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Author: Johnny Ch Lok Publisher: Independently Published ISBN: 9781095766651 Category : Languages : en Pages : 76
Book Description
time pressure factor will be the consumer individual intrinsic ( internal) psychological feeling factor, and it is the consumer individual intrinsic feeling to judge whether when he/she ought spend some money to buy the kind ofcnew product or the kind of consume service ( what time is the most reasonable or the most suitable time) to make purchase choice decision. However, when the consumer feels hurry to make purchase decision. So, he/she will not hope to spend more time to gather more information to compare and evaluate which one is the right brand of product tochoose to buy or the right service to consume among different brands of products or services. Otherwise, if the consumer has more time or he/she can make the decision to buy any brand of product. Then, he/she ought spend more time to gather more information to compare and evaluate which one is the most suitable product choice to buy or which one is the right service choice to consume. So, time pressure factor will have some influence to any consumers to make decision about what time is the suitable time to buy the kind of product or consume the service. For example, heater product is usually when winter weather time, the heater products need number ought increase in winter weather time or season. But, it is possible that the heater products need number won't increase in winter season / weather possible, when one country, there are many householders or families, they have one heater number at least at home. Then, it is possible that these householders or families won't have consumption desires to buy one more heater product to use in winter at home, because they have had one heater to use at home in winter. So, when the country has have many customers number, they are using the kind of heater products at homes. Most people own at least one heater number factor will have possible to influence enough time available to cause they do not feel hurry to buy any heaters to use at homes, so, their do not feel time pressure to buy any heaters in short time. Because they do not plan to buy the kind of product to use at home in short time when they have one heater product at least to use at homes in present.Hence, it brings this question: How to attract or persuade the customers, they are using the kind of product to let they feel time pressure to make decision to buy another new or same brand of product to replace to use? The product's better quality, long durable time useful, brand loyalty and past good purchase experience factors will influence him/her to feel time pressure to need to buy another new product in short time. So, when the consumer feel time pressure to make decision to purchase, he/she will choose when is the most right time to gather information, search, select, use and dispose of another new product to replace the old product in the short time.
Author: Johnny Ch Lok Publisher: Independently Published ISBN: 9781095766651 Category : Languages : en Pages : 76
Book Description
time pressure factor will be the consumer individual intrinsic ( internal) psychological feeling factor, and it is the consumer individual intrinsic feeling to judge whether when he/she ought spend some money to buy the kind ofcnew product or the kind of consume service ( what time is the most reasonable or the most suitable time) to make purchase choice decision. However, when the consumer feels hurry to make purchase decision. So, he/she will not hope to spend more time to gather more information to compare and evaluate which one is the right brand of product tochoose to buy or the right service to consume among different brands of products or services. Otherwise, if the consumer has more time or he/she can make the decision to buy any brand of product. Then, he/she ought spend more time to gather more information to compare and evaluate which one is the most suitable product choice to buy or which one is the right service choice to consume. So, time pressure factor will have some influence to any consumers to make decision about what time is the suitable time to buy the kind of product or consume the service. For example, heater product is usually when winter weather time, the heater products need number ought increase in winter weather time or season. But, it is possible that the heater products need number won't increase in winter season / weather possible, when one country, there are many householders or families, they have one heater number at least at home. Then, it is possible that these householders or families won't have consumption desires to buy one more heater product to use in winter at home, because they have had one heater to use at home in winter. So, when the country has have many customers number, they are using the kind of heater products at homes. Most people own at least one heater number factor will have possible to influence enough time available to cause they do not feel hurry to buy any heaters to use at homes, so, their do not feel time pressure to buy any heaters in short time. Because they do not plan to buy the kind of product to use at home in short time when they have one heater product at least to use at homes in present.Hence, it brings this question: How to attract or persuade the customers, they are using the kind of product to let they feel time pressure to make decision to buy another new or same brand of product to replace to use? The product's better quality, long durable time useful, brand loyalty and past good purchase experience factors will influence him/her to feel time pressure to need to buy another new product in short time. So, when the consumer feel time pressure to make decision to purchase, he/she will choose when is the most right time to gather information, search, select, use and dispose of another new product to replace the old product in the short time.
