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Author: Susan Weinschenk Publisher: New Riders ISBN: 0133122352 Category : Business & Economics Languages : en Pages : 304
Book Description
We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do. In this book you’ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here’s just a few things you will learn: The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices. If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes. If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON’T refer to money. If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten. If you are using feedback to increase the desire for mastery keep the feedback objective, and don’t include praise.
Author: Susan Weinschenk Publisher: New Riders ISBN: 0133122352 Category : Business & Economics Languages : en Pages : 304
Book Description
We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do. In this book you’ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here’s just a few things you will learn: The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices. If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes. If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON’T refer to money. If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten. If you are using feedback to increase the desire for mastery keep the feedback objective, and don’t include praise.
Author: Jenny Odell Publisher: Melville House ISBN: 1612197507 Category : Technology & Engineering Languages : en Pages : 257
Book Description
** A New York Times Bestseller ** NAMED ONE OF THE BEST BOOKS OF THE YEAR BY: Time • The New Yorker • NPR • GQ • Elle • Vulture • Fortune • Boing Boing • The Irish Times • The New York Public Library • The Brooklyn Public Library "A complex, smart and ambitious book that at first reads like a self-help manual, then blossoms into a wide-ranging political manifesto."—Jonah Engel Bromwich, The New York Times Book Review One of President Barack Obama's "Favorite Books of 2019" Porchlight's Personal Development & Human Behavior Book of the Year In a world where addictive technology is designed to buy and sell our attention, and our value is determined by our 24/7 data productivity, it can seem impossible to escape. But in this inspiring field guide to dropping out of the attention economy, artist and critic Jenny Odell shows us how we can still win back our lives. Odell sees our attention as the most precious—and overdrawn—resource we have. And we must actively and continuously choose how we use it. We might not spend it on things that capitalism has deemed important … but once we can start paying a new kind of attention, she writes, we can undertake bolder forms of political action, reimagine humankind’s role in the environment, and arrive at more meaningful understandings of happiness and progress. Far from the simple anti-technology screed, or the back-to-nature meditation we read so often, How to do Nothing is an action plan for thinking outside of capitalist narratives of efficiency and techno-determinism. Provocative, timely, and utterly persuasive, this book will change how you see your place in our world.
Author: Josh Kaufman Publisher: Penguin ISBN: 1101623047 Category : Self-Help Languages : en Pages : 290
Book Description
Forget the 10,000 hour rule— what if it’s possible to learn the basics of any new skill in 20 hours or less? Take a moment to consider how many things you want to learn to do. What’s on your list? What’s holding you back from getting started? Are you worried about the time and effort it takes to acquire new skills—time you don’t have and effort you can’t spare? Research suggests it takes 10,000 hours to develop a new skill. In this nonstop world when will you ever find that much time and energy? To make matters worse, the early hours of practicing something new are always the most frustrating. That’s why it’s difficult to learn how to speak a new language, play an instrument, hit a golf ball, or shoot great photos. It’s so much easier to watch TV or surf the web . . . In The First 20 Hours, Josh Kaufman offers a systematic approach to rapid skill acquisition— how to learn any new skill as quickly as possible. His method shows you how to deconstruct complex skills, maximize productive practice, and remove common learning barriers. By completing just 20 hours of focused, deliberate practice you’ll go from knowing absolutely nothing to performing noticeably well. Kaufman personally field-tested the methods in this book. You’ll have a front row seat as he develops a personal yoga practice, writes his own web-based computer programs, teaches himself to touch type on a nonstandard keyboard, explores the oldest and most complex board game in history, picks up the ukulele, and learns how to windsurf. Here are a few of the simple techniques he teaches: Define your target performance level: Figure out what your desired level of skill looks like, what you’re trying to achieve, and what you’ll be able to do when you’re done. The more specific, the better. Deconstruct the skill: Most of the things we think of as skills are actually bundles of smaller subskills. If you break down the subcomponents, it’s easier to figure out which ones are most important and practice those first. Eliminate barriers to practice: Removing common distractions and unnecessary effort makes it much easier to sit down and focus on deliberate practice. Create fast feedback loops: Getting accurate, real-time information about how well you’re performing during practice makes it much easier to improve. Whether you want to paint a portrait, launch a start-up, fly an airplane, or juggle flaming chainsaws, The First 20 Hours will help you pick up the basics of any skill in record time . . . and have more fun along the way.
Author: Barbara Sher Publisher: Rodale ISBN: 1594866260 Category : Self-Help Languages : en Pages : 290
Book Description
Identifies seven personality types that share a common quality of having numerous unrelated interests, explaining how to prioritize and pursue multiple goals simultaneously in order to enjoy a successful and varied life.
Author: Rob Kenney Publisher: HarperCollins ISBN: 0063075032 Category : Self-Help Languages : en Pages : 230
Book Description
From the host of the YouTube channel that went viral—Dad, How Do I?—comes a book that’s part memoir/part inspiration/part DIY. Rob Kenney’s father left him and his seven siblings when he was fourteen years old, and the youngest had to fend for themselves. He wished that he had someone who could teach him the basics—how to tie a tie, jump-start a car, unclog a drain, use tools properly—as well as succeed in life. But he and his siblings had to figure these things out on their own. Now a father himself, Rob decided that he would help people out by providing how-to tips as well as advice—and even throw in some bad dad jokes. He started a YouTube channel for anyone looking for fatherly advice, and in the course of three months, gained a following of nearly 2.5 million subscribers, with millions of views for his how-to and inspirational videos. In this book, Rob shares his story of overcoming a difficult childhood with the strength of faith and family, and offers inspiration and hope. In addition, he provides 50 practical DYI instructions (30 of which will be unique to the book), illustrated with helpful line drawings.
Author: Gail Anderson Publisher: Laurence King Publishing ISBN: 1780679939 Category : Design Languages : en Pages : 128
Book Description
This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.
Author: Chad Fahs Publisher: McGraw Hill Professional ISBN: 007159616X Category : Computers Languages : en Pages : 210
Book Description
Create, post, and promote your own videos on the world's most popular online service! How to Do Everything with YouTube explains how to shoot and edit videos, insert titles and captions, add special effects, and upload content. You'll learn how to set up a YouTube channel and integrate YouTube videos into your websites and blogs. You'll also discover the success secrets behind YouTube celebrities and breakout videos. Share your unique video creations with millions of viewers with help from this easy-to-follow guide. Navigate the YouTube interface, play videos, and set up an account Shoot professional-quality videos with a camcorder, Web cam, or camera phone Get the lighting right and add sound and special effects Create a short film, vlog, or video mashup Edit your videos with Windows Movie Maker, iMovie, and Remixer Add audio tracks with AudioSwap Optimize your videos and upload them to YouTube Join the YouTube community, create playlists, subscribe to channels, and participate in groups Customize your YouTube channel Promote your videos to a huge audience
Author: Jean Reidy Publisher: ISBN: 9781952183591 Category : Audiobooks Languages : en Pages :
Book Description
No dream is too big or too small in this heartwarming, heart-building book about you! So, stop. Dream. Think it through. And remember, there is so much you can do. Here is an exuberant book that asks what wonderful, endless possibilities your story and your future might hold, making YOU the author of your own powerful tale.
Author: Susan Weinschenk
Author: Susan Weinschenk
Author: Jenny Odell
Author: Josh Kaufman
Author: Amy Schmittauer
Author: Barbara Sher
Author: Rob Kenney
Author: Gail Anderson
Author: Chad Fahs
Author: Alice Keeler
Author: Jean Reidy