Author: Patrick King
Publisher: PKCS Media
ISBN:
Category : Self-Help
Languages : en
Pages : 270
Book Description
Stop cringing at small talk. Become more charismatic. Turn surface interactions into deep connections. Hi, what’s your name, what do you do, what are your hobbies, and where do you come from? We can do so much better than that. It’s time to take your interpersonal relationships into your own hands and learn how to connect with anyone. Not a generic book of one-liners or ice-breakers. Proven principles for social success and likability. This book is not just common sense advice you might find on the Internet. This is where you learn to socialize from the ground up. This is where you will start to get compliments on your social skills and level of charisma. The knowledge in this book can change every aspect of your life; romantically, professionally, and of course socially. The most likable people in the world sail through life quite smoothly - this can be you as well. How to confidently walk into a room full of strangers, and walk out with a bunch of new friends. Patrick King is an internationally bestselling author and social skills coach. His writing draws of a variety of sources, from scientific research, academic experience, coaching, and real life experience. A comprehensive overview of how to become supremely likable. •The top conversational landmines you are probably stepping on. •How to do most of the work in a conversation before it even begins. •How to go deep from the get-go instead of staying in small talk. •How to make your life a series of engaging, funny stories. •Being more spontaneous and witty on command. •Channeling charisma like you never have before.
How to Engage, Connect, & Captivate
Author: Patrick King
Publisher: PKCS Media
ISBN:
Category : Self-Help
Languages : en
Pages : 270
Book Description
Stop cringing at small talk. Become more charismatic. Turn surface interactions into deep connections. Hi, what’s your name, what do you do, what are your hobbies, and where do you come from? We can do so much better than that. It’s time to take your interpersonal relationships into your own hands and learn how to connect with anyone. Not a generic book of one-liners or ice-breakers. Proven principles for social success and likability. This book is not just common sense advice you might find on the Internet. This is where you learn to socialize from the ground up. This is where you will start to get compliments on your social skills and level of charisma. The knowledge in this book can change every aspect of your life; romantically, professionally, and of course socially. The most likable people in the world sail through life quite smoothly - this can be you as well. How to confidently walk into a room full of strangers, and walk out with a bunch of new friends. Patrick King is an internationally bestselling author and social skills coach. His writing draws of a variety of sources, from scientific research, academic experience, coaching, and real life experience. A comprehensive overview of how to become supremely likable. •The top conversational landmines you are probably stepping on. •How to do most of the work in a conversation before it even begins. •How to go deep from the get-go instead of staying in small talk. •How to make your life a series of engaging, funny stories. •Being more spontaneous and witty on command. •Channeling charisma like you never have before.
Publisher: PKCS Media
ISBN:
Category : Self-Help
Languages : en
Pages : 270
Book Description
Stop cringing at small talk. Become more charismatic. Turn surface interactions into deep connections. Hi, what’s your name, what do you do, what are your hobbies, and where do you come from? We can do so much better than that. It’s time to take your interpersonal relationships into your own hands and learn how to connect with anyone. Not a generic book of one-liners or ice-breakers. Proven principles for social success and likability. This book is not just common sense advice you might find on the Internet. This is where you learn to socialize from the ground up. This is where you will start to get compliments on your social skills and level of charisma. The knowledge in this book can change every aspect of your life; romantically, professionally, and of course socially. The most likable people in the world sail through life quite smoothly - this can be you as well. How to confidently walk into a room full of strangers, and walk out with a bunch of new friends. Patrick King is an internationally bestselling author and social skills coach. His writing draws of a variety of sources, from scientific research, academic experience, coaching, and real life experience. A comprehensive overview of how to become supremely likable. •The top conversational landmines you are probably stepping on. •How to do most of the work in a conversation before it even begins. •How to go deep from the get-go instead of staying in small talk. •How to make your life a series of engaging, funny stories. •Being more spontaneous and witty on command. •Channeling charisma like you never have before.
