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Author: Martin Lindstrom Publisher: Currency ISBN: 0385523890 Category : Business & Economics Languages : en Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Martin Lindstrom Publisher: Currency ISBN: 0385523890 Category : Business & Economics Languages : en Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Bloomsbury Publishing Publisher: Bloomsbury Publishing ISBN: 1408102579 Category : Games & Activities Languages : en Pages : 719
Book Description
Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.
Author: David Frei Publisher: Fox Chapel Publishing ISBN: 193704923X Category : Pets Languages : en Pages : 226
Book Description
David Frei’s heartwarming collection of stories about the therapy dogs in his life and the people whom they touch, Angel on a Leash celebrates the “ministry” that Frei shares with his wife, Chaplain Cherilyn Frei, the director of spiritual care at the Ronald McDonald House of New York.Frei may be the most recognizable face and name in the dog sport, as “the Voice of Westminster,” the famous New York kennel club for which he has worked for the past two decades, but his true passion in dogs is therapy work. In the book’s eighteen chapters, Frei retells the stories of the everyday miracles he’s witnessed his therapy dogs perform over hundreds of trips to their favorite places. Currently in his second generation of therapy dogs, Frei gives his Cavalier King Charles Spaniel “Angel” and Brittany “Grace” all the credit for the life-altering work they do cheering up ailing children at Morgan Stanley’s Children’s Hospital, spending time with recovering patients at NewYork- Presbyterian Hospital, and placing a paw in the hand of world-weary veterans at the Washington DC VA Medical Center. Never sappy or sentimental, Frei’s writing style is straightforward and honest with a swiftness that keeps the reader turning pages (and wiping tears). Beyond the inspiring storytelling, the book also offers practical advice to potential therapy dog handlers about how to get a dog certified with a proper registry, the responsibilities that accompany therapy work, and the importance of community involvement. Frei’s association with Westminster yielded the formation of a nonprofit organization called Angel on a Leash (the book’s namesake), which Frei was the key founder. Although the organization is now a separate entity from its famous “parent,” Best in Show winners of Westminster have frequently retired from the show ring into the realm of therapy work, receiving Frei’s encouragement and guidance. Among the many exquisite moments captured in the book’s photography section are portraits of Rufus, the Colored Bull Terrier; James, the English Spring Spaniel; and Uno, the Beagle, all supreme victors of the famous show, spending time with children on therapy visits.
Author: S. J. Perelman Publisher: Createspace Independent Publishing Platform ISBN: 9781974296231 Category : Languages : en Pages : 452
Book Description
In any consideration of S. J. Perelman-and S. J. Perelman certainly deserves the same consideration one accords old ladies on street cars, babies traveling unescorted on planes, and the feeble-minded generally-it is important to remember the crushing, the well-nigh intolerable odds under which the man has struggled to produce what may well be, in the verdict of history, the most picayune prose ever produced in America. Denied every advantage, beset and plagued by ill fortune and a disposition so crabbed as to make Alexander Pope and Dr. Johnson seem sunny by contrast, he has nevertheless managed to belt out a series of books each less distinguished than its predecessor, each a milestone of bombast, conceit, pedantry, and strutting pomposity. In his pages proliferate all the weird grammatical flora tabulated by H. W. Fowler in his Modem English Usage-the Elegant Variation, the Facetious Zeugma, the Cast-iron Idiom, the Battered Ornament, the BowerVBird Phrase, the Sturdy Indefensible, the Side-Slip, and the Unequal Yokefellow. His work is a museum of mediocrity, a monument to the truly banal. What Flaubert did to the French bourgeois in Bouvard and Pecuchet, what Pizarro did to the Incas, what Jack Dempsey did to Paolino Uzcudun, S. J. Perelman has done to American belles-lettres.
Author: Teresa H. Sabankaya Publisher: The Countryman Press ISBN: 1682682641 Category : Crafts & Hobbies Languages : en Pages : 297
Book Description
“Like a favorite recipe, a posy is meant to be savored and shared. Try it yourself, and … welcome a bit of floral enchantment into your life.” —Amy Stewart, author of The Drunken Botanist Inspired by the Victorian-era language of flowers, a posy is a small, round bouquet of flowers, herbs, and plants meant to convey a message, such as dahlias for gratitude, sunflowers for adoration, or thyme for bravery. These floral poems have become Teresa Sabankaya’s signature. Brides want them for their weddings, but a posy is a lovely gift any time of year, and one that readers can easily put together from their garden or with blooms from their local florist. In The Posy Book, Sabankaya shares step-by-step instructions, floral recipes for more than 20 posies, and ideas for seasonal variations. A modern floral dictionary, with 12 original paintings by celebrated illustrator Maryjo Koch, will help readers craft their own posies filled with personal meaning.