Author: John Lok Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
I write this book aims to explain whether time pressure factors can influence consumer behaviors. On chapter one, I shall explain how and why time pressure factor can influence marketing behavior. I shall indicate some service and product case to explain what the time pressure consumption environment can influence consumer decision making. I also indicate some large international organizations to explain how and why consumers will feel time pressure to influence their consumption behaviors. This second part explains how and why time pressure will influence employees feel that they need learn how to change their working behavior in order to adapt their working pressure environment. In this first part, however, I aim to research whether time factor can influence the consumer individual consumption desire to be changed either to choose to buy this product or consume this service or choose to buy another product or consume another service to replace the consumer whose original preference choice. If time factor can influence any one consumer individual consumption choice to be changed easily.
Author: Johnny Ch Lok Publisher: ISBN: 9781086361124 Category : Languages : en Pages : 294
Book Description
We have four main factors that affect consumer behaviour they are;1.Consumer Behaviour - Cultural factors .Culture plays a very vital role in the determining consumer behaviour it is sub divided in.‧Culture is a very complex belief of human behaviour it includes the human society, the roles that the society plays, the behaviour of the society, its values customs and traditions. Culture needs to be examined as it is a very important factor that influences consumer behaviour.‧Sub-CultureSub-culture is the group of people who share the same values, customs and traditions. You can define them as the nation, the religion, racial groups and also groups of people sharing the same geographic location‧Social Class Society possesses social class; in fact every society possesses one. It is important to know what social class is being targeted as normally the buying behaviour of a social class is quite similar. Remember not just the income but even other factors describe social class of a group of consumers.2.Consumer Behaviour - Social Factors Social factors are also subdivided into the following‧Reference groupsUnder social factors reference groups have a great potential of influencing consumer behaviour. Of course its impact varies across products and brands. This group often includes an opinion leader.‧Family The behaviour of a consumer is not only influenced by their motivations and personalities but also their families and family members who can two or more people living together either because of blood relationship or marriage.‧Role and status People who belong to different organizations, groups or club members, families play roles and have a status to maintain. These roles and status that they have to maintain also influences consumer behaviour as they decide to spend accordingly.3.Consumer Behaviour - Personal factors A number of personal factors also influence the consumer behaviour. In fact this is one major factor that influences consumer behaviour. The sub factors under personal factor are listed below.‧Age and life cycle stageAge of a consumer and his life cycle are two most important sub factors under personal factors. With the age and the life cycle the consumers purchase options and the motive of purchase changes, with his decisions of buying products change. Hence this stage does affect consumer behaviour.‧OccupationOccupation of a consumer is affects the goods and services a consumer buys. The occupations group has above average interest in buying different products and services offered by organizations. In fact organizations produce separate products for different occupational groups.‧Financial or economic situations Everything can be bought and sold with the help of money. If the economic situation of a consumer is not good or stable it will affect his purchase power, in fact if the consumers or the economy of a nation is suffering a loss it defiantly affects the consumers purchase or spending decisions.‧Life stylePeople originating from different cultures, sub cultures, occupations and even social class have different styles of living. Life style can confirm the interest, opinions and activities of people. Different life styles affect the purchase pattern of consumers.
Author: Johnny LOK Publisher: Independently Published ISBN: 9781095156780 Category : Languages : en Pages : 49
Book Description
Chapter ThreeHow the time consumption pressurefactor influences irrational consumptiondecision makingWhen one consumer has a large number of options, he/she will feel time pressure to cause whose accurate and reasonable evaluation. hen, the personal time limiting pressure factor will bring these questions: How does the time limiting pressure influence the consumer evaluation? Will the consumer personal limiting time pressure bring advantages and / or disadvantages in whom consumption decision making? How to help the consumer to solve short time decision problem when he/she encounters extreme time pressure an dchoice overload?I shall assume every consumer is general one economic man. He/she feels time is important, he /she does not want to spend much time to choose one brand of product to buy among a number of brands of products choices. I also assume that any consumers decision making satisfaction, which is based on search until they found a sufficiently good item, or run not of time. So, it seems that which the consumer needs to buy one kind of product, but the product has a lot number of different brands to let the consumer to choose. The consumer ought need to spend much time to make choice decision making. However, consumer is one economic man, he/she ought not to search all different brands to decide whether which brand of product can bring the much economic value or utility value to choose to buy. So, in general, consumers will only choose sample brands of products to decide to buy the satisfied brand of product. For example, when the consumer needs to buy one television. The television has 20 brands of similar televisions to let he to choose. He will not spend much time to search these similar 20 televisions information. He will only gather sample 10 to 15 or less different brands of televisions to compare what their strengths and weaknesses, unique characteristics. Then, he will make decision to choose to buy the best television from these sample televisions. Hence, in general, consumers will feel time pressure when they feel need to spend much time to choose a lot different brands of similar products. Because they feel time is not enough to let they can do other important matters when they need to spend much time to do search information behavior when they need to buy any products ususally. Hence, it is general consumers psychology that they will feel real choice under time pressure and choice overload, when they have too much a lot of similar brands of products to let them have opportunity to choose to make decision making to buy only one brand of product.
Author: Johnny Ch LOK Publisher: ISBN: 9781712293348 Category : Languages : en Pages : 246
Book Description
How and why time limiting pressureinfluences consumer choiceCan consumer buying decisions be influenced by time limiting pressure. For these three situations, they will influence consumer hoe makes different buying decision, e.g. in the little time available, but the consumer needs to do more effort needed to choose to buy which kind of product among variety kinds of product choice or in a moderate amount of time available, or a considerable amount of time available. In this first situation, the consumer can not real attempt to find any weaknesses or unique characteristics of the products, because it has no enough time to allow whom to choose. So, his/her product evaluation won't be the most accurate to satisfy his/her needs because little time can only allow him/her to find some weaknesses of the products. Otherwise, in the final situation, because the consumer has a considerable amount of time to allow him/her to attempt to find the weaknesses and/or strengths characteristics of the products choice. So, he/she ought do the more reasonable or accurate evaluation of these products to choose the most effective economic beneficial product to buy. Thus, it seems that time limiting pressure factor can influence the consumer to make more rational or more reasonable economic beneficial consumption decision making to buy the product or consume the service. Thus, a consumer buying decision will require these situations to do buying decisions, they may include either little time and conscious effort or a moderate amount of time and effort or a considerable amount time and effort. The products may include cheap products/services , e.g. fruit, DVD, university courses, computers, facial services, surgeries, sport shoes, reference books, soft drinks, magazines as well as expensive products/services, e.g. cars, houses, luxury goods, e.g. jeweler, female hand bags, holiday travelling entertainment. So, any expensive or cheap products or services, the consumer will need to spend either little or moderate or considerable amount time to do gathering information about the different kinds of products or services in order to find which brand of product or service can bring more economic benefit when he/she chooses to use the product or consume the service. He/she will compare his/her preference sample brands limiting number of products or services choices to decide to buy the brand of product or consume the brand service easily. However in the consumer's consuming decision making process, he/she will need to spend either little or moderate or a considerable amount of time to do the evaluation and choice consumption behavior. It means that time limiting pressure factor will influence the consumer how to make consumption choice consequently.What are the impacts of reduced branding on consumer choice and time limiting pressure to influence consumer behavior? When one consumer needs to choose products to buy one in a time limiting pressure consumption environment, when branding on packaging is reduced, e.g. the brand of product has 10 different style of packages to let consumer choice, but it reduces to only 5 different style of packages to let consumer choice. How does it influence the consumer decision making when the consumer has little time to allow to choose these 5 different style of packages ? For example, when the consumer expects to spend only 10 minutes to choose any one style of package to buy this brand product. Currently, this brand of product has reduced different style of packages number from 10 to 5. Do you feel that the consumer will feel easy to do decision making to choose to buy the most attractive style of package product from this brand's 5 different style of packages choices?