Enterprise LMS with Adobe Learning Manager
Author: Damien Bruyndonckx
Publisher: Packt Publishing Ltd
ISBN: 1804610348
Category : Computers
Languages : en
Pages : 502
Book Description
Master the art of publishing compelling online content for employees, partners, and customers, guided by Damien Bruyndonckx, author of bestselling Captivate books Purchase of the print or Kindle book includes a free PDF eBook Key Features Publish e-learning content such as videos, SCORM packages, and PPTs online in Learning Manager Discover best practices for creating, managing, and administering an online learning platform Implement gamification, social learning, and AI-enabled recommendations for an immersive learning experience Book Description Looking to deliver scalable online learning solutions? Adobe's latest enterprise Learning Manager is a powerful learning management system (LMS) that enables organizations to deliver, manage, and track immersive learning experiences. This book unlocks the full potential of Learning Manager, guiding you to become an adept administrator, author, or teacher, experimenting with Learning Manager from different perspectives. You'll gain an in-depth understanding of the features and their impact on your business. From platform setup to course administration, you'll be able to create blended learning experiences, deploy your content to different devices, and explore Learning Manager's features for monitoring your students' progress on a daily basis. Finally, you'll discover techniques for organizing and maintaining your course catalog while elevating the learner experience. By the end of the book, you'll be able to implement your organization's training strategy, deliver engaging learning experiences, and generate meaningful reports to monitor their effectiveness. What you will learn Configure and customize Learning Manager to align with your business training requirements Seamlessly integrate Learning Manager into your existing IT infrastructure Manage different types of users such as employees, partners, and customers on your training platform Publish and organize your learning content to create immersive courses, learning programs, and industry-recognized certifications Track your students' progress and manage daily course instances with ease Organize your learning catalogs to meet the most stringent security protocols and instructional demands Who this book is for Designed for learning and development professionals, HR managers, corporate instructors, LMS admins, and team leaders, this book offers guidance on setting up and managing training and development programs for employees, partners, and customers using Adobe Captivate Prime LMS. This book is a rebranded version of the author's Adobe Captivate Prime book and assumes working knowledge of operating systems and the standard tools commonly used by L&D professionals. A foundational understanding of online learning platforms will be beneficial.
Publisher: Packt Publishing Ltd
ISBN: 1804610348
Category : Computers
Languages : en
Pages : 502
Book Description
Master the art of publishing compelling online content for employees, partners, and customers, guided by Damien Bruyndonckx, author of bestselling Captivate books Purchase of the print or Kindle book includes a free PDF eBook Key Features Publish e-learning content such as videos, SCORM packages, and PPTs online in Learning Manager Discover best practices for creating, managing, and administering an online learning platform Implement gamification, social learning, and AI-enabled recommendations for an immersive learning experience Book Description Looking to deliver scalable online learning solutions? Adobe's latest enterprise Learning Manager is a powerful learning management system (LMS) that enables organizations to deliver, manage, and track immersive learning experiences. This book unlocks the full potential of Learning Manager, guiding you to become an adept administrator, author, or teacher, experimenting with Learning Manager from different perspectives. You'll gain an in-depth understanding of the features and their impact on your business. From platform setup to course administration, you'll be able to create blended learning experiences, deploy your content to different devices, and explore Learning Manager's features for monitoring your students' progress on a daily basis. Finally, you'll discover techniques for organizing and maintaining your course catalog while elevating the learner experience. By the end of the book, you'll be able to implement your organization's training strategy, deliver engaging learning experiences, and generate meaningful reports to monitor their effectiveness. What you will learn Configure and customize Learning Manager to align with your business training requirements Seamlessly integrate Learning Manager into your existing IT infrastructure Manage different types of users such as employees, partners, and customers on your training platform Publish and organize your learning content to create immersive courses, learning programs, and industry-recognized certifications Track your students' progress and manage daily course instances with ease Organize your learning catalogs to meet the most stringent security protocols and instructional demands Who this book is for Designed for learning and development professionals, HR managers, corporate instructors, LMS admins, and team leaders, this book offers guidance on setting up and managing training and development programs for employees, partners, and customers using Adobe Captivate Prime LMS. This book is a rebranded version of the author's Adobe Captivate Prime book and assumes working knowledge of operating systems and the standard tools commonly used by L&D professionals. A foundational understanding of online learning platforms will be beneficial.