Author: Thomas Paine Publisher: ReadHowYouWant.com ISBN: 1458704432 Category : Fiction Languages : en Pages : 225
Book Description
Books for All Kinds of Readers. ReadHowYouWant offers the widest selection of on-demand, accessible format editions on the market today. Our 7 different sizes of EasyRead are optimized by increasing the font size and spacing between the words and the letters. We partner with leading publishers around the globe. Our goal is to have accessible editions simultaneously released with publishers' new books so that all readers can have access to the books they want to read. To find more books in your format visit www.readhowyouwant.com
Author: Ernest Weekley Publisher: Courier Corporation ISBN: 0486122875 Category : Language Arts & Disciplines Languages : en Pages : 452
Book Description
The compiler of this dictionary of word and phrase origins and history was not only a linguist and a philologist but also a man of culture and wit. When he turned his attention, therefore, to the creation of an etymological dictionary for both specialists and non-specialists, the result was easily the finest such work ever prepared. Weekley's Dictionary is a work of thorough scholarship. It contains one of the largest lists of words and phrases to be found in any singly etymological dictionary — and considerably more material than in the standard concise edition, with fuller quotes and historical discussions. Included are most of the more common words used in English as well as slang, archaic words, such formulas as "I. O. U.," made-up words (such as Carroll's "Jabberwock"), words coined from proper nouns, and so on. In each case, roots in Anglo-Saxon, Old Norse, Greek or Latin, Old and modern French, Anglo-Indian, etc., are identified; in hundreds of cases, especially odd or amusing listings, earliest known usage is mentioned and sense is indicated in quotations from Dickens, Shakespeare, Chaucer, "Piers Plowman," Defoe, O. Henry, Spenser, Byron, Kipling, and so on, and from contemporary newspapers, translations of the Bible, and dozens of foreign-language authors.
Author: Albert G. Spalding Publisher: Jazzybee Verlag ISBN: 3849658724 Category : Sports & Recreation Languages : en Pages : 466
Book Description
This book is in great demand by baseball enthusiasts. Having been connected with every department of the game from player to magnate, Mr. Spalding has contributed a very important work to the game's history. As the invincible pitcher of the Boston Club, previous to the formation of the National League, his book of so many pages is an interesting record of events dating from the beginning of the great American pastime. It is not exactly a history of the game, but deals largely with incidents during the author's career, who was a player in the late 1860s and early 1870s, and helped organize the National League in 1876. One chapter, devoted to sundry topics, gives an account of the sale of the immortal "King Kelly," the original "$10,000 beauty," by Chicago to the Boston Club in the late 1880s. Other Chapters are devoted to the literature of the game, quoting several instances of the baseball paragrapher's art and also specimens of the distinct poetry of the pastime, of which "Casey at the Bat" is probably the most widely known. The Cincinnati Red Stockings Mr. Spalding gives credit as being the pioneer professional organization. It was not, however, until 1871 that professional baseball playing, as recognized today, was instituted. Mr. Spalding shows how cricket could not do for Americans. He says it is suitable for the British temperament, but not for the Yankee hustling spirit. He also tells how he worked into the game through a one-handed catch when a small boy. To lovers of baseball, whose name is legion, and whose number increases yearly, this book comprises in itself a whole library of useful information.
Author: Sandra Knowles Weller Publisher: Caister Academic Press Limited ISBN: 9781904455769 Category : Science Languages : en Pages : 0
Book Description
Alphaherpesviruses are a fascinating group of DNA viruses that includes important human pathogens such as herpes simplex virus type 1 (HSV-1), HSV-2, and varicella-zoster virus (VZV): the causative agents of cold sores, genital ulcerous disease, and chickenpox/shingles, respectively. A key attribute of these viruses is their ability to establish lifelong latent infection in the peripheral nervous system of the host. Such persistence requires subversion of the host's immune system and intrinsic antiviral defense mechanisms. Understanding the mechanisms of the immune evasion and what triggers viral reactivation is a major challenge for today's researchers. This has prompted enormous research efforts into understanding the molecular and cellular biology of these viruses. This up-to-date and comprehensive volume aims to distill the most important research in this area providing a timely overview of the field. Topics covered include: transcriptional regulation, DNA replication, translational control, virus entry and capsid assembly, the role of microRNAs in infection and oncolytic vectors for cancer therapy. In addition there is coverage of virus-host interactions, including apoptosis, subversion of host protein quality control and DNA damage response pathways, autophagy, establishment and reactivation from latency, interferon responses, immunity and vaccine development. Essential reading for everyone working with alphaherpesviruses and of interest to all virologists working on latent infections.
Author: Martin Lindstrom
Author: Martin Lindstrom
Author: Bloomsbury Publishing
Author: David Frei
Author: S. J. Perelman
Author: Teresa H. Sabankaya
Author: Thomas Paine
Author: Ernest Weekley
Author: Albert G. Spalding
Author: Sandra Knowles Weller
Author: Robert Redford