Author: MMJ Business Daily
Publisher: Anne Holland Ventures Inc
ISBN: 1938219031
Category : Business & Economics
Languages : en
Pages : 32
Book Description
Instructional ebook shows you how to get up to 40% more return customers with a (cheap & easy) rewards program. Customer retention is going to be critical to the success of your MMJ center, why not reward loyal customers with a program that incentivizes them to return again and again. Surveys have proven that patients will actively seek out dispensaries with rewards programs, which have become a major part of nearly every industry nowadays.
How to Boost Patient Loyalty with an MMC Rewards Program
Author: MMJ Business Daily
Publisher: Anne Holland Ventures Inc
ISBN: 1938219031
Category : Business & Economics
Languages : en
Pages : 32
Book Description
Instructional ebook shows you how to get up to 40% more return customers with a (cheap & easy) rewards program. Customer retention is going to be critical to the success of your MMJ center, why not reward loyal customers with a program that incentivizes them to return again and again. Surveys have proven that patients will actively seek out dispensaries with rewards programs, which have become a major part of nearly every industry nowadays.
Publisher: Anne Holland Ventures Inc
ISBN: 1938219031
Category : Business & Economics
Languages : en
Pages : 32
Book Description
Instructional ebook shows you how to get up to 40% more return customers with a (cheap & easy) rewards program. Customer retention is going to be critical to the success of your MMJ center, why not reward loyal customers with a program that incentivizes them to return again and again. Surveys have proven that patients will actively seek out dispensaries with rewards programs, which have become a major part of nearly every industry nowadays.
How to Get Investors for Your Medical Marijuana Center
Author: MMJ Business Daily
Publisher: Anne Holland Ventures Inc
ISBN: 1938219015
Category : Business & Economics
Languages : en
Pages : 49
Book Description
Step-by-step instructions to get money to launch or expand a medical marijuana center. MMJ is a controversial topic and traditional small business funding is not readily available. This book explains how to navigate the hurdles you will almost definitely encounter along the way to opening your own cannabis dispensary.
Publisher: Anne Holland Ventures Inc
ISBN: 1938219015
Category : Business & Economics
Languages : en
Pages : 49
Book Description
Step-by-step instructions to get money to launch or expand a medical marijuana center. MMJ is a controversial topic and traditional small business funding is not readily available. This book explains how to navigate the hurdles you will almost definitely encounter along the way to opening your own cannabis dispensary.
How to Succeed in Medical Marijuana
Author: MMJ Business Daily
Publisher: Anne Holland Ventures Inc
ISBN: 1938219007
Category : Business & Economics
Languages : en
Pages : 40
Book Description
An in-depth look at 7 real-life medical cannibis center founders revealing their marketing, financial and operational tips. Includes interviews, shedding light on the secrets of overcoming the immense challenges associated with opening an MMJ dispensary.
Publisher: Anne Holland Ventures Inc
ISBN: 1938219007
Category : Business & Economics
Languages : en
Pages : 40
Book Description
An in-depth look at 7 real-life medical cannibis center founders revealing their marketing, financial and operational tips. Includes interviews, shedding light on the secrets of overcoming the immense challenges associated with opening an MMJ dispensary.
