Author: Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 824
Book Description
Advertising & Selling and the Advertising Agency
Author: A Japanese Advertising Agency
Author: Brian MoeranPublisher: Routledge
ISBN: 1136795332
Category : Social Science
Languages : en
Pages : 351
Book Description
This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the inside, it makes anthropology relevant and intellectually stimulating. By treating the Japanese as a more-or-less normal and rational people, it explodes the usual myths of exotic Japan and steps boldly into a global arena that embraces 'east' and 'west' in a new theory of values.
Ad Critique
Author: Nancy R. TagPublisher: SAGE
ISBN: 1412980534
Category : Business & Economics
Languages : en
Pages : 217
Book Description
This volume teaches advertising, marketing and management students how to effectively judge and critique creativity in advertising.
The Advertising Agency (RLE Marketing)
Author: Floyd Y. KeelerPublisher: Routledge
ISBN: 1317638565
Category : Business & Economics
Languages : en
Pages : 319
Book Description
This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.
Persuasive Advertising
Author: J. ArmstrongPublisher: Springer
ISBN: 0230285805
Category : Business & Economics
Languages : en
Pages : 326
Book Description
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
A Legislative History of the Federal Food, Drug, and Cosmetic Act and Its Amendments
Author: United StatesPublisher:
ISBN:
Category : Cosmetics
Languages : en
Pages : 914
Book Description
Judge's Library
Author: Publisher:
ISBN:
Category : American wit and humor
Languages : en
Pages : 470
Book Description
A Legislative History of the Federal Food, Drug, and Cosmetic Act and Its Amendments: Text
Author: Imaginative Management Control
Author: Ronald OgdenPublisher: Routledge
ISBN: 1351260634
Category : Business & Economics
Languages : en
Pages : 251
Book Description
Originally published in 1970. Drawing on his knowledge of business methods in Europe, America and Asia, Ronald Ogden examines the necessity for control in a business and the ways in which it should be exercised in order to obtain the most effective and profitable results. He shows that control can be exercised through carefully planned objectives which must, in their turn, be broken down into clearly defined targets. Realistic planning is discussed, and the author considers the effective implementation of plans by means of various techniques such as budgeting, costing, staff control, operational research, and network planning. The study will be of interest not only to managers but also to students of management concerned with modern business techniques and with the functions and responsibilities of management and control.
Author: