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Author: John Kane Publisher: Univ. Press of Mississippi ISBN: 1496826841 Category : Music Languages : en Pages : 542
Book Description
Known as the "Father of Festival Sound," Bill Hanley (b. 1937) made his indelible mark as a sound engineer at the 1969 Woodstock Music and Arts Fair. Hanley is credited with creating the sound of Woodstock, which literally made the massive festival possible. Stories of his on-the-fly solutions resonate as legend among festivalgoers, music lovers, and sound engineers. Since the 1950s his passion for audio has changed the way audiences listen to and technicians approach quality live concert sound. John Kane examines Hanley’s echoing impact on the entire field of sound engineering, that crucial but often-overlooked carrier wave of contemporary music. Hanley’s innovations founded the sound reinforcement industry and launched a new area of technology, rich with clarity and intelligibility. By the early seventies the post-Woodstock festival mass gathering movement collapsed. The music industry shifted, and new sound companies surfaced. After huge financial losses and facing stiff competition, Hanley lost his hold on a business he helped create. By studying both his history during the festivals and his independent business ventures, Kane seeks to present an honest portrayal of Hanley and his acumen and contributions. Since 2011, Kane conducted extensive research, including over one hundred interviews with music legends from the production and performance side of the industry. These carefully selected respondents witnessed Hanley’s expertise at various events and venues like Lyndon B. Johnson’s second inauguration, the Newport Folk/Jazz Festivals, the Beatles' final tour of 1966, the Fillmore East, Madison Square Garden, and more. The Last Seat in the House will intrigue and inform anyone who cares about the modern music industry.
Author: John Kane Publisher: Univ. Press of Mississippi ISBN: 1496826841 Category : Music Languages : en Pages : 542
Book Description
Known as the "Father of Festival Sound," Bill Hanley (b. 1937) made his indelible mark as a sound engineer at the 1969 Woodstock Music and Arts Fair. Hanley is credited with creating the sound of Woodstock, which literally made the massive festival possible. Stories of his on-the-fly solutions resonate as legend among festivalgoers, music lovers, and sound engineers. Since the 1950s his passion for audio has changed the way audiences listen to and technicians approach quality live concert sound. John Kane examines Hanley’s echoing impact on the entire field of sound engineering, that crucial but often-overlooked carrier wave of contemporary music. Hanley’s innovations founded the sound reinforcement industry and launched a new area of technology, rich with clarity and intelligibility. By the early seventies the post-Woodstock festival mass gathering movement collapsed. The music industry shifted, and new sound companies surfaced. After huge financial losses and facing stiff competition, Hanley lost his hold on a business he helped create. By studying both his history during the festivals and his independent business ventures, Kane seeks to present an honest portrayal of Hanley and his acumen and contributions. Since 2011, Kane conducted extensive research, including over one hundred interviews with music legends from the production and performance side of the industry. These carefully selected respondents witnessed Hanley’s expertise at various events and venues like Lyndon B. Johnson’s second inauguration, the Newport Folk/Jazz Festivals, the Beatles' final tour of 1966, the Fillmore East, Madison Square Garden, and more. The Last Seat in the House will intrigue and inform anyone who cares about the modern music industry.
Author: Bernard James Mullin Publisher: Human Kinetics ISBN: 9780736060523 Category : Business & Economics Languages : en Pages : 560
Book Description
This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important.