Marketing Strategy
Author: Robert W. Palmatier
Publisher: Bloomsbury Publishing
ISBN: 1350305286
Category : Business & Economics
Languages : en
Pages : 414
Book Description
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design
Publisher: Bloomsbury Publishing
ISBN: 1350305286
Category : Business & Economics
Languages : en
Pages : 414
Book Description
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design
The Craft and Science of Coffee
Author: Britta Folmer
Publisher: Academic Press
ISBN: 0128035587
Category : Technology & Engineering
Languages : en
Pages : 558
Book Description
The Craft and Science of Coffee follows the coffee plant from its origins in East Africa to its current role as a global product that influences millions of lives though sustainable development, economics, and consumer desire.For most, coffee is a beloved beverage. However, for some it is also an object of scientifically study, and for others it is approached as a craft, both building on skills and experience. By combining the research and insights of the scientific community and expertise of the crafts people, this unique book brings readers into a sustained and inclusive conversation, one where academic and industrial thought leaders, coffee farmers, and baristas are quoted, each informing and enriching each other.This unusual approach guides the reader on a journey from coffee farmer to roaster, market analyst to barista, in a style that is both rigorous and experience based, universally relevant and personally engaging. From on-farming processes to consumer benefits, the reader is given a deeper appreciation and understanding of coffee's complexity and is invited to form their own educated opinions on the ever changing situation, including potential routes to further shape the coffee future in a responsible manner. - Presents a novel synthesis of coffee research and real-world experience that aids understanding, appreciation, and potential action - Includes contributions from a multitude of experts who address complex subjects with a conversational approach - Provides expert discourse on the coffee calue chain, from agricultural and production practices, sustainability, post-harvest processing, and quality aspects to the economic analysis of the consumer value proposition - Engages with the key challenges of future coffee production and potential solutions
Publisher: Academic Press
ISBN: 0128035587
Category : Technology & Engineering
Languages : en
Pages : 558
Book Description
The Craft and Science of Coffee follows the coffee plant from its origins in East Africa to its current role as a global product that influences millions of lives though sustainable development, economics, and consumer desire.For most, coffee is a beloved beverage. However, for some it is also an object of scientifically study, and for others it is approached as a craft, both building on skills and experience. By combining the research and insights of the scientific community and expertise of the crafts people, this unique book brings readers into a sustained and inclusive conversation, one where academic and industrial thought leaders, coffee farmers, and baristas are quoted, each informing and enriching each other.This unusual approach guides the reader on a journey from coffee farmer to roaster, market analyst to barista, in a style that is both rigorous and experience based, universally relevant and personally engaging. From on-farming processes to consumer benefits, the reader is given a deeper appreciation and understanding of coffee's complexity and is invited to form their own educated opinions on the ever changing situation, including potential routes to further shape the coffee future in a responsible manner. - Presents a novel synthesis of coffee research and real-world experience that aids understanding, appreciation, and potential action - Includes contributions from a multitude of experts who address complex subjects with a conversational approach - Provides expert discourse on the coffee calue chain, from agricultural and production practices, sustainability, post-harvest processing, and quality aspects to the economic analysis of the consumer value proposition - Engages with the key challenges of future coffee production and potential solutions
Twisted Loyalties
Author: Cora Reilly
Publisher: Createspace Independent Publishing Platform
ISBN: 9781727662382
Category :
Languages : en
Pages : 328
Book Description
Fabiano was raised to follow in his father's footsteps as Consigliere of the Chicago Outfit - until the man abandons him. Left to fend for himself, Fabiano is forced to fight for a place in the mafia world. As a ruthless street fighter, he quickly earns his place as the new Enforcer of the Las Vegas Camorra - a man to fear.Leona wants to build a decent life for herself, away from her drug-addicted mother. But soon she catches the attention of a dangerous man - Fabiano Scuderi. Staying out of trouble and living a normal life are near impossible with a man like him. Leona knows she needs to avoid Fabiano, but men like him aren't easy to shake off. They always get what they want.Fabiano cares about only one thing: the Camorra.But his attraction to Leona soon puts his unwavering loyalty to the test. Is Leona worth risking everything he's fought for, and ultimately his life?
Publisher: Createspace Independent Publishing Platform
ISBN: 9781727662382
Category :
Languages : en
Pages : 328
Book Description
Fabiano was raised to follow in his father's footsteps as Consigliere of the Chicago Outfit - until the man abandons him. Left to fend for himself, Fabiano is forced to fight for a place in the mafia world. As a ruthless street fighter, he quickly earns his place as the new Enforcer of the Las Vegas Camorra - a man to fear.Leona wants to build a decent life for herself, away from her drug-addicted mother. But soon she catches the attention of a dangerous man - Fabiano Scuderi. Staying out of trouble and living a normal life are near impossible with a man like him. Leona knows she needs to avoid Fabiano, but men like him aren't easy to shake off. They always get what they want.Fabiano cares about only one thing: the Camorra.But his attraction to Leona soon puts his unwavering loyalty to the test. Is Leona worth risking everything he's fought for, and ultimately his life?
