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Author: James R. Gregory Publisher: McGraw Hill Professional ISBN: 9780844233079 Category : Business & Economics Languages : en Pages : 296
Book Description
Marketing Corporate Image guides the reader to ways of thinking about corporate advertising, as an investment rather than a cost, how to do it and why it is necessary to build a corporate image in order to increase product sales.'
Author: James R. Gregory Publisher: McGraw Hill Professional ISBN: 9780844233079 Category : Business & Economics Languages : en Pages : 296
Book Description
Marketing Corporate Image guides the reader to ways of thinking about corporate advertising, as an investment rather than a cost, how to do it and why it is necessary to build a corporate image in order to increase product sales.'
Author: Lynn R. Kahle Publisher: Psychology Press ISBN: 1135606641 Category : Business & Economics Languages : en Pages : 442
Book Description
This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.
Author: Joe Marconi Publisher: ISBN: Category : Languages : en Pages : 232
Book Description
This book provides guidance to create and market an image that will use public perceptions to build awareness, increase market shares, and attain your business objectives.
Author: Michael J. Baker Publisher: Routledge ISBN: 1134506120 Category : Business & Economics Languages : en Pages : 907
Book Description
The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.
Author: Papadopoulos, Nicolas Publisher: Edward Elgar Publishing ISBN: 1839107375 Category : Business & Economics Languages : en Pages : 392
Book Description
This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions.
Author: Whil Hentzen Publisher: Hentzenwerke ISBN: 9781930919006 Category : Computers Languages : en Pages : 548
Book Description
There are plenty of books that show you how to write applications in a specific language. They explain the nuts and bolts of the syntax and the use of the tools to build applications with the latest features and functionality available. There are also a number of fine books that show you how to be "a computer consultant." But there are a whole host of issues specific to the business of writing, delivering and supporting custom software systems. This is the only book that will take you on a step-by-step tour of the entire process. "DevGuide 3", with over 150 pages of new material, shows you how to do "The Other 90%" of the work involved in producing custom software applications.
Author: Krista Neher Publisher: John Wiley & Sons ISBN: 1118753488 Category : Business & Economics Languages : en Pages : 338
Book Description
How to implement a best-in-class visual marketing plan It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap for creating effective, well-defined visual social marketing strategies as part of your overall marketing and social media plans. From defining goals to developing highly visual content across a range of social media platforms, this book is the perfect step-by-step guide to get you there. The book explores Pinterest, Instagram, Vine, Tumblr, YouTube, SlideShare, and Twitter, among many topics and resources, and includes useful examples from leading brands and companies across a variety of industries. Helps you set goals that align with your budget and resources and then lay out a visual social marketing plan Covers image-based platforms, such as Pinterest, Instagram, and Vine, as well as social media platforms including Facebook, Tumblr, YouTube, Twitter, and SlideShare Explores visual tools, including infographics, presentations, and video Explains how to track and measure the effectiveness of your visual marketing efforts Make your brand stand out from the crowd with the information, tips, techniques, and examples you'll find in Visual Social Marketing For Dummies.
Author: Donna Anselmo Publisher: McGraw Hill Professional ISBN: 0071737189 Category : Business & Economics Languages : en Pages : 401
Book Description
The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results. This fast and easy guide covers: Marketing’s four Ps . . . plus three—planning, positioning, and people Tactics for organizing a research-driven campaign Strategies for leading a marketing team Techniques for branding from the inside out Case studies of marketing successes and failures Simple enough for a novice or student, but challenging enough for a veteran marketing manager, Marketing DeMystified is the most thorough and simple shortcut to decoding key marketing concepts and principles.
Author: James R. Gregory
Author: James R. Gregory
Author: Lynn R. Kahle
Author: Joe Marconi
Author: Michael J. Baker
Author: Papadopoulos, Nicolas
Author: Whil Hentzen
Author: Elisabeth Blaikie
Author: Krista Neher
Author: Jean Umiker-Sebeok
Author: Donna Anselmo