Author: Aaron Woland
Publisher: Cisco Press
ISBN: 9780136642947
Category : Computers
Languages : en
Pages : 750
Book Description
This is Cisco's official, comprehensive self-study resource for Cisco's SISE 300-715 exam (Implementing and Configuring Cisco Identity Services Engine), one of the most popular concentration exams required for the Cisco Certified Network Professional (CCNP) Security certification. It will thoroughly prepare network professionals to deploy and use Cisco ISE to simplify delivery of consistent, highly secure access control across wired, wireless, and VPN connections. Designed for all CCNP Security candidates, CCNP Security Identity Management SISE 300-715 Official Cert Guide covers every SISE #300-715 objective concisely and logically, with extensive teaching features designed to promote retention and understanding. You'll find: Pre-chapter quizzes to assess knowledge upfront and focus your study more efficiently Foundation topics sections that explain concepts and configurations, and link theory to practice Key topics sections calling attention to every figure, table, and list you must know Exam Preparation sections with additional chapter review features Final preparation chapter providing tools and a complete final study plan A customizable practice test library CCNP Security Identity Management SISE 300-715 Official Cert Guide offers comprehensive, up-to-date coverage of all SISE #300-715 Cisco Identity Services Engine topics related to: Architecture and deployment Policy enforcement Web Auth and guest services Profiler BYOD Endpoint compliance Network access device administration
CCNP Security Identity Management Sise 300-715 Official Cert Guide
Author: Aaron Woland
Publisher: Cisco Press
ISBN: 9780136642947
Category : Computers
Languages : en
Pages : 750
Book Description
This is Cisco's official, comprehensive self-study resource for Cisco's SISE 300-715 exam (Implementing and Configuring Cisco Identity Services Engine), one of the most popular concentration exams required for the Cisco Certified Network Professional (CCNP) Security certification. It will thoroughly prepare network professionals to deploy and use Cisco ISE to simplify delivery of consistent, highly secure access control across wired, wireless, and VPN connections. Designed for all CCNP Security candidates, CCNP Security Identity Management SISE 300-715 Official Cert Guide covers every SISE #300-715 objective concisely and logically, with extensive teaching features designed to promote retention and understanding. You'll find: Pre-chapter quizzes to assess knowledge upfront and focus your study more efficiently Foundation topics sections that explain concepts and configurations, and link theory to practice Key topics sections calling attention to every figure, table, and list you must know Exam Preparation sections with additional chapter review features Final preparation chapter providing tools and a complete final study plan A customizable practice test library CCNP Security Identity Management SISE 300-715 Official Cert Guide offers comprehensive, up-to-date coverage of all SISE #300-715 Cisco Identity Services Engine topics related to: Architecture and deployment Policy enforcement Web Auth and guest services Profiler BYOD Endpoint compliance Network access device administration
Publisher: Cisco Press
ISBN: 9780136642947
Category : Computers
Languages : en
Pages : 750
Book Description
This is Cisco's official, comprehensive self-study resource for Cisco's SISE 300-715 exam (Implementing and Configuring Cisco Identity Services Engine), one of the most popular concentration exams required for the Cisco Certified Network Professional (CCNP) Security certification. It will thoroughly prepare network professionals to deploy and use Cisco ISE to simplify delivery of consistent, highly secure access control across wired, wireless, and VPN connections. Designed for all CCNP Security candidates, CCNP Security Identity Management SISE 300-715 Official Cert Guide covers every SISE #300-715 objective concisely and logically, with extensive teaching features designed to promote retention and understanding. You'll find: Pre-chapter quizzes to assess knowledge upfront and focus your study more efficiently Foundation topics sections that explain concepts and configurations, and link theory to practice Key topics sections calling attention to every figure, table, and list you must know Exam Preparation sections with additional chapter review features Final preparation chapter providing tools and a complete final study plan A customizable practice test library CCNP Security Identity Management SISE 300-715 Official Cert Guide offers comprehensive, up-to-date coverage of all SISE #300-715 Cisco Identity Services Engine topics related to: Architecture and deployment Policy enforcement Web Auth and guest services Profiler BYOD Endpoint compliance Network access device administration
Access Control and Identity Management
Author: Mike Chapple
Publisher: Jones & Bartlett Learning
ISBN: 1284198359
Category : Computers
Languages : en
Pages : 397
Book Description
Revised and updated with the latest data from this fast paced field, Access Control, Authentication, and Public Key Infrastructure defines the components of access control, provides a business framework for implementation, and discusses legal requirements that impact access control programs.