Crown of Midnight
Author: Sarah J. Maas
Publisher: Bloomsbury Publishing
ISBN: 1526634368
Category : Fiction
Languages : en
Pages : 452
Book Description
'One of the best fantasy book series of the past decade' TIME Never trust an assassin. Celaena's story continues in this second book in the #1 bestselling Throne of Glass series by Sarah J. Maas. Celaena Sardothien won a brutal contest to become the King's Champion. But she is far from loyal to the crown. Though she goes to great lengths to hide her secret, her deadly charade becomes more difficult when she realises she is not the only one seeking justice. Her search for answers ensnares those closest to her, and no one is safe from suspicion - not the Crown Prince Dorian; not Chaol, the Captain of the Guard; not even her best friend, Nehemia, a princess with a rebel heart. Then, one terrible night, the secrets they have all been keeping lead to an unspeakable tragedy. As Celaena's world shatters, she will be forced to decide once and for all where her true loyalties lie ... and what she is willing to fight for. The second book in the #1 New York Times bestselling Throne of Glass series returns readers to a land destroyed by liars, where one woman's truth is the only thing that can save them all.
Publisher: Bloomsbury Publishing
ISBN: 1526634368
Category : Fiction
Languages : en
Pages : 452
Book Description
'One of the best fantasy book series of the past decade' TIME Never trust an assassin. Celaena's story continues in this second book in the #1 bestselling Throne of Glass series by Sarah J. Maas. Celaena Sardothien won a brutal contest to become the King's Champion. But she is far from loyal to the crown. Though she goes to great lengths to hide her secret, her deadly charade becomes more difficult when she realises she is not the only one seeking justice. Her search for answers ensnares those closest to her, and no one is safe from suspicion - not the Crown Prince Dorian; not Chaol, the Captain of the Guard; not even her best friend, Nehemia, a princess with a rebel heart. Then, one terrible night, the secrets they have all been keeping lead to an unspeakable tragedy. As Celaena's world shatters, she will be forced to decide once and for all where her true loyalties lie ... and what she is willing to fight for. The second book in the #1 New York Times bestselling Throne of Glass series returns readers to a land destroyed by liars, where one woman's truth is the only thing that can save them all.
The Social Brand
Author: The Author
Publisher:
ISBN: 9780957657601
Category :
Languages : en
Pages : 190
Book Description
""The definitive guide to building powerful brands in today's social era-written by a true industry expert." " Nader Tavassoli, Professor of Marketing, London Business School and non-executive chairman of The Brand Inside "The "new marketing manifesto of today's social era. A book that doesn't paper over the cracks of your marketing strategy (by rushing to social media platforms), but tackles the root issue and challenges and guides you to become what you need to "be" to succeed in this era: social. Within a single decade, the media landscape has fundamentally changed, and with it the way people interact with each other and with brands. Social media has emerged from its infancy-but businesses are still struggling to adapt. The Social Brand will unlock your brand to be successful in the social era. It shows how large or small companies, nonprofits, and other organizations should stop asking themselves the wrong questions, like: "Should I be on Twitter, Vine, or Snapchat?" "How do I need to talk to people on Facebook and Instagram?" It demonstrates that it's not (just) about shifting budget to these new platforms or creating a "social media strategy"-it's about creating a Social Brand. ""In order to be social, you have to give people something they truly value. If you do, they will want to seek it out and share it with others."" This way social media isn't just another media channel to drive your message home in; it's an environment in which you can engage in a social relationship. To demonstrate how this works, the book introduces the concept of the Brand Bank Account. This new marketing framework identifies a simple four-step plan that will enable brands to become social at the very core of their business. It identifies what are brand deposits and what are withdrawals, and shows that the more deposits you make-the more you give to your customer-the more loyal he or she will be. The book challenges old "taking" forms of marketing and beliefs; it demonstrates why we should no longer use "positioning statements" and words like "consumer" or "target audience." The book explains why most traditional advertising ends up being a withdrawal from your brand's bank balance, and it's chockablock with inspiring giving forms of marketing. The book inspires and guides you to resolve the two areas business struggle with most: social media and corporate social responsibility. Through extensive research of more than 250,000 people on products and brands, the book reveals a way to increase your brand's likeability by 20% when you define a clear and credible brand mission and keep it close to your product. ""If you work in marketing and still use words like "consumer, target, " and "audience, "then you need to hurry up and buy this book. It might just save your job." "Paul Kemp-Robertson, Co-founder, Contagious
Publisher:
ISBN: 9780957657601
Category :
Languages : en
Pages : 190
Book Description