Captivate
Author: Vanessa Van Edwards
Publisher: Penguin
ISBN: 0399564489
Category : Business & Economics
Languages : en
Pages : 322
Book Description
Do you feel awkward at networking events? Do you wonder what your date really thinks of you? Do you wish you could decode people? You need to learn the science of people. As a human behavior hacker, Vanessa Van Edwards created a research lab to study the hidden forces that drive us. And she’s cracked the code. In Captivate, she shares shortcuts, systems, and secrets for taking charge of your interactions at work, at home, and in any social situation. These aren’t the people skills you learned in school. This is the first comprehensive, science backed, real life manual on how to captivate anyone—and a completely new approach to building connections. Just like knowing the formulas to use in a chemistry lab, or the right programming language to build an app, Captivate provides simple ways to solve people problems. You’ll learn, for example… · How to work a room: Every party, networking event, and social situation has a predictable map. Discover the sweet spot for making the most connections. · How to read faces: It’s easier than you think to speed-read facial expressions and use them to predict people’s emotions. · How to talk to anyone: Every conversation can be memorable—once you learn how certain words generate the pleasure hormone dopamine in listeners. When you understand the laws of human behavior, your influence, impact, and income will increase significantly. What’s more, you will improve your interpersonal intelligence, make a killer first impression, and build rapport quickly and authentically in any situation—negotiations, interviews, parties, and pitches. You’ll never interact the same way again.
Publisher: Penguin
ISBN: 0399564489
Category : Business & Economics
Languages : en
Pages : 322
Book Description
Do you feel awkward at networking events? Do you wonder what your date really thinks of you? Do you wish you could decode people? You need to learn the science of people. As a human behavior hacker, Vanessa Van Edwards created a research lab to study the hidden forces that drive us. And she’s cracked the code. In Captivate, she shares shortcuts, systems, and secrets for taking charge of your interactions at work, at home, and in any social situation. These aren’t the people skills you learned in school. This is the first comprehensive, science backed, real life manual on how to captivate anyone—and a completely new approach to building connections. Just like knowing the formulas to use in a chemistry lab, or the right programming language to build an app, Captivate provides simple ways to solve people problems. You’ll learn, for example… · How to work a room: Every party, networking event, and social situation has a predictable map. Discover the sweet spot for making the most connections. · How to read faces: It’s easier than you think to speed-read facial expressions and use them to predict people’s emotions. · How to talk to anyone: Every conversation can be memorable—once you learn how certain words generate the pleasure hormone dopamine in listeners. When you understand the laws of human behavior, your influence, impact, and income will increase significantly. What’s more, you will improve your interpersonal intelligence, make a killer first impression, and build rapport quickly and authentically in any situation—negotiations, interviews, parties, and pitches. You’ll never interact the same way again.