Publisher: Jones & Bartlett Learning
ISBN: 1284198359
Category : Computers
Languages : en
Pages : 397
Book Description
Revised and updated with the latest data from this fast paced field, Access Control, Authentication, and Public Key Infrastructure defines the components of access control, provides a business framework for implementation, and discusses legal requirements that impact access control programs.
Token Economy
Author: Shermin Voshmgir
Publisher: Token Kitchen
ISBN: 3982103835
Category : Business & Economics
Languages : en
Pages : 292
Book Description
This is the second edition of the book Token Economy originally published in June 2019. The basic structure of this second edition is the same as the first edition, with slightly updated content of existing chapters and four additional chapters: "User-Centric Identities," "Privacy Tokens," "Lending Tokens," and How to Design a Token System and more focus on the Web3. //Part one outlines the fundamental building blocks of the Web3, including the role of cryptography and user-centric digital identities. Part two explains Web3 applications like smart contracts, DAOs & tokens. The last two parts of the book focus on tokens as the atomic unit of the Web3, explaining the properties and functions of money and outlining the emerging field of decentralized finance (DeFi) that might power a potential future digital barter economy. Use cases such as asset tokens, purpose driven tokens, BAT (Basic Attention Token), social media tokens (Steemit, Hive and Reddit), privacy tokens, and stable tokens are explored, including the role of CBDCs (Central Bank Digital Currencies) and Facebook's Libra.//Tokens - often referred to as cryptocurrencies - can represent anything from an asset to an access right, such as gold, diamonds, a fraction of a Picasso painting or an entry ticket to a concert. Tokens could also be used to reward social media contributions, incentivize the reduction of CO2 emissions, or even ones attention for watching an ad. While it has become easy to create a token, which is collectively managed by a public Web3 infrastructure like a blockchain network, the understanding of how to apply these tokens is still vague. This book attempts to summarize existing knowledge about blockchain networks and other distributed ledgers as the backbone of the Web3, and contextualize the socio-economic implications of the Web3 applications such as smart contracts, tokens, and DAOs to the concepts of money, economics, governance and decentralized finance (DeFi).//The industry keeps referring to “Blockchain” as different from “Bitcoin,” creating an artificial divide that is often misleading. There seems to be too little understanding about the fact that Bitcoin is a blockchain network, which is (a) globally managed by people who mostly do not know each other, and (b) enabled by the consensus protocol that (c) incentivizes all network actors for their contributions with a native token. The governance rules are tied to the minting of a native blockchain token. The Bitcoin token can, therefore, be seen as the currency of a distributed Internet tribe, called the Bitcoin network, where network actors are rewarded with Bitcoins, just as the Ether is the currency of the distributed Internet tribe Ethereum network, or Sia is the native currency of the Sia network. The Bitcoin network and other distributed ledgers all represent a collectively maintained public infrastructure and are the backbone of the next generation Internet, what the crypto community refers to as the Web3.
