An Investor’s Perspective on Marketing Excellence PDF Download

Author: Dominik Kemsa
Publisher: Springer
ISBN: 3658247045
Category : Business & Economics
Languages : en
Pages : 137

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Book Description
Dominik Kemsa develops a comprehensive framework to objectively assess a firm’s position with respect to Marketing Excellence (MEXC). Drawing on resource-based theory MEXC is conceptualized as a holistic framework of capabilities, which can be the source of sustained competitive advantage and concomitant superior firm performance. Conducting a large-scale literature review and synthesizing the findings from different research areas, this book finds that MEXC can be measured with the help of a set of 25 secondary data indicants, which are aggregated to a MEXC dashboard.

Author: RD king
Publisher: 大賢者外語
ISBN:
Category : Business & Economics
Languages : en
Pages : 65

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Book Description
Step-By-Step Blueprint Reveals How To Harness The Power Of Streaming Video And Periscope To Get Hordes Of Targeted Traffic! Live video streaming just might be the next ‘big thing’ in the world of digital marketing. And as every digital marketer should know, keeping up to date with the latest developments is key if you want to stay ahead of the competition. What’s more, is that live video streaming could end up being something that changes the whole world. In the same kind of way that cloud computing could potentially change the way all of our technology works and the way we do everything, live video streaming has potential to impact on every major aspect of our lives. This is an incredible opportunity then – to jump on board with something at this incredibly exciting inception point and to influence its trajectory and its impact on the world. Imagine if you had been around when the internet first launched and you had a book that could tell you exactly how to make the most of everything the web promised. Well, that’s exactly where you find yourself now. If you get involved with live video streaming now, you can solidify yourself as a massive presence here before other marketers get on board. But what is live video streaming? Just why does it hold so much promise? And how can you make sure that you’re doing it right? That’s what we’re going to find out, so hang onto your hats and get ready for an exciting ride into a brave new frontier in digital marketing! Below is the list of chapters that you are about to explore and experience the value: Chapter 1: What is Live Video Streaming? And What is Periscope? Chapter 2: The Marketing Potential for Streaming Chapter 3: Periscope Chapter 4: Your Strategy – Provide Value Chapter 5: How to Make Amazing Videos for Periscope Chapter 6: Top Tips for Generating More Viewers Chapter 7: The Other Platforms

Author: Hugh Burkitt
Publisher: eBook Partnership
ISBN: 0956395937
Category : Business & Economics
Languages : en
Pages : 470

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Book Description
Marketing Excellence 2 features 34 award-winning case studies from some of the world's leading brands, including Sky+, BT Business, Audi, Magners, O2, Waitrose, McDonald's, Aviva, Marks & Spencer, Shell, UPS, Virgin Atlantic and many more. Representing the best of the best, each case study details different marketing techniques in action, but all are consistent in one thing: all showcase great strategic thinking, great creativity and perfect execution. To help draw out the lessons from the 34 studies, each of the 11 chapters of the book is introduced by a leading marketing practitioner, whose comments not only highlight key points of learning for each of the studies, but also show that they have found reading these cases an extremely rewarding exercise. We are sure that you will too.

Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Harcourt
ISBN: 9780395608449
Category : Business & Economics
Languages : en
Pages : 252

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Book Description
Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, television distribution, networking effectiveness, and marketing combinations in an increasingly competitive business climate.

Author: David Allan
Publisher: Business Expert Press
ISBN: 1631570021
Category : Business & Economics
Languages : en
Pages : 205

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Book Description
This Note’s For You talks of the people who created the campaigns with the songs we remember the most. From Coca-Cola to Chrysler, this book takes the reader behind the curtain of some of the best popular music in advertising campaigns of all time. It is little know fact that fog played a critical role in the “I’d Like to Teach the World to Sing” campaign and that while taping the “Lose Yourself ” video, the choir had no idea Eminem would show up. Originally The Doors were to be in the Cadillac commercials, not Led Zeppelin, but one of the members of The Doors discovered that Cadillac made the Escalade and suddenly declined because he felt it was environmentally unfriendly. This Note’s For You talks of the people who created the campaigns with the songs we remember the most. This collection of award-winning music in advertising campaigns is not available together anywhere else. It shows where this art in advertising form has been, where it is now, and provides the foundation for where it will go.

Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2806246342
Category : Business & Economics
Languages : en
Pages : 38

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Book Description
The must-read summary of Jay Conrad Levinson's book: "Guerrilla Marketing Excellence: The Fifty Golden Rules for Business Success". This complete summary of the ideas from Jay Conrad Levinson's book "Guerrilla Marketing Excellence" shows that marketing guerrillas use common sense and knowledge to develop cost-effective marketing programs and strategies. By using their resources efficiently, guerrillas can be as effective as competitors with many times the resources and size. This summary presents the fifty golden rules for business success. Together, the rules give an insight into how marketing can be effective for any business of any size. According to the author, marketing is the single most critical activity, and the key to future success or failure. Without effective marketing, any company will wither and fail. By contrast, companies which develop excellent marketing programs grow, prosper and expand. In this powerful book, the author demonstrates that marketing holds the key to business success. Added-value of this summary: • Save time • Understand key concepts • Increase your business knowledge To learn more, read "Guerrilla Marketing Excellence" and discover valuable marketing strategies and a good road map for companies that want to thrive in today’s competitive climate.

Author: Hugh Burkitt
Publisher: Kogan Page Publishers
ISBN: 0749473797
Category : Business & Economics
Languages : en
Pages : 278

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Book Description
Marketing Excellence 3 showcases the strongest case studies - all winners - from The Marketing Society's Excellence Awards to celebrate and promote the contribution that great marketing makes to the commercial success of a business. The compilation includes a selection of 30 award winners from 2012 to 2014 who have employed different strategies, tactics, tools and techniques all worthy of recognition. The book features world-leading consumer products, retail, fast food, consultancy, charity and telecoms brands such as easyJet, Hailo, McDonald's, Mercedes-Benz, Unilever, Macmillan, O2, PwC, Jack Daniel's and John Lewis. Each chapter of Marketing Excellence 3 is organised by theme and introduced by a judge who then presents the case studies in detail, providing thought-provoking answers to questions such as 'How do you find great customer insights?', 'What are the key principles that lie behind effective communications?', 'How do you create a marketing ethos that will mobilise your organisation?', 'What makes a new brand stand out and succeed?' and 'How do you keep customers loyal?' As such, it is an ideal book for marketers and students looking to be inspired by the very best in marketing campaigns.

Author: Dave Chaffey
Publisher: Taylor & Francis
ISBN: 1000610942
Category : Business & Economics
Languages : en
Pages : 728

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Book Description
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.

Author: Flavius Josephus
Publisher:
ISBN:
Category :
Languages : en
Pages : 896

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Author: United States. Congress. Senate. Special Committee on Aging
Publisher:
ISBN:
Category : Older people
Languages : en
Pages : 424

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Book Description