Author: Johnny Ch Lok Publisher: Independently Published ISBN: 9781096763437 Category : Languages : en Pages : 116
Book Description
I shall explain what is supermarket / store space quality factor, e.g. top level versus floor level to different shelf variable height, weigh, or shelf space location factor as well as the product price elasticity and price-quality relationship to the brand of products both factors to influence every consumer decision making in supermarket/store. The in-store factor is more influential factor to compare out-of-store factor to influence consumers' decision in supermarket. For example, where the shampoo brand products are locating to be put on the shelf, it can influence the point to point behavior of shampoo product habitual buyers. If the buyer habitually chooses the shampoo brand products in the shelf location. Also, if all of the shampoo brand products are moved to another shelf locations to display its different kinds of shampoo products to cause the habitual buyer needs to spend much extra time to find where the another new shelf location is displaying the brand's shampoo products.In this situation, information processing has a heightened decision making role as the buyer needs to spend much time to find where the brand's displayed shampoo products' shelf location to make non-habitual decision making between options. For habitual decisons, the consumer's visual attention is reduced to measuring visual search. However, when the brands of any shampoo products are moved to another new shelf location to display its different kinds of shampoo products. So, the act of another shelf new location search, it will influence the habitual shampoo buyer's visual attention to consider the brand of any shampoo products which are usually used to wash to his/her hair habitually. When he / she can find the other new brands of shampoo products are displayed on the old shelf displayed location of the brand of shampoo products. Hence, the traditional shelf displayed location to the brand of products, when the brand of products are moved to another new displayed shelf locations. This in-store factors that will influence traditional cosnumers through visual attention concerns to this brand of products more or less. So, supermarket traditional shelf displayed variable location to the brand of products factor, which will have influence to the traditional consumers' visual attention to do either buying the brand's products or buying another brand's products to replace it, when the traditional consumer feels difficult that he/she needs to spend extra longer time to find whether where is the traditional useful product's displayed shelf location. Then, it will be possible to influence the traditional consumer's traditional purchase decision to the brand's product, and he/she will choose to buy another brand of product to replace when it can be displayed to the shelf location to attract the consumer's visual attention more.
Author: Johnny Ch LOK Publisher: ISBN: 9781096038115 Category : Languages : en Pages : 99
Book Description
Consumer behavioral research topic is general businessmen whom have interest to investigate. They aims may expect to find whether how and why the consumers select to buy the product or research whether which factots can influence consumers' choices to change their consumption attitudes or desires to select to buy the product or consume the service.In this book, however, I aim to research whether time factor can influence the consumer individual consumption desire to be changed either to choose to buy this product or consume this service or choose to buy another product or consume another service to replace the consumer whose original preference choice. If time factor can influence any one consumer individual consumption choice to be changed easily.Wheher it will bring advantages or disadvantages to the consumer or seller or service provider. IS time factor a preference or main factor to influence consumers to change consumption desires more easily? Why and how time factor can influence consumer behavioral change suddenly? In what situations, consumers will be influenced to change purchase choice or service consumption choice more easily? How can the product seller or service provider apply time factor psychological method to predict consumer individual consumption desire how to be attracted or influenced them to choose to buy its product or consume its service from time variable or time changing factor influence in the indicated unique situation or time limiting pressure consumption environment.I research this topic aim to let any product sellers, service providers, consumers can understand that whether it is possible that time factor can influence consumer behaviors to be changed easily in order to let product sellers or service providers may attempt prediction when their consumer behaviours may be influenced to change by time variable influence or their consumer behaviors may be influenced to change in what consumption environments or situations. Also, I shall give opinions to attempt to explain whether what advantages can attract to persuade the consumer whom changes consumption desire from time variable factor influence suddenly.All of above questions, I shall indicate sample cases to let readers to understanf clearly. The topic is suitable to students to research aim, or businessmen whom aim to attempt to make predictions when their consumer behaviors will be influenced to change by time variable factor.