Publisher: Token Kitchen
ISBN: 3982103835
Category : Business & Economics
Languages : en
Pages : 292
Book Description
This is the second edition of the book Token Economy originally published in June 2019. The basic structure of this second edition is the same as the first edition, with slightly updated content of existing chapters and four additional chapters: "User-Centric Identities," "Privacy Tokens," "Lending Tokens," and How to Design a Token System and more focus on the Web3. //Part one outlines the fundamental building blocks of the Web3, including the role of cryptography and user-centric digital identities. Part two explains Web3 applications like smart contracts, DAOs & tokens. The last two parts of the book focus on tokens as the atomic unit of the Web3, explaining the properties and functions of money and outlining the emerging field of decentralized finance (DeFi) that might power a potential future digital barter economy. Use cases such as asset tokens, purpose driven tokens, BAT (Basic Attention Token), social media tokens (Steemit, Hive and Reddit), privacy tokens, and stable tokens are explored, including the role of CBDCs (Central Bank Digital Currencies) and Facebook's Libra.//Tokens - often referred to as cryptocurrencies - can represent anything from an asset to an access right, such as gold, diamonds, a fraction of a Picasso painting or an entry ticket to a concert. Tokens could also be used to reward social media contributions, incentivize the reduction of CO2 emissions, or even ones attention for watching an ad. While it has become easy to create a token, which is collectively managed by a public Web3 infrastructure like a blockchain network, the understanding of how to apply these tokens is still vague. This book attempts to summarize existing knowledge about blockchain networks and other distributed ledgers as the backbone of the Web3, and contextualize the socio-economic implications of the Web3 applications such as smart contracts, tokens, and DAOs to the concepts of money, economics, governance and decentralized finance (DeFi).//The industry keeps referring to “Blockchain” as different from “Bitcoin,” creating an artificial divide that is often misleading. There seems to be too little understanding about the fact that Bitcoin is a blockchain network, which is (a) globally managed by people who mostly do not know each other, and (b) enabled by the consensus protocol that (c) incentivizes all network actors for their contributions with a native token. The governance rules are tied to the minting of a native blockchain token. The Bitcoin token can, therefore, be seen as the currency of a distributed Internet tribe, called the Bitcoin network, where network actors are rewarded with Bitcoins, just as the Ether is the currency of the distributed Internet tribe Ethereum network, or Sia is the native currency of the Sia network. The Bitcoin network and other distributed ledgers all represent a collectively maintained public infrastructure and are the backbone of the next generation Internet, what the crypto community refers to as the Web3.
Privileged Attack Vectors
Author: Morey J. Haber
Publisher: Apress
ISBN: 1484259149
Category : Computers
Languages : en
Pages : 403
Book Description
See how privileges, insecure passwords, administrative rights, and remote access can be combined as an attack vector to breach any organization. Cyber attacks continue to increase in volume and sophistication. It is not a matter of if, but when, your organization will be breached. Threat actors target the path of least resistance: users and their privileges. In decades past, an entire enterprise might be sufficiently managed through just a handful of credentials. Today’s environmental complexity has seen an explosion of privileged credentials for many different account types such as domain and local administrators, operating systems (Windows, Unix, Linux, macOS, etc.), directory services, databases, applications, cloud instances, networking hardware, Internet of Things (IoT), social media, and so many more. When unmanaged, these privileged credentials pose a significant threat from external hackers and insider threats. We are experiencing an expanding universe of privileged accounts almost everywhere. There is no one solution or strategy to provide the protection you need against all vectors and stages of an attack. And while some new and innovative products will help protect against or detect against a privilege attack, they are not guaranteed to stop 100% of malicious activity. The volume and frequency of privilege-based attacks continues to increase and test the limits of existing security controls and solution implementations. Privileged Attack Vectors details the risks associated with poor privilege management, the techniques that threat actors leverage, and the defensive measures that organizations should adopt to protect against an incident, protect against lateral movement, and improve the ability to detect malicious activity due to the inappropriate usage of privileged credentials. This revised and expanded second edition covers new attack vectors, has updated definitions for privileged access management (PAM), new strategies for defense, tested empirical steps for a successful implementation, and includes new disciplines for least privilege endpoint management and privileged remote access. What You Will Learn Know how identities, accounts, credentials, passwords, and exploits can be leveraged to escalate privileges during an attack Implement defensive and monitoring strategies to mitigate privilege threats and risk Understand a 10-step universal privilege management implementation plan to guide you through a successful privilege access management journeyDevelop a comprehensive model for documenting risk, compliance, and reporting based on privilege session activity Who This Book Is For Security management professionals, new security professionals, and auditors looking to understand and solve privilege access management problems
Publisher: Apress
ISBN: 1484259149
Category : Computers
Languages : en
Pages : 403
Book Description
