

Impact of Generic Milk Advertising on New York State Markets

Impact of Generic Milk Advertising on New York State Markets PDF Author: Harry Mason Kaiser
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 42

Book Description

Impact of Generic Milk Advertising on New York State Markets

Impact of Generic Milk Advertising on New York State Markets PDF Author: Harry Mason Kaiser
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 26

Book Description

An Economic Analysis of Generic Milk Advertising Impacts on Markets in New York State

An Economic Analysis of Generic Milk Advertising Impacts on Markets in New York State PDF Author: John E. Lenz
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 32

Book Description

Impact of Generic Milk Advertising on New York State Markets, 1986-2003

Impact of Generic Milk Advertising on New York State Markets, 1986-2003 PDF Author: Harry Mason Kaiser
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 20

Book Description

The Impact of Generic Advertising on Fluid Milk Demand in New York City

The Impact of Generic Advertising on Fluid Milk Demand in New York City PDF Author: Yu Wang
Publisher:
ISBN:
Category :
Languages : en
Pages : 218

Book Description

Impact of Generic Fluid Milk and Cheese Advertising on Dairy Markets 1984-99

Impact of Generic Fluid Milk and Cheese Advertising on Dairy Markets 1984-99 PDF Author: Harry Mason Kaiser
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 42

Book Description

Impact of Generic Fluid Milk and Cheese Advertising on Dairy Markets 1984-98

Impact of Generic Fluid Milk and Cheese Advertising on Dairy Markets 1984-98 PDF Author: Harry Mason Kaiser
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 46

Book Description

Evaluating the Effectiveness of Generic Advertising Versus Nonadvertising Marketing Activities on New York State Milk Markets

Evaluating the Effectiveness of Generic Advertising Versus Nonadvertising Marketing Activities on New York State Milk Markets PDF Author: Yuqing Zheng
Publisher:
ISBN:
Category :
Languages : en
Pages : 32

Book Description
This study distinguishes nonadvertising marketing activities from generic advertising and investigates their separate impacts on the retail demand for fluid milk in New York State. Advertising, having an estimated elasticity (of demand) of 0.038 using panel data, is found to be about five times as effective as nonadvertising and therefore remains the more powerful marketing tool. Such results have policy implications in benefit-cost analysis and optimal allocation of fluid-milk check-off funds. Our results suggest that NYS dairy producers have much to gain from investing more of their check-off budgets in advertising.

Measuring the Impacts of Generic Fluid Milk and Cheese Advertising

Measuring the Impacts of Generic Fluid Milk and Cheese Advertising PDF Author: Todd M. Schmit
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 54

Book Description

An Econometric Analysis of Sales Response to Generic Fluid Milk Advertising in New York State

An Econometric Analysis of Sales Response to Generic Fluid Milk Advertising in New York State PDF Author: Stanley Robert Thompson
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 362

Book Description

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