Author: Walter Kay SmartPublisher:
ISBN:
Category : Commercial correspondence
Languages : en
Pages : 168
Book Description
How to Write Business Letters
Author: Walter Kay SmartPublisher:
ISBN:
Category : Commercial correspondence
Languages : en
Pages : 168
Book Description
Business Letters
Author: Timothy Burr ThriftPublisher:
ISBN: 9781104627812
Category : Literary Collections
Languages : en
Pages : 0
Book Description
This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.
Business Letters, How to Write Them
Author: Timothy Burr ThriftPublisher: Theclassics.Us
ISBN: 9781230224633
Category :
Languages : en
Pages : 40
Book Description
This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1916 edition. Excerpt: ... THE SALES LETTER The successful sales letter must be constructed upon certain fundamental principles. It must accomplish through the written word what the salesman accomplishes through the spoken word. It stands to reason, then, that ft must be built upon the principles of salesmanship. It must carry the mind of the prospective buyer through certain fundamental processes, just as a good salesman does. There are four distinct steps that enter into every sale. These apply whether the solicitation is by letter or in person. They are what might well be termed "the mental law of sale." Memorize these four fundamental principles, for they must apply in every sales letter you write. It must--1. Attract attention. 2. Arouse interest. 3. Create desire. 4. Induce action. Note how closely these principles parallel the construction of a good salesman's selling talk. You will see, then, that the matter of writing a sales letter is simply talking to your prospect as good sales talk on paper as you would face to face. First, you must get attention. This may be done in the opening paragraph by appealing to some emotion, such as curiosity, ambition, surprise, vanity, desire, or self-interest. It should be put in a striking way so that the reader will want to know the rest of your story. 1 After you have secured attention you must awaken interest. This may be done through a description or explanation of your proposition, or by some specific suggestion of profit in it for the prospect. The salesman can show his Opening secures attention by an interesting question Description of the propo sition arouses interest Argument and persuasion create desire Close induces action Dear Sin Have you thought that because your house was not wired for eleotriolty you must...
Classified Catalogue of the Carnegie Library of Pittsburgh, 1912-1916 ... V. IX-XI, Series Four, V. 1-3
Author: Carnegie Library of PittsburghPublisher:
ISBN:
Category : Catalogs, Classified (Dewey decimal)
Languages : en
Pages : 1130
Book Description
Bulletin
Author: United States. Office of EducationPublisher:
ISBN:
Category : Education
Languages : en
Pages : 882
Book Description
Books of 1912-
Author: Business Correspondence Handbook
Author: James Hamilton PickenPublisher:
ISBN:
Category : Commercial correspondence
Languages : en
Pages : 856
Book Description
Training for Foreign Service
Author: Classified Guide to Modern Business Books
Author: H. G. T. CannonsClassified Catalogue of the Carnegie Library of Pittsburgh
Author: Carnegie Library of PittsburghPublisher:
ISBN:
Category : Classified catalogs (Dewey decimal)
Languages : en
Pages : 1134
Book Description