See how privileges, insecure passwords, administrative rights, and remote access can be combined as an attack vector to breach any organization. Cyber attacks continue to increase in volume and sophistication. It is not a matter of if, but when, your organization will be breached. Threat actors target the path of least resistance: users and their privileges. In decades past, an entire enterprise might be sufficiently managed through just a handful of credentials. Today’s environmental complexity has seen an explosion of privileged credentials for many different account types such as domain and local administrators, operating systems (Windows, Unix, Linux, macOS, etc.), directory services, databases, applications, cloud instances, networking hardware, Internet of Things (IoT), social media, and so many more. When unmanaged, these privileged credentials pose a significant threat from external hackers and insider threats. We are experiencing an expanding universe of privileged accounts almost everywhere. There is no one solution or strategy to provide the protection you need against all vectors and stages of an attack. And while some new and innovative products will help protect against or detect against a privilege attack, they are not guaranteed to stop 100% of malicious activity. The volume and frequency of privilege-based attacks continues to increase and test the limits of existing security controls and solution implementations. Privileged Attack Vectors details the risks associated with poor privilege management, the techniques that threat actors leverage, and the defensive measures that organizations should adopt to protect against an incident, protect against lateral movement, and improve the ability to detect malicious activity due to the inappropriate usage of privileged credentials. This revised and expanded second edition covers new attack vectors, has updated definitions for privileged access management (PAM), new strategies for defense, tested empirical steps for a successful implementation, and includes new disciplines for least privilege endpoint management and privileged remote access. What You Will Learn Know how identities, accounts, credentials, passwords, and exploits can be leveraged to escalate privileges during an attack Implement defensive and monitoring strategies to mitigate privilege threats and risk Understand a 10-step universal privilege management implementation plan to guide you through a successful privilege access management journeyDevelop a comprehensive model for documenting risk, compliance, and reporting based on privilege session activity Who This Book Is For Security management professionals, new security professionals, and auditors looking to understand and solve privilege access management problems
Blockchain for Information Security and Privacy
Author: Udai Pratap Rao
Publisher: CRC Press
ISBN: 100048310X
Category : Computers
Languages : en
Pages : 419
Book Description
Distributed and peer-to-peer (P2P) applications are increasing daily, and cyberattacks are constantly adopting new mechanisms to threaten the security and privacy of users in these Internet of Things (IoT) environments. Blockchain, a decentralized cryptographic-based technology, is a promising element for IoT security in manufacturing, finance, healthcare, supply chain, identity management, e-governance, defence, education, banking, and trading. Blockchain has the potential to secure IoT through repetition, changeless capacity, and encryption. Blockchain for Information Security and Privacy provides essential knowledge of blockchain usage in the mainstream areas of security, trust, and privacy in decentralized domains. This book is a source of technical information regarding blockchain-oriented software and applications. It provides tools to researchers and developers in both computing and software engineering to develop solutions and automated systems that can promote security, trust, and privacy in cyberspace. FEATURES Applying blockchain-based secured data management in confidential cyberdefense applications Securing online voting systems using blockchain Safeguarding electronic healthcare record (EHR) management using blockchain Impacting security and privacy in digital identity management Using blockchain-based security and privacy for smart contracts By providing an overview of blockchain technology application domains in IoT (e.g., vehicle web, power web, cloud internet, and edge computing), this book features side-by-side comparisons of modern methods toward secure and privacy-preserving blockchain technology. It also examines safety objectives, efficiency, limitations, computational complexity, and communication overhead of various applications using blockchain. This book also addresses the combination of blockchain and industrial IoT. It explores novel various-levels of information sharing systems.
Publisher: CRC Press
ISBN: 100048310X
Category : Computers
Languages : en
Pages : 419
Book Description
Distributed and peer-to-peer (P2P) applications are increasing daily, and cyberattacks are constantly adopting new mechanisms to threaten the security and privacy of users in these Internet of Things (IoT) environments. Blockchain, a decentralized cryptographic-based technology, is a promising element for IoT security in manufacturing, finance, healthcare, supply chain, identity management, e-governance, defence, education, banking, and trading. Blockchain has the potential to secure IoT through repetition, changeless capacity, and encryption. Blockchain for Information Security and Privacy provides essential knowledge of blockchain usage in the mainstream areas of security, trust, and privacy in decentralized domains. This book is a source of technical information regarding blockchain-oriented software and applications. It provides tools to researchers and developers in both computing and software engineering to develop solutions and automated systems that can promote security, trust, and privacy in cyberspace. FEATURES Applying blockchain-based secured data management in confidential cyberdefense applications Securing online voting systems using blockchain Safeguarding electronic healthcare record (EHR) management using blockchain Impacting security and privacy in digital identity management Using blockchain-based security and privacy for smart contracts By providing an overview of blockchain technology application domains in IoT (e.g., vehicle web, power web, cloud internet, and edge computing), this book features side-by-side comparisons of modern methods toward secure and privacy-preserving blockchain technology. It also examines safety objectives, efficiency, limitations, computational complexity, and communication overhead of various applications using blockchain. This book also addresses the combination of blockchain and industrial IoT. It explores novel various-levels of information sharing systems.