101 Ways to Captivate a Business Audience
Author: Sue Gaulke
Publisher: Amacom Books
ISBN: 9780814479209
Category : Business & Economics
Languages : en
Pages : 178
Book Description
Sharing the author's highly successful "sizzle-steak" method, this practical guide features 101 audience-tested anecdotes, experiences, quotes, and insights designed to help every speaker turn up the creative heat. --
Publisher: Amacom Books
ISBN: 9780814479209
Category : Business & Economics
Languages : en
Pages : 178
Book Description
Sharing the author's highly successful "sizzle-steak" method, this practical guide features 101 audience-tested anecdotes, experiences, quotes, and insights designed to help every speaker turn up the creative heat. --
The Networked Nonprofit
Author: Beth Kanter
Publisher: John Wiley & Sons
ISBN: 0470633050
Category : Business & Economics
Languages : en
Pages : 231
Book Description
The Networked Nonprofit Connecting with Social Media to Drive Change This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet. "The Networked Nonprofit is a must-read for any nonprofit organization seeking innovative, creative techniques to improve their mission and better serve their communities." —Diana Aviv, president and CEO, Independent Sector "The Internet means never having to ask permission before trying something new. In The Networked Nonprofit, Kanter and Fine show nonprofits how to harness this flexibility to pursue their missions in partnership with two billion connected citizens." —Clay Shirky, author, Here Comes Everybody: The Power of Organizing Without Organizations "The Networked Nonprofit uniquely describes the historical context and the current challenges that compel nonprofit leaders to work in networked ways and offers easy steps to help users exploit the potential of social media and 'working wikily."' —Stephanie McAuliffe, director, organizational effectiveness, The David and Lucile Packard Foundation "A must-read for nonprofit leaders who want to change their organizations from the inside out by embracing the power of social networks." —Charlene Li, founding partner, Altimeter Group; author, Open Leadership; and coauthor, Groundswell "This is a perfect handbook for anyone who wants to leapfrog their current limitations of understanding and find real-world applications of technology to extend their mission." —Michele Nunn, CEO, Points of Light Institute, and cofounder, HandsOn Network "Kanter and Fine provide the 'Google Maps' for nonprofits to harness social media to kick butt and change the world." —Guy Kawasaki, cofounder, Alltop.com, and former chief evangelist, Apple Inc. "URGENT! Read this book. Take notes. Take action. If you work for a nonprofit, you don't have to do every single thing these seasoned authors have to share, but you certainly have to know what you're missing." —Seth Godin Register at www.josseybass.com/emailfor more information on our publications, authors, and to receive special offers.
Publisher: John Wiley & Sons
ISBN: 0470633050
Category : Business & Economics
Languages : en
Pages : 231
Book Description
The Networked Nonprofit Connecting with Social Media to Drive Change This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet. "The Networked Nonprofit is a must-read for any nonprofit organization seeking innovative, creative techniques to improve their mission and better serve their communities." —Diana Aviv, president and CEO, Independent Sector "The Internet means never having to ask permission before trying something new. In The Networked Nonprofit, Kanter and Fine show nonprofits how to harness this flexibility to pursue their missions in partnership with two billion connected citizens." —Clay Shirky, author, Here Comes Everybody: The Power of Organizing Without Organizations "The Networked Nonprofit uniquely describes the historical context and the current challenges that compel nonprofit leaders to work in networked ways and offers easy steps to help users exploit the potential of social media and 'working wikily."' —Stephanie McAuliffe, director, organizational effectiveness, The David and Lucile Packard Foundation "A must-read for nonprofit leaders who want to change their organizations from the inside out by embracing the power of social networks." —Charlene Li, founding partner, Altimeter Group; author, Open Leadership; and coauthor, Groundswell "This is a perfect handbook for anyone who wants to leapfrog their current limitations of understanding and find real-world applications of technology to extend their mission." —Michele Nunn, CEO, Points of Light Institute, and cofounder, HandsOn Network "Kanter and Fine provide the 'Google Maps' for nonprofits to harness social media to kick butt and change the world." —Guy Kawasaki, cofounder, Alltop.com, and former chief evangelist, Apple Inc. "URGENT! Read this book. Take notes. Take action. If you work for a nonprofit, you don't have to do every single thing these seasoned authors have to share, but you certainly have to know what you're missing." —Seth Godin Register at www.josseybass.com/emailfor more information on our publications, authors, and to receive special offers.
Captivate, Activate, and Invigorate the Student Brain in Science and Math, Grades 6-12
Author: John Almarode
Publisher: Corwin Press
ISBN: 1452218021
Category : Education
Languages : en
Pages : 225
Book Description
If your STEM lessons are falling on disinterested ears, it's time to mix things up. What you need are more engaging, brain-based science and math strategies to captivate your students' attention, activate their prior knowledge, and invigorate their interest. Blending current research on the student brain with practical methods for teaching science and math, John Almarode and Ann M. Miller identify six essential "ingredients" in a recipe for student success. In their book you'll discover A customizable framework you can use right away Classroom-ready, content-specific attention grabbers Overt and covert strategies to boost behavioral, emotional, and cognitive engagement Techniques for making relevant connections that maximize retention With this new approach to captivating STEM lessons, you'll energize classroom time and keep your students on task and engaged-every day.