Author: Johnny Ch Lok Publisher: Independently Published ISBN: 9781076357700 Category : Languages : en Pages : 434
Book Description
In this book, it divides two parts. First part explains how environment factor influences consumer behavioral change and second part explains how consumer time pressure factor influences their consumption behavioral change.In first part, it brings these questions: Can environment factors influence consumer behavior changes? How and why environment factors can influence consumer behavior changes suddenly? When the consumer is influenced to change his/her original consumption attitude or consumption choice desire, after the consumer can change his/her consumption desire later. Does how much serious of environment factors influence consumer behavior changes? Does it influence their consumption desire to change in any sudden time or identified time or in any consumption suitation ot identified consumption situation? In second part, it brings these questions? Does environment factor depend other factors to influence consumer behavior changes? e.g. time pressure feeling factor to the consumer, when one shirt shop has one large discount period, every shirt can be sold less 30% to 50% within this month. Then, it seems that one discount shirt purchase time pressure feeling to let shirt potentient buyers make any kinds of shirt purchase decision immediately when he/she stays in this shirt ship within this month. Also, it seems that this month's crowd environent in this shirt shop, this shirt shop's crowd environment can influence that they feel or believe all different kinds of this shop's shirts worth can let them to choose to buy to compare other shirt shops within this month. So, it seems that time pressure and environment factors both can influence consumers to make consumption choice behavior immediately. My readers can have more unforgetable memory to learn how and why environment factors can influence consumers behaviors after you read this book.In second part, it brings these cases to explain how consumer time psychological pressure to change their consumption behavior. I explain why and how time factor will bring some product or service to let customers feel time pressure negative emotion or positive emotion. In chapter one, I shall explain how and why Walt Disney theme entertainment park which need to concern long time queue will bring negative emotion to its visitors and how it attempt to solve this long time queue challenge to change their emotion as well as how and why it can apply short time space tourism entertainment facility to let visitors to feel that they can spend short time to catch rocket to go to space tourism. In chapter two, I shall indicate why and how short time cooking factor will be any taste of read cooking meals' main attractive factor to influence food consumers prefer to choose to buy them to replace the fresh uncooked food in supermarkets or food stores. In chapter three, I shall explain how any why long time pressure will influence how to change travellers' shopping behaviors. In chapter four, I shall explain how and why time pressure will influnce consumer behavior. In chapter five, I shall explain how and why airplane's long time air pollution will influence the frequent environment protection traveller change reduce their travelling times. This book is suitable to any readers have interest to research how and why long waiting or consumption time can bring positive or negative emotion to influence their consumption desire.
Author: Johnny Ch Lok Publisher: Independently Published ISBN: Category : Languages : en Pages : 152
Book Description
What is time pressure consumption decision making process characteristics ?To research consumer behavior, it has different theory to explain why and how the consumer is influenced to make the choice by different factors. For example, utility theory, it explains that consumers make choices based on the expected outcomes of their decisions. They are viewed as rational decision makers and they only consider self interest. Utility theory views consumer is as a " rational economic man". However, the factors influence consumer behaviors may include these activities, such as need recognition, information search, evaluation of alternatives, the building of purchase intention, the act of purchasing choice, consumption and finally disposal. Hence, it seems that all the consumer's activities in whose purchase processes. They will influence their choice. For example, when the property purchase consumer, he plans to research different kinds of properties information concern price, location, housing areas, room numbers, building facilities and environment facilities. He will find some sample target properties information to make comparison in order to decide to buy which of property is the most suitable to satisfy his living need.However, it is not only one activity for the property purchase buyer in his decision making process. It also include evaluation of alternatives activity when he ensures the accurate property information number in order to evaluate whether which one of all these property choices is the most suitable one. Hence, it explains that property information research and evaluation of alternatives both activities are needed to spend much time for this property buyer. If he does not plan to find one property to live in short time, it is possible that he can spend one month, even more than one month or more than three months time to do the only property information gathering activity. Hence, it seems that time factor is not the main factor to influence the property buyer to do property purchase decision immediately. Otherwise, if the property buyer plans to find one new property to live within one month. Then, time factor is possible one important factor to influence this property purchase choice decision. For example, if he felt that he needs more time to spend to gather information concerns the large house area size and the properties have more than three bathrooms and/or bedrooms properties information. Then, he will be possible not to find any this kinds of all property information. So, it means that all these properties won't be his choice. It is because long time property information gathering activity factor influence.I assume that the property buyer is a economic man and he does not spend much time to do the property information gathering activity. So, this kind of property needs him to spend long time to gather properties information in order to make this kind of properties comparison. Moreover, because he expects to live one new property within one month. So, he only chooses the properties, they have less than three bedrooms and/or bathrooms to gather sample properties information in order to make property purchase decision within one month. Hence, the time variable factor can only influence the property purchaser when he/she needs to make decision to buy one new property to live in the short time. If some kinds of properties choices number has a lot and the property buyer feels to let that he/she must need to spend long time to find the suitable properties number to make evaluation alternatives comparison behavior. Then, the time variable limiting pressure factor will be possible the main factor to influence the property buyer's choice in order to make the most suitable kind of property purchase decision.