GMAT Official Guide 2020
Author: GMAC (Graduate Management Admission Council)
Publisher: John Wiley & Sons
ISBN: 1119576067
Category : Study Aids
Languages : en
Pages : 995
Book Description
Are you still unprepared for the GMAT? Catch up with the Official Guide. GMAT Official Guide 2021 is the only study guide written by the Graduate Management Admission Council, the makers of the GMAT exam. Get a competitive edge by studying the guide's 950+ questions. The questions are arranged from simplest to hardest, so you'll be able to consistently increase your knowledge as you fly through the guide. Access online the 950 questions in the book (plus an additional 150 online only questions!) complete with detailed answer keys and strategies direct from the makers of the GMAT. You can even use the mobile app to study while you’re at work or school. It's easy to work seamlessly between all of your devices! GMAT Official Guide 2021 comes with: Detailed descriptions of the GMAT’s format and content Comprehensive strategies for performing well on the GMAT Online flashcards to help you retain what you read Complete grammar and quantitative reviews Actual GMAT essay topics along with sample responses and scoring info
Publisher: John Wiley & Sons
ISBN: 1119576067
Category : Study Aids
Languages : en
Pages : 995
Book Description
Are you still unprepared for the GMAT? Catch up with the Official Guide. GMAT Official Guide 2021 is the only study guide written by the Graduate Management Admission Council, the makers of the GMAT exam. Get a competitive edge by studying the guide's 950+ questions. The questions are arranged from simplest to hardest, so you'll be able to consistently increase your knowledge as you fly through the guide. Access online the 950 questions in the book (plus an additional 150 online only questions!) complete with detailed answer keys and strategies direct from the makers of the GMAT. You can even use the mobile app to study while you’re at work or school. It's easy to work seamlessly between all of your devices! GMAT Official Guide 2021 comes with: Detailed descriptions of the GMAT’s format and content Comprehensive strategies for performing well on the GMAT Online flashcards to help you retain what you read Complete grammar and quantitative reviews Actual GMAT essay topics along with sample responses and scoring info
Forged in War
Author: R. David Lankes
Publisher: Rowman & Littlefield
ISBN: 153814896X
Category : Business & Economics
Languages : en
Pages : 301
Book Description
"[I]deal for readers seeking a more comprehensive look at information dissemination technology, its context, and its impact on the way in which we now live." Library Journal, Starred Review Many of what we think of as Information Age tools and media — computers, cell phones, the internet, encryption, and more — evolved directly out of modern warfare. These tools started with World War I (which began not with arms, but with England cutting off underwater cables to Germany and isolating it), accelerated through World War II and the Cold War, and now play a center role in both declared and non-declared conflicts like election interference and cyberbattles. We buy phones and smart speakers because they are new and unlock great potential. Voice assistants like Siri and Alexa help us do our work and answer that one piece of trivia that bugs us. Yet these devices are data gatherers. They collect, repackage, and monetize our questions, purchases, photographs, web surfing to form a data industry now larger than the oil industry. Well over 100 years ago the data industry put in place a business model that trades our attention for news and entertainment. That model has evolved into a complex art and science of message targeting and content ownership that has splintered communities while simultaneously concentrating media ownership to a few massive corporations. Forged in War takes a critical look at the systems we use and how we ended up in a society that values data over personal liberty and commerce over the public good. It tells a compelling and previously story of how our ideas of information and knowledge reflect the century of war that has militarized our worldview. Author David Lankes’s work has been funded by organizations such as The MacArthur Foundation, The Institute for Library and Museum Services, NASA, The U.S. Department of Education, The U.S. Department of Defense, The National Science Foundation, and The U.S. State Department. This, his latest book will help all of us learn how war has shaped our world and how to begin to create an agenda to stand down weaponized data and a media that seeks to own our personal, even intimate data like one owns a gold mine.
Publisher: Rowman & Littlefield
ISBN: 153814896X
Category : Business & Economics
Languages : en
Pages : 301
Book Description
"[I]deal for readers seeking a more comprehensive look at information dissemination technology, its context, and its impact on the way in which we now live." Library Journal, Starred Review Many of what we think of as Information Age tools and media — computers, cell phones, the internet, encryption, and more — evolved directly out of modern warfare. These tools started with World War I (which began not with arms, but with England cutting off underwater cables to Germany and isolating it), accelerated through World War II and the Cold War, and now play a center role in both declared and non-declared conflicts like election interference and cyberbattles. We buy phones and smart speakers because they are new and unlock great potential. Voice assistants like Siri and Alexa help us do our work and answer that one piece of trivia that bugs us. Yet these devices are data gatherers. They collect, repackage, and monetize our questions, purchases, photographs, web surfing to form a data industry now larger than the oil industry. Well over 100 years ago the data industry put in place a business model that trades our attention for news and entertainment. That model has evolved into a complex art and science of message targeting and content ownership that has splintered communities while simultaneously concentrating media ownership to a few massive corporations. Forged in War takes a critical look at the systems we use and how we ended up in a society that values data over personal liberty and commerce over the public good. It tells a compelling and previously story of how our ideas of information and knowledge reflect the century of war that has militarized our worldview. Author David Lankes’s work has been funded by organizations such as The MacArthur Foundation, The Institute for Library and Museum Services, NASA, The U.S. Department of Education, The U.S. Department of Defense, The National Science Foundation, and The U.S. State Department. This, his latest book will help all of us learn how war has shaped our world and how to begin to create an agenda to stand down weaponized data and a media that seeks to own our personal, even intimate data like one owns a gold mine.
Complete Guide to Human Resources and the Law, 2020 Edition
Author: Shilling
Publisher: Wolters Kluwer
ISBN: 1543811140
Category : Business & Economics
Languages : en
Pages : 1878
Book Description
The Complete Guide to Human Resources and the Law will help you navigate complex and potentially costly Human Resources issues. You'll know what to do (and what not to do) to avoid costly mistakes or oversights, confront HR problems - legally and effectively - and understand the rules. The Complete Guide to Human Resources and the Law offers fast, dependable, plain English legal guidance for HR-related situations from ADA accommodation, diversity training, and privacy issues to hiring and termination, employee benefit plans, compensation, and recordkeeping. It brings you the most up-to-date information as well as practical tips and checklists in a well-organized, easy-to-use resource. Previous Edition: Complete Guide to Human Resources and the Law, 2018 Edition ISBN 9781454899945
Publisher: Wolters Kluwer
ISBN: 1543811140
Category : Business & Economics
Languages : en
Pages : 1878
Book Description
The Complete Guide to Human Resources and the Law will help you navigate complex and potentially costly Human Resources issues. You'll know what to do (and what not to do) to avoid costly mistakes or oversights, confront HR problems - legally and effectively - and understand the rules. The Complete Guide to Human Resources and the Law offers fast, dependable, plain English legal guidance for HR-related situations from ADA accommodation, diversity training, and privacy issues to hiring and termination, employee benefit plans, compensation, and recordkeeping. It brings you the most up-to-date information as well as practical tips and checklists in a well-organized, easy-to-use resource. Previous Edition: Complete Guide to Human Resources and the Law, 2018 Edition ISBN 9781454899945
GMAT Official Guide 2021, Book + Online Question Bank
Author: GMAC (Graduate Management Admission Council)
Publisher: John Wiley & Sons
ISBN: 1119687829
Category : Study Aids
Languages : en
Pages : 960
Book Description
GMAT™ Official Guide 2021 Your GMAT™ prep begins here. Designed by the makers of the GMAT exam. Study with confidence. All GMAT™ Official Prep products are the only prep resources containing real GMAT™ questions from past exams. It’s why we are official. Get comprehensive practice by studying with 1,172 questions across quantitative and verbal reasoning from past GMAT™ exams. Answer explanations are included so that you can study the reasoning behind the answers to help improve your understanding and performance. The questions in each section are organized by difficulty level: easy, medium and hard. Start at the beginning and work your way up to the harder questions as you build upon your knowledge. The GMAT™ Official Guide 2021 will allow you to: LEARN ABOUT THE GMAT™ EXAM – Gain an overview of the exam including the format, content and test-taking strategies. GAIN COMPREHENSIVE PRACTICE – Prepare with over 1,172 questions across Quantitative and Verbal Reasoning sections and online. Study Answer Explanations – Learn the methods behind the answers with detailed explanations. Build Upon Your Knowledge – Practice with questions organized from easiest to hardest. Plus! Practice online with the GMAT™ Official Guide Online Question Bank Practice online with the same questions from the book PLUS more than 150 additional online-exclusive questions—included with your purchase. Online practice will allow you to: New! Review with online flashcardsto master key concepts to prepare and test with confidence Practice with a total of 1,172 practice questions Create your own online practice sets Filter by fundamental skill and difficulty level Track your improvements with performance metrics Practice in exam mode to get ready for test day Study on the go with the mobile app! Access your data seamlessly between your devices and offline! The GMAT™ Official Guide 2021 gives you the tools you need to confidently prepare for test day. This product includes print book with a unique code to access the GMAT™ Online Question Bank and mobile app.