Publisher: Corwin Press
ISBN: 1452218021
Category : Education
Languages : en
Pages : 225
Book Description
If your STEM lessons are falling on disinterested ears, it's time to mix things up. What you need are more engaging, brain-based science and math strategies to captivate your students' attention, activate their prior knowledge, and invigorate their interest. Blending current research on the student brain with practical methods for teaching science and math, John Almarode and Ann M. Miller identify six essential "ingredients" in a recipe for student success. In their book you'll discover A customizable framework you can use right away Classroom-ready, content-specific attention grabbers Overt and covert strategies to boost behavioral, emotional, and cognitive engagement Techniques for making relevant connections that maximize retention With this new approach to captivating STEM lessons, you'll energize classroom time and keep your students on task and engaged-every day.
Built to Love
Author: Jonathan Cagan
Publisher: ReadHowYouWant.com
ISBN: 1459626893
Category : Business & Economics
Languages : en
Pages : 294
Book Description
Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices - only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer disappointed and disillusioned. Instead, a deeper emotional engagement between the customer and product is required, regardless of whether the products are physical products, services, technologies, software, systems, or brands. Using a combination of industry - based research and laboratory experiments, the authors demonstrate that customers will richly pay for products that authentically provide emotional fulfillment. They uncover the science behind successful products that create an avid and loyal following, and they present evidence that product emotions increase a product's success in the marketplace as well as a firm's success in the stock market (even when the economy is down!). A practical how - to guide, the book next shows how to analyze customers' emotional needs and translate those needs into features that galvanize customers. Throughout, the book uses revealing case studies that show how to energize customers in both consumer and business - to - business worlds, in both large and small firms.
Publisher: ReadHowYouWant.com
ISBN: 1459626893
Category : Business & Economics
Languages : en
Pages : 294
Book Description
Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices - only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer disappointed and disillusioned. Instead, a deeper emotional engagement between the customer and product is required, regardless of whether the products are physical products, services, technologies, software, systems, or brands. Using a combination of industry - based research and laboratory experiments, the authors demonstrate that customers will richly pay for products that authentically provide emotional fulfillment. They uncover the science behind successful products that create an avid and loyal following, and they present evidence that product emotions increase a product's success in the marketplace as well as a firm's success in the stock market (even when the economy is down!). A practical how - to guide, the book next shows how to analyze customers' emotional needs and translate those needs into features that galvanize customers. Throughout, the book uses revealing case studies that show how to energize customers in both consumer and business - to - business worlds, in both large and small firms.
Fearless Public Speaking
Author: Patrick King
Publisher: PublishDrive
ISBN:
Category : Business & Economics
Languages : en
Pages : 166
Book Description
Does public speaking paralyze you and tie your stomach into knots? Want to get a standing ovation every time? What goes into a dazzling opening and closing? Does the prospect of facing embarrassing judgment make your palms sweat? Or do you want to learn how to absolutely own the stage and become a magnetic speaker? Public speaking and presenting is one of the most common phobias -- and it’s completely understandable. When else in our lives are we so open and vulnerable? But it’s a necessary evil in all aspects of our lives, whether professionally and personally. From making a presentation in the boardroom to being more confident with the opposite sex, your speaking skills will take you to the next level and get what exactly what you want in your life. Fearless Public Speaking is the rare book that will (1) help you destroy your anxiety so you can confidently take any stage, and (2) once you’re up there, be unforgettable and captivating as a speaker. The tenets in this book come from studying the experiences of the best presenters in the world, from CEOs, standup comics, to actors, and more. Jason Bax, noted actor, speaker, and entrepreneur, lends his thoughts in a guest chapter. And me? I'm a social skills and charisma coach, speaker, and semi-professional musician who thrives in front of the crowd... but I wasn't always like this - I know your struggles and I can help you from point A to point B! How will you learn to captivate audiences? •Why knowing where your audience gets their news is key to your memorability. •How to construct a bulletproof opening and closing. •How to make sure you reach any audience emotionally. •Overcoming stage fright and jitters with mental rehearsal techniques. As well as... •What rehearsed spontaneity is and how it makes your audience connect. •Stage presence techniques of the masters of performance like Freddie Mercury. •How standup comics own the stage and win over hostile crowds. •What a memory palace is and how it will help you memorize your speech. Put the audience in the palm of your hand, starting now! •Feel confident and empowered in taking the stage anywhere, anytime. •Speak your way to better jobs and relationships with each mini-presentation. •Build a reputation as an effective and engaging speaker. •Learn to overcome judgment and build self-confidence. •Own the room, audience, and applause.