Author: Esteve Calzada Publisher: A&C Black ISBN: 147290303X Category : Sports & Recreation Languages : en Pages : 273
Book Description
Show Me The Money is a fascinating sports marketing handbook that uses football to show how money can be made by clubs, tournaments, federations like FIFA or by individual athletes. How do football clubs make their money? How do clubs become global brands, and their stars recognised throughout the world? - FIFA grossed over £2.3 billion from the 2010 World Cup in South Africa. - The Champions League generates UEFA more than £1 billion in annual revenue. - Sixty-five per cent of all the money spent on players in Ligue 1 in France for the 2012/13 season was spent by just one club – Paris Saint-German. - Real Madrid's revenues increased 7 per cent in 2011/12 to €512 million, the highest in the world of -football for the eighth consecutive year. The sums of money that bounce around elite football are staggering. Having revolutionised the sports marketing revenue streams for FC Barcelona, Esteve Calzada understands the numbers like no one before him. Full of real-world examples taken from his experiences at the frontlines, Esteve Calzada details how to get media presence, attract fans and generate revenue through the smart exploitation of facilities, sponsorships, television rights, players' image rights and the management of licensed products. This is a guide to sports marketing, but not a dry textbook. It is essential reading for sports marketers and sports marketing students, but fascinating to anyone interested in sport and the cascades of money in football.
Author: David Shilbury Publisher: Routledge ISBN: 1000247457 Category : Sports & Recreation Languages : en Pages : 521
Book Description
Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of carefully structured planning, creativity and perseverance. Integrating the unique characteristics of sport with traditional marketing theory, Strategic Sport Marketing presents a framework of strategic decision-making. The authors outline the diverse markets for sport: participants, sponsors, spectators and fans. International case studies and 'sportviews' selected from a wide range of sports and media illustrate the unique features of sport marketing. Strategic Sport Marketing is a practical tool and theoretical guide to sport marketing internationally. The fourth edition of this widely used text is fully revised and updated. It includes new material on sports promotion, customer service and social media, as well as new case studies. 'A sport marketing text at the undergraduate level needs to engage both student and teacher. . . I believe Strategic Sport Marketing does this rather well.' - Sport Management Review '. . . a comprehensive illustration of the integration of sport marketing theory with sport marketing practice.' - Journal of Sport Management
Author: John Kane Publisher: Univ. Press of Mississippi ISBN: 1496826825 Category : Music Languages : en Pages : 529
Book Description
Known as the "Father of Festival Sound," Bill Hanley (b. 1937) made his indelible mark as a sound engineer at the 1969 Woodstock Music and Arts Fair. Hanley is credited with creating the sound of Woodstock, which literally made the massive festival possible. Stories of his on-the-fly solutions resonate as legend among festivalgoers, music lovers, and sound engineers. Since the 1950s his passion for audio has changed the way audiences listen to and technicians approach quality live concert sound. John Kane examines Hanley’s echoing impact on the entire field of sound engineering, that crucial but often-overlooked carrier wave of contemporary music. Hanley’s innovations founded the sound reinforcement industry and launched a new area of technology, rich with clarity and intelligibility. By the early seventies the post-Woodstock festival mass gathering movement collapsed. The music industry shifted, and new sound companies surfaced. After huge financial losses and facing stiff competition, Hanley lost his hold on a business he helped create. By studying both his history during the festivals and his independent business ventures, Kane seeks to present an honest portrayal of Hanley and his acumen and contributions. Since 2011, Kane conducted extensive research, including over one hundred interviews with music legends from the production and performance side of the industry. These carefully selected respondents witnessed Hanley’s expertise at various events and venues like Lyndon B. Johnson’s second inauguration, the Newport Folk/Jazz Festivals, the Beatles' final tour of 1966, the Fillmore East, Madison Square Garden, and more. The Last Seat in the House will intrigue and inform anyone who cares about the modern music industry.
Author: Larry DeGaris Publisher: Routledge ISBN: 1136223460 Category : Business & Economics Languages : en Pages : 297
Book Description
Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved — ticket sales, media and sponsorship — and explores key topics such as: Sports markets and business markets (b2b) Fan development Brand management Media audiences, rights and revenue Live sports events Sponsorship Merchandise and retail Integrating real industry-generated research into every chapter, the book also includes profiles of leading industry executives and guidance for developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international sports market, including international cases and detailed profiles of international consumer and business markets throughout. A companion website offers multiple choice questions for students, editable short answer and essay questions, and lecture slides for instructors. No other textbook offers such a relevant, practice-focused overview of contemporary sports marketing. It is the ideal companion to any sports marketing course.