Publisher: John Wiley & Sons
ISBN: 1119687829
Category : Study Aids
Languages : en
Pages : 960
Book Description
GMAT™ Official Guide 2021 Your GMAT™ prep begins here. Designed by the makers of the GMAT exam. Study with confidence. All GMAT™ Official Prep products are the only prep resources containing real GMAT™ questions from past exams. It’s why we are official. Get comprehensive practice by studying with 1,172 questions across quantitative and verbal reasoning from past GMAT™ exams. Answer explanations are included so that you can study the reasoning behind the answers to help improve your understanding and performance. The questions in each section are organized by difficulty level: easy, medium and hard. Start at the beginning and work your way up to the harder questions as you build upon your knowledge. The GMAT™ Official Guide 2021 will allow you to: LEARN ABOUT THE GMAT™ EXAM – Gain an overview of the exam including the format, content and test-taking strategies. GAIN COMPREHENSIVE PRACTICE – Prepare with over 1,172 questions across Quantitative and Verbal Reasoning sections and online. Study Answer Explanations – Learn the methods behind the answers with detailed explanations. Build Upon Your Knowledge – Practice with questions organized from easiest to hardest. Plus! Practice online with the GMAT™ Official Guide Online Question Bank Practice online with the same questions from the book PLUS more than 150 additional online-exclusive questions—included with your purchase. Online practice will allow you to: New! Review with online flashcardsto master key concepts to prepare and test with confidence Practice with a total of 1,172 practice questions Create your own online practice sets Filter by fundamental skill and difficulty level Track your improvements with performance metrics Practice in exam mode to get ready for test day Study on the go with the mobile app! Access your data seamlessly between your devices and offline! The GMAT™ Official Guide 2021 gives you the tools you need to confidently prepare for test day. This product includes print book with a unique code to access the GMAT™ Online Question Bank and mobile app.
Brand Management
Author: Michael Beverland
Publisher: SAGE Publications Limited
ISBN: 1529678951
Category : Business & Economics
Languages : en
Pages : 522
Book Description
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today. The latest edition continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe to help show the wide range and diversity of brands and consumers today. These include Glossier, Lovehoney, Whisper, Shinola Detroit, Trung Nguyen, Shatta Wale, Tony’s Chocolonely. Also included are updated research references and online resources, as well as a brand-new chapter on the creative aspects of branding from naming to logos and experiences. This textbook is essential reading for all students studying branding and brand management at university level. Michael Beverland is Professor of Brand Marketing at University of Sussex Business School. Pinar Cankurtaran is Assistant Professor of Brand Strategy at the Faculty of Industrial Design Engineering, Delft University of Technology.
Publisher: SAGE Publications Limited
ISBN: 1529678951
Category : Business & Economics
Languages : en
Pages : 522
Book Description
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today. The latest edition continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe to help show the wide range and diversity of brands and consumers today. These include Glossier, Lovehoney, Whisper, Shinola Detroit, Trung Nguyen, Shatta Wale, Tony’s Chocolonely. Also included are updated research references and online resources, as well as a brand-new chapter on the creative aspects of branding from naming to logos and experiences. This textbook is essential reading for all students studying branding and brand management at university level. Michael Beverland is Professor of Brand Marketing at University of Sussex Business School. Pinar Cankurtaran is Assistant Professor of Brand Strategy at the Faculty of Industrial Design Engineering, Delft University of Technology.