Publisher: PublishDrive
ISBN:
Category : Business & Economics
Languages : en
Pages : 166
Book Description
Does public speaking paralyze you and tie your stomach into knots? Want to get a standing ovation every time? What goes into a dazzling opening and closing? Does the prospect of facing embarrassing judgment make your palms sweat? Or do you want to learn how to absolutely own the stage and become a magnetic speaker? Public speaking and presenting is one of the most common phobias -- and it’s completely understandable. When else in our lives are we so open and vulnerable? But it’s a necessary evil in all aspects of our lives, whether professionally and personally. From making a presentation in the boardroom to being more confident with the opposite sex, your speaking skills will take you to the next level and get what exactly what you want in your life. Fearless Public Speaking is the rare book that will (1) help you destroy your anxiety so you can confidently take any stage, and (2) once you’re up there, be unforgettable and captivating as a speaker. The tenets in this book come from studying the experiences of the best presenters in the world, from CEOs, standup comics, to actors, and more. Jason Bax, noted actor, speaker, and entrepreneur, lends his thoughts in a guest chapter. And me? I'm a social skills and charisma coach, speaker, and semi-professional musician who thrives in front of the crowd... but I wasn't always like this - I know your struggles and I can help you from point A to point B! How will you learn to captivate audiences? •Why knowing where your audience gets their news is key to your memorability. •How to construct a bulletproof opening and closing. •How to make sure you reach any audience emotionally. •Overcoming stage fright and jitters with mental rehearsal techniques. As well as... •What rehearsed spontaneity is and how it makes your audience connect. •Stage presence techniques of the masters of performance like Freddie Mercury. •How standup comics own the stage and win over hostile crowds. •What a memory palace is and how it will help you memorize your speech. Put the audience in the palm of your hand, starting now! •Feel confident and empowered in taking the stage anywhere, anytime. •Speak your way to better jobs and relationships with each mini-presentation. •Build a reputation as an effective and engaging speaker. •Learn to overcome judgment and build self-confidence. •Own the room, audience, and applause.
A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms
Author: Andrea Phillips
Publisher: McGraw Hill Professional
ISBN: 0071791531
Category : Business & Economics
Languages : en
Pages : 288
Book Description
The First How-To Strategy Guide to Transmedia Storytelling “Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story." —David Gale, Executive Vice President, MTV Cross Media “Transmedia storytelling is a bold and exciting new arena for creativity and innovation. . . . Andrea Phillips provides a compelling, thoughtful, and clear guide to a next generation of creators in this medium. She demystifies the process and proves that you, too, can push the envelope and be part of the future of storytelling.” —Michelle Satter, Founding Director, Sundance Institute Feature Film Program “An excellent and fair-minded primer and survey of the underpinnings and fast-evolving techniques behind multiplatform narrative. Andrea Phillips is one of a small handful of writers capable of both practicing and clearly conveying the principles of transmedia storytelling. Highly recommended!” —Jeff Gomez, CEO, Starlight Runner Entertainment “A no-nonsense guide for the fun-filled and strangely awesome world of transmedia storytelling.” —C. C. Chapman, coauthor of Content Rules and Amazing Things Will Happen Includes Q&A sessions with the world’s leading experts in transmedia storytelling About the Book: What is transmedia storytelling and what can it do for you? It’s the buzzword for a new generation—a revolutionary technique for telling stories across multiple media platforms and formats—and it’s rapidly becoming the go-to strategy for a wide variety of businesses. If you work in marketing, entertaining, or advertising, transmedia storytelling is a must-have tool for pulling people into your world. Why do you need A Creator’s Guide to Transmedia Storytelling? If you want to attract, engage, and captivate your audience, you need this book. Written by an award-winning transmedia creator and renowned games designer, this book shows you how to utilize the same marketing tools used by heavy-hitters such as HBO, Disney, Ford, and Sony Pictures—at