Author: Jon Spoelstra Publisher: Createspace Independent Publishing Platform ISBN: 9781522974918 Category : Languages : en Pages : 230
Book Description
How in the world do you sell more tickets for your event? Signing a mega-star is one way. Or there's The Ultimate Toolkit way where you use proven specific tactics and strategies to sell the last seat in the house. For any pro or college team or any large participant event who needs to sell more tickets.
Author: Sherry Petersik Publisher: Artisan ISBN: 1579656765 Category : House & Home Languages : en Pages : 337
Book Description
This New York Times bestselling book is filled with hundreds of fun, deceptively simple, budget-friendly ideas for sprucing up your home. With two home renovations under their (tool) belts and millions of hits per month on their blog YoungHouseLove.com, Sherry and John Petersik are home-improvement enthusiasts primed to pass on a slew of projects, tricks, and techniques to do-it-yourselfers of all levels. Packed with 243 tips and ideas—both classic and unexpected—and more than 400 photographs and illustrations, this is a book that readers will return to again and again for the creative projects and easy-to-follow instructions in the relatable voice the Petersiks are known for. Learn to trick out a thrift-store mirror, spice up plain old roller shades, "hack" your Ikea table to create three distinct looks, and so much more.
Author: Bernard J. Mullin Publisher: Human Kinetics ISBN: 1492584347 Category : Business & Economics Languages : en Pages : 504
Book Description
Sport Marketing, Fourth Edition With Web Study Guide, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Using the new full-color format and companion web study guide, students will stay engaged as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry. Heavily updated with more contributions from industry professionals and emphasis on social media platforms that have revolutionized the field in recent years, this edition contains practical material that prepares students for careers in sport marketing. It also includes these updates: •A web study guide featuring exclusive video interviews with industry professionals and accompanying activities that tie core concepts and strategies from the book into applied situations •Instructor ancillaries enhanced by gradable chapter quizzes that can be used with learning management systems •An attractive and engaging full-color interior •Chapter objectives, opening scenarios, engaging sidebars, and photos throughout the text that guide students in grasping important concepts •Wrap-Up, Activities, and Your Marketing Plan sections at the end of each chapter that offer opportunities for self-assessment and review The highly respected authors have long been recognized for their ability to define this exciting field, combining academic study and current research with industry experience for an unmatched learning experience for students preparing to enter the working world. The content in this fourth edition of Sport Marketing has been reorganized to make it easier to use in the classroom. Chapters 1 through 3 provide an overview of the field of sport marketing as an area of study and profession. Chapters 4 and 5 teach students how to research and study the behaviors of sport consumers, including an overview of marketing segmentation. Chapters 6 through 13 provide extensive information on the nuts and bolts of the field, including the five Ps of sport marketing and special sections on branding, sales and service, engagement and activation, community relations, and social media. The final chapters explore legal issues, integration, and the future of sport marketing. Instructors may also take advantage of the student web study guide and complete package of ancillaries to enhance learning and presentation of core concepts. All materials, including the web study guide, instructor guide, test package, presentation package plus image bank, and LMS-compatible chapter quizzes, are available online. The world of sport marketing continues to evolve. Sport Marketing, Fourth Edition With Web Study Guide, offers students a complete view of the expansive field of sport, providing an understanding of the foundations of sport marketing and how to enhance the sport experience.
Author: John Kane
Author: John Kane
Author: Bernard James Mullin
Author: Esteve Calzada
Author: David Shilbury
Author: John Kane
Author: Larry DeGaris
Author: Jon Spoelstra
Author: Sherry Petersik
Author: Bernard J. Mullin![The American Architect [and] the Architectural Review PDF](https://books.google.com/books/content/images/frontcover/qklaAAAAYAAJ?fife=w80-h100)
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