Author: Johnny Ch Lok Publisher: ISBN: Category : Languages : en Pages : 108
Book Description
Utility theory views consumer is as a " rational economic man". However, the factors influence consumer behaviors may include these activities, such as need recognition, information search, evaluation of alternatives, the building of purchase intention, the act of purchasing choice, consumption and finally disposal. Hence, it seems that all the consumer's activities in whose purchase processes. They will influence their choice. For example, when the property purchase consumer, he plans to research different kinds of properties information concern price, location, housing areas, room numbers, building facilities and environment facilities. He will find some sample target properties information to make comparison in order to decide to buy which of property is the most suitable to satisfy his living need.However, it is not only one activity for the property purchase buyer in his decision making process. It also include evaluation of alternatives activity when he ensures the accurate property information number in order to evaluate whether which one of all these property choices is the most suitable one. Hence, it explains that property information research and evaluation of alternatives both activities are needed to spend much time for this property buyer. If he does not plan to find one property to live in short time, it is possible that he can spend one month, even more than one month or more than three months time to do the only property information gathering activity. Hence, it seems that time factor is not the main factor to influence the property buyer to do property purchase decision immediately. Otherwise, if the property buyer plans to find one new property to live within one month. Then, time factor is possible one important factor to influence this property purchase choice decision. For example, if he felt that he needs more time to spend to gather information concerns the large house area size and the properties have more than three bathrooms and/or bedrooms properties information. Then, he will be possible not to find any this kinds of all property information. So, it means that all these properties won't be his choice. It is because long time property information gathering activity factor influence.I assume that the property buyer is a economic man and he does not spend much time to do the property information gathering activity. So, this kind of property needs him to spend long time to gather properties information in order to make this kind of properties comparison. Moreover, because he expects to live one new property within one month. So, he only chooses the properties, they have less than three bedrooms and/or bathrooms to gather sample properties information in order to make property purchase decision within one month. Hence, the time variable factor can only influence the property purchaser when he/she needs to make decision to buy one new property to live in the short time. If some kinds of properties choices number has a lot and the property buyer feels to let that he/she must need to spend long time to find the suitable properties number to make evaluation alternatives comparison behavior. Then, the time variable limiting pressure factor will be possible the main factor to influence the property buyer's choice in order to make the most suitable kind of property purchase decision. Hence, it is one case example of how time limiting pressure factor can influence consumer purchase choice decision, such as property purchases market case. The reason explains why the property buyer needs to spend time to do property information gathering. I assume that general property buyer behave rationally in the economic sense. They won't only believe property agent individual property photos advertisement, it concerns where the property location is and facility etc. information on property photos in order to evaluate whether the property price is reasonable to pay.
Author: Johnny Ch Lok
Author: Johnny Ch Lok
Author: John Lok
Author: Johnny Ch Lok
Author: Johnny LOK
Author: Johnny Ch LOK
Author: Johnny Ch Lok
Author: Johnny Ch LOK
Author: Johnny Ch Lok
Author: Johnny Ch Lok
Author: Johnny Ch Lok