a fraction of the cost. You’ll learn how to: Choose the right platforms for your story Decide whether to DIY or outsource work Find and keep a strong core production team Make your audience a character in your story Get the funding you need—and even make a profit Forge your own successful transmedia career With these proven media-ready strategies, you’ll learn how to generate must-read content, must-see videos, and must-visit websites that will only grow bigger as viewers respond, contribute, and spread the word. You’ll create major buzz with structures such as alternate reality games and fictional character sites—or even “old-fashioned” platforms such as email and phone calls. The more you connect to your audience and the more you get them involved in the storytelling process, the more successful you will be. This isn’t the future. This is now. This is how you tell your story, touch your audience, and take your game to the next level—through transmedia storytelling.
Publisher: McGraw Hill Professional
ISBN: 0071791531
Category : Business & Economics
Languages : en
Pages : 288
Book Description
The First How-To Strategy Guide to Transmedia Storytelling “Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story." —David Gale, Executive Vice President, MTV Cross Media “Transmedia storytelling is a bold and exciting new arena for creativity and innovation. . . . Andrea Phillips provides a compelling, thoughtful, and clear guide to a next generation of creators in this medium. She demystifies the process and proves that you, too, can push the envelope and be part of the future of storytelling.” —Michelle Satter, Founding Director, Sundance Institute Feature Film Program “An excellent and fair-minded primer and survey of the underpinnings and fast-evolving techniques behind multiplatform narrative. Andrea Phillips is one of a small handful of writers capable of both practicing and clearly conveying the principles of transmedia storytelling. Highly recommended!” —Jeff Gomez, CEO, Starlight Runner Entertainment “A no-nonsense guide for the fun-filled and strangely awesome world of transmedia storytelling.” —C. C. Chapman, coauthor of Content Rules and Amazing Things Will Happen Includes Q&A sessions with the world’s leading experts in transmedia storytelling About the Book: What is transmedia storytelling and what can it do for you? It’s the buzzword for a new generation—a revolutionary technique for telling stories across multiple media platforms and formats—and it’s rapidly becoming the go-to strategy for a wide variety of businesses. If you work in marketing, entertaining, or advertising, transmedia storytelling is a must-have tool for pulling people into your world. Why do you need A Creator’s Guide to Transmedia Storytelling? If you want to attract, engage, and captivate your audience, you need this book. Written by an award-winning transmedia creator and renowned games designer, this book shows you how to utilize the same marketing tools used by heavy-hitters such as HBO, Disney, Ford, and Sony Pictures—at a fraction of the cost. You’ll learn how to: Choose the right platforms for your story Decide whether to DIY or outsource work Find and keep a strong core production team Make your audience a character in your story Get the funding you need—and even make a profit Forge your own successful transmedia career With these proven media-ready strategies, you’ll learn how to generate must-read content, must-see videos, and must-visit websites that will only grow bigger as viewers respond, contribute, and spread the word. You’ll create major buzz with structures such as alternate reality games and fictional character sites—or even “old-fashioned” platforms such as email and phone calls. The more you connect to your audience and the more you get them involved in the storytelling process, the more successful you will be. This isn’t the future. This is now. This is how you tell your story, touch your audience, and take your game to the next level—through transmedia storytelling.
Lead with a Story
Author: Paul Smith
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814420303
Category : Business & Economics
Languages : en
Pages : 290
Book Description
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: * Define culture and values * Engender creativity and innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814420303
Category : Business & Economics
Languages : en
Pages : 290
Book Description
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: * Define culture and values * Engender creativity and innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.