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Author: Klaus Backhaus Publisher: Springer Science & Business Media ISBN: 3658024445 Category : Business & Economics Languages : en Pages : 79
Book Description
In an amusing way Klaus Backhaus endeavours to explain how much of what is sold in practice under the guise of a pronounced market orientation is nothing more than the telling of a fairy tale. And so the story takes its course. Despite a perceived market orientation the German engineering company “Deutsche Maschinenbau AG” is losing its market share. But instead of joining forces to systematically hunt down and identify the causes of these losses, all those involved become entangled in a mutual blame game. Not until the Marketing Manager has his say, does the tide seem to turn. Nevertheless, when it comes to putting things into practice, it soon becomes clear that the devil is in the details. Following an initial enlightenment and a subsequent disillusionment phase, the breakthrough finally comes when the CEO decides to make the cause his own, demanding that market orientation must become a daily common practice and a personally lived reality. After all, marketing is more than the existence of a marketing department. It is a lived shared value orientation and thus relevant for every single employee on the company payroll. Only those who are prepared to live this are in a position to act in keeping with the needs and conditions of the market.
Author: Klaus Backhaus Publisher: Springer Science & Business Media ISBN: 3658024445 Category : Business & Economics Languages : en Pages : 79
Book Description
In an amusing way Klaus Backhaus endeavours to explain how much of what is sold in practice under the guise of a pronounced market orientation is nothing more than the telling of a fairy tale. And so the story takes its course. Despite a perceived market orientation the German engineering company “Deutsche Maschinenbau AG” is losing its market share. But instead of joining forces to systematically hunt down and identify the causes of these losses, all those involved become entangled in a mutual blame game. Not until the Marketing Manager has his say, does the tide seem to turn. Nevertheless, when it comes to putting things into practice, it soon becomes clear that the devil is in the details. Following an initial enlightenment and a subsequent disillusionment phase, the breakthrough finally comes when the CEO decides to make the cause his own, demanding that market orientation must become a daily common practice and a personally lived reality. After all, marketing is more than the existence of a marketing department. It is a lived shared value orientation and thus relevant for every single employee on the company payroll. Only those who are prepared to live this are in a position to act in keeping with the needs and conditions of the market.
Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection Publisher: ISBN: Category : Business & Economics Languages : en Pages : 288
Author: Paul Fifield Publisher: Routledge ISBN: 1136379525 Category : Business & Economics Languages : en Pages : 330
Book Description
The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book. As in previous editions, 'Marketing Strategy' strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Retaining a clear focus on the relationships between people as the basis of marketing, the book offers analysis of the pivotal role of marketing in the business strategy process. It shows how to: * develop a business strategy * devise a marketing strategy * implement a marketing strategy Providing a good balance between sound theory and practical know-how in an increasingly competitive environment, the book is indispensable for marketing practitioners, general managers and students alike.
Author: Publisher: International Potato Center ISBN: Category : Languages : en Pages : 184
Author: Guy McManus Publisher: The E Process ISBN: 0980368235 Category : Innovation Languages : en Pages : 140
Book Description
"To most people the term 'value' only relates to money. Value is much more than this and often occurs at three different levels - the individual, the organisation and the community. Creating sustainable value is the process of linking these three levels. The 'glue' that holds them together comprises the creative mindset and the tools of innovation, and when linked they can create enduring sustainable value."--P. 4.
Author: Jenny Corbett Publisher: Routledge ISBN: 113522031X Category : Business & Economics Languages : en Pages : 305
Book Description
A flexible labour market is widely regarded as a key factor in encouraging economic growth and prosperity. In recent years some economies have successfully reformed their labour markets, making part-time and flexible hours easier, limiting the restrictive practices of trade unions, encouraging training and the enhancement of the skills of those in the labour market, coping with the changing age profile of the workforce and in other ways. Other economies have been less successful at labour market reform and continue to struggle with outdated structures and practices. This book discusses the key elements of labour market reform, contrasting a country where reforms have been successfully carried through, Australia, with a country where reforms have been less successful, Japan. At the same time, this book challenges the conventional view that Australia is the lucky country for all its workers – given the rising hours worked for those in work and the difficulties for young people entering the labour market. Both countries also face issues in terms of an ageing population, and policy challenges in the design of safety nets and pension provision. The book thereby demonstrates to analysts of labour market reform worldwide the key elements of successful labour market reform, and the consequential effects when the reforms are carried through, or not.
Author: Richard L. Abel Publisher: Oxford University Press, USA ISBN: 9780198260332 Category : Law Languages : en Pages : 756
Book Description
During the 1990s, reforms in the English legal profession transformed traditions, over the vigorous objections of the judiciary, Bar, and Law Society. This book mines that tumultuous period for insights into the prospects of professionalism in the 21st century.
Author: Richard M. Trottier Publisher: John Wiley & Sons ISBN: 0470486252 Category : Business & Economics Languages : en Pages : 322
Book Description
Break down the walls that stand in the way of business growth with the effective middle market strategies found in Middle Market Strategies The middle market represents about 1% of all U.S. businesses but produces about 40% of the gross domestic product. Winning the middle market is critical to business owners, and vital to the U.S. economy. Providing a comprehensive framework for understanding the market for private mid-sized businesses, Middle Market Strategies helps owners avoid unnecessary risks and enjoy some well-deserved returns by sharing the lessons learned from hundreds of featured business owners. Using ninety real-world case studies, Middle Market Strategies helps inform better business decisions by providing answers to the most pressing questions, including: How do the markets work? How can they be used to improve business value? Which strategies work best? What are the rules and how do you work with them? How are middle market businesses different from larger and smaller businesses? What separates successful businesses from others? Author Richard Trottier's reader-friendly anecdotes depict owners caught in the daily struggle to survive and the choices they made to break down the walls that stood in the way of their growth. Their stories, and the market rules that grew out of them, help to provide CEOs and presidents of mid-market companies, business appraisers, and capital providers with a solid understanding of the market to help them make better business decisions.
Author: Klaus Backhaus
Author: Klaus Backhaus
Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection
Author: Paul Fifield
Author: 
Author: 
Author: Guy McManus
Author: 
Author: Jenny Corbett
Author: Richard L. Abel
Author: Richard M. Trottier