""The definitive guide to building powerful brands in today's social era-written by a true industry expert." " Nader Tavassoli, Professor of Marketing, London Business School and non-executive chairman of The Brand Inside "The "new marketing manifesto of today's social era. A book that doesn't paper over the cracks of your marketing strategy (by rushing to social media platforms), but tackles the root issue and challenges and guides you to become what you need to "be" to succeed in this era: social. Within a single decade, the media landscape has fundamentally changed, and with it the way people interact with each other and with brands. Social media has emerged from its infancy-but businesses are still struggling to adapt. The Social Brand will unlock your brand to be successful in the social era. It shows how large or small companies, nonprofits, and other organizations should stop asking themselves the wrong questions, like: "Should I be on Twitter, Vine, or Snapchat?" "How do I need to talk to people on Facebook and Instagram?" It demonstrates that it's not (just) about shifting budget to these new platforms or creating a "social media strategy"-it's about creating a Social Brand. ""In order to be social, you have to give people something they truly value. If you do, they will want to seek it out and share it with others."" This way social media isn't just another media channel to drive your message home in; it's an environment in which you can engage in a social relationship. To demonstrate how this works, the book introduces the concept of the Brand Bank Account. This new marketing framework identifies a simple four-step plan that will enable brands to become social at the very core of their business. It identifies what are brand deposits and what are withdrawals, and shows that the more deposits you make-the more you give to your customer-the more loyal he or she will be. The book challenges old "taking" forms of marketing and beliefs; it demonstrates why we should no longer use "positioning statements" and words like "consumer" or "target audience." The book explains why most traditional advertising ends up being a withdrawal from your brand's bank balance, and it's chockablock with inspiring giving forms of marketing. The book inspires and guides you to resolve the two areas business struggle with most: social media and corporate social responsibility. Through extensive research of more than 250,000 people on products and brands, the book reveals a way to increase your brand's likeability by 20% when you define a clear and credible brand mission and keep it close to your product. ""If you work in marketing and still use words like "consumer, target, " and "audience, "then you need to hurry up and buy this book. It might just save your job." "Paul Kemp-Robertson, Co-founder, Contagious
Marketing Channel Strategy
Author: Robert W. Palmatier
Publisher: Routledge
ISBN: 1315506432
Category : Business & Economics
Languages : en
Pages : 678
Book Description
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. This program will provide a better teaching and learning experience—for you and your students. Here’s how: Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines. Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
Publisher: Routledge
ISBN: 1315506432
Category : Business & Economics
Languages : en
Pages : 678
Book Description
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. This program will provide a better teaching and learning experience—for you and your students. Here’s how: Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines. Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
Chasing the Darkness
Author: Cassie Sanchez
Publisher: Morgan James Publishing
ISBN: 1631956108
Category : Fiction
Languages : en
Pages : 319
Book Description
Chasing the Darkness is a story about vengeance and redemption and takes place in a land called Pandaren where there are two types of people - those with magic, Spectrals, and those without. Azrael, obsessed with revenge and power, undergoes a procedure giving him magic, but an unexpected side effect causes him to feel emotions he’s blocked for years. As an assassin and second in command of the Watch Guard, he has become a liability. Azrael is betrayed by his team and rescued by the people he’s hunted. He learns his beliefs and purpose are based on lies and has to choose the path of vengeance or the road to redemption. Chasing the Darkness entertains readers who enjoy character-driven stories with twists and turns. Chasing the Darkness is a fast-paced novel with magic, sword fights, and romance that keeps readers turning the page. The underlying themes, besides redemption, include forgiveness, sacrifice, and learning that one’s worth is not defined by one’s past.
Publisher: Morgan James Publishing
ISBN: 1631956108
Category : Fiction
Languages : en
Pages : 319
Book Description
Chasing the Darkness is a story about vengeance and redemption and takes place in a land called Pandaren where there are two types of people - those with magic, Spectrals, and those without. Azrael, obsessed with revenge and power, undergoes a procedure giving him magic, but an unexpected side effect causes him to feel emotions he’s blocked for years. As an assassin and second in command of the Watch Guard, he has become a liability. Azrael is betrayed by his team and rescued by the people he’s hunted. He learns his beliefs and purpose are based on lies and has to choose the path of vengeance or the road to redemption. Chasing the Darkness entertains readers who enjoy character-driven stories with twists and turns. Chasing the Darkness is a fast-paced novel with magic, sword fights, and romance that keeps readers turning the page. The underlying themes, besides redemption, include forgiveness, sacrifice, and learning that one’s worth is not defined by one’s past.