Power of Marketing PDF Download

Author: Nelly Nailatie Ma'arif
Publisher: Penerbit Salemba
ISBN: 979691445X
Category : Marketing
Languages : en
Pages : 203

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Book Description

Author: Norton Paley
Publisher: CRC Press
ISBN: 1420068105
Category : Business & Economics
Languages : en
Pages : 250

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Book Description
The stakes are high and real. Money is spent. Personnel are committed in a battle for the triumph or downfall of a company. Yet, given the same circumstances, some companies continue to thrive while others wash out and become also-rans. In the end, it is the dynamics of the competitive marketplace, the quality of the organization‘s business plan, a

Author: Ralf T. Kreutzer
Publisher: Springer
ISBN: 3030138232
Category : Business & Economics
Languages : en
Pages : 269

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Book Description
Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for ‘real-life’ tools and applications.

Author: Olivier Cattaneo
Publisher: World Bank Publications
ISBN: 0821385038
Category : Business & Economics
Languages : en
Pages : 420

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Book Description
This book looks to address the following questions in a post-crisis world: How have lead firms responded to the crisis? Have they changed their traditional supply chain strategy and relocated and/or outsourced part of their production? How will those changes affect developing countries? What should be the policy responses to these changes?

Author: R. K. Amit
Publisher: Springer Nature
ISBN: 9811970718
Category : Business & Economics
Languages : en
Pages : 270

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Book Description
This book contains contemporary discussions on technology, business models, and the adoption of digital manufacturing systems. The book's initial chapters cover technological details underpinning the digital manufacturing systems, for example, cyber-physical systems and digital twins. Next, the book discusses how organizations modify their business models using concepts such as servitization and platforms to leverage digital manufacturing. The latter chapters focus on how a country's unique economic and infrastructural context influences digital manufacturing adoption in terms of technology and business models and frameworks to evaluate readiness for digital manufacturing. With perspectives from different continents, the book appeals to academic researchers and industry alike.

Author: Anna E. Flynn
Publisher: Institute of Supply Management
ISBN:
Category : Business & Economics
Languages : en
Pages : 392

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Author: Tony Benci
Publisher: Lulu.com
ISBN: 1304293483
Category :
Languages : en
Pages : 240

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Author: Sarah Cook
Publisher: Kogan Page Publishers
ISBN: 0749454962
Category : Business & Economics
Languages : en
Pages : 241

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Book Description
The Essential Guide to Employee Engagement explores the concept and practice behind creating an engaged workforce and how this can contribute to organizational success. Recognizing that engaged employees are more productive, engender greater customer satisfaction and loyalty, and can help to promote your company's brand, the book gives you the necessary tools to make this happen. The author draws on a wide range of international case studies and examples, which demonstrate how an actively-engaged workforce can help your organization to flourish. You are shown how to measure the level of your employees' engagement and provided with a strategy to apply to help increase active staff participation.

Author: H. Igor Antoniou
Publisher: Createspace Independent Pub
ISBN: 9781419611780
Category : Business & Economics
Languages : en
Pages : 192

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Book Description
During the first half of the 20th century most American managers were trained to believe that simple solutions to business problems were the successful solutions, and that complex solutions were suspect. This conviction worked very well during the first half of the 20th century when the prescription for success was: 'make it as simple as possible'. This prescription will become dangerous during the turbulent 21st century when simple responses are guaranteed to fail. This book is written on a prescription for success offered by the renowned physicist Albert Einstein. Translated into managerial language this prescription states: MAKE THE ORGANIZATION'S RESPONSE TO THE ENVIRONMENT AS SIMPLE AS POSSIBLE, BUT NOT SIMPLER. Since the business environment of the 21st century is very complex, the readers should be prepared to cope with substantial complexity. This book offers the behind the scenes ways to cope with this complexity.

Author: James Cadle
Publisher: BCS, The Chartered Institute for IT
ISBN: 9781780172743
Category : Business & Economics
Languages : en
Pages : 356

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Book Description
The development of business analysis as a professional discipline has extended the role of the business analyst who now needs the widest possible array of tools and the skills and knowledge to be able to use each when and where it is required. This new edition provides 99 possible techniques and practical guidance on how and when to apply them.